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Wendy Emerson

Senior VP, Marketing Science

Wendy is our Senior VP of Marketing Science, overseeing Campaign Analytics and Data Engineering, while also spearheading the expansion of our Marketing Science capability. She’s committed to the generation of strategic insights that propel transformational business growth for clients. In her role as SVP of Marketing Science, Wendy is at the helm of both the measurement strategy and the forward trajectory of Analytics at Butler/Till.

With an extensive background that spans marketing consulting, strategy, data science, campaign analytics, digital media, and financial planning, Wendy brings over three decades of industry experience, prior to Butler/Till at Acxiom/LiveRamp. Her professional experience encompasses numerous verticals including healthcare, pharmaceuticals, retail, consumer goods, and financial services, across clients such as American Express, Amgen, Bausch Health, Bristol Myers Squibb, Excellus, Ferring Pharmaceuticals, Healthfirst, Hologic, Lowe’s, Macy’s, The Home Depot, L’Oréal, Michael’s, and Pep Boys, to name a few.

Wendy has a bachelor’s degree in Management Science from the State University of New York at Geneseo. Beyond her professional endeavors, she dedicates her time as the Treasurer for The Women’s Council of Rochester and is an iab Measurement, Addressability & Data Board Member.

Leadership team

Meet the rest of our team

Sheila Herbert

VP, Product

Mark Martorana

VP, Program Strategy

Kimberly Jones

President & CEO

Scott Chapman

Chief Financial Officer

Amanda DeVito

Chief Marketing Officer

Scott Ensign

Chief Strategy Officer

Karen Hobbs

Senior VP, Operations

Michael Deichmiller

VP, Client Engagement & Planning

Andria DiFelice

VP, Client Services

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