DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client’s feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client and Agency’s day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
• Coordinate each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
• Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Serve as the voice of the client during project development to allow all teams to refine output based on expectations
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIREMENTS
REQUIRED

• 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Excellent written and verbal communication skills, including presentation/public speaking skills.
• Organized and detail-oriented
• Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED

• Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
• Strong project management skills; with use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned, and led status, our unwavering commitment to a purpose-driven approach, our B Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive, Growth Marketing, supports the Marketing & Communications team by working with various cross-functional Agency departments to ensure that all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. Committed to actively promoting Butler/Till and our suite of marketing solutions across all key audiences, they approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities.

They drive education, awareness, and enrollment of our programs by supporting the execution of our Marketing strategy, gathering internal and client input, monitoring the internal progress of client projects, and delivering with excellence while championing our brand guidelines and voice. They regularly evaluate the effectiveness of client marketing to deliver best-in-class results that drive both account and client business impact.
KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Elevate and Optimize our Marketing and Communications Efforts

Key Responsibilities:

• Serve as a liaison between the MarCom team and our cross-functional stakeholders and support team to execute strategic solutions that meet agency standards and exceed client expectations.
• Coordinate each phase of owned projects to ensure that both the MarCom team and Account teams are informed and aligned to project progression, timelines, and key deliverables
• Partner closely with the MarCom and Creative team members to ensure adherence to overarching strategy and alignment to brand guidelines, including current campaign messaging across all materials
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
• Represent and leverage client and industry context within recommendations, points of view, and reporting to infuse materials development and strengthen trust cross-functionally and with the client.

Key Outcome: Maximize Client and Industry Knowledge to Drive Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis of the client’s business, category, competition, and audience, including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Monitor and report on respective KPIs, including attribution tied to marketing efforts that support overall program growth, retention, and positive customer experience.

Key Outcome:  Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure account and client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure the highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Partner with account teams to align to the voice of the client during project development to allow all teams to refine output based on expectations
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver high-quality work in a timely manner
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

• REQUIRED

o   Bachelor’s degree in marketing, communications, or journalism

o   2-4 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.

o   Excellent written and verbal communication skills, including presentation/public speaking skills

o   Organized and detail-oriented

o   Intermediate level use of Microsoft Office products, including Word, Excel, and PowerPoint

• PREFERRED

o   Experience in presentation deck building and development a plus

o   Exposure to, or experience with, media planning, marketing research tools, and client media budgeting is a plus.

o   Strong project management skills; with the use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000- $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position is considered hybrid for candidates living in the Rochester, NY area

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.  

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative. An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.  

Key Responsibilities:   

• Manage projects and tasks effectively, meeting deadlines and delivering high-quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.  
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.  
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions. 

Key Responsibilities:  

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.  

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution. 
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
  Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies. 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

• 1+ years of creative design experience. 
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.). 
• 1+ years of design and writing with for a marketing function. 
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.  
• Portfolio demonstrating specialized skill application in a professional setting. 
• Ability to assist in the translation of conceptual ideas into tangible design solutions. 
• Willingness to receive and incorporate feedback to refine work. 
• Gather information and materials needed for design. 
• Performs work under general supervision. 
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Developing multi-tasking and decision-making skills
• Developing strategic insight and analytical skills
• Professional demeanor 

PREFERRED QUALIFICATIONS  

• Agency experience  
• Ability to use social media planning, scheduling & posting software. 
• Experience using Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
• COLLABORATIVE: working with teams and across the organization with ease?  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.   
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.   
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Video Creative Specialist role is a hands-on, creative support position ideal for someone looking to grow their video editing and producing skills in a fast-paced, collaborative environment. This role will focus primarily on editing a high volume of video content for a range of clients and industries, helping bring stories to life through clean, compelling edits that align with brand standards and creative direction.

As part of Butler/Till’s growing creative services team, this specialist will work under the guidance of senior video staff and other creative leads to ensure timely, high-quality output. Candidates should have a strong foundation in video editing software, a good eye for visual storytelling, and the ability to manage multiple projects on deadlines. This is a great opportunity to gain experience in a production-focused role while contributing to impactful, data-informed marketing campaigns.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Assist in the development and execution of engaging video solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome:  Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with peers and video creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
•   Maintain efficiency through cross creative group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.

Key Outcome:  Focus areas represent concentrations within the Creative Services team. An Associate Video Creative Specialist is responsible for contributing to the objectives of the Creative Solutions department at a level that is in alignment with the expectations of their key outcomes.

Key Responsibilities:

• ·         Edits video content based on guidance and priorities set by management and senior video team members.
• ·         Meets regular production benchmarks to maintain a high volume of deliverables.
• ·         Supports video capture sessions, including setup, coordination, and note-taking as needed.
• ·         Organizes and archives video assets, including raw footage and project files, to ensure easy access and proper storage.
• ·         Assists with performance tracking and reporting of video content when required.
• ·         Repurposes existing footage into short-form videos optimized for various platforms using tools like Adobe Premiere or Canva.
• ·         Creates long-form content by re-editing and combining past video materials for new uses.
• ·         Handles simple revisions or low-priority video updates to maintain client satisfaction.
• ·         Produces basic motion graphics for ongoing projects under the direction of senior team members.

QUALIFICATIONS

REQUIRED

• ·          0-1+  year of video creative experience.
• ·         Developing knowledge in multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• ·         1+ years of design and writing with for a marketing function.
• ·         Developing knowledge in data-driven decision-making that positively impacts marketing campaign outcomes.
• ·         Portfolio demonstrating specialized skill application in a professional setting.
• ·         Ability to translate conceptual ideas into tangible design solutions.
• ·         Willingness to receive and incorporate feedback to refine designs.
• ·         Gather information and materials needed for design.
• ·         Performs work under general supervision.
• ·         Strong verbal, written, and communication skills.
• ·         Strong grammatical knowledge; experience proofing and editing content.
• ·         Proven track-record of attention-to-detail
• ·         Strategic insight and analytical skills
• ·         Effective problem solver
• ·         Professional demeanor

PREFERRED –

• ·         Agency experience
• ·         Documented experience with project management and file organization
• ·         Proficient in Adobe Suite programs or other equivalent video editing program such as Final Cut Pro or Avid..

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY   

The Associate Field Account Manager plays a crucial, foundational role within the client experience team, working both on the front lines and behind the scenes to ensure smooth operations, manage logistics, and provide stellar client experience with each interaction. Essential to the team’s success, they are a primary point of contact for our clients across their territory who excel at engaging with clients and maintaining positive relationships while providing administrative and logistical support to the sales team, collectively driving growth and retention.

Our Associate Field Account Managers are self-starters that thrive in a team environment and bring excellent communication and client-service skills to the position. Well-versed in client advocacy and problem solving, they confidently manage client needs, interpreting input and feedback, answering questions, and providing solutions to resolve general-level concerns. Key duties include appointment setting, managing and triaging a queue of inbound client support requests, and managing tasks behind the scenes in partnership with the marketing sales team that ensure strong execution on our advertising programs for each territory client. Additionally, they provide clients with clear information and education about their advertising programs, escalating to a second-level team member when more in-depth account management expertise or strategic guidance is needed. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Exceptional Client Service

Key Responsibilities: 

• Act as the proactive and professional first point of contact for all client inquiries, offering detailed information about programs.
• Show empathy and deliver outstanding client care, effectively resolving issues and addressing complaints timely.
• Build and maintain client loyalty by consistently exceeding expectations.
• Ensure prompt response to client requests, adhering to service level agreements.
• Maintain consistent follow-through to ensure client satisfaction and resolution.

Key Outcome:  Effective Communication

Key Responsibilities: 

• Clearly convey information, both verbally and in writing.
• Engage with clients effectively across multiple communication channels, including phone, email, web forms, chat, and text.
• Handle challenging conversations and escalated situations with professionalism.
• Explain various digital media types, their functionality, and different campaign strategies (e.g., branding, paid search, content creation).

Key Outcome:   Sales Support

Key Responsibilities: 

• Provide administrative and organizational assistance to the marketing sales team within the assigned territory.
• Assist with appointment setting and calendar management.
• Collaborate across teams to directly support client needs by gathering information, offering feedback, and providing recommendations to resolve support requests or issues.
• Work across teams to directly support the sales team in meeting customer needs.

Key Outcome:   Accuracy and Precision

Key Responsibilities: 

• Apply strong time-management skills to consistently meet deadlines while delivering high-quality, accurate work.
• Demonstrate excellent organizational abilities to effectively manage multiple tasks and priorities, ensuring smooth and efficient operations.
• Adapt quickly to changing priorities and manage multiple tasks simultaneously while upholding accuracy in all areas of responsibility.
• Regularly review and validate work to ensure consistency, correctness, and alignment with established guidelines and standards. 

Other Responsibilities: 

Other duties may be assigned as needed based on business requirements and the scope of the role. 

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

• Associate Degree in Marketing or Business; Bachelor’s degree is a plus
• 3+ years of Customer Service Experience
• Digital and Traditional Marketing knowledge
• Ability to work under pressure and meet deadlines
• Flexible work hours, as needed, to account for peak times and time zone requirements across the county if necessary
• Proficient with Microsoft Office tools including Microsoft Word, Excel, and PowerPoint
• Independent and self-directed yet also team oriented
• Must be well-organized and detail-oriented with ability to multi-task, capture, and articulate information clearly and accurately

PREFERRED QUALIFICATIONS 

• Experience with Microsoft suite of products with Power BI a plus
• Experience using a customer relationship management system
• Applied Digital and Traditional Marketing knowledge
• Working knowledge of different Marketing strategies (branding, Paid Search, Content Creation)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENTINTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients 
• COLLABORATIVE: working with teams and across the organization with ease 
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments 
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $57,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Associate Media Operations Specialist (AMOS) plays an essential role in ensuring that all placement types, details, timeframes, budgets, and sizes are properly and accurately implemented based upon client approvals. The AMOS is responsible for the functional tasks associated with trafficking and general campaign stewardship. A successful AMOS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues. This individual should be comfortable in a continuous learning environment.   

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Efficient, accurate and optimized delivery of advertisements across various channels and platforms. 

Key Responsibilities:  

• Following agency SOPs, manage a comprehensive set of tasks associated with creative and traffic communication and distribution. Including but not limited to: 
• Confirming campaign creative, rotations, and distributing assets to vendor partners  
• Generating accurate tracking parameters for all campaigns that align with agency metadata standards. 
• Trafficking within the ad server inclusive of uploading creative assets.  
• Generation, distribution and collection of confirmed traffic instructions for traditional vendors  
• Learn and understand brand safety guidelines and how to implement them on campaigns.  

Key Outcome: Reliable and accurate campaign execution and data transmission across the enterprise 

Key Responsibilities:  

• Lead QA of campaign trafficking, inclusive of correct campaign properties, event tags, defaults, placement details, creatives, etc. with the assistance of media ops, channel and analytics team members.
• Assist with validation of creative files from agencies, ensuring HTML functionality. When scoped, assist with proofreading of creative files from agencies, ensuring accuracy in spelling, industry & vertical terminology, branding, geo, strategy, targeting and more. 
• Maintain accurate documentation of all QA, health checks and testing responsibilities to ensure accuracy and timeliness. Obtain/review proof of performance/screenshots.  
• Maintain a common tech platform with internal teams to communicate status of all job responsibilities, ensuring tasks are updated on a regular basis (Wrike) 
• Work closely with internal teams for streamlined handoff of information and quality output.  
• Communicate with partners as needed to confirm handoff of materials and rectify errors.  
• Uphold internal processes by using mandatory naming conventions, filling out required templates, and filing and organizing documents properly for all team members to access. 

Key Outcome: Career growth in the Media Operations department 

Key Responsibilities:  

• Bring forth ideas for process automation, optimization, and efficiency. 
• Develop advanced skill sets in areas such as Excel, brand safety, and ad serving platforms. 
• Begin foundational learning of site tagging and measurement. 
• Seek opportunities to acquire additional work and learn new skills that are relevant to the work. 

Other Responsibilities:  

• Proactively support and participate in agency improvement initiatives.  
• Support other teams as time permits.  
• Other duties as assigned.   

REQUIREMENTS

REQUIRED QUALIFICATIONS 

• Bachelor’s degree in Communications, Advertising, Public Relations, Marketing, Information Technology, or 1+ years of experience in a related field. 
• Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint) 
• Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.  
• Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.  
• Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats 

PREFERRED QUALIFICATIONS 

• Advanced Microsoft Excel skills  
• Exposure to ad campaign management; ad trafficking, campaign setup, monitoring, and optimization 

CORE COMPETENCIES  

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $50,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Paid Search Specialist at Butler/Till executes paid search campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of paid search campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Paid Search Specialist should have the ability to not only execute paid search campaigns but also provide support to senior-level staff for escalating issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Assists specialists and senior specialists in the bulk setup and ongoing management of hundreds or thousands of paid search campaigns
• Pacing: This role will pull and compile results of in-market campaigns, ensuring that they are spending and performing as expected.
• Oversee the day-to-day management of assigned paid search campaigns with guidance from senior team members, implementing daily optimizations based on performance goals and measurement frameworks.
• Assist in QA for paid search campaigns, monitoring data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Conduct keyword analysis and craft compelling, high-quality ad copy
• Optimizations: This role will recommend changes to the settings and inputs within the Search buying platform based on pre-established benchmarks and defined approaches.
• Continuously develop expertise in paid search best practices, bid management systems, keyword tools, and industry trends.
• Maintain and update internal documentation to ensure consistency and accuracy in processes.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with the Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.

Key Outcome:  Collaborates closely with team members to help campaigns run smoothly, support client communication, and share ideas to promote thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items.
• Supports defining our approach and answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication.
• Assists in rolling out new testing opportunities quarterly through conducting research, analyzing performance data, planning execution, and forecasting for input into testing briefs.
• Collaborates to author thought leadership material (POVs, blog posts, white papers, etc.).

Key Outcome:  Review campaign data to help find trends, assist with reporting, and suggest ways to improve results based on team guidance.

Key Responsibilities:

• Assists in analyzing, reviewing, and reporting the effectiveness of campaigns.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• May be asked to assist with troubleshooting reporting to assist with campaign measurement.
• Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute toward monthly forecasting, billing, and maintenance of process documentation.
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assists with Invoice Approval and Reconciliation, ensures all known fees / discounts / added value etc. are correctly accounted for.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience.

o   EXPERIENCE – 0-1 years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,00 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Associate Programmatic Trader is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms.  Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

This Associate Programmatic Trader will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance.  The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Planning, Strategy, and Programmatic Expertise Development

Key Responsibilities:

• Support the planning process by working closely with senior resources to provide guidance and answer questions.
• Partner with cross-functional team members to gather data and learn how to identify optimizations that improve campaign results.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Demonstrate growing expertise by supporting senior resources in establishing materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies.

Key Outcome: Effective Campaign Management and Performance Optimization

Key Responsibilities:

• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines.
• QA campaigns to ensure accuracy.
• Optimize campaign delivery through precise pacing, bid management, audience and placement analysis, and performance tracking.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Assist senior resources in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Key Outcome: Data-driven Insights and Reporting

Key Responsibilities:

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance.
• Accurate QA of all data including PowerBI models.
• Support internal client-facing teams by explaining campaign performance and addressing any questions.
• Ability to articulate tactical performance analysis to internal and external parties via detailed written and verbal summaries.
• Maintain accurate documentation of changes and learnings to inform future campaigns.

Other Responsibilities:

• May need to perform other responsibilities and tasks as requested

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions

PREFERRED QUALIFICATIONS

• Minimum 1-2 years of experience managing campaigns in the digital marketing ecosystem
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $56,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Specialist, Social at Butler/Till executes paid social campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Specialist, Social should have the ability to not only execute social campaigns, but also provide support to senior level staff for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: Supports senior team members in the process of building best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements.

Key Responsibilities:

• Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.
• Responsible for QA of social campaigns for a select set of clients with keen attention to detail

Key Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation.

Key Responsibilities:

• Collaborate with Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Helps in developing partnerships, social strategies, and plans for new and existing clients.
• Supports Senior Staff in planning exercises which may include sending Requests for Proposals / Requests for Information, leveraging planning tools within platforms to estimate future costs / performance, and coordinating with new vendors to evaluate their features and capabilities.

Key Outcome: Communication and Collaboration: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, developing problem -solving skills as issues arise.

Key Responsibilities:

• Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Measurement & Reporting and Stewardship functions.
• Develop a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.
• Partner with Senior resources on thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
• Completes assigned tasks and actively responds to updates or questions within task management software (Wrike), collaboration tools (MS Teams, MS Outlook), and maintains organized records of optimizations.

Key Outcome: Measurement and Reporting: Channel Associates can work with senior team members in turning raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
• Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.
• Verifies the accuracy of analytics dashboards by QA’ing against platform data.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

REQUIREMENTS

REQUIRED QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – 1+ years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc..
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS

• 1+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
• Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Channel Director, Social Media will lead the evolution and execution of Butler/Till’s Social Media offering, with a core focus on paid media strategy and performance. This senior-level role requires deep expertise in social media activation, AdTech, and performance marketing, paired with a strong understanding of how to translate insights into scalable, impactful solutions for clients and the agency.

The Channel Director will drive operational excellence across campaign execution, champion innovative use of platforms and technologies, and elevate the agency’s presence as a thought leader in the space. As both a strategic and hands-on leader, this individual will play a critical role in refining processes, shaping best practices, and mentoring internal teams while collaborating cross-functionally to expand the scope and sophistication of Butler/Till’s social media capabilities.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enforce performance excellence across paid social campaigns

Key Responsibilities:

• Strategize, refine, and enforce processes that drive quality and precision in campaign execution.
• Develop, implement, and standardize optimization strategies, techniques, and workflows to maximize performance.
• Create best-in-class tactical plans for new and existing clients that align with industry best practices for paid social.

Key Outcome: Increase the scope and sophistication of the agency’s social media capabilities

Key Responsibilities:

• Identify and integrate new audience, data, and reporting partners into the existing tech stack, demonstrating measurable impact.
• Operationalize and promote advanced platform-specific strategies across major social platforms (e.g., Meta, TikTok, Reddit, Snapchat, LinkedIn, X [formerly Twitter], Pinterest, etc.).
• Establish and champion standardized processes for high-performing influencer marketing campaigns.
• Advance and refine measurement practices to enable comprehensive attribution and reporting of social campaign performance.

Key Outcome: Provide thought leadership in social media

Key Responsibilities:

• Serve as a public-facing subject matter expert by representing the agency at conferences, on panels, podcasts, in articles, and other industry-facing forums.
• Educate and consult with clients to communicate the value and strategic advantage of Butler/Till’s social media offerings.
• Lead internal knowledge sharing by regularly updating stakeholders on social media trends, platform changes, strategies, and best practices.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS

• REQUIRED

o   Bachelor’s degree in Advertising, Communications, Public Relations, Marketing or a related field

o   10+ years of experience in digital marketing, advertising, or media field

o   5+ years of leadership / supervisor experience

o   Agency experience

o   Significant experience with Paid Social campaign activation, including stewardship of budgets over $100k

o   Experience with strategic tactical planning

o   Experience in highly regulated industries preferred, such as Pharmaceuticals, Financial Services, Medical Insurance, Housing, Employment, Credit, or Political campaigns

o   Experience with AdTech tools such Floodlights, Campaign Manager, Brand Safety, Google Analytics, Sprinklr, etc.

o   Excellent verbal, written, and presenting skills

• PREFERRED

o   Master’s degree in business, marketing, or related field.

o   Meta BluePrint Certification (Digital Media Associate)

o   Relevant Certifications in other Social Platforms

o   Google Certifications in Campaign Manager 360, GA4

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Manage, retain and enable performance of talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
• Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content.

Key Responsibilities:  

• Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
• Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
• Identifies and leads in establishing partnerships with strategic partners and platforms.
• Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –  o

o   EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

o   Proactive and curious attitude, strong problem-solving skills

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

o   Comfortable being client-facing, as a paid search media subject matter expert

o   Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY 
This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. 
The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines. 
Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of the following focus area at a level that is in alignment with the expectations of their key outcomes. 
     CREATIVE SOLUTIONS 

• •  Provide creative solutions across core capabilities including copy writing, design, and video across various 
    channels to support client goals and objectives.
  • Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
  • Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
  • Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
  • Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
  • Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
  • Interface with clients as needed, get to know their brand, and strategize with them to ensure their goals and objectives are being met.

QUALIFICATIONS 
 REQUIRED QUALIFICATIONS

•  4+ years of technical design experience.
•  Knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• Portfolio demonstrating specialized skill application in a professional setting.
• Ability to translate conceptual ideas into tangible design solutions.
• Willingness to receive and incorporate feedback to refine designs.
• Gather information and materials needed for design.
• Performs work under general supervision.
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Strategic insight and analytical skills
• Effective problem solver
• Professional demeanor

PREFERRED QUALIFICATIONS

• Agency experience
• Experience using Figma and Creatopy

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An 
employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

EEO DISCLAIMER
At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves. Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, 
sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors.

This individual will oversee multi-location SEO for client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization.

Key Responsibilities: 

• Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures
• Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations.
• Expertly identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords.
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success.
• Develop the SEO offerings across multiple client organizational structures within the agency

Key Outcome: Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals.

Key Responsibilities:

• Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth.
• Leads comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables.
• Assists with scopes and estimates for new projects or campaigns
• Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research
• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols.
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

• REQUIRED –

o   Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   10+ years of experience managing and leading campaigns in the paid and organic search ecosystem

o   5+ years of leadership / supervisor experience

o   Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google – Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, etc

o   Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO

o   Working knowledge of search engine optimization practices

o   Experience bringing strategic plans to execution

o   Google Analytics certification required

• PREFERRED –

o   Master’s degree in business, marketing, or related field.

o   Google Ads certification preferred

o   Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $89,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities: 

• Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
• Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data. 
• Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience. 
• Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program. 
• Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation. 
• Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities: 

• Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner, 
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation 

Key Responsibilities: 

• Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement. 
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
• Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities: 

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

REQUIREMENTS
Required

• 2+ years of experience in Account Management. 
• 2+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-sell expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered. 
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus 

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Manager, SEO will lead a team of Specialists who execute localized Search Engine Optimization (SEO) campaigns, driving organic growth and enhancing clients’ digital performance. This individual will have extensive knowledge of SEO and experience in listings and online reputation management. This role is responsible for developing and executing comprehensive SEO strategies, mentoring a team of SEO Specialists, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings expertise in content strategy, listings/review management, keyword research, technical SEO, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors.

This individual will manage multi-location SEO for high-profile client accounts, ensure alignment between strategic objectives and tactical execution, and lead a team of client-facing SEO specialists. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments. They are well-versed in providing strong, professional, client-facing customer service.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead a team responsible for day-to-day SEO/Listings management, driving performance through hands-on execution, analysis, and strategic optimization.

Key Responsibilities:

• Assist Senior Director and Director in evolving and creating efficiencies in our on-site and listings optimization strategy, including workflows and standard operating procedures
• Manage team operation of multi-site, multi-location localized SEO campaigns, engaging in keyword research, listings & review management, on-page optimization, copywriting, technical SEO problem-solving, site audits, and strategic evaluations.
• Lead team of SEO specialists and copywriters who will be consistently client-facing, including educating, consulting and implementing optimizations via engaged conversations with clients
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success.
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Key Outcome:  Drive strategic SEO performance by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals.

Key Responsibilities:

• Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth.
• Guides comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables.
• Guides SEO-driven copywriting, tag, review, and listings optimizations
• Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research
• Evaluates and contributes to organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

• Required

o   Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   5+ years of experience managing and leading campaigns in the paid and organic search ecosystem

o   2+ years of leadership / supervisor experience

o   Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google – Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, etc

o   Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO

o   Listings and Review Management Experience such as: Google Business Profiles, Yext, Moz, Birdeye, SOCi

o   Working knowledge of search engine optimization practices

o   Experience bringing strategic plans to execution

o   Google Analytics certification required

• Preferred

o  Master’s degree in business, marketing, or related field.

o  Google Ads certification preferred

o  Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Paid Search Specialist at Butler/Till executes paid search campaigns and assists on paid search strategy, planning and execution across the agency enterprise. In short, they are considered subject matter experts in paid search. They manage and analyze campaign performance, perform quality assurance tasks, assist on strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and occasionally clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Paid Search Specialist should have the ability to handle complex issues and problems while leaning on the support of senior specialists and managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Support  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Assist in the process to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed preestablished benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support in identifying testing opportunities quarterly, contributing to testing briefs, recommendations, and execution plans
• Work with Senior Specialists to prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a supporting vocal role in defining our approach by answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Collaborates to author thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome:  Interpret campaign data to uncover insights, support performance reporting, and recommend optimizations that contribute to achieving client goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 2-4  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for candidates living in the Rochester, NY area.  

The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
  Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
  Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of programmatic campaigns for a select set of clients
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

REQUIREMENTS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

We are seeking a highly motivated Recruiter & Talent Business Partner to join our dynamic talent team. The Recruiter & Talent Business Partner will play a critical role in attracting and hiring top talent to support our agency and help drive the growth of our business. In addition to recruiting, the Recruiter & Talent Business Partner will support recruiting, onboarding, offboarding, and talent initiatives. A successful Recruiter & Talent Business Partner should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Proactively source and recruit qualified talent to fill approved open roles and meet agency performance metrics (KPIs).

Key Responsibilities:

• Conduct full cycle recruiting – sourcing, direct recruiting, and engage with partners/college for pipelining purposes.
• Conduct phone screens and in-person interviews to assess candidate fit and qualifications.
• Proactively manage the candidate’s experience throughout the hiring process, ensuring a positive and professional impression of the company.
• Collaborate with Talent Business Partners and Senior Director, Talent to understand the agency’s long-term talent needs and align recruitment strategies accordingly.
• Utilize social media, job boards, and other recruitment channels to identify and engage with potential candidates.
• Uphold and strengthen inclusion & diversity hiring practices to attract diverse internal and external candidate pipelines.
• Partner with the Talent Team to understand and accurately represent compensation practices.
• Monitor progress of requisitions from approval to close and communicate in a timely manner with stakeholders.

Key Outcome: Collaboration with internal partners to ensure seamless coordination between the talent team and various departments.

Key Responsibilities:

• Assist with new hire orientation preparation and take ownership of completing new hire paperwork, accurately entering all required employee data into the HCM system, including personal and employment information.
• Facilitating the offboarding process and takes ownership of coordination of all necessary paperwork, documentation, and accurately filing offboarding paperwork.
• Hold 45 day connects with new hires, track and analyze onboarding feedback to enhance processes and continuously improve the new hire experience.

Key Outcome: Collaborate with senior leadership to align Talent strategies with department objectives.

Key Responsibilities:

• Work closely with leaders to understand the organization’s vision and translate it into actionable Talent initiatives and engagement plans by department.
• Utilize reporting data to analyze employee relations trends and provide insights and recommendations.
• Lead and support organizational restructuring efforts to optimize efficiency and productivity assisting in communication of change initiatives, addressing employee concerns, and supporting managers in implementing change effectively.
• Collaborate with Leaders in developing talent acquisition and compensation planning strategies to attract and retain top talent.
• Share best practices with other TBP’s within the organization to ensure consistent service.
• Work cross-functionally as well as engage members of the Talent and Finance Teams to ensure the successful implementation of programs and initiatives as well as seamless work processes.
• Support the implementation of Performance Management technology (Quantum) modules to support employees and managers (e.g.: survey, feedback, Performance, 1:1s, succession planning).

Key Outcome: Foster high engagement among employees.

Key Responsibilities:

• Foster a positive work culture through effective communication of employee engagement initiatives and action planning.
• Enable onboarding for new hires (30/60/90 performance plans) and ensure the managers are providing sufficient training.
• Design, implement, and manage employee recognition programs that align with company values and contribute to a positive workplace culture.
• Implement mechanisms for gathering ad hoc employee feedback as needed (including surveys, focus groups, or regular check-ins) to gather valuable insights into employee sentiment and engagement levels using this feedback to inform Talent strategies and initiatives.

Key Outcome: Provide guidance on leadership development, recruitment needs, workforce planning, and succession.

Key Responsibilities:

• Support goal setting and performance management processes, assisting managers with goal drafting, follow-up, and continuous feedback.
• Ensure all role profiles, position openings and RFA’s are complete, approved and submitted for processing.
• Actively promote DEIB initiatives through training and support of managers and employees that foster an inclusive culture, and support recruitment efforts to attract diverse talent.
• Receive and manage resignation letters for your departments, initiating Wrike project, and conducting the exit interview. Collaborate with Talent tech and payroll for processing.

Key Outcome: Handle employee relations matters, conduct investigations, and resolve conflicts.

Key Responsibilities:

• Serve as a trusted advisor to employees and managers to address and resolve employee/manager concerns, conduct investigations when necessary and provide guidance on conflict resolution.
• Work with managers on progressive corrective action steps, disciplinary meetings, and disciplinary actions.
• Educate employees on our policies and where they can find resources for self-service.

Other Responsibilities:

• Willingness to undertake additional duties and responsibilities beyond the scope of the primary role, as assigned by the supervisor or management, to contribute to the overall success of the team and organization.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Human Resources, Business Administration, Communications, or a related field
• 6-8 years or proven track record of successfully sourcing and recruiting high-quality candidates.
• Demonstrated ability to create and drive efficient and effective candidate generation strategies.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with hiring managers and candidates both virtually and in person.
• Knowledge of basic employment law and best practices in talent acquisition.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proficiency in an applicant tracking system (ATS) and other recruiting technologies.
• Must be a self-starter, well organized, have excellent time management and meet deadlines.

PREFERRED QUALIFICATIONS

• 4+ years of experience recruiting for technical roles
• 4+ years of experience advising hiring managers on the labor market

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $70,000 – $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
The SEO Specialist is responsible for leading the creation and execution of effective SEO strategies across the agency’s client base. This individual will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines, including ranking factors and search engine algorithms. Qualified candidates will have experience with content strategy, technical SEO elements, website UX, link building and keyword strategy to increase rankings on all major search networks. This individual has experience with SEO performance monitoring and recommending KPIs for client reporting. This individual has experience executing SEO strategy and leading client meetings–preferably in an agency environment–and is comfortable in a continuous learning environment, as SEO is a dynamic landscape.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome:  Account Management

• Responsible for the day-to day management of existing, complex SEO campaigns, including keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, strategy evaluation, and more
• Identifies areas for improvement and site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success
• May be asked to assist with QA

Key Outcome:  Account Strategy

• Collaborates with other SEO Specialists, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals, and known barriers
• Evaluates and recommends SEO partners, technology and platforms
• Develops and implements link building strategies
• Invests in keeping current with SEO best practices, algorithm changes, keyword development tools and industry research

Key Outcome:  Interdepartmental Collaboration

• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborates with client and partner development teams to ensure SEO best practices are followed when implementing recommendations
• Collaborates with Content Team to drive SEO in content creation, including optimizing content for keywords, readability, and user experience
• May be asked to assist with the maintenance of process documentation
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)

QUALIFICATIONS
Required

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 2 years’ experience managing campaigns in the organic search ecosystem
• Experience executing search engine optimization practices
• Experience bringing strategic plans to execution
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Google Analytics certification

Preferred

• Google Adwords certification
• Agency experience

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Social Media Specialist, at Butler/Till creates and executes social strategy across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Social Media Specialist should have the ability to not only create and execute social campaigns, but also feel comfortable participating in client meetings. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: This position plays a critical role in the day-to-day execution of paid social media campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals, documenting changes and learnings.
• Setup of new campaigns on various social media platforms such as Meta, TikTok, Snapchat, LinkedIn and Reddit.
• Knowledge of social media platforms, best practices, and partner offerings, including measurement capabilities, and effective applications.
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts.
• Ability to efficiently analyze and act on data from multiple campaigns, encompassing various brands, targeting strategies, marketing funnel stages, and diverse audiences, including both B2C and B2B segments.
• Drive campaign performance by recommending and implementing optimizations within the buying platform to ensure all client KPIs are met or exceeded, aligning with pre-established benchmarks.
• Responsible for QA of social campaigns for a select set of clients with keen attention to detail.

Key Outcome: Planning & Strategy: This position supports the strategic planning and daily execution of both new and ongoing campaigns, ensuring impactful results and alignment with overall business goals.

Key Responsibilities:

• Develop paid social strategies and tactical plans for new and existing clients.
• Seeks opportunities to contribute to thought leadership materials.
• Research new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
• Collaborate with Senior Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Supports the Channel Manager and Sr. Specialist in developing new partnerships and/or social strategies for new and existing clients.

Key Outcome: Communication and Collaboration: This position supports a collaborative, communicative work culture, fostering seamless coordination within the Paid Social team and across all agency functions to drive unified success.

Key Responsibilities:

• Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed.
• Plays a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.

Key Outcome: Measurement and Reporting: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience

o   EXPERIENCE – 2+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

• PREFERRED QUALIFICATIONS –

o   Experience working in pharma marketing or in a highly regulated industry.

o   Experience working in an agency environment

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

The Software Engineer I is an entry-level position ideal for individuals starting their career in software development. In this role, engineers work on smaller tasks or components of larger projects under the guidance of more experienced team members. This position provides a strong foundation in the team’s technology stack, development processes, and engineering best practices.

Focused on learning, code quality, and collaboration, this role is a great opportunity to build technical skills in a supportive, agile environment. The ideal candidate is curious, proactive, and open to feedback, with a strong desire to grow. As a Software Engineer I, you will contribute to real-world projects while gaining practical experience with software architecture and modern development methodologies.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: High-quality software products

• Collaborate on small tasks or modules with guidance from senior engineers.
• Write clean, maintainable code with a focus on quality and test coverage (unit, integration).
• Participate in code reviews, both receiving and offering feedback and input on simple changes.
• Learn and apply the team’s development tools and workflows including version control, CI/CD, ticket tracking, and more.
• Assist in testing, debugging, and maintaining existing features.
• Support the resolution of basic technical issues with mentorship and guidance.

Key Outcome: Collaborative team environment

• Learn the team’s technical stack, tools, and frameworks.
• Collaborate with peers and cross-functional teammates (e.g., Product, QA) to assist with building and delivering high quality software.
• Ask questions, seek feedback, and apply insights to build understanding and improve performance.
• Contribute to agile ceremonies such as sprint planning, stand-ups, and retrospectives.
• Write clear, consistent documentation for code, tasks and technical decisions.

Other Responsibilities:

• Gain understanding of programming fundamentals, algorithms, and data structures.
• Participate in the development of technical documentation and system artifacts.
• Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.

QUALIFICATIONS

• REQUIRED –

o    Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience (e.g., bootcamp, internship).

o    0–2 years of professional experience in software development.

o    Exposure to one or more programming languages (e.g., C#, Python, JavaScript).

o    Familiarity with front-end or back-end frameworks (e.g., React, Node.js).

o    Desire to learn and contribute in a team-oriented environment.

• PREFERRED –

o    Internship, co-op, or personal project experience in a collaborative development environment.

o    Exposure to cloud services (e.g., AWS, Azure) and/or databases (e.g., PostgreSQL, SQL Server).

o    Participation in open-source projects, coding bootcamps, or technical communities.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000- $84,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer II is a mid-level role for engineers who have demonstrated proficiency in software development and are ready to take on more responsibility. This role involves designing and implementing solutions for moderately complex problems, taking ownership of features or components, and collaborating with cross-functional teams. The ideal candidate is capable of solving problems independently, refactoring and improving existing code, and mentoring junior engineers. The role provides opportunities to grow technical expertise while contributing to the team’s success.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  High-quality software products

Key Responsibilities: 

• Design and develop solutions for moderately complex technical problems, often with some level of autonomy.
• Write clean, maintainable, and testable code while following best practices for architecture, scalability, and security.
• Develop and integrate different components of the system, ensuring they work together seamlessly.
• Refactor existing code to improve scalability, performance, and maintainability.
• Collaborate with cross-functional teams (e.g., Product, Design, QA) to define and implement solutions.
• Participate in and lead code reviews, providing feedback to peers.
• Help onboard and mentor junior engineers, sharing knowledge on best practices and development tools.

Key Outcome:  Collaborative team environment

Key Responsibilities: 

• Actively engage in team discussions, providing ideas for improving processes, tools, and architecture.
• Work effectively with other engineers, contributing to collaborative problem-solving and technical decision-making.
• Use tools like JIRA, Confluence, and others to track development progress and document work.
• Contribute to the agile development process, including sprint planning, backlog grooming, and retrospectives.

Other Responsibilities: 

• Participate in the development of technical documentation and system artifacts.
• Assist in troubleshooting and resolving production incidents.
• Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.

REQUIREMENTS
REQUIRED 

• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
• 2-5 years of professional experience in software development.
• Strong experience with programming languages and frameworks such as C#, Python, JavaScript, and React.
• Solid understanding of system design, data structures, and algorithms.
• Experience with version control systems like Git and GitHub.
• Familiarity with software engineering best practices, including testing, version control, and CI/CD pipelines.
• Strong analytical and problem-solving skills, with the ability to tackle moderately complex problems independently.

PREFERRED

• Experience with cloud technologies such as AWS, Azure, or GCP.
• Knowledge of databases like MS-SQL, PostgreSQL, or Snowflake.
• Exposure to agile development methodologies and tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $100,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

The Technical Project Manager (TPM), will oversee complex software delivery projects from inception to deployment, ensuring a seamless client experience while driving time and resource efficiencies. As a pivotal member of the Product & Technology Practice, The Technical Project Manager will guide collaboration among stakeholders to enhance project outcomes while mitigating risks. 

KEY OUTCOMES & RESPONSIBILTIES 
Key Outcome:  Manage projects, acting as Scrum Master, and ensure project and delivery metrics are being met
Key Responsibilities:

• Lead and manage all aspects of software delivery projects to ensure quality standards, timelines, and budgets are all met.
• Conduct agile ceremonies, including planning, demos and retrospectives for continuous improvement.
• Act as a liaison between development team members and stakeholders, ensuring clear communication of project status, risks, and issues.

Key Outcome:  Allocate resources, identify and mitigate risks and issues within projects 
Key Responsibilities:

• Collaborate with functional leads to allocate resources effectively and manage project scope.
• Identify and escalate risks proactively, ensuring timely resolution to keep projects on track.
• Participate in forecasting, resource planning, and scoping for projects and requests within the product portfolio.

Key Outcome:  Ensure and foster collaboration & engagement across project and functional teams 
Key Responsibilities:

• Serve as a communication hub, facilitating connections between all team members and stakeholders, both internal and external.
• Lead formal team status meetings and maintain comprehensive project documentation.
• Utilize project management tools to drive process improvement and efficiency across the portfolio.

REQUIREMENTS
REQUIRED:

• Bachelor’s degree in a relevant field or equivalent work experience.
• 5+ years of software project management experience.
• Familiarity with Agile methodologies.
• Exceptional communication and organizational skills, with a strong attention to detail.
• Proven ability to manage multiple projects effectively and deliver results on time and within scope. 

PREFERRED: 

• Certified Scrum Master (CSM) or Project Management Professional (PMP) certification.
• Client-facing project management experience.
• Familiarity with Atlassian products.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 
 
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you will discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
 
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
 
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $101,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 
 
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Total Play Strategist is responsible for developing and executing effective media strategies for the agency’s Total Play offering. Total Play is an integrated, cross-platform advertising solution that merges video, audio, and gaming formats, leveraging entertainment-like environments to engage audiences more effectively. With a primary focus on video channels (TV, streaming, and online video), they bring expertise in planning, activation, and partner management. Additionally, they leverage their understanding of audio or gaming as complementary channels, enriching cross-channel strategies to deliver more holistic and impactful campaigns.

Demonstrating an aptitude to deliver high quality and accuracy, the Total Play Strategist drives positive business outcomes through data-driven insights, strategic partnerships, and innovative media solutions tailored to each client’s unique needs.  They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives

Key Responsibilities:

• Support holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value
• Provide recommendations based on objectives, past performance, and 1^st & 3^rd party research insights
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success

Key Outcome:  Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of video channels and targeting strategies, with oversight from senior team members
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels

Key Outcome:  Manage campaign performance and reporting with informed decision-making and optimizations across video, audio, and gaming

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards (e.g. regular QA of video data)
• Monitor partner adherence to transparency & brand safety standards; support enhancements to standards
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations
• Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
• Apply understanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement
• Negotiate makegoods for under performance or mismanagement of client investments
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts

Key Outcome: Partner engagement and management maximize strategic and business impact

Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities
• Support the development and optimization of Total Play supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts

Key Outcome: Support of enterprise-level initiatives and thought leadership advance competitive Total Play offering

Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting
• Maintain pulse and report on industry trends and marketplace conditions impacting the video, audio, and gaming landscapes. Provide actionable insights relevant to our client portfolio
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities)
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows
• Comprehension and application of basic media math and demonstrate analytical skills
• Adoption & application of communication and project management tools effectively
• Responsible for leading small to mid-sized client organizations and providing support to senior team members on larger, more complex client organizations

QUALIFICATIONS

REQUIRED

• EDUCATION: Bachelor’s degree in marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: 2+ years of experience developing, launching, and managing video campaigns across TV, streaming video, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Presentation skills
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.