A top workplace that

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY 

As a Technical Project Manager (TPM), you will oversee complex software delivery projects from inception to deployment, ensuring a seamless client experience while driving time and resource efficiencies. You will be a pivotal member of our product team, guiding collaboration among stakeholders to enhance project outcomes while mitigating risks.

Key Responsibilities

Project Management & Quality Assurance

• Lead and manage all aspects of software delivery projects to ensure they meet quality standards, timelines, and budgets.
• Conduct project quality assurance reviews and retrospectives for continuous improvement.
• Act as a liaison between team members and stakeholders, ensuring clear communication of project status, risks, and issues.

Resource Management & Risk Mitigation

• Collaborate with functional leads to allocate resources effectively and manage project scope.
• Identify and escalate risks proactively, ensuring timely resolution to keep projects on track.
• Participate in forecasting, resource planning, and scoping for projects within the product portfolio.

Collaboration & Engagement

• Serve as a communications hub, facilitating connections between all team members and stakeholders.
• Lead formal team status meetings and maintain comprehensive project documentation.
• Utilize project management tools to drive process improvement and efficiency across the portfolio.

Qualifications

• Bachelor’s degree in a relevant field or equivalent work experience.
• 5+ years of project management experience, preferably in software delivery.
• Familiarity with Agile methodologies; Certified Scrum Master (CSM) or Project Management Professional (PMP) certification is a plus.
• Exceptional communication and organizational skills, with a strong attention to detail.
• Proven ability to manage multiple projects effectively and deliver results on time and within scope.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

 Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

BUTLER/TILL’S VISION FOR THIS POSITION

The Associate Programmatic Trader is responsible for execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

This Associate Programmatic Specialist will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance. The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.

ESSENTIAL FUNCTIONS

• Manage comprehensive set of tasks associated with programmatic campaign management including, but not limited to, campaign creation, QA, pacing/reporting, and general troubleshooting
• Responsible for performance of programmatic campaigns across various tactics including display, audio, and video.
• Execute all digital media plans while adhering to established budgets and timelines
• Leverage functions within Microsoft Excel (Pivot Tables, VLookups, Concatenates, and IF statements required)
• Perform ongoing delivery pacing checks and weekly/monthly/campaign wrap-up reporting
• Monitor spend and delivery of all campaigns in progress
• Optimize delivery towards objectives of the campaign with respect to pacing, bid management, audience analysis, placement analysis and performance
• Accurately processes and documents changes and learnings
• Develop the skills to gather and analyze performance data, articulating mid-level insights of campaign performance, and supporting analytics with reporting functions
• Develop, improve, and maintain positive relationships with digital media partner (platform) representatives
• Accountable for maintenance of process documentation ensuring it is kept up to date
• Actively learning and staying up to date on programmatic media tools, channels, applications, and strategies
• Support in answering questions or explaining campaign performance to internal client-facing teams
• May be asked to assist with evaluation of programmatic media partners, technology, and platforms
• May be asked to collaborate with internal teams and external partners to assist in negotiation and implementation of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals May be asked to help with invoicing, and reconciliation tasks, as well as resolving billing discrepancies as needed by collaborating across functional teams
• Demonstrate growing expertise by assisting senior resources in establishing teamwide programmatic media best practices, guidelines, objectives, and standards associated with programmatic campaigns

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: 1+  years of experience managing campaigns in the digital marketing ecosystem
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
• EXTREMELY COLLABORATIVE: working with teams and across the organization with ease; viewed as a dependable team member
• COMMUNICATIVE: communicates clearly and effectively with all internal and external stakeholders; is a good listener, and receptive to the ideas of others
• HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance without loss of productivity
• WORK QUALITY: building the skills necessary to develop different approaches to handle varying market conditions and client demands
• AUTONOMOUS: able to perform job functions with limited to moderate supervision while leveraging supervisor or experienced media colleagues when necessary
• CRITICAL THINKING: applies common sense understanding to carry out instructions with the ability to analyze and interpret facts and numerical data to inform actions
• ORGANIZATIONAL SKILLS: can set priorities and manage time well, self-motivated and has the desire and aptitude to learn quickly while effectively multi-tasking

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Specialist, Social at Butler/Till executes paid social campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Specialist, Social should have the ability to not only execute social campaigns, but also provide support to senior level staff for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: Supports senior team members in the process of building best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements.

Key Responsibilities:

• Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.
• Responsible for QA of social campaigns for a select set of clients with keen attention to detail

Key Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation.

Key Responsibilities:

• Collaborate with Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Helps in developing partnerships, social strategies, and plans for new and existing clients.
• Supports Senior Staff in planning exercises which may include sending Requests for Proposals / Requests for Information, leveraging planning tools within platforms to estimate future costs / performance, and coordinating with new vendors to evaluate their features and capabilities.

Key Outcome: Communication and Collaboration: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, developing problem -solving skills as issues arise.

Key Responsibilities:

• Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Measurement & Reporting and Stewardship functions.
• Develop a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.
• Partner with Senior resources on thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
• Completes assigned tasks and actively responds to updates or questions within task management software (Wrike), collaboration tools (MS Teams, MS Outlook), and maintains organized records of optimizations.

Key Outcome: Measurement and Reporting: Channel Associates can work with senior team members in turning raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
• Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.
• Verifies the accuracy of analytics dashboards by QA’ing against platform data.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

REQUIRED QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – 1+ years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc..
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities..

PREFERRED QUALIFICATIONS

• 1+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
• Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Senior Social Media Specialist is responsible for leading the creation and execution of effective social strategies across the agency’s client base. This individual will have experience with campaign management, social strategy, and has is considered an expert in social platforms including Facebook, Instagram, LinkedIn and Snapchat. They are adept at performance monitoring and quality assurance of social campaigns. They are comfortable leading client meetings and are considered subject matter experts in social trends and new partnerships

ESSENTIAL FUNCTIONS

• Day-to day lead on existing, complex social media campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• Expert in the setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Develops paid social strategies and plans for new and existing clients
• Develop and implement budget pacing documents and performance forecasts documents
• Leads the collaboration of analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers • Establishes organization-wide paid social best practices, guidelines, objectives and documented regulations
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Evaluates and recommends paid social partners, technology and platforms • Keeps the channel team up to date on social media best practices, guidelines, objectives, industry research and documented regulations associated with social campaigns • Analyzes, reviews, and reports on effectiveness of campaigns to maximize results • Assists with scopes and estimates for new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail • May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience • EXPERIENCE – Minimum of 5 years of experience managing and leading campaigns in the social media ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
• EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
• HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance
• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY 

The Senior Account Executive manages a high-profile client account(s), autonomously working with all Agency departments to ensure assigned client work moves in a timely and efficient manner, with a high degree of attention to detail and quality. They have an eye for strategic opportunities and approach their work with agility and the ability to adapt to an evolving agency organization and client challenges. They internalize their client’s business objectives and are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of all stakeholders to maintain the strategic integrity of the work. They effectively consider and apply client and team feedback and evaluate all marketing to evolving campaigns towards delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client’s day-to-day team, anticipating and proactively addressing their needs towards high-quality execution that meets agency standards and exceeds client expectations
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• In collaboration with Account Supervisor, support the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing).
• Actively seek client feedback, and initiate the development of action plans to address opportunities or issues.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partners.
• Lead each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner, flexing where appropriate with the support of the Account Supervisor.
• Be prepared to actively address difficult conversations with the day-to-day client and quickly work with internal stakeholders to find the best solution.
• Manage client budgets and oversee the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Contribute to the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
• Understand the evolution of the client’s business and support in the exploration of expanded Agency solutions based on client input.
• Leverage relevant Agency research tools and techniques to support analyses and increase industry and client knowledge for the broader team.
• Understand and effectively present relevant and timely solutions and strategies to clients alongside the Account Supervisor, and/or cross- functional team members.
• With assistance from Account Supervisor, actively listen for opportunities and connect agency services that can solve client business problems, and then ensure Agency service offerings are extended and effectively represented to our clients. Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross Functional Collaboration and Engagement

Key Responsibilities:

• Accountable for seamless activation of all executional elements, effectively planning, hosting, and completing day to day work in partnership with cross-functional peers
• Clarify client objectives and parameters on all requests and projects to ensure alignment with client & internal stakeholders to ensure expectations can fully be met.
• Identify challenges and proactively work with cross-functional peers to overcome in the day-to-day work as they occur.
• Work with all teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Identify opportunities to improve cross-functional work and gain support in implementing improvements towards it.
• Lead or support the development of strategic briefs to guide the Agency’s cross-functional work, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
• Ensure the client’s business, category, competition, and audience are consistently represented from campaign activation through optimization.
• Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.
• Delegate role-appropriate work and coach junior team members towards success.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIRED

• 4+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Excellent written and verbal communication skills, including presentation/public speaking skills.
• Independent and self-directed, yet also team-oriented.
• Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint
• Strong project management skills; with use of project management tools a plus.

PREFERRED

• Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
• Prior agency or related industry experience

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As a Payroll & Benefits Specialist, you will be responsible for accurately processing payroll, managing the full range of employee benefits and leave administration, all while maintaining professionalism and confidentiality, and ensuring compliance with relevant regulations and company policies. Effective communication with employees and managers is integral to the position and involves disseminating information and providing clear guidance. A successful Payroll & Benefits Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Ensure accurate and timely payroll processing in full compliance with company policies and applicable regulations.

Key Responsibilities:

• Accurately process payrolls for all employees on time, including regular wages, overtime, bonuses, taxes, and deductions.
• Review and validate timesheets, attendance records, and other documents for accuracy.
• Serve as the primary contact for payroll-related information, collaborating with internal partners to gather data, resolve discrepancies, maintain accurate records, analyze payroll data, and conduct regular audits before final submission.
• Address employee payroll inquiries, create educational resources to promote self-service, and ensure adherence to company payroll policies.
• Work with external payroll providers or vendors to ensure data accuracy and timely delivery of services, handling any issues or escalations.
• Proactively monitor and interpret evolving payroll regulations, ensuring full compliance while mitigating risks and maintaining operational integrity.
• Contribute to payroll policy updates and participate in related projects, system upgrades, and process improvements.
• Handle unemployment requests, employment verifications, and government withholding mandates promptly, involving internal partners when necessary.

Key Outcome: Seamless benefits administration that ensures accuracy, compliance, and positive employee experiences.

Key Responsibilities:

• Administer employee benefits, ensuring accuracy and compliance with laws and regulations.
• Manage relationships with benefits vendors, including insurance providers, retirement plan administrators, and third-party administrators. Reconcile claims and reimbursements.
• Coordinate and execute open enrollment, including communications, vendor coordination, employee meetings, and ensuring accurate enrollment data.
• Act as a point of contact for employee benefits questions and issues, providing guidance and resolving escalated inquiries.
• Perform regular audits of benefits data, identifying and correcting discrepancies.
• Contribute benefits strategies to enhance the organization’s benefits offerings, considering industry trends and budget considerations.
• Stay informed on federal, multi-state (e.g., ERISA, DOL, IRS, ACA, NYS PFL, HIPAA), and local regulations to ensure compliance.
• Work closely with internal partners and other stakeholders to align benefits programs with business processes.

Key Outcome: Effective and compliant management of employee leave programs.

Key Responsibilities:

• Administer all employee leave programs, including paid time off, sick leave, personal leave, and parental leave, in line with company policies and legal requirements.
• Accurately track, document, audit, and report employee leave balances, taking corrective actions as needed to maintain up-to-date records.
• Collaborate with internal partners to streamline leave approval processes and ensure timely adjustments to employee pay when leave is taken.
• Stay informed on changes to leave laws and regularly update company policies to ensure compliance and alignment with best practices.
• Handle leave-related matters with confidentiality and sensitivity, providing employees with clear guidance on policies and procedures to ensure understanding and transparency.

Key Outcome: Provide comprehensive support to the Talent Team through effective employee communications, HCM system maintenance, and seamless management of employee lifecycle processes.

Key Responsibilities:

• Develop in-depth expertise in the HCM system and serve as a subject matter expert (SME) to provide comprehensive support to employees.
• Manage HR Actions, such as new hires, promotions, transfers, job title changes, and salary adjustments, by updating HCM records accurately and promptly reflecting changes in employment status or job details.
• Execute the timely and accurate processing of employee terminations in the HCM system and prepare exit packages to ensure compliance with company policies and legal requirements.
• Provide communications and training to HR staff, employees, managers, and employees on payroll, benefits, or leave related topics, including new program offerings, changes in regulations, and best practices.
• Leverage technology solutions to streamline payroll, benefits and leave-related processes for increased efficiency.

Other Responsibilities:

• Uphold strict confidentiality and data privacy standards when handling employee information, adhering to company policies and regulatory requirements to safeguard sensitive payroll data from unauthorized access or disclosure.
• Willingness to undertake additional duties and responsibilities beyond the scope of the primary role, as assigned by the supervisor or management, to contribute to the overall success of the team and organization.
• Participate in special projects related to payroll, benefits, and leave administration as assigned.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in human resources, accounting, business, finance, or related field.
• 2+ years proven experience in payroll processing, benefits and leave administration.
• Knowledge of federal and state regulations governing payroll, employee taxes, and benefits.
• Detail-oriented, with a commitment to accuracy and compliance and ability to critically evaluate.
• Exceptional analytical, mathematical and calculation skills.
• Ability to maintain confidentiality and handle sensitive information.
• Ability to work independently and on tight deadlines.
• Excellent written and verbal communication skills.
• Strong collaboration skills and ability to work with a team.
• Experience with HRIS/benefits administration software and platforms.
• Knowledge of payroll, garnishments, and benefits distribution.
• Strong multitasking abilities.
• Good research and problem-solving skills.

PREFERRED QUALIFICATIONS

• Intermediate knowledge of Excel.
• Experience with Paylocity and UKG Ready.
• Relevant certifications: FPC, CPP, CEBS, PHR, SPHR, etc.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Manager is a results-driven team player passionate about customer experience and overall account growth. Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities:

• Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
• Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
• Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
• Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program.
• Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation.
• Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities:

• Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner,
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation

Key Responsibilities:

• Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement.
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
• Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities:

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

Required

• 2+ years of experience in Account Management.
• 2+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-sell expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

The Client Growth Specialist is a results-driven team player who is passionate about customer experience and making an impact by generating new business for Butler/Till and growing our flagship media program. Our specialists use marketing expertise to consult prospective and existing customers, promote a diverse range of marketing solutions, and recommend services that best support their overall marketing strategy.

Successful growth specialists are confident, dynamic, and focused on the best interests of the customer. Through each interaction, you’ll work to build relationships and develop an understanding of each prospect’s growth goals sharing the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions, using collected insights to make recommendations that best fit their needs. Top performers will also use their consultative skills and marketing expertise to uncover cross-selling opportunities, suggesting additional services to drive overall account growth.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Key Account Prospecting

Key Responsibilities:

• Engage and qualify warm leads through active outreach, effective prospecting, and networking activities.
• Maintain a robust pipeline of prospects to ensure consistent opportunities for sales engagement.
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Identify cross-sell opportunities with customers currently participating in a Butler/Till program.

Key Outcome: Relationship Management and Consultative Advisement

Key Responsibilities:

• Foster strong and lasting customer relationships through the share of expertise, product-specific education, and consultation as their respective marketing partner,
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including but not limited to digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: Sale Closing and Goal Attainment

Key Responsibilities:

• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Maintain a high connect rate with prospects weekly through active outreach efforts to support relationship building and new business enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.

Other Responsibilities:

• Assist in all annual/rolling program enrollments as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.

Required

• 2+ years of experience in Sales or Account Management, digital advertising, or media sales experience a plus!
• Bachelor’s degree in Business Administration, Marketing, Management, or Communications preferred. A combination of education and experience will be considered.
• Proven track record in sales and/or account management with cross-sell expertise
• Strong understanding of consultative selling and sales strategies
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• 2+ years of applied marketing campaign management.
• 1+ years’ experience with CRM software.
• End-to-end sales process experience.
• Solution-focused sales experience.
• Experience with marketing products; branding and digital marketing a plus

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer II is a mid-level role for engineers who have demonstrated proficiency in software development and are ready to take on more responsibility. This role involves designing and implementing solutions for moderately complex problems, taking ownership of features or components, and collaborating with cross-functional teams. The ideal candidate is capable of solving problems independently, refactoring and improving existing code, and mentoring junior engineers. The role provides opportunities to grow technical expertise while contributing to the team’s success.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  High-quality software products

Key Responsibilities:

• Design and develop solutions for moderately complex technical problems, often with some level of autonomy.
• ·Write clean, maintainable, and testable code while following best practices for architecture, scalability, and security.
• ·Develop and integrate different components of the system, ensuring they work together seamlessly.
• Refactor existing code to improve scalability, performance, and maintainability.
• Collaborate with cross-functional teams (e.g., Product, Design, QA) to define and implement solutions.
• Participate in and lead code reviews, providing feedback to peers.
• Help onboard and mentor junior engineers, sharing knowledge on best practices and development tools.

Key Outcome:  Collaborative team environment

Key Responsibilities:

• Actively engage in team discussions, providing ideas for improving processes, tools, and architecture.
• Work effectively with other engineers, contributing to collaborative problem-solving and technical decision-making.
• Use tools like JIRA, Confluence, and others to track development progress and document work.
• Contribute to the agile development process, including sprint planning, backlog grooming, and retrospectives.

Other Responsibilities:

• Participate in the development of technical documentation and system artifacts.
• Assist in troubleshooting and resolving production incidents.
• Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.

REQUIRED

• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
• 2-5 years of professional experience in software development.
• Strong experience with programming languages and frameworks such as C#, Python, JavaScript, and React.
• Solid understanding of system design, data structures, and algorithms.
• Experience with version control systems like Git and GitHub.
• Familiarity with software engineering best practices, including testing, version control, and CI/CD pipelines.
• Strong analytical and problem-solving skills, with the ability to tackle moderately complex problems independently.

PREFERRED

• Experience with cloud technologies such as AWS, Azure, or GCP.
• Knowledge of databases like MS-SQL, PostgreSQL, or Snowflake.
• Exposure to agile development methodologies and tools (e.g., JIRA, Confluence).

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer III is a senior-level role responsible for leading and executing complex technical projects and solving high-impact problems. This role requires a high level of technical expertise and leadership, as well as the ability to mentor junior engineers and influence design decisions across teams. The ideal candidate thrives in leading large-scale initiatives, driving architectural decisions, and solving critical production issues. This role requires strategic thinking, advanced technical skills, and the ability to mentor and guide others in the team.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  High-quality software products

Key Responsibilities:

• Take leadership on high-impact technical projects, from design to delivery.
• Lead the architectural and design decisions for large-scale software systems.
• Mentor junior and mid-level engineers, providing guidance on design, coding, and testing best practices.
• Drive improvements in code quality by introducing new practices and tools (e.g., automated testing, code reviews, CI/CD pipelines).
• Troubleshoot and resolve complex production issues, improving system reliability and performance.
• Provide thought leadership and innovation in the development of new technologies or features.

Key Outcome:  Collaborative team environment

Key Responsibilities:

• Collaborate effectively with cross-functional teams (e.g., Product, Design, QA, Operations) to define requirements and deliver technical solutions.
• Participate in and sometimes lead architectural discussions, providing insights and guidance to shape the direction of the system.
• Facilitate knowledge sharing and continuous learning within the team, especially through mentoring.
• Lead or participate in code reviews to ensure the highest quality and consistency of code.

Other Responsibilities:

• Act as a point of contact for troubleshooting complex issues in production or development environments.
• Drive the identification of technical debt and bottlenecks, proposing and implementing solutions.
• Contribute to the definition of long-term technical strategy and vision for the team or company.

REQUIRED 

• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
• 5-8 years of professional experience in software development.
• Expertise in programming languages and frameworks such as C#, Python, JavaScript, React, and Node.js.
• Extensive experience with system architecture, performance optimization, and scalability.
• Strong understanding of production systems, including handling incidents and ensuring reliability.
• Experience with cloud technologies such as AWS or Azure, and databases like MS-SQL, PostgreSQL, or Snowflake.
• Proven ability to mentor junior engineers and lead technical initiatives

PREFERRED

• Experience in leading large-scale technical projects or initiatives.
• Experience with advanced testing practices (e.g., test-driven development, automated testing).
• Familiarity with tools such as Docker, Kubernetes, and CI/CD pipelines.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

Solve complex business problems by integrating and analyzing large datasets from diverse sources, including third-party platforms and relational databases (both structured and unstructured). Utilize data mining, visualization, predictive, prescriptive, and mathematical optimization techniques to identify actionable insights. Mentor and train Campaign Analytics teams, assist with training and the delivery of complex client deliverables.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Understand business problems and translate into translate into Data Requirements.

Key Responsibilities:

• Engage with Marketing Science senior team, Account Management, Channel Activation, and Integrated Planning teams to define business problems to be solved with data science.
• Work with senior members of the team to determine the appropriate methodology, and mix of data transformation and analytic tools, to solve business challenges.
• Learn to build and deliver advanced analytic products and solutions for our clients including clustering/segmentation, marketing and media mix modeling, and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.

Key Outcome: Assist in the development of Marketing Science products and services.

Key Responsibilities:

• Collaborate with Data Engineering and/or Software Development teams to understand, plan out and conduct complex data transformations in support of predictive/prescriptive analytics products and services, specialty dashboards and reports that leverage Data Science.
• Assist in the creation of training materials for the Account Management and Integrated Planning teams as new Marketing Science products and services are developed and launched.
• Work with senior members of the team to help stakeholders and clients understand the principles and the math behind the analytic methodologies used to build out our products and services.

Key Outcome: Construct client deliverables

Key Responsibilities:

• Assist in the creation of PowerPoint slides to articulate methodology and techniques, with most of the content focused on insights and client business value gleaned from the Marketing Science product or service.
• Collaborate with senior members of the Marketing Science team, Account Management, Channel Activation, and Integrated Planning teams to provide actionable insights from deliverables including clustering/segmentation, predictive models, and prescriptive analytic solutions.
• Assist in the presentation of information using data visualization techniques.
• Collaborate with Data engineering team to understand and plan out the implementation of scoring and other algorithms in production environments using SQL, Python, or other languages.

Other Responsibilities:

With leadership assistance as needed, hone the ability to define problems, collect and review data, identify and evaluate data patterns and validate statistical assumptions, establish facts, draw valid conclusions, package insights, and present actionable business recommendations.

REQUIRED QUALIFICATIONS

• Requires a bachelor’s degree in computer science, Data Science, Mathematics, Statistics, or a related field.
• 2+ years of relevant analytics experience in exploratory data analysis, predictive modeling techniques, and clustering.
• Familiarity with Media Mix Modeling
• Extensive use of relational databases including Access, Oracle, SQL Server
• Experience working in cloud environments such as AWS, Snowflake, and Azure.
• Intermediate technical and programming skills in SQL and Python (or R studio) and other statistical or machine learning tools with an eagerness to become expert
• Intermediate knowledge of statistical modeling and machine learning techniques such as linear and logistic regression, decision trees, neural networks, random forest, k-means cluster analysis, time series analysis and forecasting
• Experience in forecasting/predictive analytics, quantitative analytics, statistical analysis, multivariate testing, and optimization algorithms in a practical setting
• Strong verbal and written communication skills; outgoing and comfortable relating to people.
• Independent and self-directed yet also team oriented.
• Strong project management skills; must be well-organized and able to multi-task. Highly dependable and detail-oriented; excellent at setting and meeting deadlines with the ability to work well under tight time constraints.

PREFERRED QUALIFICATIONS 

• Master’s degree in computer science, Data Science, Mathematics and/or Statistics
• Experience in media data
• Relevant experience in the healthcare industry

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

Solve complex business problems by integrating and analyzing large datasets from diverse sources, including third-party platforms and relational databases (both structured and unstructured). Utilize data mining, visualization, predictive, prescriptive, and mathematical optimization techniques to identify actionable insights. Mentor and train Campaign Analytics teams, assist with training and the delivery of complex client deliverables.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Understand Business Problems and Translate into Data Requirements

Key Responsibilities:

• Collaborate with Account Management, Channel Activation, and Integrated Planning teams to define business problems solvable by data science.
• Determine the appropriate methodology and mix of methodology, techniques and analytic tools to address business challenges.
• Develop and deliver advanced analytic products and solutions, including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning, and other techniques.
• With leadership assistance as needed, offer thought leadership for project recommendations.

Key Outcome: Develop Marketing Science Products and Services.

Key Responsibilities:

• Work with Data Engineering and Software Development teams to perform complex data transformations and establish automated data processing for predictive/prescriptive analytics products and services.
• Help stakeholders and clients understand the principles and methodologies behind the analytic products and services.
• Research and explore tools and techniques that continue to elevate our Marketing Science offerings in pursuit of Agency capability awareness, recognition and growth, making recommendations to Principal, Manager, and Director.
• Assist Data and Software Engineers with Marketing Science applications relying on model algorithms and putting code into production.
• Identify areas of improvement for enhancing process efficiency while maintaining a high degree of accuracy.

Key Outcome: Construct client deliverables

Key Responsibilities:

• Collaborate with Account Management, Integrated Planning, and Channel Activation teams to provide actionable insights, grounded in the client business context, from our Marketing Science solutions.
• Present information using data visualization techniques.?
• Collaborate with Data engineering team to implement scoring and other algorithms in production environments using SQL, Python, or other languages.

Other Responsibilities:

With leadership assistance as needed, ability to define problems, collect and review and transform data, identify and evaluate data patterns and validate statistical assumptions, establish facts, draw valid conclusions, package insights, and present actionable business recommendations grounded in client business context.

 REQUIRED QUALIFICATIONS  

• Requires a Bachelors Degree in Computer Science, Data Science, Mathematics, Statistics, or a related field.
• 4+ years of relevant analytics experience, specifically in machine learning and advanced techniques.
• Expert knowledge of statistical modeling and machine learning techniques such as linear and logistic regression, decision trees, neural networks, random forest, k-means cluster analysis, time series analysis and forecasting
• Experience in Media Mix Modeling
• Proficient in forecasting/predictive analytics, quantitative analytics, statistical analysis, multivariate testing, and optimization algorithms
• Deep experience working in cloud environments such as AWS, Snowflake, and Azure; with the ability to provide requirements for environments needed to delivery Marketing Science solutions
• Extensive use of relational databases including Access, Oracle, SQL Server
• Expert technical and programming skills in SQL and Python (or R studio) and other statistical or machine learning tools
• Strong verbal and written communication skills; outgoing and comfortable relating to people
• Independent and self-directed yet also team oriented
• Possess the capability to independently conduct research and identify the most effective solutions for problem-solving. This entails a proactive approach to gathering information, analyzing data, and applying insights to address complex challenges within the business context
• Strong project management skills; must be well-organized and able to multi-task. Highly dependable and detail-oriented; excellent at setting and meeting deadlines with the ability to work well under tight time constraints.
• Ability to interact with all levels of the Agency, including Senior Leadership, demonstrating proficiency in Data Science but also the values and behaviors most dear to B/T
• Willingness to enthusiastically mentor members of the Marketing Science team

PREFERRED QUALIFICATIONS

• Master’s degree in Computer Science, Data Science, Mathematics and/or Statistics
• Relevant experience in the healthcare industry

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Digital Tagging Specialist (ADTS) plays an essential role in defining and implementing online tagging strategies, ensuring accurate tracking for campaign analysis. A successful ADTS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Efficient Media Tag Implementation

Key Responsibilities:

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties.
• Implement processes for media tags and applications, adhering to tagging requirements.
• Perform QA and audit media tags in staging environments and on live sites.
• Communicate identified issues to the relevant teams promptly.

Key Outcome: Improved Marketing Campaign Effectiveness

Key Responsibilities:

• Become a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns.
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns.
• Support and participate in agency improvement/innovation initiatives.
• Work with stakeholder groups to define and refine tagging strategies.

Key Outcome: Continuous Improvement and Risk Management

Key Responsibilities:

• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts.
• Understand and anticipate risks/dependencies across measurement paths.
• Organize and manage multiple priorities and projects, adapting to evolving client needs.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics.
• Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint)
• Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.
• Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.?
• Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats

PREFERRED QUALIFICATIONS

• Experience with Google Tag Manager, Adobe Launch and/or other tagging tools.
• Experience with Google Analytics, Campaign Manager, Floodlights, Facebook, and other social platforms.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client’s feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client and Agency’s day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
• Coordinate each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
• Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Serve as the voice of the client during project development to allow all teams to refine output based on expectations
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIRED

• 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Excellent written and verbal communication skills, including presentation/public speaking skills.
• Organized and detail-oriented
• Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED

• Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
• Strong project management skills; with use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease?
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.? At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP.

SUMMARY

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Represent media data with domain expertise for campaign performance reporting.

Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations
• Perform data quality audits.
• Act as a subject matter expert in data use for measuring and improving marketing campaigns.

Key Outcome: Measurement Planning, Visualization & Analysis.

Key Responsibilities:

• Establish business objectives and define KPIs and metrics.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome: Technical Process Maintenance & Improvement

Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
•  Ability to define problems, collect and review data, establish facts, and draw valid conclusions

REQUIRED QUALIFICATIONS –

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field
• 2+ years of relevant experience in data management, data visualization and/or campaign measurement.
• Developing or intermediate ability to code in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS –

• Experience with digital media platforms.
• Experience analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals

Key Responsibilities:

• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Present recommendations across core capabilities to the client, with clear rationale
• Lead briefing of channel specialist team(s) on strategic objectives to guide execution
• Participate in client calls and proactively ask and/or address questions that will move campaigns forward

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes

Key Responsibilities:

• Monitor performance of campaigns, engaging channel activation team in opportunities to improve performance against client metrics and KPIs
• Build actionable insights & recommend cross-channel campaign optimizations, supporting decisions with clear rationale
• Participate in campaign performance discussions with Account, Client, and Partner Agency team(s)

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Collaborate with cross-functional teams to develop strategic work that meets client objectives
• Understand cross-functional workflow processes & coordinate with teams to progress project
• Autonomously make decisions to progress projects forward in a manner that meets client expectations and Agency quality standards

Key Outcome: Transformational client business impact

Key Responsibilities:

• Provide consistent, confident point of view across day-to-day Planning deliverables
• Accountable to maintaining evergreen knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – proactively translating into actionable marketing solutions
• Identify cross-functional barriers and apply critical thinking skills to recommend solutions to Supervisor/Manager

REQUIRED QUALIFICATIONS

• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 4+ years of experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• Demonstrated analytical thinking, and problem-solving skills
• Knowledge and advanced beginner experience leveraging syndicated research tools (e.g., competitive intel, audience insights, etc.)
• Excellent written and verbal communication skills, with an eye for detail
• Strong client presentation skills
• Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED QUALIFICATIONS

• Experience working in an agency setting
• Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
• Knowledge and past experience using Microsoft PowerBI, project management software, and media buying/planning software

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease?
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

Using deep knowledge of the client’s business and industry, an Account Supervisor at Butler/Till, in collaboration and partnership with the Account Director, serves as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. They are highly skilled marketing professionals that oversee and manage all aspects of an account, or multiple accounts, including the cross-functional collaboration and workflow of their team. An Account Supervisor leads the client forward by proactively leaning into initiatives to grow their business. They add value to the client-Agency relationship by providing insights, analysis, and strategies that enable the achievement of key business outcomes, further enabling client satisfaction and organic, profitable revenue.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Profitable growth and retention of accounts

Key Responsibilities:

• Lead the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing). Monitor and effectively manage accounts to scope. Contribute to plans to improve unprofitable or declining accounts.
• Maintain accurate account forecasts and successfully manage account finances.
• Define and continuously reevaluate strategies for how the Agency can contribute to the client’s on-going success as part of evergreen account planning.

Key Outcome: Long-term health and vitality of client and client-partner relationships

Key Responsibilities:

• Establish, maintain and grow strong, role-appropriate client relationships.
• Advocate for client feedback and lead productive direct feedback discussions with clients and client-partners.
• Deliver customer intimacy by seeking to understand client and client-partner perspectives and through diagnosing opportunities or issues. Make recommendations for change by developing action plans and managing through any barriers to success.
• Successfully collaborate with the client, and their other external partners/agencies, on idea generation, strategic planning activities, and joint deliverables.

Key Outcome: Broadening and diversification of client service offerings to meet their evolving needs

Key Responsibilities:

• Actively listen for client challenges and opportunities , and capitalize on them as they arise.
• Establish context and leverage Agency resources to resolve or bring forward relevant paid or non-paid media solutions and strategies that meet emerging client needs.
• Ensure Agency service offerings are extended and effectively represented to our clients.

Key Outcome: Transformational client business impact

Key Responsibilities:

• Oversee the team in developing a meaningful analysis of the client’s business, category, competition, and audience, including implications that will have the most significant impact.
• Serve as the client’s marketing counsel by leading them forward in meaningful ways that strategically elevate their input.
• Engage clients in forward-looking planning that is supported by relevant business analysis and implications, in collaboration with the Account Director and other cross-functional peers.
• Ensure client objectives and expectations are clearly communicated to internal stakeholders to support Agency’s best work.
• Partner with cross-functional teams to develop relevant strategies and solutions to client opportunities and challenges by leveraging key insights. Define and align on client success metrics.
• Lead the team in leveraging Agency research tools and techniques to ensure the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.
• Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

• Manage an end-to-end, cross-functional workflow that cultivates collaboration, to level up client deliverables and results. Ensure a clear scope-of-work and contribute to internal RACIs to facilitate the process.
• Responsible for overseeing the successful development of strategic briefs to guide the Agency’s cross-functional work, contextualizing client challenges and opportunities, and setting the foundation to deliver meaningful work that supports client business objectives.
• Ensure the client’s business, category, competition, and audience are properly represented from activation through optimization.
• Lead the BT day-to-day, cross-functional team in effectively onboarding new client team members into existing client organizations.
• Support the Account Director in effectively on-boarding new client organizations, accelerating the achievement of quality and profit.

Other Responsibilities:

• This role may include contributing to net new business opportunities for the Agency through participation in new business research, strategy, and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

• 7+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Ability to successfully contribute to retaining and growing accounts through nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
• Experienced manager of people required.
• Excellent written and verbal communication skills.
• Strong presentation skills.
• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
• Required intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint.
• Agency experience preferred.
• Experience with media planning and marketing research tools a plus.
• Preferred use of Project Management tools

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Digital Tagging Specialist plays a pivotal role in defining and implementing online tagging strategies, ensuring accurate tracking for campaign analysis. Collaborating with internal Analysts, Media Activation Specialists, and external Web Development teams, they create tagging strategies, conduct audits, and contribute to data-driven decision-making. The role demands a proactive approach within a fast-paced environment, emphasizing professionalism, positivity, and continuous learning. A successful Digital Tagging Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Efficient Media Tag Implementation

Key Responsibilities:

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties.
• Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning team requirements, aligning on tag logic and usage to capture data for web elements as dictated by measurement framework.
• Implement processes for media tags and applications, adhering to tagging requirements.
• Perform QA and audit media tags in staging environments and on live sites.
• Communicate identified issues to the relevant teams promptly.

Key Outcome: Improved Marketing Campaign Effectiveness

Key Responsibilities:

• Act as a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns.
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns.
• Support and participate in agency improvement/innovation initiatives.
• Work with stakeholder groups to define and refine tagging strategies.

Key Outcome: Continuous Improvement and Risk Management

Key Responsibilities:

• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts.
• Understand and anticipate risks/dependencies across measurement paths.
• Organize and manage multiple priorities and projects, adapting to evolving client needs.
• Maintain high exposure across departments, contributing to client-facing deliverables.

REQUIRED QUALIFICATIONS 

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics.
• 2+ years of experience implementing digital tags and developing tagging strategies.
• Strong organizational, communication, computer, and office procedure skills.
• Intermediate experience with Google Tag Manager, Adobe Launch and/or other tagging tools.
• Familiarity with the data layer, enabling custom website conversion tags based on client needs.
• Intermediate experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms.
• Strong problem-solving skills, ability to troubleshoot and provide solutions.

PREFERRED QUALIFICATIONS 

• Experience with Adobe Analytics.
• Google Analytics Certification.
• Experience with Event and Goal tracking.
• Experience with BI Tools (Power BI, Tableau, Qlik, etc.).
• Experience using Project Management software.
• Strong knowledge of marketing/customer metrics.
• Familiarity with web development taxonomy and SEO structure.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

“Programmatic isn’t just a media channel, it’s a way of buying.” 

The Senior Programmatic Specialist candidate is responsible for bringing this mantra to life by driving programmatic strategy across B/T’s portfolio of clients using a data-driven approach. Using their extensive experience in programmatic activation in DSPs, ad operations, trading, data analysis, and insight writing, the Senior Programmatic Specialist candidate will be responsible for advancing our programmatic utilization on our client portfolio to meet/exceed their business goals and objectives.

They must be super-collaborators and act as consultants with our Integrated Planning, Account, and Analytics teams to develop a deep understanding of our client’s products, competitors, target audiences, hope,s and dreams, and be perceived as their right-hand/go-to source for all strategy & activation needs. Must also contribute to enterprise-level thought leadership, establishing us as experts, crafting best practices, internal and external communications, and innovating on behalf of our overall capabilities.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: This position plays a critical role in managing and maintaining digital media campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Expert in self-serve DSPs like The Trade Desk, DV360, PulsePoint, etc.
• Must efficiently download, interpret, and act on multiple campaign sets, encompassing various brands, targeting strategies, marketing funnel stages, and target audiences (both B2C and B2B).
• Recommend and/or implement changes to the settings within the DSPs to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes/optimizations and learnings that feed strategic insights.
• Expert in the setup of new campaigns, including the implementation of tracking tags.
• Supports the quality assurance efforts of campaign set-up in the DSPs.
• Continuously analyze key performance metrics to measure the effectiveness of campaign initiatives.

Key Outcome:  Planning & Strategy: The breadth of the programmatic space is expansive, so our Senior Specialist has the valuable skill to identify effective programmatic tools to meet and exceed client objectives.

Key Responsibilities:

• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Recommends client specific partners, cost and strategy that fulfill campaign objectives, this would include entering new tactical plans and edits into our internal database (tactical planning)
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
• Evaluates and recommends programmatic partners, technology and platforms

Key Outcome:  Communication and Collaboration: Effective communication and collaboration are keys to success at Butler/Till, to ensure we’re all working together to achieve success for our clients.

Key Responsibilities:

• Works closely with Specialist and Associate Specialist peers to ensure campaign management tasks are completed and  executional best practices are followed. May include some training to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space.

Key Outcome:  Data Analysis & Insights: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Experts at analyzing campaign data to determine the impact of programmatic media, paired with action plans to further drive results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
• Acts as channel SME, and presents channel performance to clients with confidence, fields any questions, and/or provides any client follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewardship: This position plays a critical role setting, stewarding, and optimizing the agency’s programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Establishes organization-wide programmatic best practices, guidelines, objectives and documented regulations.
• Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns.
• Leads, measures and optimizes the agency’s programmatic supply management approach and quality/brand safety/fraud mitigation
• Contribute to monthly forecasting, billing, and maintenance of process documentation.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

Key Outcome:  Thought Leadership: Senior Specialists are considered industry experts in their field and contribute to the innovation and growth of agency offerings, as well as positing Butler/Till as a domain leader. 

Key Responsibilities:

• Stays abreast of programmatic policies, regulations, innovations, and opportunities.
• Creates written communications such as POV’s, case studies, white papers, blog posts, presentations, etc. for both internal and external stakeholders.
• Evaluates and activates with new strategic partners that provide upscaled value for our client campaigns.
• Engages in verbal communications such as speaking opportunities, client tactical pitches, etc. that educate or inform internal or external stakeholders about best practices or innovation opportunities.

REQUIRED QUALIFICATIONS 

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 4+ years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS 

• Expert Excel user, comfortable with data management in Excel, paired with strong statistical and analytical skills
• Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)
• Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

This position is considered hybrid for candidates living in the Rochester, NY area.

The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of programmatic campaigns for a select set of clients
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with crossfunctional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Social Media Specialist is responsible for creating and executing effective social strategies across the agency’s client base. This individual will have experience with campaign management, social strategy, and has worked hands-on in social platforms including Facebook, Instagram, LinkedIn and Snapchat. They have experience with performance monitoring and quality assurance of social campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags per the measurement framework
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Establishes organization-wide social media best practices, guidelines, objectives and documented regulations associated with social campaigns
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Helps in developing paid social strategies and plans for new and existing clients
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the social media ecosystem. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease?
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

The Paid Search Specialist is responsible for creating and executing effective paid search strategies across the agency’s client base. This individual will have experience with campaign management, paid search strategy, and has worked hands-on in search platforms including Google, Bing, YouTube and Amazon. This individual has experience with paid search performance monitoring and can recommend KPIs for client reporting. They are comfortable participating in client meetings and possess a knowledge of search trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing paid search campaigns and optimize campaigns daily, based on performance goals and measurement framework, documenting changes and learnings
• Setup and tagging of new campaigns per the measurement framework • Responsible for monthly forecasting, invoicing, and reconciliation tasks
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts
• Collaborates with the analytics and account service teams to identify new opportunities in the paid search space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Establishes organization-wide paid search best practices, guidelines, objectives and documented regulations associated with paid search campaigns
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Evaluates paid search partners, technology and platforms
• Write compelling and unique ad copy, and perform keyword analysis and optimizations
• Invests in keeping current with paid search best practices, bid management systems, keyword development tools and industry research
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Helps in developing paid search strategies and plans for new and existing clients
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with QA of paid search campaigns for a select set of clients with a keen attention to detail
• May be asked to assist with the maintenance of process documentation ensuring it’s kept up to date

QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the paid search ecosystem. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. Google Adwords certification preferred and Google Analytics certification a plus

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting