A top workplace that
Have you been searching for a career offering growth opportunities and flexibility—but also backed by a purpose-driven company that aligns with your values? You’ve found it.
We can proudly say we’re one of the only independent, women-owned/led, and 100% employee-owned agencies in the world.
At Butler/Till, we don’t just provide employment. We believe in investing in every aspect of our employees’ life: time, health, wealth, learning and development, and peace of mind. That’s our promise to our employee-owners.
Our benefits and people-first mentality has curated the culture we have today, complete with transparency, work-life integration, higher productivity and collaboration, less turnover, and endless opportunities for our employees to flourish.










Employees say Butler/Till is





With industry-leading benefits and perks, we invest in the whole employee
Flexible work solutions
Flexible work solutions

Professional & personal development
Professional & personal development

Time off
Time off

Diversity, equity, inclusion, & belonging
Diversity, equity, inclusion, & belonging

401(k) matching
401(k) matching

Health insurance
Health insurance

Competitive pay
Competitive pay

Personal well-being
Personal well-being

100% employee-owned
100% employee-owned

Paid parental leave
Paid parental leave

Social events
Social events

Dogs in the office
Dogs in the office

Take your next step at Butler/Till
Think we’re a fit? Explore our current opportunities below or receive notifications when new opportunities arise.
Think we’re a fit? Explore our current opportunities below or receive notifications when new opportunities arise.
01Account Director
As an Account Director at Butler/Till you will be responsible for using deep knowledge of the client’s business and industry within a client portfolio and setting the strategic direction on a large, high revenue account, or multiple accounts. Operating as a trusted marketing advisor, you’ll guide strategies and capitalize on Agency marketing services to meet evolving demands. Building transparent client-Agency relationships, you’ll deliver maximum performance. Leading a team, you’ll foster cross-functional collaboration and engagement while driving key business outcomes, client satisfaction, and organic, profitable revenue. Your role involves championing a seamless blend of client contentment and profitable growth, encompassing both organic expansion and the introduction of new services. Essentially, you’ll be a driving force propelling client success and Agency evolution.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Growth and retention of accounts
Key Responsibilities:
- Oversee and lead a team on the holistic health and vitality of client scopes across the portfolio, with an eye towards growth, effective cross-functional collaboration and support, and diversification of services.
- Proactively identifying client challenges and opportunities, offer consultative guidance to optimize strategies.
- Accountable to effective financial management across a client portfolio, ensuring accuracy of forecasts.
- Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities with the company’s strategic plan, helping to refine and evolve the overall business strategy.
- Identify and escalate opportunities, risks, and pivots to business strategy.
Key Outcome: Long-term health and vitality of client and client-partner relationships
Key Responsibilities:
- Foster stronger client relationships, engaging with senior executives to expand our scopes.
- Guide Account Supervisors on managing client and client-partner Agency reviews and feedback across the account portfolio.
- Deliver customer intimacy, using client survey and direct-client and client-partner feedback, as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner.
- Support project managers in managing client-related projects, ensuring effective communication, scope management, timely delivery, and client satisfaction.
Key Outcome: Transformational client business impact
Key Responsibilities:
- Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact.
- Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers.
- Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation.
- Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
- Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.
Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
- Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with the broader enterprise objectives and strategies.
- Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process.
- Ensure the Agency’s cross-functional strategies that are brought forth align with the client’s overall vision and objectives.
- Lead the cross-functional team in effectively on-boarding new client organizations, accelerating the achievement of quality and profit.
Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
- Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
- Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each team member.
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
- Remove barriers to enable team outcomes.
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.
- Ensure tailored 1:1 coaching with team members, with a specific business outcome in mind.
Other Responsibilities:
- This role may include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support.
- Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients
QUALIFICATIONS
REQUIRED
- Degree in Communication, Media, Marketing, Public Relations, or a related field.
- 10+ years in Account Management or another strategic facing account role in marketing, advertising, media, communications, or another related field.
- 3+ years managing a team.
- Demonstrate a track record of fostering organic growth and successfully introducing new services.
- Excellent written and verbal communication skills.
- Strong presentation skills.
- Intermediate level use of Microsoft Office products.
PREFERRED
- Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance.
- Experience with media planning and marketing research tools.
- Experience working in an agency setting
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000- $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
02Account Executive
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client’s feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Client Retention, Revenue and Profitability
Key Responsibilities:
- Serve as the primary liaison between the client and Agency’s day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
- Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
- Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
- Coordinate each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
- Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
- Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
- Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.
Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business
Key Responsibilities:
- Support the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
- Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
- Fully understand the Agency business strategies to help identify connections to client business strategies.
- Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor
Key Outcome: Cross-functional Collaboration and Engagement
Key Responsibilities:
- Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
- Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
- Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
- Serve as the voice of the client during project development to allow all teams to refine output based on expectations
- Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
Other Responsibilities:
- Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
REQUIREMENTS
REQUIRED
- 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
- Excellent written and verbal communication skills, including presentation/public speaking skills.
- Organized and detail-oriented
- Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint
PREFERRED
- Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
- Strong project management skills; with use of project management tools a plus.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
03Account Executive
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client’s feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Client Retention, Revenue and Profitability
Key Responsibilities:
- Serve as the primary liaison between the client and Agency’s day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
- Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
- Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
- Coordinate each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
- Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
- Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
- Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.
Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business
Key Responsibilities:
- Support the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
- Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
- Fully understand the Agency business strategies to help identify connections to client business strategies.
- Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor
Key Outcome: Cross-functional Collaboration and Engagement
Key Responsibilities:
- Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
- Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
- Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
- Serve as the voice of the client during project development to allow all teams to refine output based on expectations
- Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
Other Responsibilities:
- Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
REQUIREMENTS
REQUIRED
- 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
- Excellent written and verbal communication skills, including presentation/public speaking skills.
- Organized and detail-oriented
- Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint
PREFERRED
- Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
- Strong project management skills; with use of project management tools a plus.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
04Account Supervisor
The Account Supervisor is accountable for seamless and strategic execution of a high-profile client account, or multiple accounts. Using deep knowledge of the client’s business and industry, they serve as a trusted consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. They are highly skilled marketing professionals that oversee and manage all aspects of an account, or multiple accounts, including the cross-functional collaboration and workflow of their team. An Account Supervisor leads the client forward by proactively leaning into initiatives to grow their business. They add value to the client-Agency relationship by providing insights, analysis, and strategies that enable the achievement of key business outcomes, further enabling client satisfaction and organic, profitable revenue.
KEY OUTCOMES & RESPONSBILIITES
Key Outcome: Client Retention, Revenue, and Profitability
Key Responsibilities:
- Help manage the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing).
- Monitor and manage accounts to scope, contributing to plans for improving unprofitable or declining accounts.Maintain accurate revenue forecasts and manages account finances effectively.
- Establish, maintain, and grow role appropriate client relationships, fostering customer intimacy through understanding client perspectives and identifying opportunities or issues.
- Successfully collaborate with the client, and their other external partners/agencies, on idea generation, strategic planning activities, and joint deliverables, and garner buy-in on ongoing and new initiatives. (also applicable under Organic Growth key outcome)
- Advocate for client feedback and lead productive direct feedback discussions with clients and client-partners. Make recommendations for change by developing action plans and managing through any barriers to success.
Key Outcome: Client Business Knowledge Leading to Organic Growth & New Business
Key Responsibilities:
- Define and continuously reevaluate strategies for how the Agency can contribute to the client’s on-going success as part of evergreen account planning.
- Establish context and leverage Agency resources to resolve or bring forward relevant solutions that meet emerging client needs.
- Stay informed of the evolving marketing landscape and lead or assist team in listening for opportunities and connecting agency services that can solve client business problems.
- Ensure Agency service offerings are extended and effectively represented to our clients.
- Lead the team in leveraging relevant Agency research tools and techniques to support analyses and increased client industry and business knowledge for the broader team.
- Accountable to developing meaningful analyses of the client’s business, category, competition, and audience, including implications that will have the most significant impact.
- With support from the Account Director, serve as the client’s business partner by leading them forward in meaningful ways that strategically elevate their input.
- Uphold constant representation of client objectives to internal stakeholders to support idea generation and evolution of the work towards those goals.
- In consultation with Account Director, fully understand and pull through account planning strategies that directly impact annual agency business goals.
- Support the Account Director in effectively on-boarding new client organizations.
Key Outcome: Cross-Functional Collaboration and Engagement
Key Responsibilities:
- Steward the strategic direction of a large client account, or multiple accounts, activating a multi-department team of SMEs towards successful execution.
- Partner with cross-functional teams to develop relevant strategies and solutions to client opportunities and challenges by leveraging key insights.
- Translate client objectives and success metrics to internal teams. Consult with internal SMEs as they define measurement framework that ensures full visibility of campaign success.
- Manage the work through a collaborative, end-to-end process, and level up client deliverables and results throughout. Ensure a clear scope-of-work and contribute to internal RACIs to facilitate the process.
- Oversee the successful development of strategic briefs to guide the Agency’s cross-functional work, contextualizing client challenges and opportunities, and setting the foundation to deliver meaningful work that supports client business objectives.
- Ensure the client’s business, category, competition, and audience are consistently represented from campaign activation through optimization.
- Lead the BT day-to-day, cross-functional team in effectively onboarding new client team members into existing client organizations.
- Have the final say in quality control for all client deliverables, ensure cross-functional client outputs successfully meet client needs and Agency standards.
- Delegate role-appropriate work and coach junior team members towards success.
Other Responsibilities:
- This role may include contributing to net new business opportunities for the Agency through participation in new
business research, strategy, and support. - Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
QUALIFICATIONS
Required:
- 6 years in account management or another strategic client-facing role
- Working knowledge of the media, marketing, and communications industry
- Experience managing senior-level clients
- Ability to successfully contribute to retaining and growing accounts through nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
- Excellent written and verbal communication skills including presentation/public speaking skills.Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
- Advanced level use of Microsoft Office products, including Word, Excel and PowerPoint.
- High degree of organization and advanced use of project management tools
Preferred:
- Agency experience.
- Experience with media planning and marketing research tools a plus.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $61,000- $86,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
05Biddable Account Supervisor
The Biddable Account Supervisor is client-facing and responsible for driving each individual small business owners success through hands-on campaign management, ensuring optimal campaign performance and achieving business outcome goals. This role involves building and maintaining client relationships, creating custom marketing plans aligned to each owner’s goals, activating multi-channel campaign strategies, data analysis, cross platform optimizations, and client communication. The ideal candidate will have extensive experience in biddable activations, ad operations, data analysis, and communicating the value of client campaigns through regular touch points and reporting. A passion for small business owners and consulting on their path to growth is important for this role.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Client Communication & Relationship Management
Key Responsibilities:
- Act as the primary point of contact for small business owner clients, understanding their products, competitors, target audiences, and growth goals.
- Manage and nurture client relationships, ensuring their needs and expectations are met. This includes innovating with progressive small business owners who are seeking to take advantage of new and exciting opportunities in pursuit of their aggressive growth goals.
- Build reports, craft client communication, and identify new opportunities for client success.
- Communicate performance nuances, optimizations, and expert insights to clients.
- Contribute to monthly forecasting, billing, and procedure documentation as needed.
Key Outcome: Campaign Strategy & Activation to Drive Business Outcomes:
Key Responsibilities:
- Develop tailored marketing plans and strategies for progressive small business owners in alignment with an Enterprise client, consulting with planning and activation teams, as necessary.
- Manage and maintain digital media campaigns across various biddable platforms (e.g., Google, Meta, The Trade Desk).
- Represent the agency’s SEO and CRO services, integrating these strategies into comprehensive marketing recommendations, and helping to refine the offering over time.
- Implement tracking tags and ensure quality assurance in campaign setup.
- Continuously analyze key performance metrics and recommend changes to meet or exceed KPIs, ensuring maximum ROI for clients.
- Document changes, optimizations, and strategic insights.
- Analyze campaign data to determine the impact of media results and develop cross-channel optimization action plans to drive business results.
- Assist with troubleshooting, reporting, trafficking mapping, and site tagging.
- Continuously seek and implement process enhancements to boost campaign efficiency and effectiveness.
- Mitigate issues or crises that may arise during campaign execution, ensuring minimal impact on client relationships and campaign performance.
Key Outcome: Demonstrate Continuous Learning and Thought Leadership
Key Responsibilities:
- Stay updated on the latest lead generating tactics, channels, applications, and strategies.
- Stay abreast of biddable policies, regulations, and innovations.
- Create written communications such as POVs, case studies, white papers, and blog posts.
- Educate clients as appropriate on biddable media best practices and emerging trends to help them understand the value of the services provided.
- Engage in verbal communications, including speaking opportunities and client pitches. Demonstrate expertise by assisting senior resources in establishing strategy and training of junior resources
- Ideate with leadership on new ways to connect meaningfully with clients.
Other Responsibilities:
- Perform additional duties and responsibilities as assigned or required to support the overall success of the team and organization.
QUALIFICATIONS
- Bachelors degree in marketing, advertising, communications, business, or equivalent work experience.
- Minimum of 5-8 years managing and leading campaigns in the biddable space, preferably in an agency setting.
- Proven experience in digital marketing, with a strong understanding of SEO, SEM, and social media marketing, and other biddable tactics.
- Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and others.
- Certifications in these relevant areas, is preferred:
- Google Ads Certifications (Search, Display, Video)
- Google Analytics Certification
- Meta (Facebook) Blueprint Certification
- Expert in Excel and data management, with strong statistical and analytical skills, with the ability to derive insights from data and make data-driven recommendations and optimizations.
- Proactive and curious attitude with strong problem-solving and critical thinking skills.
- Self-motivated and comfortable operating in a fast-paced, deadline-driven environment.
- Demonstrated aptitude for quickly learning and leveraging new technologies.
- Demonstrated ability to manage complex projects in collaboration with cross-functional teams.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $67,000- $94,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
06Channel Manager, Hyper Local
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Channel Manager, Hyper Local, leads a team of skilled individual contributors, driving the development and execution of impactful media strategies across a diverse client portfolio. The clients in this portfolio focus on large volume of activations against hyper-local geo targets (ex. A franchise with 1,000 locations, each receiving individualized marketing, budgets, and creative). This role requires deep expertise in biddable platforms such as Google, Meta, and The Trade Desk. They have a strong grasp of end-to-end campaign management and strategic planning. The ideal candidate is a subject matter expert in media activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Manage, retain and enable performance of hyper-local team talent
Key Responsibilities:
- Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
- Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
- Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
- Remove barriers to enable team outcomes
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
- Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind
Key Outcome: Demonstrate deep knowledge of the hyper-local media activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.
Key Responsibilities:
- Manages and enforces best practices, guidelines, objectives and documented regulations
- Develop educational resources specific to clients’ business strategy and objectives, and general training
- Keeps the channel team up to date on media activation best practices, guidelines, objectives and standards associated with hyper-local campaigns
- Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Research new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
- Drive ongoing vendor communication and relationships, including developing and maintaining a framework for the full extended team’s vendor engagements
Key Outcome: Expert in project management and task prioritization
Key Responsibilities:
- Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
- Leads a team who builds hyper-local media strategies and plans for new & existing clients
- Leads a team who manages hyper-local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
- As an expert in the setup of new campaigns, assists team to ensure setup is accurate
- Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.
Key Outcome: Effective collaboration in support of maximizing client business outcomes
Key Responsibilities:
- Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
- Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
- Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to build reports, craft client communication and identify new opportunities in the programmatic space
- Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance
Key Outcome: Strong thought leadership: The Channel Manager is recognized as a subject matter expert in hyper-local activations, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought-provoking content.
Key Responsibilities:
- Evaluates emerging hyper-local media trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
- Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
- Identifies and leads in establishing partnerships with strategic partners and platforms.
- Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.
QUALIFICATIONS
- REQUIRED QUALIFICATIONS –
- EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
- Proactive and curious attitude, strong problem-solving skills
- PREFERRED QUALIFICATIONS –
- Experience working in pharma marketing or in highly regulated industry
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
- Comfortable being client-facing, as a hyper-local media subject matter expert
- Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: Working with teams and across the organization with ease
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
- PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
07Client Growth Specialist
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Client Growth Specialist is a results-driven team player who is passionate about building long-term relationships while using their marketing expertise to increase agent enrollments for butler/till into our flagship media program. In this role, you will be responsible for consulting our prospective and existing customers, promoting a diverse range of marketing solutions, and recommending services that best support their growth objectives, strengthening their overall brand.
Successful growth specialists are confident, dynamic, and focused on customer needs, with at least three years of experience in customer/client service centered in marketing and/or media. You will work to develop a deep understanding of their growth goals so that you can effectively present and discuss a full-funnel marketing campaign, including branding, content creation, and paid search solutions, that best fit their needs. Top performers will also use their consultative skills and marketing expertise to uncover cross-selling opportunities, suggesting additional programs to drive overall account growth while keeping client relationships strong.
Key outcomes & responsibilities
Key outcome: prospecting and lead generation
Key responsibilities:
- Generating agent enrollments across all butler/till program offerings.
- Identify and qualify potential leads through effective prospecting, warm calling, and networking activities.
- Develop and maintain a robust pipeline of leads to ensure consistent opportunities for sales engagement.
- Identify cross-sell opportunities with customers currently participating in a butler/till program.
Key outcome: agent relationship management:
Key responsibilities:
- Foster strong and lasting relationships with customers by providing ongoing support, addressing concerns, and identifying opportunities for upselling or cross-selling.
- Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities.
- Acquire in-depth knowledge of butler/till’s diverse range of marketing products, including but not limited to digital marketing, social media campaigns, content creation, and SEO.
- Provide expert consultation on currently enrolled programs to cross-sell on other channel opportunities.
- Stay abreast of industry trends, market dynamics, and competitor activities.
- Provide feedback to internal stakeholders based on market insights and agent interactions.
Key outcome: sale closing and goal attainment
Key responsibilities:
- Drive the sales process from initial contact to sale closure.
- Meet and exceed sales targets, including call activity, scheduled appointments, and new enrollments.
- Maintain an average outreach of 300 warm calls a week.
Other responsibilities:
- Assist in all annual/rolling program enrollments.
- Other responsibilities may be required due to business needs and scope of work.
Qualifications
Required
- 3+ years of experience in customer/client service, marketing and/or media field; agency, digital coaching and /or media sales experience.
- 2+ years of experience in digital advertising sales, preferably in managing amazon advertising campaigns
- Bachelor’s degree in communications, sales, or marketing. A combination of education and experience will be considered.
- Proven track record in account management and exceeding sales metrics
- Strong understanding of various marketing products and strategies.
- Excellent communication and presentation skills.
- Exceptional negotiation and closing skills.
- Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
Preferred
- 2+ years of applied marketing campaign management.
- 1+ years experience with CRM software
- Completed google certification
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – 69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
08Creative Specialist
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.
The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.
Key Responsibilities:
- Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
- Contribute to the evolving creative solutions offering through innovation and operational excellence.
- Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
- Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
- Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.
Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.
Key Responsibilities:
- Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
- Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
- May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills
Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of the following focus area at a level that is in alignment with the expectations of their key outcomes.
CREATIVE SOLUTIONS
-
- Provide creative solutions across core capabilities including copy writing, design, and video across various
channels to support client goals and objectives. - Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
- Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
- Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
- Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
- Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
- Interface with clients as needed, get to know their brand, and strategize with them to ensure their goals and objectives are being met.
- Provide creative solutions across core capabilities including copy writing, design, and video across various
QUALIFICATIONS
REQUIRED QUALIFICATIONS
- 4+ years of technical design experience.
- Knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
- Portfolio demonstrating specialized skill application in a professional setting.
- Ability to translate conceptual ideas into tangible design solutions.
- Willingness to receive and incorporate feedback to refine designs.
- Gather information and materials needed for design.
- Performs work under general supervision.
- Strong verbal, written, and communication skills.
- Strong grammatical knowledge; experience proofing and editing content.
- Proven track-record of attention-to-detail
- Strategic insight and analytical skills
- Effective problem solver
- Professional demeanor
PREFERRED QUALIFICATIONS
- Agency experience
- Experience using Figma and Creatopy
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An
employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMER
At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves. Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status,
sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
09Data Engineer II
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
Data Engineer II is a role designed for individuals with a solid understanding and some hands-on experience in data engineering. This role involves taking ownership of larger data engineering tasks, designing solutions for moderately complex problems, and ensuring high-quality data pipelines and integrations. The ideal candidate will have experience with SQL, Python, cloud technologies, and data warehousing, with a strong ability to design, implement, and optimize data solutions. The role will offer opportunities to collaborate with cross-functional teams, contribute to architecture discussions, and mentor junior engineers.
The overall tech stack includes SQL, Python, AWS, Snowflake, and Power BI.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: High-quality data solutions
Key Responsibilities:
- Independently design, develop, and maintain data pipelines and ETL processes for moderately complex data flows.
- Write complex, efficient, and maintainable code to integrate data from multiple sources, ensuring scalability and performance.
- Optimize and refactor existing code and pipelines to improve efficiency, reliability, and maintainability.
- Troubleshoot and resolve more complex technical issues with data quality, pipeline performance, or integration challenges.
- Collaborate with cross-functional teams (e.g., Analytics, Product) to understand and define business requirements for data solutions.
- Ensure data quality, integrity, and security through monitoring, validation, and the application of best practices.
- Automate and document data processes to improve efficiency and repeatability.
Key Outcome: Collaborative team environment
Key Responsibilities:
- Actively contribute to team discussions, offering solutions and feedback to improve data engineering practices.
- Assist in mentorship of junior engineers, helping them grow in their technical skills and knowledge of the team’s processes.
- Participate in and sometimes lead code reviews, ensuring adherence to best practices and high code quality.
- Contribute to the development of best practices and technical standards within the data engineering team.
- Participate in sprint planning, retrospectives, and other Agile ceremonies to ensure alignment on priorities and deliverables.
- Use tools like JIRA and Confluence for task tracking, progress reporting, and documentation.
Other Responsibilities:
- Assist with technical documentation for data pipelines, system configurations, and troubleshooting procedures.
- Lead or assist with data integration projects, including the creation of reports, data extracts, and data marts.
- Collaborate on troubleshooting and resolving complex production data issues to ensure system reliability and availability.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Computer Science, Information Technology, or a related field, or equivalent work experience.
- 2-5 of experience in data engineering or a related field.
- Proficiency in SQL and experience with relational databases.
- Experience with cloud platforms (e.g., AWS) and data warehousing technologies (e.g., Snowflake).
- Strong understanding of data integration techniques and ETL/ELT processes.
- Ability to write complex code with a focus on optimization and scalability.
- Strong attention to detail and ability to ensure data quality and integrity.
- Ability to work effectively in cross-functional teams and communicate technical concepts to non-technical stakeholders.
- Excellent problem-solving skills with a focus on troubleshooting complex data issues.
PREFERRED QUALIFICATIONS
- Experience with Python, big data technologies, and distributed data processing.
- Familiarity with data visualization tools like Power BI.
- Exposure to Agile development methodologies and tools (e.g., JIRA, Confluence).
- Experience mentoring or coaching junior engineers.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting WORK ENVIRONMENT & PHYSICAL DEMANDS
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $79,000- $111,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
10DevOps Engineer II
The DevOps Engineer is a mid-to-senior-level role responsible for designing, implementing, and maintaining systems that ensure the reliability, scalability, and performance of our infrastructure and applications. This role involves managing deployment pipelines, cloud networking, and server monitoring while driving improvements through automation and best practices. The ideal candidate is experienced with cloud technologies, containerization, Infrastructure as Code (IaC), and has a strong commitment to collaboration and innovation. This role is crucial in supporting engineering teams by implementing and enforcing DevOps practices, optimizing system performance, and ensuring infrastructure security.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Reliable, scalable, and secure infrastructure
Key Responsibilities:
- Manage and maintain DNS configurations and SSL certificates.
- Collaborate with Software Engineering team to design, develop, and maintain CI/CD pipelines using GitHub Actions.
- Implement and manage Infrastructure as Code (IaC) using tools like Terraform.
- Monitor and maintain server health, performance, and reliability using both cloud-native and 3rd party observability tools.
- Optimize system performance and scalability to support evolving business needs.
- Develop and enforce security best practices across all infrastructure.
Key Outcome: Streamlined software development and delivery
Key Responsibilities:
- Automate repetitive processes using tools like Ansible and scripting in Python and Bash.
- Proactively identify and resolve production issues to ensure minimal downtime.
- Support cross-functional teams in integrating DevOps best practices into development workflows.
- Mentor software engineers in efficient use of deployment pipelines and monitoring tools.
Key Outcome: Collaboration and innovation in technical solutions
Key Responsibilities:
- Collaborate with development teams to implement robust cloud networking and containerization strategies (e.g., Docker, AWS Fargate).
- Facilitate knowledge sharing and training on DevOps tools and workflows.
- Lead architectural discussions related to system deployment and infrastructure design.
- Stay updated on emerging DevOps trends and technologies, driving innovation within the team.
QUALIFICATIONS
Required:
- Bachelor’s degree in Computer Science, Engineering, or equivalent work experience.
- 3-5 years of experience in a DevOps role.
- Expertise in DNS management and SSL certificate handling.
- Experience with application observability tools like NewRelic, DataDog, Prometheus/Grafana, etc.
- Proficiency in Python and Bash scripting.
- Experience with automation tools like Ansible.
- Proficiency with containerization technologies such as Docker and Kubernetes.
- Experience with AWS cloud technologies and cloud networking.
- Strong knowledge of server monitoring tools and techniques.
- Proven ability to optimize performance and scalability of infrastructure.
Preferred:
- Experience with advanced CI/CD practices and GitHub Actions.
- Experience with GCP and Azure
- Familiarity with Terraform, AWS CloudFormation, or other Infrastructure as Code (IaC) tools.
- Strong focus on collaboration and enabling software engineering teams.
- Experience in implementing security best practices in cloud environments.
- Experience with GCP and Azure cloud platforms.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $79,000- $110,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
11Director, Analytics & Data Management
The Director of Analytics & Data Management leads the strategic vision to leverage information as a key asset, driving
innovation and value creation through data. This role is responsible for building and executing strategies that translate into
actionable insights, managing the full analytics lifecycle from client objectives to ROI measurement, and fostering a high-performing team. The Director collaborates across departments to ensure the delivery of high-quality, data-driven marketing
solutions, while also coaching and developing the Data Management and Campaign Analytics teams to achieve key outcomes.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Drive Strategic Impact and Value Through Data
Key Responsibilities:
- Serve as the face of Analytics & Data Management to both internal and external stakeholders, including clients and
partners. - Champion collaboration across teams to develop actionable insights and drive value creation through analytics.
- Lead innovation efforts, encouraging a culture of curiosity, experimentation, and continuous learning.
- Author proposals, define project scopes, and oversee partner/vendor contracts to ensure alignment with business objectives.
- Package and present client deliverables in a concise, professional format, ensuring they meet scoped services and
client expectations.
Key Outcome: Ensure Accurate Deployment and Stewardship of Client Campaign Data
Key Responsibilities:
- Enhance and scale proprietary processes, databases, tools, and technology to meet growing demands while mitigating
risks. - Collaborate with Product and Software Engineering teams to migrate workloads, achieve automation, and apply
machine learning and AI use cases where applicable. - Proactively assess workflows for optimization opportunities and ensure best practices are documented and
implemented. - Set and manage expectations with the data team for the development, testing, and implementation of new workflows
and software. - Maintain the integrity of data deliverables through rigorous quality assurance processes.
Key Outcome: Engage, retain, and enable performance of talent
Key Responsibilities:
- Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
- Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
- Remove barriers to enable team outcomes
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
- Attract, hire, develop, and lead a team of Analytics & Data Management professionals.
- Foster a culture of innovation and experimentation, providing mentorship and guidance to team members.
- Ensure accountability for the achievement of key deliverables and performance metrics.
Other Responsibilities:
- Must demonstrate the ability to define problems, collect and review data, establish facts, draw valid conclusions, package
insights, and make actionable business recommendations grounded in client business context.
QUALIFICATIONS
REQUIRED:
- Bachelor’s degree in a related field such as Marketing, Computer Science, Information Technology, Statistics,
or Economics. - 10+ years of experience in managing marketing data integrations, data science, data engineering, and datadriven analyses.
- Extensive experience with Microsoft Excel, including advanced functions like pivot tables, Power Pivot, and
Power Query. - Strong knowledge of digital and offline media data management, and experience with relational databases
such as Access and SQL. - Proven strategic leadership with the ability to collaborate across departments and drive critical marketing
initiatives. - Experience with reporting and visualization tools like Power BI, Tableau, or Qlik.
- Strong project management skills, with a proven ability to meet deadlines in a fast-paced environment.
PREFERRED:
- Experience with agency/marketing/media platforms such as Google Campaign Manager 360, Meta Business
Manager, Google Analytics (GA4), Power BI and Digital DSP/DMP. - Expertise in Analytics and Measurement methodologies, techniques, and analyses.
- Strong verbal and written communication skills, with a proven ability to present to clients and stakeholders.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering
continuous value to our clients - COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers
on commitments - DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before
acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee
encounters while performing the essential functions of this job, typically in an office setting or in a home office. An
employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office
equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with
computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to
perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the
diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover
that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and
work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of
any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status,
sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This
applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff,
recall, transfer, leaves of absence, compensation, and training
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $113,000 – $158,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
12Director, Client Success & Sales
The Director, Field Sales and Retention is a results driven leader who excels at developing and guiding a high-performing team while fostering exceptional client experiences and driving account growth. This role is responsible for overseeing a group of Team Leads, providing them with the tools, training and support needed to drive success in both sales and client service. The Director, Field Sales and Retention focuses on leading the team to achieve all client growth and retention goals, while building strong client relationships ensuring a seamless experience for customers in our programs across all territories.
As a leader, the Director, Field Sales and Retention is confident, dynamic, and deeply invested in both team and customer success. They empower their team to act as trusted advisors, using their marketing expertise and consultative sales skills to anticipate client needs and effectively position the company’s comprehensive marketing solutions. These solutions may include branding, content creation, and paid search. By leveraging industry knowledge, client insights, and collaborative strategies, the Director, Field Sales drives the team to meet ambitious growth and engagement targets while ensuring long-term client satisfaction and growth.
This role requires a dynamic leader who can motivate, coach, and guide a diverse team to exceed goals and drive meaningful impact. Effectiveness in this role relies on the ability to adapt strategies to shifting market demands, ensuring execution is tailored to regional and industry-specific needs. Beyond driving the plan forward, this individual should provide insights, recommendations, and customized solutions that optimize performance at both the individual and team levels.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Drive Client Engagement Through Strategic Sales Leadership and Relationship-Driven Approaches
Key Responsibilities:
- Relationship Building and Client Engagement: Champion a relationship-first approach to client interaction. Empower the team to build and nurture lasting relationships with clients and stakeholders, ensuring personalized service and deep understanding of client needs to drive loyalty and long-term business growth.
- Client Engagement Strategy Development & Execution: Develop and implement comprehensive engagement and sales strategies that align with company objectives, integrating customer-centric approaches to achieve revenue growth and market penetration across multiple regions or business units.
- Leadership: Inspire, lead and mentor team to excel in their roles. Foster collaborative and relationship-driven culture that emphasizes trust, partnership, and shared success. Provide ongoing coaching, feedback, and professional development to build a high performing team.
- Cross-Functional Collaboration: Work closely with other departments (marketing, product, customer success, etc.) to ensure alignment and effective execution of sales strategies, ensuring a seamless experience for clients and prospects.
- Talent Development & Coaching: Identify skill gaps and development needs within the team. Provide targeted coaching, training, and mentorship to team leads and account managers ensuring continuous growth and high team effectiveness.
- Recruitment & Talent Acquisition: Support the recruitment process for new team members, ensuring that talent acquisition aligns with team and business needs.
Key Outcome: Drive Sales Excellence, Efficiency, and Productivity Across Teams
Key Responsibilities:
- Sales Process Optimization: Continuously evaluate and improve sales processes to ensure maximum efficiency and effectiveness across all teams. Identify and implement best practices that streamline operations and increase sales productivity.
- Sales Enablement & Tools: Ensure the field team has the tools, resources, and technologies needed to succeed, including CRM systems, sales training materials, and data analytics platforms. Promote the adoption of these tools to improve team performance.
- Performance Metrics & Analytics: Develop and track key performance indicators for team, including new customer acquisition, and client retention. Provide regular feedback and reports to leadership, offering insights into team performance and areas for improvement.
- Team Motivation & Engagement: Foster a positive, collaborative culture within the field team organization. Encourage team cohesion, celebrate wins, and maintain high morale to motivate team members to exceed their targets.
- Sales Training & Development: Lead ongoing training programs to enhance the team’s skills in areas such as negotiation, relationship building, and solution selling. Ensure Field Team Leads are up to date on product knowledge and market trends.
- Market Intelligence: Gather and analyze industry trends, competitor activities, and customer insights to inform sales strategies. Share relevant information with the team to ensure they are well-equipped to approach opportunities and challenges in the market.
- Sales Performance Oversight: Monitor and analyze the performance of direct reports and their respective teams. Ensure that KPIs such as revenue generation, lead conversion rates, customer engagement and customer retention are met. Provide strategic direction to optimize performance.
Key Outcome: Achieve Revenue Targets and Drive Sustainable Growth
Key Responsibilities:
- Revenue Target Management: Ensure that the team is on track to meet or exceed growth targets. Work closely with Team Leads to set realistic and achievable sales goals, while maintaining focus on long-term client growth.
- Account Penetration & Expansion: Support Team Leads in identifying and pursuing new business opportunities, including upselling and cross-selling existing clients to expand the scope of business relationships.
- Strategic Account Management: Oversee the management of strategic accounts, ensuring that Team Leads are focused on long-term relationship-building and account growth. Ensure successful contract renewals, pricing negotiations, and overall client satisfaction.
- Customer Retention Strategies: Collaborate with Field Team Leads to implement strategies that improve customer retention rates. Support the team in addressing client needs and providing exceptional service to maintain long-term business relationships.
- Forecasting & Strategic Adjustments: Lead the team in accurate forecasting and pipeline management. Make necessary strategic adjustments based on performance data and market conditions to ensure targets are consistently achieved.
Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
- Develop and proactively manage a talent plan for the account talent within the portfolio. Assess, hire, onboard, and grow role-appropriate talent to meet client needs within an optimal team structure.
- Provide effective feedback that enables employees to improve and work towards goals while seeking feedback from the team to enable inclusion and continuous improvement.
- Remove barriers to enable team outcomes.
- Provides opportunities for growth and development. Tailor coaching with specific business outcomes in mind.
- Mentor and inspire employees to unlock their full potential.
Other Responsibilities:
- Drive the readiness of the team for the annual enrollment period by incorporating timely training, ensuring they are equipped with necessary tools, resources, and up-to-date information to maximize enrollment success.
- Other responsibilities may be required due to business needs and scope of work.
- Some travel to marketing events hosted by BT or clients is required.
QUALIFICATIONS
Required
- 7+ years of experience in Sales Management.
- 4+ years of experience in end-to-end sales solutions.•
- Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
- Proven track record in account management with cross-selling expertise.
- Excellent communication and presentation skills.
- Exceptional negotiation and closing skills.
- Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
Preferred
- Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
- 5+ years’ experience with CRM software.
- Sales leadership in marketing and advertising
- Experience marketing at larger scale events such as trade shows exhibiting a plus.
- Outside sales experience a plus
- Experience with marketing products; branding and digital marketing a plus
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $90,000- $126,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
13Director, Marketing Science
This position is considered hybrid for anyone located in Rochester, NY
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
This role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching, all while maintaining professionalism and poise.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Lead Client-Focused Marketing Science Solutions
Key Responsibilities:
- Accountable for all Marketing Science internal and external deliverables
- Research, plan, execute and present findings for strategic Marketing Science solutions to clients.
- Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.
- Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.
- Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.
- Develop project scopes, success measures, and ensure alignment with client objectives.
- Assist in completing projects when the team is at maximum capacity or to cover while team is out.
Key Outcome: Elevate Marketing Science Products and Services
Key Responsibilities:
- Collaborate with Data Engineering and Software Development teams, establishing the goal and leading the business requirements for data transformations supporting Marketing Science products and services.
- Set the vision for team members on best practices and continuous improvement.
- Explore and recommend new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.
- Lead the development of Marketing Science products and services based on market trends and client needs.
Key Outcome: Ensure High-Quality Client Deliverables
Key Responsibilities:
- Oversee final packaged deliverables and provide input on the best way to document appropriate and actionable recommendations.
- Establish client deliverables using standard templates and brand guidelines.
- Set the team up for success in presenting insights and recommendations to clients.
- Collaborate with stakeholders to define project scopes and develop best solutions.
- Lead/guide the project deliverables for our clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.
Key Outcome: Engage, retain, and enable performance of talent
Key Responsibilities:
- Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
- Manage a team; set clear, outcome-based performance goals.
- Establish and maintain development plans for each
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
- Remove barriers to enable team outcomes
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
Other Responsibilities:
- Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of our clients.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field.
- 10+ years of experience in marketing data integrations, data science, and data-driven analyses
- Expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniques
- Deep experience leading a team in the Data Science or Marketing Science space.
- Experience confidently presenting to clients, including C-suite.
- Extensive knowledge of SQL, database schemas, and analytics data marts.
- Passion for problem-solving and providing workable solutions.
- Proven strategic leadership and project management skills.
Team player with strong verbal and written communication skills. - Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.
PREFERRED QUALIFICATIONS
- Master’s degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.
- Experience in Healthcare, specifically Pharma.
- Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).
- Experience working in cloud environments (AWS, Snowflakes, Azure).
- Experience with reporting/visualization tools (Power BI, Tableau, Qlik)
- Experience working with Google Analytics and/or clickstream data.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $142,000 – $198,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
14Director, Strategy & Partnerships (Total Play)
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Director of Strategy & Partnerships is a strategic leader who drives cross-channel media strategy, integrating all forms video, audio, and gaming to engage audiences in entertainment-driven environments. This role focuses on advancing Butler/Till’s competitive position by developing forward-thinking media strategies, cultivating high-impact partnerships, and ensuring innovative solutions align with client objectives. By leveraging deep expertise in digital and entertainment media ecosystems, the Director strengthens the agency’s offerings and fosters collaboration across internal teams and external partners.
As a key ambassador for Butler/Till, the Director influences industry conversations through thought leadership, market engagement, and partnership development. They actively monitor emerging trends, evolving technology, and shifting consumer behavior—translating insights into actionable strategies that shape the future of Butler/Till’s offering. With a focus on leadership and team development, they empower talent, foster a culture of innovation, and ensure the agency remains at the forefront of media evolution.
Key Outcome: Deliver innovative, results-driven channel strategies & recommendations that align with client objectives and emerging trends, driving high-impact campaigns across Total Play’s integrated approach
Key Responsibilities:
- Lead the development of enterprise-wide media and audience strategies, ensuring alignment with client objectives, broader campaign goals, and measurable business outcomes
- Oversee tactical planning efforts, ensuring all channel strategies are integrated and client-centric
- Stay informed on data integrations, supply, and partner deals within DSPs, leveraging insights to enhance Total Play strategies and recommendations
- Lead enterprise-wide knowledge-sharing initiatives, ensuring key learnings from campaigns drive continuous improvement and inform future planning
Key Outcome: Lead and evolve Total Play’s supply strategy to maximize market impact and client value
Key Responsibilities:
- Set the strategic vision for Total Play’s supply approach, ensuring a forward-thinking framework that balances efficiency, scale, and premium content access across video, audio, and gaming
- Oversee supply performance, evaluating partner effectiveness and optimizing the supply mix based on audience engagement, client objectives, and market trends
- Lead internal education and enablement, ensuring teams are equipped with insights on inventory accessibility, pricing models, and evolving supply-side dynamics to drive smarter buying decisions
Key Outcome: Strategic partnerships drive innovation, elevate offering, and deliver positive business outcomes
Key Responsibilities:
- Build and nurture strategic relationships with media, supply, and technology partners across TV, streaming, audio, and gaming
- Negotiate exclusive opportunities and collaborate with partners to develop proprietary solutions that differentiate Butler/Till, securing first-mover advantages, and positioning the agency as a leader in media innovation
- Create and maintain testing and iteration frameworks to apply learnings, continuously refining for greater impact and future success
- Continuously assess emerging tools, platforms, and partnerships, evaluating performance and ROI to optimize, expand, or refine investments that drive measurable value for clients and the agency
Key Outcome: Drive revenue growth and market leadership through innovation, strategic collaboration, and thought
leadership
Key Responsibilities:
- Contribute to new business pitches with innovative and data-driven strategies that showcase the agency’s differentiated capabilities and drive competitive wins
- Represent Butler/Till at industry events and publish thought leadership content, such as white papers, blogs, and trendspotting efforts, to showcase Butler/Till’s expertise and insights on emerging industry developments
- Sponsor internal training initiatives to enhance organizational understanding of Total Play media strategies, partnerships, and agency initiatives
- Integrate industry trends, consumer insights, and strategic partnerships into the agency’s roadmap and the Total Play offering, ensuring continued innovation and competitive differentiation
Key Outcome: Engage, retain, and enable performance of talent
Key Responsibilities:
- Streamline workflows and implement technologies to enhance efficiency and scalability
- Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
- Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
- Remove barriers to enable team outcomes
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
- Seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives
Other Responsibilities:
- May need to perform other responsibilities and tasks as requested
- Demonstrate proficiency in all forms of video, audio, and gaming marketing strategy
- Demonstrate strong analytical skills to inform data-drive decision-making and optimize outcomes
- Model professionalism, adaptability, and resilience, setting a high standard for the team to follow
- Effective use of communication and project management tools & ensuring proper application and adoption of agency tools (e.g., PBI, Wrike) across team
- Assess project scopes and determine appropriate allocation of resources. Autonomously rebalance workload across team members to ensure projects can progress forward
- Proactively address issues or bottlenecks in workflows, ensuring solutions are implemented promptly and effectively
QUALIFICATIONS
EDUCATION:
- Bachelor’s degree in marketing, Advertising, Communications, Business, or equivalent work experience
EXPERIENCE:
- 10+ years of experience in the digital marketing, advertising, and/or media field
- Experience in strategic planning and applied experience of bringing plans to fruition
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
- Grasp new technology and product changes quickly, and identify application to current work
- Self-starter able to seek new opportunities or projects, and lead from start to finish
- Strong written, verbal, and presentation skills
- Demonstrated ability to delegate
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
COLLABORATIVE: working with teams and across the organization with ease
OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMER
At Butler/Till we are independent, women-owned and led, proudly purpose driven and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.
Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day.
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibit discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
15Field Account Manager
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.
Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Key Account Management
Key Responsibilities:
- Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
- Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
- Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
- Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program.
- Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation.
- Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.
Key Outcome: Consultative Advisement
Key Responsibilities:
- Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner,
- Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
- Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
- Stay abreast of industry trends, market dynamics, and competitor activities.
- Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
- Provide feedback to internal stakeholders based on market insights and agent interactions.
Key Outcome: New Business Generation
Key Responsibilities:
- Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement.
- Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
- Drive the consultative sales process from initial contact to sale closure.
- Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
- Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
- Contribute to overall sales goals by consistently generating new revenue from existing clients.
Other Responsibilities:
- Assist in all annual/rolling program enrollment activities as needed to support the account.
- Other responsibilities may be required due to business needs and scope of work.
- Some travel to marketing events hosted by BT or clients is required.
REQUIREMENTS
Required
- 2+ years of experience in Account Management.
- 2+ years of experience in end-to-end sales solutions.
- Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
- Proven track record in account management with cross-sell expertise.
- Excellent communication and presentation skills.
- Exceptional negotiation and closing skills.
- Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
Preferred
- Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
- 2+ years’ experience with CRM software.
- Experience marketing at larger scale events such as trade shows exhibiting a plus
- Outside sales experience a plus
- Experience with marketing products; branding and digital marketing a plus
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
16Field Team Lead
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Field Team Lead is a strategic, results-driven leader who excels at developing high-performing teams while championing exceptional customer experiences and driving account growth. This role is responsible for managing and mentoring a team of Field Account Managers, equipping them with the tools, training, and support necessary to succeed in both client service and sales. The Field Team Lead is responsible for leading the team with a focus on excellence, fostering strong client relationships, identifying growth opportunities, and ensuring a smooth and efficient experience with our marketing solutions.
As a manager of people, the Field Team Lead is a confident, dynamic leader dedicated to the success of both the team and our client. They inspire their team to deliver exceptional service as trusted advisors, using their marketing expertise and consultative sales skills to understand client needs and effectively present BT’s comprehensive marketing campaigns, including branding, content creation, and paid search. By leveraging industry knowledge, customer insights, and collaborative strategies, the Field Team Lead drives the team to meet ambitious sales goals while ensuring long-term client satisfaction and growth.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Drive Team Excellence and Foster Strong Client Relationships
Key Responsibilities:
- Team Leader and Mentor: Supervise and mentor a team of Field Account Managers, fostering a collaborative and high-performance culture that aligns with company goals. Provide coaching, feedback, and development opportunities to ensure individual and team success.
- Relationship Builder: Empower the team to create successful long-term client relationships by understanding client needs, proactively addressing concerns, and ensuring regular, meaningful communication that enhances trust and loyalty.
- Account Health Champion: Guide the team in overseeing the overall health of assigned accounts, ensuring successful contract renewals, setting, and managing client expectations.
- Client Experience Advocate: Model and instill a client-centric mindset, ensuring the team delivers exceptional support, promptly resolves issues, and consistently creates positive client experience.
- Strategic Cross-Seller: Equip and support the team to proactively identify and pursue cross-sell opportunities with customers already engaged in Butler/Till programs, driving incremental revenue growth.
- Engagement Driver: Lead efforts to maintain high engagement rates with clients by encouraging active, value-added outreach to promote retention and generate new business opportunities.
Key Outcome: Grow existing accounts by expanding product adoption and deepening client engagement.
Key Responsibilities:
- Manage Sales Pipeline Development: Lead the identification and nurturing of a strong pipeline for upsell and new business opportunities, ensuring the team consistently prioritizes high-value prospects.
- Lead Sales Strategy Implementation: Offer guidance and oversight to the team in driving enrollments for all Butler/Till program offerings using a solution-oriented sales approach.
- Drive the Consultative Sales Process: Support and guide the team in implementing consultative sales strategies, ensuring consistent and effective performance.
- Set and Monitor Sales Targets: Define measurable sales targets for each team member and regularly review progress, including metrics such as call activity, appointments, presentations, and new enrollments.
- Evaluate and Report on Performance: Lead the strategic oversight of team outreach efforts, insights, recommendations, forecasts, and outcomes, ensuring alignment with organizational goals and providing actionable visibility into performance.
- Strategically Guide Team to Achieve Revenue Goals: Lead efforts to exceed revenue targets through targeted upselling and cross-selling within existing client accounts
Key Outcome: Drive program retention through strategic engagement
Key Responsibilities:
- Foster Account Health: Monitor and analyze account performance metrics, proactively addressing issues to ensure customer satisfaction and long-term retention.
- Cultivate Strategic Customer Loyalty: Build deep, trusted partnerships with clients by delivering ongoing value through personalized engagement and proactive support
- Optimize Client Engagement: Implement high-touch outreach strategies to ensure customers remain actively engaged with Butler/Till programs, continuously reinforcing the value of our offerings.
- Leverage Customer Insights: Regularly collect and analyze client feedback, usage data, and engagement trends to inform strategies that strengthen retention efforts.
- Execute Renewal Strategies: Secure contract renewals by proactively identifying customer needs, creating strategic account plans, and ensuring smooth negotiation processes.
- Continuously Analyze Metrics: Regularly track and maintain detailed data on retention-focused activities, including client interactions, renewal rates, engagement scores, and outcomes.
Other Responsibilities:
- Own and execute annual and monthly enrollment activities ensuring an exceptional client experience
- Other responsibilities may be required due to business needs and scope of work.
- Some travel to marketing events hosted by BT or clients is required.
QUALIFICATIONS
Required
- 7+ years of experience in Sales Management.
- 4+ years of experience in end-to-end sales solutions.
- Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
- Proven track record in account management with cross-selling expertise.
- Excellent communication and presentation skills.
- Exceptional negotiation and closing skills.
- Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
Preferred
- Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
- 2+ years’ experience with CRM software.
- Experience marketing at larger scale events such as trade shows exhibiting a plus.
- Outside sales experience a plus.
- Experience with marketing products; branding and digital marketing a plus.
CORE COMPETENCIES
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease.
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
17Financial Analyst
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Financial Analyst interfaces with internal stakeholders across multiple departments to define and document financial needs, issues, and opportunities for BUTLER/TILL’s main client. This role will become informed on background and context, create processes and analytical comparisons to translate data into financial analyses and forecasts based on stakeholder business needs. This role will identify financial areas of concern and suggest improvement strategies with key stakeholders while balancing priorities, efficiencies and constraints of client and Butler/Till environments. A successful Financial Analyst should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. The ideal candidate is willing to step out of their comfort zone to take on new and unfamiliar tasks, using each challenge as a learning experience.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Client Knowledge – Be a financial subject matter specialist for this client, confidently representing actual outcome of BUTLER/TILL’s services versus the anticipated outcome. Takes ownership and accountability of entire aspect of each scope, ensuring that evolving scopes are fully understood from a financial perspective.
Key Responsibilities:
- Develops, maintains, and demonstrates comprehensive knowledge of the client and the scopes for the different business lines.
- Uses historical data trends and client knowledge to create forecast assumptions to discuss with stakeholders.
- Knowledgeable in BUTLER/TILL’s organizational structure, products, services, solutions, processes, communications & workflow tools surrounding this client.
- Central point of contact to inform stakeholders on financial tracking versus forecasted.
- Demonstrates broad understanding of general business functions and the relationships between them.
- Partners with Agency SMEs and engages in discovery discussions to capture project relevant knowledge.
- Challenges the importance and urgency of requests by asking probing questions to elicit information necessary to define requirements and prioritization.
- Manages multiple projects at once, ensuring that progress is continuous based on Agency and departmental priorities.
Key Outcome: Process Implementation – Thoroughly captures and translates stakeholder financial needs resulting in clear and concise financial data & analysis. Properly documents and summarizes findings with KPIs. Supports profitable growth of key client account through developed processes.
Key Responsibilities:
- Translates new business requests into the proper process and reporting outcomes needed to analyze by key parties.
- Organizes and synthesizes complex information to formulate financial, business, functional, and non-functional requirements that address business needs.
- Ensures financial business goals are aligned to the underlying business needs and identifies gaps that may prevent the business from reaching goals.
- Evaluates business processes based on a “big picture” view while also understanding the details related to each process step.
- Leads internal knowledge sharing discussions related to requirements planning.
Key Outcome: Monthly Reporting – Successfully translates financial business needs and requirements into visual and analytical monthly reports to provide up to date data & analysis to allow key stakeholders to strengthen their decision making. Independently gathers and documents requirements, scope, and proposed solutions for feedback from executive stakeholders.
Key Responsibilities:
- Discuss with key stakeholders areas of concern to provide more accurate data driven projections, participation and resourcing.
- Responsible for creating and maintaining:
- Monthly time reporting and analytical evaluation based on scope.
- Monthly financials of actuals versus forecasted and analysis on pacing Input assumptions that drive financial forecasting.
- KPI dashboard
- Maintain a high level of attention to detail to ensure the accuracy and reliability of financial reporting.
- Identifies and accurately captures information pertinent to solution requirements.
- Documents unknowns and identifies the path forward to seek resolution.
QUALIFICATIONS
- REQUIRED:
- 2+ years in accounting or finance role.
- Bachelor’s degree in accounting, finance or related field.
- Thorough knowledge of accounting principles and procedures.
- Experience creating financial statements.
- Intermediate analytical skills with the ability to interpret complex financial data and draw meaningful conclusions.
- Proficiency in financial modeling, forecasting, and variance analysis.
- Excellent communication and presentation skills, with the ability to communicate financial information effectively to non-financial stakeholders. Proficient use of Microsoft Office products, including Word, Excel and PowerPoint.
- Strong organizational skills and a proven ability to prioritize and manage multiple projects simultaneously.
- PREFERRED: MBA or CPA; experience creating dashboards in PowerBI.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMPENSATION
Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $52,000.00- $73,000.00 and represents the annual salary range in Rochester, NY. base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
18Learning & Development Talent Business Partner
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Learning and Development Specialist / Talent Business Partner is responsible for driving performance management, talent development, and employee engagement initiatives. This role will support the organization in utilizing the Quantum Workplace performance management system, implementing strategic development programs, and managing employee engagement surveys and action plans. Additionally, the role involves collaborating with leadership teams to ensure alignment of talent strategies, improve onboarding, and foster a culture of continuous learning and inclusion.
KEY OUTCOMES & RESPONSIBLITIES:
Key Outcome: Foster high engagement among employees.
Key Responsibility: Lead Employee Engagement & Action Plans
- Lead the employee listening strategy, analyze employee survey data and collaborate with leadership to develop action plans based on insights and feedback.
- Design, implement, and manage employee recognition programs that align with company values and contribute to a positive workplace culture.
- Implement mechanisms for gathering ad hoc employee feedback as needed (including surveys, focus groups, or regular check-ins) to gather valuable insights into employee sentiment and engagement levels using this feedback to inform Talent strategies and initiatives.
- Lead the design, implementation, and management of 360-degree feedback initiatives, ensuring anonymity and actionable insights for development.
- Analyze feedback data to identify developmental opportunities and support growth across teams.
Key Responsibility: Enhance Onboarding Experience
- Develop and refine the onboarding process to provide a positive and informative experience for new hires.
- Collaborate with HR to ensure new hires have the necessary training, tools, and resources for success.
- Continuously evaluate and improve the onboarding experience based on feedback.
- Design a 30/60/90-day onboarding experience, ensuring structured integration for all levels.
Key Outcome: Key Outcome: High-performance culture through effective talent management
Key Responsibility: Serve as the subject matter expert for the Talent Management System (Quantum Workplace)
- Manage and oversee the performance management system (Quantum Workplace) to ensure seamless functionality and drive adoption for employees and managers.
- Provide guidance on goal-setting, performance tracking, feedback, and evaluations, ensuring alignment with company objectives.
- Monitor performance data, identify trends, and maintain integration with HRIS for information updates to support talent management processes.
Key Responsibility: Facilitate Integrated Annual Review & Goal Development Programs
- Lead the annual review process, ensuring alignment between individual goals and organizational objectives.
- Support managers in setting SMART goals and conducting impactful performance reviews while managing continuous feedback in Quantum Workplace.
Key Responsibility: Enhance Leadership & Management Development Opportunities and Programs
- Design and coordinate quarterly leadership development programs and deliver training on management skills, team building, and conflict resolution.
- Partner with senior leaders to identify high-potential employees using Talent Reviews and Succession Planning in Quantum Workplace and create tailored leadership development plans.
- Collect feedback from participants to refine programs and ensure effectiveness.
Key Outcome: Provide guidance on leadership development, recruitment needs, workforce planning, and succession.
Key Responsibility: Act as a Strategic Talent Business Partner to assigned Organizations and Leaders
- Partner with Organizations and Leaders to design and implement career pathing programs to enhance employee development and retention.
- Oversee goal setting and performance management processes, assisting managers with goal drafting, follow-up, and continuous feedback.
- Coach the department level managers/supervisors through the annual performance processes, and decision making around compensation and remuneration programs in line with our pay-for performance culture.
- Ensure all role profiles, position openings and RFA’s are complete, approved and submitted for processing.
- Actively promote DEIB initiatives through training and support of managers and employees that foster an inclusive culture, and support recruitment efforts to attract diverse talent.
- Work closely with leaders to align talent strategies with department objectives, translating business needs into actionable initiatives.
- Support organizational restructuring and manage change processes, ensuring effective communication and manager support.
- Advise on talent acquisition, compensation planning, and succession strategies.
- Receive and manage resignation letters for your departments, initiating Wrike project, and conducting the exit interview. Collaborate with Talent tech and payroll for processing.
Key Responsibility: Navigate Unique Employee Relations Situations While Maintaining Compliance Requirements
- Serve as an advisor on employee relations matters, resolving conflicts, conducting investigations, and guiding managers through corrective actions.
- Ensure compliance with HR laws and regulations, proactively updating policies and ensuring clarity and fairness.
- Educate employees on policies and self-service resources, ensuring alignment with company standards.
Key Responsibility: Maintain a High Level of Confidentiality & Data Privacy
- Uphold strict confidentiality standards when handling employee information, ensuring compliance with regulatory requirements and safeguarding sensitive data.
QUALIFICATIONS
REQUIRED QUALIFICATIONS:
- The ideal candidate will have a bachelor’s degree in human resources, Organizational Development, Business Administration, or a related field preferred.
- 6-8 years of progressive Human Resources business partnering experience, related experience, or equivalent combination of education and experience.
- Experience with performance management systems (Quantum Workplace or similar) and employee engagement surveys.
- Proven experience in employee relations, with a focus on creating positive workplace culture.
- Strong coaching, conflict resolution, relationship and team building skills and demonstrated ability to influence business leaders.
- Demonstrated client service focus and ability to build strong relationships quickly.
- Outstanding interpersonal, verbal, and written communication skills that facilitate prompt and constructive solutions.
- Ability to use independent judgment, problem-solve, be creative and answer questions.
- High ethical standards and a commitment to diversity and inclusion.
- Strong knowledge of HR laws and regulations.
- Comfortable adapting to change in a fast-paced, dynamic, and ambiguous environment and ability to think clearly under pressure.
- Flexibility to work across a diverse range of projects with different stakeholders.
- Self-motivated and able to work in an autonomous environment but contribute as a team member.
- Highly organized, attention to detail and excellent follow-through required.
- Proficient in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
PREFERRED QUALIFICATION:
- Professional certifications such as SHRM-CP, SHRM-SCP, PHR, or SPHR
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances, delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and BelONGing
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
19Manager, Creative Services
This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Manager, Creative Services should have the ability to autonomously handle extremely complex issues and problems while proactively soliciting director level support for escalated issues.
The Manager, Creative Services will be accountable to the research, develop, and delivery of creative solutions for our clients, to help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their managerial skills to lead a team of creative specialists that develop outstanding, personalized creative. A Manager, Creative Services has mastered the scope of creative competencies at Butler/Till.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Accountable for a team that develops and executes engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.
Key Responsibilities:
- Manage multiple people and projects simultaneously and in an autonomous fashion, meeting all deadlines and delivering exceptional-quality work.
- Lead a team of Creative Specialists in the execution of creative solutions inclusive of delegation and accountable for outcomes.
- Lead the evolving creative solutions offering through innovation and operational excellence.
- Encourage their team to proactively research, and share, creative trends, and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
- Exhibit thought leadership of industry trends and emerging creative formats to lead ways to keep Butler/Till’s Creative Service solution innovative.
Key Outcome: Own collaboration amongst key stakeholders to create cohesive, strategic, and impactful solutions.
Key Responsibilities:
- Accountable for close collaboration with other Creative Services groups, Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
- Is held accountable for efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
- Represent Creative Services in various cross-functional meetings—such team leads, program status and project briefs.
- Function as a mentor for all team members; focus on cross departmental collaboration and research skills.
Key Outcome: Engage, retain, and enable performance of talent.
Key Responsibilities:
- Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
- Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
- Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
- Remove barriers to enable team outcomes.
- Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.
Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Manager, Creative Services is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.
ENTERPRISE ENABLEMENT
- Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
- Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.
- Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
- Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
- Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
DATA & OPTIMIZATION
- Utilize data to inform current and future creative service optimization and innovation strategies.
- Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
- Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
- Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.
- Competitive analysis of creative solution services for existing and potential clients.
- Strategy and execution of paid social creative campaigns.
- Management of refunds and cancellations of paid social creative campaigns.
- Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
CREATIVE SOLUTIONS
- Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.
- Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
- Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
- Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
- Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
PROCUREMENT & ACTIVATION
- Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
- Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.
- Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
- Social media page, web page, and email content audits.
- Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
- 6+ years of creative design experience.
- Masterly level knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
- 6+ years of design and writing with for a marketing function.
- Expert knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
- 2+ years of mentorship or managerial experience.
- Exceptional portfolio demonstrating specialized skill application in a professional setting.
- Ability to effectively provide and receive feedback to refine designs.
- Exceptional verbal, written, and communication skills.
- Extremely organized and detail-oriented—able to manage multiple moving pieces and retain a lot of information at once, all while striving for excellence.
- Be creative and business-minded, a proven history of knowing how to balance both skills.
- Adept strategic insight and analytical skills.
- Effective self-driven problem solver.
- Professional demeanor.
PREFERRED QUALIFICATIONS
- Agency experience.
- Ability to use social media planning, scheduling & posting software.
- Experience using Hootsuite.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMER
At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.
Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day.
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
20Media Automation Specialist
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Media Automation Specialist leads the efforts to automate frequently repeated tasks across the media (“Channel”) activation teams at Butler/Till including Programmatic, Social Media, Search, and Publisher Direct. By implementing tools, technologies, and process enhancements, this position enables better work across a team of 50+ media activation specialists, allowing them to do deliver better, faster, and more cost-effective work on behalf of our clients.
This role is grounded in media best practices and identifying ways to support the activation teams without limiting their ability to innovate. This means that processes or tools created must be flexible enough to serve our diverse set of clients and verticals.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Automation: Implements process changes, new processes, or helps to build new tools that will automate channel activation day-to-day tasks.
Key Responsibilities:
- Identifies process improvements that allows activation work to be done faster and/or with a higher degree of accuracy.
- Leverages MS Power Automate or similar tools to automate highly repeatable tasks.
- Leads and manages projects to reduce the time or increase the accuracy of campaign activation.
- Leads and manages projects to reduce the time or increase the accuracy of campaign edits / optimizations.
Key Outcome: Measurement and Analytics: Aligns with business goals by analyzing and reporting on the net impact of these automation efforts to internal stakeholders.
Key Responsibilities:
- Research time entries, change logs, etc. to identify areas of opportunity and prioritization of automation projects.
- Reports on effectiveness of past projects through Key-Performance-Indicators (KPI’s) such as time to complete, ease to complete, # of errors, etc.
- Maintains a dashboard of channel activation KPI’s to support the management of those teams, including # of campaigns by team, financial budget managed by team, hours to support those activities, etc.
Key Outcome: Communication and Collaboration: Works closely with channel activation teams and cross-functional teams to ensure that automation projects are valuable, clearly understood by end users, and supported through implementation.
Key Responsibilities:
- Supports channel activation specialists by listening to their feedback, accepting their requests, and shadowing their day-to-day activities to identify automation opportunities.
- Provides training on how to use new tools / processes as they are developed.
- May be asked to work cross-functionally with product teams, data engineering, or campaign analytics, as needed.
Other Responsibilities:
QUALIFICATIONS
- REQUIRED QUALIFICATIONS –
- EDUCATION – Bachelor’s degree in marketing, advertising, communications, business, or equivalent work experience
- EXPERIENCE – 2+years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
- Proactive and curious attitude. Strong problem-solving skills.
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
- Extremely proficient with MS Excel including LookUPs (V or X), Pivot Tables, import functions, etc.
- Experience using MS Power Automate or similar
- PREFERRED QUALIFICATIONS –
- Experience working with VBA, Macro’s, or otherwise writing small executable scripts.
- Experience working in an agency environment.
- Experience working with AI/Machine Learning models (Co-Pilot preferred).
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: Working with teams and across the organization with ease.
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
- PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
21Paid Search Specialist
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
The Paid Search Specialist is responsible for creating and executing effective paid search strategies across the agency’s client base. This individual will have experience with campaign management, paid search strategy, and has worked hands-on in search platforms including Google, Bing, YouTube and Amazon. This individual has experience with paid search performance monitoring and can recommend KPIs for client reporting. They are comfortable participating in client meetings and possess a knowledge of search trends and new partnerships.
ESSENTIAL FUNCTIONS
- Day-to day management of assigned, existing paid search campaigns and optimize campaigns daily, based on performance goals and measurement framework, documenting changes and learnings
- Setup and tagging of new campaigns per the measurement framework
- Responsible for monthly forecasting, invoicing, and reconciliation tasks
- Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts
- Collaborates with the analytics and account service teams to identify new opportunities in the paid search space for current and existing clients based on an understanding of client objectives, goals and known barriers
- Establishes organization-wide paid search best practices, guidelines, objectives and documented regulations associated with paid search campaigns
- Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Evaluates paid search partners, technology and platforms
- Write compelling and unique ad copy, and perform keyword analysis and optimizations
- Invests in keeping current with paid search best practices, bid management systems, keyword development tools and industry research
- Analyze, review, and report on effectiveness of campaigns to maximize results
- Helps in developing paid search strategies and plans for new and existing clients
- Actively learning how to scope and estimate new projects or campaigns
- May be asked to assist with QA of paid search campaigns for a select set of clients with a keen attention to detail
- May be asked to assist with the maintenance of process documentation ensuring it’s kept up to date
REQUIREMENTS
- EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – Minimum of 3 years of experience managing campaigns in the paid search ecosystem. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. Google Adwords certification preferred and Google Analytics certification a plus
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
22Product Analyst
The Product Analyst serves as the steward of the product roadmap for one or more products. In this role, you will focus on understanding market trends, technology capabilities, user needs, and the competitive landscape to guide the development of new software products or improvements to existing ones. They represent product strategy and the voice of the customer to drive priorities. The Product Analyst is a member of an Agile Scrum team and collaborates with internal stakeholders and technical resources.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Act as a voice of the customer in all stages of software development.
Key Responsibilities:
- Collaborate with stakeholders, including product managers, designers, and engineers, to define product requirements based on research findings and business goals. This ensures that product features align with user needs and market demands.
- Leverage knowledge of software and business needs to align with the development team on solutions and test criteria.
- Collaborate with internal stakeholders and technical resources to ensure software releases meet user acceptance criteria
- Establish metrics and key performance indicators (KPIs) to measure the success of product features and enhancements. They monitor these metrics post-launch to assess performance and identify areas for improvement.
Key Outcome: Inform and guide the prioritization of the product roadmap and software backlog while managing customer expectations regarding delivery timelines and solution deployments in production.
Key Responsibilities:
- Manage expectations with business stakeholders for delivery of new capabilities, features, and functionalities.
- Collaborate with project management to prioritize and maintain the product backlog based on scale, business criticality, urgency, and resources available.
- Participate in sprint planning sessions to determine the technical team’s objectives for the upcoming sprints. Participate in agile ceremonies such as stand-ups, story refinements, and technical team retrospectives; facilitate clear communication within the team to ensure understanding of priorities and next steps.
- Document findings and insights in clear, accessible formats for the product team. They also communicate research results and recommendations to stakeholders, helping to shape strategic decisions.
- Participate in iterative product development cycles, providing ongoing analysis and feedback to refine features and optimize user experience over time.
Key Outcome: Acts as a point of escalation for software issues from customers to help ensure customer needs are fulfilled and expectations of resolution are managed against current backlog and resource bandwidth.
Key Responsibilities:
- Develop and maintain comprehensive knowledge of agency service offerings and associated software.
- Act as the primary contact point for receiving and resolving software issues reported by stakeholders.
- Review issue within software and identify/narrow down root cause, including measuring scale and urgency of issue
- Collaborates with stakeholders and technical resources to determine best solution, including but not limited to alternative methods, data changes and code changes
QUALIFICATIONS
REQUIRED QUALIFICATIONS
- Bachelor’s Degree in Business, Marketing, Computer Science, or Information Technology or equivalent experience.
- 3+ years of relevant work experience in an Agile development environment with experience in a product analyst role preferred.
- Strong problem solving and analytical skills.
- Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
- Demonstrated facilitation and influencing skills to drive decision making among stakeholders with diverse perspectives and priorities.
- Ability to understand complex business problems and identify and interpret business needs.
PREFERRED QUALIFICATIONS
- Advanced knowledge of agency service offerings and software used to support those service offerings, inclusive of workflow across multiple applications
- Product analyst certifications (e.g., Certified Scrum Product Owner, SAFe Product Owner Certification) a plus.
- Advanced knowledge of agile development methodologies.
- Knowledge of agile planning tools (e.g., JIRA, Confluence).
CORE COMPETENCIES [Core competencies remain listed for all roles]
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $101,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
23Programmatic Specialist
This position is considered hybrid for candidates living in the Rochester, NY area.
The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.
ESSENTIAL FUNCTIONS
- Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
- Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities - Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
- Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
- Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.) - Analyze, review, and report on effectiveness of campaigns to maximize results
- Actively learning how to scope and estimate new projects or campaigns
- May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
- May be asked to assist with QA of programmatic campaigns for a select set of clients
- May be asked to assist with maintenance of process documentation ensuring it’s kept up to date
REQUIREMENTS
- EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners.
The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
24Project Manager
The Project Manager is responsible for driving the execution of client-facing and internal projects, ensuring successful implementation, feature deployments, and system enhancements within the platform. While client-facing, this role is not the primary client relationship owner—instead, it works alongside the Account Manager (AM) to ensure seamless project execution, clear communication, and successful feature rollouts.
This role focuses on holding internal teams accountable for meeting SLAs, milestones, and project deliverables, while the AM ensures alignment with the client’s strategic objectives. The PM acts as a liaison between clients and internal teams, translating client needs into actionable project plans and escalating risks or blockers to the AM for resolution.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Support Client-Facing Project Execution
Key Responsibilities:
- Partner with the Account Manager to ensure client-facing projects align with expectations, while focusing on execution, timelines, and milestones.
- Own the internal coordination of client projects, ensuring deliverables are completed on time, within scope, and aligned with business needs.
- Proactively track project progress and escalate risks to the AM, who manages client-facing discussions related to scope, priorities, or business needs.
- Communicate project updates, status reports, and milestone progress to both internal teams and clients, while ensuring the AM is informed of key developments.
- Assist in post-project transition to long-term account management, ensuring a seamless handoff to the AM and ongoing client support teams.
Key Outcome: Internal Project Coordination & Cross-Functional Alignment
Key Responsibilities:
- Collaborate with product, engineering, operations, and customer support teams to drive internal project execution related to SaaS platform updates, enhancements, and feature rollouts.
- Maintain project plans, task assignments, and resource allocation, ensuring all internal teams understand priorities and deadlines.
- Facilitate project status meetings with internal stakeholders, ensuring transparency in progress and roadblocks.
- Identify and mitigate risks before they impact project timelines, while ensuring appropriate escalation to leadership when necessary.
Key Outcome: Process Improvement and Scalability
Key Responsibilities:
- Continuously optimize project workflows, documentation, and best practices for efficiency and scalability.
- Implement and refine project tracking methods (e.g., Jira, Asana, Wrike, or other tools) to improve transparency and accountability.
- Identify process inefficiencies and recommend operational improvements to enhance project delivery speed.
- Maintain structured project documentation, including risk assessments, lessons learned, and best practices for future scalability.
Key Outcome: Enable Data-Driven Reporting & Decision Making
Key Responsibilities:
- Leverage project data and performance metrics to provide insights into project efficiency and areas for improvement.
- Develop reports that track project success rates, on-time delivery metrics, and operational performance for leadership review.
- Use data to support resource planning, forecasting, and risk assessment related to SaaS platform implementations.
- Ensure alignment between project execution and business goals through data-backed decision-making.
QUALIFICATIONS
REQUIRED:
- Bachelor’s degree in Business, Project Management, Information Systems, or a related field (or equivalent experience).
- 3+ years of experience in project management, preferably in a SaaS, technology, or software implementation environment.
- Proven ability to manage multiple projects simultaneously, ensuring timely execution and milestone tracking.
- Experience in a client-facing project role, collaborating with both external stakeholders and internal teams.
- Strong organizational and problem-solving skills, with a proactive approach to identifying and mitigating project risks.
- Excellent communication and coordination skills, with the ability to translate complex information between technical and non-technical teams.
- Proficiency in project management tools such as Jira, Asana, Trello, Monday.com, or similar platforms.
PREFERRED:
- Experience working in agile or hybrid project management environments.
- Familiarity with SaaS platforms, APIs, and integrations.
- Basic understanding of data governance and security considerations in SaaS implementations.
- Certifications such as PMP, CAPM, or CSM (not required but a plus).
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: Working with teams and across the organization with ease
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000- $84,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
25Publisher Direct Specialist
At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
SUMMARY
The Publisher Direct Specialist is becoming autonomous in the day-to-day building of tactical recommendations, activation, and campaign stewardship. Individuals in this role are deepening the skills needed across all facets of the workflow to deliver accurate, timely, and on strategy deliverables. This individual is demonstrating strong communication and collaboration skills while developing a track record of building solid vendor relationships. Publisher Direct Specialists are beginning to keep a pulse on industry trends, supporting process improvement initiatives, and deepening experience across a variety of tactics. Individuals in this role may be called upon to support training more junior team members on core processes and elements of the work. Prior experience in an agency environment is preferred.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Develops best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements with oversight from senior team members.
Key Responsibilities:
- Builds a partner consideration set, growing knowledge of partner offerings and how they tie to campaign objectives to generate a recommendation yielding the best possible return with oversight from senior team members
- Leads agency RFP process, including but not limited to development of templates & inputs, sending of RFPs, reviewing responses, seeking proposal revisions, and negotiating various aspects of programs with oversight from senior team members as needed
- Deepening understanding of various potential targeting strategies, placement options, historical performance, and buying means (e.g., direct insertion order vs. programmatic private marketplace deals) and beginning to apply this knowledge to build robust, well though-out recommendations
- Identifies and brings forward new ideas and partners throughout the year to support test-and-learn strategies
- Clearly articulates needed assets, tagging requirements, and creative best practices for campaign success across all proposed partners
- Acts as primary point of contact between our media partners and Butler/Till’s planning, analytics, and account teams.
Key Outcome: Activates assigned campaigns accurately with limited oversight, demonstrating a growing ability to manage all activation steps from order entry to trafficking to ensure a successful, timely launch.
Key Responsibilities:
- Understand all aspects of order creation and partner acceptance, aligned to Agency processes
- Learns the vendor contract review process, ensuring accurate media details and serving a conduit between B/T key stakeholders and media vendor with oversight from senior team members
- Learns to facilitate partner development of custom digital creative assets, acting as a conduit between internal and external stakeholders, managing timeline expectations, and addressing challenges through the process, as needed with support from senior team members
- Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with limited support from senior team members
- Ensures campaigns launched correctly and on time, collecting needed screenshots or other proof of performance
Key Outcome: Maintains a high standard of accuracy in stewarding campaigns, ensuring all campaigns are running as expected, increasing autonomy in problem solving when an issues arises.
Key Responsibilities:
- Ensures insertion orders are accurate at all times and have needed partner approvals
- Actualizes and reconciles invoices each month, in a timely manner
- Regularly monitors spend and delivery pacing, ensuring campaigns are running correctly, proactively addressing challenges as needed with support from senior team members
Key Outcome: Learning to manage high-performing campaigns that meet or exceed performance benchmarks, while identifying opportunities to drive further improvement with support from senior team members.
Key Responsibilities:
- Deepening understanding of campaign KPIs, metrics, performance benchmarks, and their corresponding data sources, inclusive of third-party providers, for all partners in purview
- Deepening understanding of available optimization levers for direct to publisher programs, collaborating with partners to identify opportunities for continued performance improvement
- Leads QA of dashboards and other reporting deliverables as needed
- Strengthening exploratory data analysis skills, showcasing a growing ability to work with various datasets and sources to develop meaningful campaign insights
- Collaborates internally and externally to ensure partners provide timely and accurate reporting and/or data transfers, as needed
Key Outcome: Represents the Publisher Direct team internally and externally in the day-to-day management of client campaigns, proactively communicating and setting a standard for collaboration.
Key Responsibilities:
- Collaborates across functional teams to refine the approach based on an understanding of client objectives, goals and known barriers with support from senior team members
- Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects
- Maintains and cultivates strong relationships with external vendors and internal cross-functional colleagues
- Learning to solve problems of varied complexity; consistently bringing forward potential solutions with senior team members for discussion and implementation
Other Responsibilities:
- May need to perform other responsibilities and tasks as requested
- May be called upon to train junior and new team members on select Agency processes for activation, stewardship, and reporting and navigating day-to-day responsibilities in the work
- May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work
- May be called upon to develop thought leadership materials (e.g., white papers, POVs, internal updates) to share pertinent vendor and industry updates and recommendations on next steps
QUALIFICATIONS
- REQUIRED QUALIFICATIONS
- EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- EXPERIENCE: Minimum of 2+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
- Familiarity working in MediaOcean (Prisma) or comparable media buying software
- Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
- Self-starter able to seek new opportunities or projects, and lead from start to finish
- Ability to autonomously think around problems and identify potential solutions
- Strong written and verbal skills
- Demonstrates strong math skills and building knowledge of media math fundamentals
- PREFERRED QUALIFICATIONS
- Familiarity with Google Campaign Manager or comparable
- Familiarity with DoubleVerify or comparable
- Familiarity with print and out of home tactics
- Familiarity with Microsoft Office programs PowerPoint and PowerBI (or comparable data visualization program)
- Familiarity with Project Management systems (e.g., Wrike)
- Experience working the Pharmaceuticals, Life Sciences, Agricultural, Finance, or other regulated industry.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
26Senior Account Executive
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Senior Account Executive manages a high-profile client account(s), autonomously working with all Agency departments to ensure assigned client work moves in a timely and efficient manner, with a high degree of attention to detail and quality. They have an eye for strategic opportunities and approach their work with agility and the ability to adapt to an evolving agency organization and client challenges. They internalize their client’s business objectives and are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of all stakeholders to maintain the strategic integrity of the work. They effectively consider and apply client and team feedback and evaluate all marketing to evolving campaigns towards delivering best-in-class solutions and client business impact.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Client Retention, Revenue and Profitability
Key Responsibilities:
- Serve as the primary liaison between the client’s day-to-day team, anticipating and proactively addressing their needs towards high-quality execution that meets agency standards and exceeds client expectations
- Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
- In collaboration with Account Supervisor, support the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing).
- Actively seek client feedback, and initiate the development of action plans to address opportunities or issues.
- Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partners.
- Lead each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
- Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner, flexing where appropriate with the support of the Account Supervisor.
- Be prepared to actively address difficult conversations with the day-to-day client and quickly work with internal stakeholders to find the best solution.
- Manage client budgets and oversee the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.
Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business
Key Responsibilities:
- Contribute to the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
- Understand the evolution of the client’s business and support in the exploration of expanded Agency solutions based on client input.
- Leverage relevant Agency research tools and techniques to support analyses and increase industry and client knowledge for the broader team.
- Understand and effectively present relevant and timely solutions and strategies to clients alongside the Account Supervisor, and/or cross- functional team members.
- With assistance from Account Supervisor, actively listen for opportunities and connect agency services that can solve client business problems, and then ensure Agency service offerings are extended and effectively represented to our clients. Fully understand the Agency business strategies to help identify connections to client business strategies.
- Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor
Key Outcome: Cross Functional Collaboration and Engagement
Key Responsibilities:
- Accountable for seamless activation of all executional elements, effectively planning, hosting, and completing day to day work in partnership with cross-functional peers
- Clarify client objectives and parameters on all requests and projects to ensure alignment with client & internal stakeholders to ensure expectations can fully be met.
- Identify challenges and proactively work with cross-functional peers to overcome in the day-to-day work as they occur.
- Work with all teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
- Identify opportunities to improve cross-functional work and gain support in implementing improvements towards it.
- Lead or support the development of strategic briefs to guide the Agency’s cross-functional work, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
- Ensure the client’s business, category, competition, and audience are consistently represented from campaign activation through optimization.
- Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.
- Delegate role-appropriate work and coach junior team members towards success.
Other Responsibilities:
- Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
REQUIREMENTS
REQUIRED
- 4+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
- Excellent written and verbal communication skills, including presentation/public speaking skills.
- Independent and self-directed, yet also team-oriented.
- Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint
- Strong project management skills; with use of project management tools a plus.
PREFERRED
- Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
- Prior agency or related industry experience
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000- $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
27Senior Paid Search Specialist
At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
SUMMARY
The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and occasionally clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Activation
This position plays a critical role in managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.
Key Responsibilities:
- Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
- Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
- Optimizations: This role will recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
- Document changes / optimizations and learnings that feed strategic insights.
Key Outcome: Planning & Strategy
Key Responsibilities:
- Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
- Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
- Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
- Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
Key Outcome: Communication & Collaboration
Key Responsibilities:
- Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
- Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
- Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
- Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
- Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
Key Outcome: Measurement and Reporting:
Senior Paid Search Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.
Key Responsibilities:
- Analyze, review, and report on effectiveness of campaigns to maximize results.
- Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
- Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
- May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
- Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
- Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.
Key Outcome: Stewardship
This position plays a critical role stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.
Key Responsibilities:
- Contribute towards monthly forecasting, billing, and maintenance of process documentation
- Maintaining “Media Buy” entry within MediaOcean / Prisma.
- May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
- May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
Other Responsibilities:
QUALIFICATIONS
- REQUIRED QUALIFICATIONS –
- EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – Minimum of 4 years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
- PREFERRED QUALIFICATIONS –
- Experience working in pharma marketing or in highly regulated industry.
- Proactive and curious attitude. Strong problem-solving skills.
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
- Use of advanced Search bidding platforms (SA360, Marin, etc.)
- Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: Working with teams and across the organization with ease
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
- PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000- $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
28Senior Programmatic Specialist
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
“Programmatic isn’t just a media channel, it’s a way of buying.”
The Senior Programmatic Specialist candidate is responsible for bringing this mantra to life by driving programmatic strategy across B/T’s portfolio of clients using a data-driven approach. Using their extensive experience in programmatic activation in DSPs, ad operations, trading, data analysis, and insight writing, the Senior Programmatic Specialist candidate will be responsible for advancing our programmatic utilization on our client portfolio to meet/exceed their business goals and objectives.
They must be super-collaborators and act as consultants with our Integrated Planning, Account, and Analytics teams to develop a deep understanding of our client’s products, competitors, target audiences, hopes and dreams, and be perceived as their right-hand/go-to source for all strategy & activation needs. Must also contribute to enterprise-level thought leadership, establishing us as experts, crafting best practices, internal and external communications, and innovating on behalf of our overall capabilities.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Activation: This position plays a critical role in managing and maintaining digital media campaigns, to drive performance and value on behalf of our clients.
Key Responsibilities:
- Expert in self-serve DSPs like The Trade Desk, DV360, PulsePoint, etc.
- Must efficiently download, interpret, and act on multiple campaign sets, encompassing various brands, targeting strategies, marketing funnel stages, and target audiences (both B2C and B2B).
- Recommend and/or implement changes to the settings within the DSPs to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
- Document changes/optimizations and learnings that feed strategic insights.
- Expert in the setup of new campaigns, including the implementation of tracking tags.
- Supports the quality assurance efforts of campaign set-up in the DSPs.
- Continuously analyze key performance metrics to measure the effectiveness of campaign initiatives.
Key Outcome: Planning & Strategy: The breadth of the programmatic space is expansive, so our Senior Specialist has the valuable skill to identify effective programmatic tools to meet and exceed client objectives.
Key Responsibilities:
- Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
- Recommends client specific partners, cost and strategy that fulfill campaign objectives, this would include entering new tactical plans and edits into our internal database (tactical planning)
- Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
- Evaluates and recommends programmatic partners, technology and platforms
Key Outcome: Communication and Collaboration: Effective communication and collaboration are keys to success at Butler/Till, to ensure we’re all working together to achieve success for our clients.
Key Responsibilities:
- Works closely with Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
- Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry - Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space.
Key Outcome: Data Analysis & Insights: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.
Key Responsibilities:
- Experts at analyzing campaign data to determine the impact of programmatic media, paired with action plans to further drive results.
- Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
- Acts as channel SME, and presents channel performance to clients with confidence, fields any questions, and/or provides any client follow-ups to channel-specific inquiries.
- May be asked to assist with troubleshooting reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
- Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
- Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.
Key Outcome: Stewardship: This position plays a critical role setting, stewarding, and optimizing the agency’s programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards.
Key Responsibilities:
- Establishes organization-wide programmatic best practices, guidelines, objectives and documented regulations.
- Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns.
- Leads, measures and optimizes the agency’s programmatic supply management approach and quality/brand safety/fraud mitigation
- Contribute to monthly forecasting, billing, and maintenance of process documentation.
- May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
- May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
Key Outcome: Thought Leadership: Senior Specialists are considered industry experts in their field and contribute to the innovation and growth of agency offerings, as well as positing Butler/Till as a domain leader.
Key Responsibilities:
- Stays abreast of programmatic policies, regulations, innovations, and opportunities.
- Creates written communications such as POV’s, case studies, white papers, blog posts, presentations, etc. for both internal and external stakeholders.
- Evaluates and activates with new strategic partners that provide upscaled value for our client campaigns.
- Engages in verbal communications such as speaking opportunities, client tactical pitches, etc. that educate or inform internal or external stakeholders about best practices or innovation opportunities.
REQUIREMENTS
REQUIRED QUALIFICATIONS
- EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – Minimum of 4+ years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
- Proactive and curious attitude. Strong problem-solving skills.
Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
PREFERRED QUALIFICATIONS
- Expert Excel user, comfortable with data management in Excel, paired with strong statistical and analytical skills
- Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)
- Experience working in pharma marketing or in a highly regulated industry.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: Working with teams and across the organization with ease
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
- PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60.000.00- $85,000.00 and represents the annual salary range in Rochester, NY. base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including esop (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
29Senior Product Manager
Senior Product Managers advocate for our users and our business, driving the development strategy for a group of products. They use data, research, and empathy to guide multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Aligning product development with business objectives, market demands, and customer expectations.
Key Responsibilities:
- Define the strategy to achieve the vision for products, and set the milestones and roadmaps to achieve that strategy.
- Collect insights to understand customer pain points and needs, and translate those insights into concrete requirements.
- Relentlessly prioritize amongst competing urgencies and voices from stakeholders to ensure that engineering resources are allocated to the most important and strategic initiatives.
- Work cross-functionally with internal and external stakeholder teams and partners to ensure successful product launches.
- Monitor and report on the performance of the product and proactively iterate and improve it based on the data captured.
Key Outcome: Build new and enhance existing products and features for commercialization.
Key Responsibilities:
- Lead product strategy, planning, and life cycle management effort.
- Establish dynamic and transparent product roadmaps and release plans that support product strategy and achieve business outcome.
- Set expectations with business stakeholders for delivery of new capabilities, features, and functionalities.
- Clearly articulate the business case of a given initiative or feature for teams to understand and buy into the why.
- Act as internal and external brand ambassador, representing the vision, strategy, and dynamic roadmap.
- Monitor business, market, and technology trends to inform product strategy and proactively propose new solutions.
- Define, track, and communicate relevant KPIs for the product to measure performance and contribution to business goal and strategy.
- Co-manage investment decision-making and finances for the product, serving as trusted advisor to members of leadership.
- Demonstrate agility by developing and reprioritizing work when unexpected needs or opportunities arise.
Key Outcome: Develop and nurture client stakeholder relationships and satisfaction
Key Responsibilities:
- Develop deep understanding of business goals and processes to inform product priorities and improvement recommendations.
- Act as client’s indispensable expert, consultant and thought partner.
- Develop and present thoughtful, strategic recommendations
- Develop and deliver solutions that create business impact, leading to increased customer adoption, customer satisfaction and stakeholder net promoter scores
- Develop strong relationships and regular communication with product stakeholders and customers to shape the product strategy and surface and prioritize needs
- Continuously monitor and evaluate product performance and proactively champion product improvements
QUALIFICATIONS
REQUIRED
- Bachelor’s Degree in Business, Marketing, Computer Science, or Information Technology or equivalent experience.
- 3+ years of relevant work experience in an Agile development environment with experience in a product analyst role preferred.
- Strong problem solving and analytical skills.
- Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
- Demonstrated facilitation and influencing skills to drive decision making among stakeholders with diverse perspectives and priorities.
- Ability to understand complex business problems and identify and interpret business needs.
PREFERRED
- Advanced knowledge of agency service offerings and software used to support those service offerings, inclusive of workflow across multiple applications
- Product analyst certifications (e.g., Certified Scrum Product Owner, SAFe Product Owner Certification) a plus.
- Advanced knowledge of agile development methodologies.
- Knowledge of agile planning tools (e.g., JIRA, Confluence).
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $120,000- $168,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
30Senior Video Specialist
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Senior Video Specialist leads the development and execution of advanced media strategies for the agency’s Total Play offering. Total Play is an integrated, cross-platform advertising solution that merges video, audio, and gaming formats, leveraging entertainment-like environments to engage audiences more effectively. With a primary focus on video channels (TV, streaming, and online video), they bring deep expertise in planning and activation. Additionally, they leverage a comprehensive understanding of audio or gaming as complementary channels, enriching cross-channel strategies to deliver more holistic and impactful campaigns.
Demonstrating a strong aptitude for high quality and accuracy, the Senior Video Specialist drives positive business outcomes through data-driven insights, strategic partnerships, and innovative media solutions tailored to each client’s unique needs. They effectively manage complex issues independently, seeking leadership support for escalated matters. Additionally, the Senior Video Specialist mentors and coaches junior team members, providing guidance and support to develop their skills and enhance their performance, fostering a collaborative and growth-oriented team environment.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives
Key Responsibilities:
- Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
- Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
- Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
- Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights
- Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
- Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
Key Outcome: Lead successful activation and ongoing stewardship of complex media campaigns (video, audio, gaming), ensuring seamless execution from planning to implementation
Key Responsibilities:
- Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
- Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting strategies
- Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels
- Negotiate makegoods for under performance or mismanagement of client investments
- Support campaign trafficking process, ensuring accurate and timely implementation across channels
Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations across video, audio, and gaming
Key Responsibilities:
- Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards (e.g. regular QA of video data)
- Monitor partner adherence to transparency & brand safety standards; implement enhancements to standards
- Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
- Optimize campaigns based on performance goals and cross-channel dependencies that build synergistic strategies that enhance overall campaign performance
- Manage troubleshooting of reporting, trafficking mapping, and site tagging to assist with campaign measurement
Key Outcome: Collaboration, partner engagement, and thought leadership advance competitive Total Play offering
Key Responsibilities:
- Build and maintain strong relationships with partners; actively sharing information with cross functional teams and identifying innovative client opportunities
- Maintain pulse and report on industry trends and marketplace conditions impacting the video, audio, and gaming landscapes.
- Provide actionable insights relevant to our client portfolio
Author thought leadership (blog posts, white papers, case studies, etc.) - Contribute to identification and implementation of best practices, guidelines, and objectives that support planning, activation, stewardship, and reporting
- Collaborate with channel peers on integrated efforts to ensure a cohesive deliverable
- Participate in internal and external learning and development opportunities. Support development and sharing of educational materials
Other Responsibilities:
- Demonstrate proficiency in media planning and buying tools throughout campaign workflows
- Comprehension and application of complex media math and demonstrate strong analytical skills
- Adoption & application of communication and project management tools effectively
- Responsible for leading larger, more complex client organizations and providing support/mentorship to junior team members on small to mid-sized client organizations
- Responsible for leading internal and external discussions related to clients and video, audio, and gaming offering; may be asked to contribute to and/or lead presentations
QUALIFICATIONS
REQUIRED
- EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
- Ability to quickly grasp new technology and product changes, and identify application to current work
- Written & verbal communication skills
Proactive and curious attitude. Strong problem-solving skills - Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
- Self-starter able to seek new opportunities or projects, and lead with support from start to finish
PREFERRED
- Experience working in highly regulated industry (e.g. pharma, healthcare)
- Experienced using syndicated research and 1st party data to inform strategy and activation
- Presentation skills
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000.00 – $76,000.00 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
31Social Media Specialist
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Social Media Specialist is responsible for creating and executing effective social strategies across the agency’s client base. This individual will have experience with campaign management, social strategy, and has worked hands-on in social platforms including Facebook, Instagram, LinkedIn and Snapchat. They have experience with performance monitoring and quality assurance of social campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.
ESSENTIAL FUNCTIONS
- Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals and measurement framework, documenting changes and learnings
- Setup of new campaigns, including implementation of tracking tags per the measurement framework
- Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts
- Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
- Collaborates with the analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers
- Establishes organization-wide social media best practices, guidelines, objectives and documented regulations associated with social campaigns
- Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Analyze, review, and report on effectiveness of campaigns to maximize results
- Helps in developing paid social strategies and plans for new and existing clients
- Actively learning how to scope and estimate new projects or campaigns
- May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
- May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail
- May be asked to assist with maintenance of process documentation ensuring it’s kept up to date
REQUIREMENTS
- EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE – Minimum of 3 years of experience managing campaigns in the social media ecosystem. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease?
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
32Software Engineer II
This position is considered hybrid for candidates living in the Rochester, NY area
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Software Engineer II is a mid-level role for engineers who have demonstrated proficiency in software development and are ready to take on more responsibility. This role involves designing and implementing solutions for moderately complex problems, taking ownership of features or components, and collaborating with cross-functional teams. The ideal candidate is capable of solving problems independently, refactoring and improving existing code, and mentoring junior engineers. The role provides opportunities to grow technical expertise while contributing to the team’s success.
The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: High-quality software products
Key Responsibilities:
- Design and develop solutions for moderately complex technical problems, often with some level of autonomy.
- Write clean, maintainable, and testable code while following best practices for architecture, scalability, and security.
- Develop and integrate different components of the system, ensuring they work together seamlessly.
- Refactor existing code to improve scalability, performance, and maintainability.
- Collaborate with cross-functional teams (e.g., Product, Design, QA) to define and implement solutions.
- Participate in and lead code reviews, providing feedback to peers.
- Help onboard and mentor junior engineers, sharing knowledge on best practices and development tools.
Key Outcome: Collaborative team environment
Key Responsibilities:
- Actively engage in team discussions, providing ideas for improving processes, tools, and architecture.
- Work effectively with other engineers, contributing to collaborative problem-solving and technical decision-making.
- Use tools like JIRA, Confluence, and others to track development progress and document work.
- Contribute to the agile development process, including sprint planning, backlog grooming, and retrospectives.
Other Responsibilities:
- Participate in the development of technical documentation and system artifacts.
- Assist in troubleshooting and resolving production incidents.
- Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.
REQUIREMENTS
REQUIRED
- Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
- 2-5 years of professional experience in software development.
- Strong experience with programming languages and frameworks such as C#, Python, JavaScript, and React.
- Solid understanding of system design, data structures, and algorithms.
- Experience with version control systems like Git and GitHub.
- Familiarity with software engineering best practices, including testing, version control, and CI/CD pipelines.
- Strong analytical and problem-solving skills, with the ability to tackle moderately complex problems independently.
PREFERRED
- Experience with cloud technologies such as AWS, Azure, or GCP.
- Knowledge of databases like MS-SQL, PostgreSQL, or Snowflake.
- Exposure to agile development methodologies and tools (e.g., JIRA, Confluence).
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $100,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
33Software Engineer III
This position is considered hybrid for candidates living in the Rochester, NY area
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Software Engineer III is a senior-level role responsible for leading and executing complex technical projects and solving high-impact problems. This role requires a high level of technical expertise and leadership, as well as the ability to mentor junior engineers and influence design decisions across teams. The ideal candidate thrives in leading large-scale initiatives, driving architectural decisions, and solving critical production issues. This role requires strategic thinking, advanced technical skills, and the ability to mentor and guide others in the team.
The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: High-quality software products
Key Responsibilities:
- Take leadership on high-impact technical projects, from design to delivery.
- Lead the architectural and design decisions for large-scale software systems.
- Mentor junior and mid-level engineers, providing guidance on design, coding, and testing best practices.
- Drive improvements in code quality by introducing new practices and tools (e.g., automated testing, code reviews, CI/CD pipelines).
- Troubleshoot and resolve complex production issues, improving system reliability and performance.
- Provide thought leadership and innovation in the development of new technologies or features.
Key Outcome: Collaborative team environment
Key Responsibilities:
- Collaborate effectively with cross-functional teams (e.g., Product, Design, QA, Operations) to define requirements and deliver technical solutions.
- Participate in and sometimes lead architectural discussions, providing insights and guidance to shape the direction of the system.
- Facilitate knowledge sharing and continuous learning within the team, especially through mentoring.
- Lead or participate in code reviews to ensure the highest quality and consistency of code.
Other Responsibilities:
- Act as a point of contact for troubleshooting complex issues in production or development environments.
- Drive the identification of technical debt and bottlenecks, proposing and implementing solutions.
- Contribute to the definition of long-term technical strategy and vision for the team or company.
REQUIREMENTS
REQUIRED
- Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
5-8 years of professional experience in software development. - Expertise in programming languages and frameworks such as C#, Python, JavaScript, React, and Node.js.
- Extensive experience with system architecture, performance optimization, and scalability.
- Strong understanding of production systems, including handling incidents and ensuring reliability.
- Experience with cloud technologies such as AWS or Azure, and databases like MS-SQL, PostgreSQL, or Snowflake.
- Proven ability to mentor junior engineers and lead technical initiatives
PREFERRED
- Experience in leading large-scale technical projects or initiatives.
- Experience with advanced testing practices (e.g., test-driven development, automated testing).
- Familiarity with tools such as Docker, Kubernetes, and CI/CD pipelines.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $86,000- $120,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.