Wendy Emerson
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Wendy Emerson

VP, Media Activation & Analytics

Wendy is our VP of Media Activation and Analytics, reporting to the COO and CIO and responsible for analytics, data enablement/management and media activation. Wendy is highly-motivated, energetic, and enthusiastic with the ability to quickly apply strategic solutions to business problems. She has more than 35 years of experience, primarily in the retail, consumer packaged goods, financial services, healthcare, and pharmaceutical industries. Wendy’s expertise encompasses digital strategies, interactive marketing, marketing analytics, marketing strategy, financial planning and analysis, and direct marketing program development. Wendy’s previous experience includes various roles in analytics, consulting, account management, and sales at Acxiom/LiveRamp.

Wendy has worked with brands including Bausch Health, Ferring Pharmaceuticals, Healthfirst, Excellus, Hologic, American Express, Lowe’s, Macy’s, The Home Depot, L’Oréal, Michael’s, Pep Boys, Celgene, Bristol Myers Squibb, Amgen, and Lenox.

Wendy has a bachelor’s degree in Management Science from SUNY Geneseo.

Leadership team

Meet the rest of our team

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Keith Betz

President, Digital Hyve
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Kimberly Jones

President & CEO
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Scott Chapman

Chief Financial Officer
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Mike Della Porta

Chief Operating Officer & Chief Information Officer
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Amanda DeVito

Chief Marketing Officer
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Scott Ensign

Chief Strategy Officer
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Lori Burghardt

Sr. VP, Talent Management & HR
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Karen Hobbs

VP, Operations
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Michael Deichmiller

VP, Client Engagement & Planning
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Andria DiFelice

VP, Client Services
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