VP, Media Activation & Analytics
Wendy is our VP of Media Activation and Analytics, reporting to the COO and CIO and responsible for analytics, data enablement/management and media activation. Wendy is highly-motivated, energetic, and enthusiastic with the ability to quickly apply strategic solutions to business problems. She has more than 35 years of experience, primarily in the retail, consumer packaged goods, financial services, healthcare, and pharmaceutical industries. Wendy’s expertise encompasses digital strategies, interactive marketing, marketing analytics, marketing strategy, financial planning and analysis, and direct marketing program development. Wendy’s previous experience includes various roles in analytics, consulting, account management, and sales at Acxiom/LiveRamp.
Wendy has worked with brands including Bausch Health, Ferring Pharmaceuticals, Healthfirst, Excellus, Hologic, American Express, Lowe’s, Macy’s, The Home Depot, L’Oréal, Michael’s, Pep Boys, Celgene, Bristol Myers Squibb, Amgen, and Lenox.
Wendy has a bachelor’s degree in Management Science from SUNY Geneseo.