Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY   

The Associate Field Account Manager plays a crucial, foundational role within the client experience team, working both on the front lines and behind the scenes to ensure smooth operations, manage logistics, and provide stellar client experience with each interaction. Essential to the team’s success, they are a primary point of contact for our clients across their territory who excel at engaging with clients and maintaining positive relationships while providing administrative and logistical support to the sales team, collectively driving growth and retention.

Our Associate Field Account Managers are self-starters that thrive in a team environment and bring excellent communication and client-service skills to the position. Well-versed in client advocacy and problem solving, they confidently manage client needs, interpreting input and feedback, answering questions, and providing solutions to resolve general-level concerns. Key duties include appointment setting, managing and triaging a queue of inbound client support requests, and managing tasks behind the scenes in partnership with the marketing sales team that ensure strong execution on our advertising programs for each territory client. Additionally, they provide clients with clear information and education about their advertising programs, escalating to a second-level team member when more in-depth account management expertise or strategic guidance is needed. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Exceptional Client Service

Key Responsibilities: 

• Act as the proactive and professional first point of contact for all client inquiries, offering detailed information about programs.
• Show empathy and deliver outstanding client care, effectively resolving issues and addressing complaints timely.
• Build and maintain client loyalty by consistently exceeding expectations.
• Ensure prompt response to client requests, adhering to service level agreements.
• Maintain consistent follow-through to ensure client satisfaction and resolution.

Key Outcome:  Effective Communication

Key Responsibilities: 

• Clearly convey information, both verbally and in writing.
• Engage with clients effectively across multiple communication channels, including phone, email, web forms, chat, and text.
• Handle challenging conversations and escalated situations with professionalism.
• Explain various digital media types, their functionality, and different campaign strategies (e.g., branding, paid search, content creation).

Key Outcome:   Sales Support

Key Responsibilities: 

• Provide administrative and organizational assistance to the marketing sales team within the assigned territory.
• Assist with appointment setting and calendar management.
• Collaborate across teams to directly support client needs by gathering information, offering feedback, and providing recommendations to resolve support requests or issues.
• Work across teams to directly support the sales team in meeting customer needs.

Key Outcome:   Accuracy and Precision

Key Responsibilities: 

• Apply strong time-management skills to consistently meet deadlines while delivering high-quality, accurate work.
• Demonstrate excellent organizational abilities to effectively manage multiple tasks and priorities, ensuring smooth and efficient operations.
• Adapt quickly to changing priorities and manage multiple tasks simultaneously while upholding accuracy in all areas of responsibility.
• Regularly review and validate work to ensure consistency, correctness, and alignment with established guidelines and standards. 

Other Responsibilities: 

Other duties may be assigned as needed based on business requirements and the scope of the role. 

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

• Associate Degree in Marketing or Business; Bachelor’s degree is a plus
• 3+ years of Customer Service Experience
• Digital and Traditional Marketing knowledge
• Ability to work under pressure and meet deadlines
• Flexible work hours, as needed, to account for peak times and time zone requirements across the county if necessary
• Proficient with Microsoft Office tools including Microsoft Word, Excel, and PowerPoint
• Independent and self-directed yet also team oriented
• Must be well-organized and detail-oriented with ability to multi-task, capture, and articulate information clearly and accurately

PREFERRED QUALIFICATIONS 

• Experience with Microsoft suite of products with Power BI a plus
• Experience using a customer relationship management system
• Applied Digital and Traditional Marketing knowledge
• Working knowledge of different Marketing strategies (branding, Paid Search, Content Creation)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENTINTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients 
• COLLABORATIVE: working with teams and across the organization with ease 
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments 
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $57,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Paid Search Specialist at Butler/Till executes paid search campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of paid search campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Paid Search Specialist should have the ability to not only execute paid search campaigns but also provide support to senior-level staff for escalating issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Assists specialists and senior specialists in the bulk setup and ongoing management of hundreds or thousands of paid search campaigns
• Pacing: This role will pull and compile results of in-market campaigns, ensuring that they are spending and performing as expected.
• Oversee the day-to-day management of assigned paid search campaigns with guidance from senior team members, implementing daily optimizations based on performance goals and measurement frameworks.
• Assist in QA for paid search campaigns, monitoring data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Conduct keyword analysis and craft compelling, high-quality ad copy
• Optimizations: This role will recommend changes to the settings and inputs within the Search buying platform based on pre-established benchmarks and defined approaches.
• Continuously develop expertise in paid search best practices, bid management systems, keyword tools, and industry trends.
• Maintain and update internal documentation to ensure consistency and accuracy in processes.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with the Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.

Key Outcome:  Collaborates closely with team members to help campaigns run smoothly, support client communication, and share ideas to promote thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items.
• Supports defining our approach and answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication.
• Assists in rolling out new testing opportunities quarterly through conducting research, analyzing performance data, planning execution, and forecasting for input into testing briefs.
• Collaborates to author thought leadership material (POVs, blog posts, white papers, etc.).

Key Outcome:  Review campaign data to help find trends, assist with reporting, and suggest ways to improve results based on team guidance.

Key Responsibilities:

• Assists in analyzing, reviewing, and reporting the effectiveness of campaigns.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• May be asked to assist with troubleshooting reporting to assist with campaign measurement.
• Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute toward monthly forecasting, billing, and maintenance of process documentation.
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assists with Invoice Approval and Reconciliation, ensures all known fees / discounts / added value etc. are correctly accounted for.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience.

o   EXPERIENCE – 0-1 years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,00 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Associate Programmatic Trader is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms.  Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

This Associate Programmatic Trader will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance.  The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Planning, Strategy, and Programmatic Expertise Development

Key Responsibilities: 

• Support the planning process by working closely with senior resources to provide guidance and answer questions.
• Partner with cross-functional team members to gather data and learn how to identify optimizations that improve campaign results.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Demonstrate growing expertise by supporting senior resources in establishing materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies.

Key Outcome: Effective Campaign Management and Performance Optimization

Key Responsibilities: 

• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines.
• QA campaigns to ensure accuracy.
• Optimize campaign delivery through precise pacing, bid management, audience and placement analysis, and performance tracking.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Assist senior resources in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Key Outcome: Data-driven Insights and Reporting

Key Responsibilities: 

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance.
• Accurate QA of all data including PowerBI models.
• Support internal client-facing teams by explaining campaign performance and addressing any questions.
• Ability to articulate tactical performance analysis to internal and external parties via detailed written and verbal summaries.
• Maintain accurate documentation of changes and learnings to inform future campaigns.

Other Responsibilities: 

May need to perform other responsibilities and tasks as requested

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions

PREFERRED QUALIFICATIONS

• Minimum 1-2 years of experience managing campaigns in the digital marketing ecosystem
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES     

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS   

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER   

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $56,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

The Associate Publisher Direct Strategist is building the foundation to play a key role in the activation, trafficking, and stewardship of campaigns, learning all aspects of the workflow. Individuals in this role support the development of strategic recommendations and stewarding campaigns. This role offers hands-on experience in campaign management, vendor relations, and performance analysis while developing key skills in collaboration, problem solving, and communication. The Associate Publisher Direct Strategists operates with oversight from senior team members, gaining autonomy on key tasks over time for a variety of tactics. Prior experience in an agency environment is preferred.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Contributes to the development of tactical recommendations that align with client objectives and measurement requirements, while learning how to leverage partner offerings and data insights.

Key Responsibilities: 

• Develop understanding of key partners for the Publisher Direct team, building an understanding of their offerings and how they tie to campaign objectives.
• Supports the agency RFP process by sending RFPs, organizing responses, reviewing for completeness, and shadowing more senior team members in recommendation building.
• Become familiar with available targeting strategies, placement options, and buying means.
• Assists with gathering campaign assets and tagging requirements.

Key Outcome: Supports campaign activation across key aspects of the workflow, including order management, trafficking, and troubleshooting, ensuring campaigns launch accurately and on time

Key Responsibilities:  

• Assists in the management of all aspects of order creation and partner acceptance, aligned to Agency processes, with oversight from senior team members.
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with support from senior team members.
• Supports team in ensuring campaigns launched correctly and on time, collecting needed screenshots or other proof of performance.

Key Outcome: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, building problems solving skills as issues arise.

Key Responsibilities: 

• Assists in maintaining accurate insertion orders and partner approvals.
• Actualizes and reconciles invoices each month, in a timely manner with support from senior team members.
• Assists with monitoring spend and delivery pacing, flagging challenges with more senior team members to be addressed.

Key Outcome: Supports the management of high-performing campaigns that meet or exceed performance benchmarks, learning to identify opportunities to drive further improvement.

Key Responsibilities: 

• Learns various campaign KPIs and metrics, ranging from front end to third-party measurement partners.
• Develops understanding of campaign KPI’s and optimization levers.
  Assists with QA of dashboards and other reporting deliverables as needed.
• Building exploratory data analysis skills, showcasing an ability to navigate various datasets and sources to formulate campaign performance observations.
• May support ensuring reporting and data transfers are received in a timely fashion from partners.

Key Outcome: Supports internal and external teams in the day-to-day management of client campaigns, proactively communicating, and setting a standard for collaboration.

Key Responsibilities: 

• Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects.
• Learning to manage and cultivate strong relationships with external vendors and internal cross-functional colleagues.
• Contribute to problem-solving by bringing forward potential solutions for team discussion.
• May be called upon to support vendor meeting coordination and note taking.
• May support senior team members in the development of thought leadership materials (e.g., white papers, POVs, internal updates).

Other Responsibilities: 

• May be called upon to train new team members on select Agency processes for activation and stewardship as needed.
• May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE: Minimum of 1+ years of experience in an agency-setting.
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word.
• Self-starter able to seek new opportunities or projects, and lead from start to finish.
• Strong written and verbal skills.
• Demonstrates strong basic math skills.

PREFERRED QUALIFICATIONS

• Familiarity working in MediaOcean (Prisma) or comparable media buying software.
• Familiarity with Google Campaign Manager or comparable.
• Familiarity with DoubleVerify or comparable.
• Ability to autonomously think around problems and identify potential solutions.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Manage, retain and enable performance of talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
• Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content.

Key Responsibilities:  

• Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
• Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
• Identifies and leads in establishing partnerships with strategic partners and platforms.
• Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –  o

o   EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

o   Proactive and curious attitude, strong problem-solving skills

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

o   Comfortable being client-facing, as a paid search media subject matter expert

o   Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors.

This individual will oversee multi-location SEO for client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization.

Key Responsibilities: 

• Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures
• Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations.
• Expertly identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords.
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success.
• Develop the SEO offerings across multiple client organizational structures within the agency

Key Outcome: Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals.

Key Responsibilities:

• Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth.
• Leads comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables.
• Assists with scopes and estimates for new projects or campaigns
• Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research
• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols.
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

• REQUIRED –

o   Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   10+ years of experience managing and leading campaigns in the paid and organic search ecosystem

o   5+ years of leadership / supervisor experience

o   Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google – Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, etc

o   Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO

o   Working knowledge of search engine optimization practices

o   Experience bringing strategic plans to execution

o   Google Analytics certification required

• PREFERRED –

o   Master’s degree in business, marketing, or related field.

o   Google Ads certification preferred

o   Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $89,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities: 

• Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
• Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data. 
• Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience. 
• Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program. 
• Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation. 
• Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities: 

• Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner, 
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation 

Key Responsibilities: 

• Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement. 
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
• Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities: 

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

REQUIREMENTS
Required

• 2+ years of experience in Account Management. 
• 2+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-sell expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered. 
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus 

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

SUMMARY 
The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome:  Represent media data with domain expertise for campaign performance reporting. 
Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations
• Perform data quality audits.
•  Act as a subject matter expert in data use for measuring and improving marketing campaigns.

Key Outcome:  Measurement Planning, Visualization & Analysis.
Key Responsibilities:

• Establish business objectives and define KPIs and metrics.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome:  Technical Process Maintenance & Improvement
Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
• Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS  
REQUIRED QUALIFICATIONS –

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field
• 2+ years of relevant experience  in data management, data visualization and/or campaign measurement.
• Developing or intermediate ability to code in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS –

• Experience with digital media platforms.
• Experience analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Paid Search Specialist at Butler/Till executes paid search campaigns and assists on paid search strategy, planning and execution across the agency enterprise. In short, they are considered subject matter experts in paid search. They manage and analyze campaign performance, perform quality assurance tasks, assist on strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and occasionally clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Paid Search Specialist should have the ability to handle complex issues and problems while leaning on the support of senior specialists and managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Support  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Assist in the process to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed preestablished benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support in identifying testing opportunities quarterly, contributing to testing briefs, recommendations, and execution plans
• Work with Senior Specialists to prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a supporting vocal role in defining our approach by answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Collaborates to author thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome:  Interpret campaign data to uncover insights, support performance reporting, and recommend optimizations that contribute to achieving client goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 2-4  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
Senior Product Managers advocate for our users and our business, driving the development strategy for a group of products. They use data, research, and empathy to guide multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.
 
KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome:  Aligning product development with business objectives, market demands, and customer expectations.  
Key Responsibilities: 

• Define the strategy to achieve the vision for products, and set the milestones and roadmaps to achieve that strategy.
• Collect insights to understand customer pain points and needs, and translate those insights into concrete requirements.
• Relentlessly prioritize amongst competing urgencies and voices from stakeholders to ensure that engineering resources are allocated to the most important and strategic initiatives.
• Work cross-functionally with internal and external stakeholder teams and partners to ensure successful product launches.
• Monitor and report on the performance of the product and proactively iterate and improve it based on the data captured.

Key Outcome:  Build new and enhance existing products and features for commercialization.
Key Responsibilities: 

• Lead product strategy, planning, and life cycle management effort.
• Establish dynamic and transparent product roadmaps and release plans that support product strategy and achieve business outcome.
• Set expectations with business stakeholders for delivery of new capabilities, features, and functionalities.
• Clearly articulate the business case of a given initiative or feature for teams to understand and buy into the why.
• Act as internal and external brand ambassador, representing the vision, strategy, and dynamic roadmap.
• Monitor business, market, and technology trends to inform product strategy and proactively propose new solutions.
• Define, track, and communicate relevant KPIs for the product to measure performance and contribution to business goal and strategy.
• Co-manage investment decision-making and finances for the product, serving as trusted advisor to members of leadership.
• Demonstrate agility by developing and reprioritizing work when unexpected needs or opportunities arise.

Key Outcome:  Develop and nurture client stakeholder relationships and satisfaction 
Key Responsibilities:

• Develop deep understanding of business goals and processes to inform product priorities and improvement recommendations.
• Act as client’s indispensable expert, consultant and thought partner.
• Develop and present thoughtful, strategic recommendations
• Develop and deliver solutions that create business impact, leading to increased customer adoption, customer satisfaction and stakeholder net promoter scores
• Develop strong relationships and regular communication with product stakeholders and customers to shape the product strategy and surface and prioritize needs
• Continuously monitor and evaluate product performance and proactively champion product improvements

QUALIFICATIONS   
REQUIRED

• Bachelor’s Degree in Business, Marketing, Computer Science, or Information Technology or equivalent experience.
• 3+ years of relevant work experience in an Agile development environment with experience in a product analyst role preferred.
• Strong problem solving and analytical skills.
• Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
• Demonstrated facilitation and influencing skills to drive decision making among stakeholders with diverse perspectives and priorities.
• Ability to understand complex business problems and identify and interpret business needs.

PREFERRED 

• Advanced knowledge of agency service offerings and software used to support those service offerings, inclusive of workflow across multiple applications
• Product analyst certifications (e.g., Certified Scrum Product Owner, SAFe Product Owner Certification) a plus.
• Advanced knowledge of agile development methodologies.
• Knowledge of agile planning tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $120,000- $168,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.