SUMMARY
The AI Adoption Manager leads the full lifecycle of AI enablement across the agency — from initial rollout of enterprise AI tools to long-term optimization of advanced capabilities. This role bridges configuration, training, adoption, and governance to ensure Butler/Till extracts maximum value from its AI investments.

In addition to driving training and adoption, this role plays a critical part in configuring AI bots and models to meet the unique needs of functional teams, balancing innovation with security, compliance, and risk management. Acting as both strategist and hands-on enabler, the AI Adoption Manager ensures that AI solutions evolve in step with business requirements and deliver measurable, ethical, and scalable impact.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Implement and manage the enterprise rollout and full lifecycle management of AI tools to ensure smooth deployment, adoption, and continuous optimization across the agency.
Key Responsibilities:

• Lead the staged rollout of enterprise AI solutions (e.g., Microsoft Copilot, embedded AI in SaaS platforms).
• Manage the lifecycle from onboarding to adoption, feature expansion, and ongoing optimization.
• Partner with IT and Business Transformation to ensure seamless implementation and integration.
• Establish pilot groups across diverse functions to gather insights and refine rollout plans.
• Define, communicate, and manage the AI rollout timeline with clear milestones and deliverables.
• Track and report on pilot outcomes, using data and feedback to inform future rollouts and ongoing optimization.
• Strategically assign AI licenses to high-impact teams and priority use cases during initial rollout.
• Monitor license utilization and continuously optimize allocation to ensure maximize business value and ROI.
• Define adoption and utilization KPIs, tracking across functions.
• Quantify impact in terms of productivity gains, error reduction, and quality improvements.
• Align metrics with business outcomes, focusing on productivity, efficiency, quality, and employee experience.
• Continuously evolve AI usage to align with business and client needs.

Key Outcome: Configure and train AI bots and models to deliver accurate, role-specific, and business-aligned outputs across departments.
Key Responsibilities:

• Serve as the functional “trainer” of AI bots and models to meet specific departmental needs (e.g., Media Ops, Analytics, Creative, Finance).
• Configure AI settings, prompts, workflows, and integrations to ensure relevant, high-quality outputs.
• Maintain AI system accuracy by curating datasets, refining configurations, and managing contextual understanding.
• Partner with IT and data governance to ensure configurations meet security and compliance standards.

Key Outcome: Drive agency-wide AI Adoption through training, enablement, and continuous learning.
Key Responsibilities:

• Design and deliver role-based training programs, ensuring confidence and compliance in AI use.
• Establish “always-on” enablement resources including toolkits, office hours, and user communities.
• Build and sustain a Copilot user community to encourage peer learning and best practices.
• Identify and empower AI champions and early adopters to promote engagement and support.
• Facilitate feedback loops and document use cases to showcase success and innovation across functions.
• Implement structured feedback mechanisms (surveys, focus groups, direct channels) to inform ongoing improvements.

Key Outcome: Drive organizational readiness and engagement through effective change management and transparent communication
Key Responsibilities:

• Establish and lead an AI Council with executive sponsors and cross-functional stakeholders, to guide strategy, adoption, and governance.
• Develop and execute a comprehensive change management plan that includes proactive communication, role-based training, and clear expectation setting.
• Foster a culture of trust, transparency, and continuous learning around AI adoption.
• Build trust and transparency by addressing resistance, clarifying AI’s role, and fostering a culture of continuous learning.

Key Outcome: Strengthen data privacy, governance and hygiene to ensure secure, compliant, and ethical AI usage.
Key Responsibilities:

• Co-own the enterprise data hygiene strategy, collaborating with IT and data teams to ensure quality, accessibility, and compliance.
• Review, enforce, and continuously improve data governance policies, focusing on security, privacy, regulatory compliance, and ethical use.
• Conduct regular audits of data sources, permissions, and AI outputs for accuracy and mitigate risk.
• Balance configuration flexibility with robust data security, and brand safety requirements.
• Monitor user behavior, escalate potential risks, and enforce enterprise AI usage policies.

QUALIFICATIONS
REQUIRED

• Bachelor’s degree in IT, Business, Data Science, or related field.
• 3-5 years of experience in enterprise software enablement, product ownership, or AI configuration.
• Hands-on experience configuring or training AI tools, SaaS applications, or chatbots.
• Strong understanding of change management and enterprise adoption practices.
• Knowledge of data governance, security, and risk considerations in AI use.

PREFERRED

• Background in marketing/advertising or professional services environment.
• Expert in Microsoft Copilot, Azure AI, OpenAI, or similar platforms.
• Experience building role-specific configurations or workflows for enterprise software.
• Certifications in AI governance, change management, or enterprise architecture.

CORE COMPETENCIES 
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease
OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are

representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position is considered hybrid for candidates living in the Rochester, NY area

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.  

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative. An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.  

Key Responsibilities:   

• Manage projects and tasks effectively, meeting deadlines and delivering high-quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.  
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.  
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions. 

Key Responsibilities:  

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.  

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution. 
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
  Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies. 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

• 1+ years of creative design experience. 
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.). 
• 1+ years of design and writing with for a marketing function. 
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.  
• Portfolio demonstrating specialized skill application in a professional setting. 
• Ability to assist in the translation of conceptual ideas into tangible design solutions. 
• Willingness to receive and incorporate feedback to refine work. 
• Gather information and materials needed for design. 
• Performs work under general supervision. 
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Developing multi-tasking and decision-making skills
• Developing strategic insight and analytical skills
• Professional demeanor 

PREFERRED QUALIFICATIONS  

• Agency experience  
• Ability to use social media planning, scheduling & posting software. 
• Experience using Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
• COLLABORATIVE: working with teams and across the organization with ease?  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.   
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.   
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY   

The Associate Field Account Manager plays a crucial, foundational role within the client experience team, working both on the front lines and behind the scenes to ensure smooth operations, manage logistics, and provide stellar client experience with each interaction. Essential to the team’s success, they are a primary point of contact for our clients across their territory who excel at engaging with clients and maintaining positive relationships while providing administrative and logistical support to the sales team, collectively driving growth and retention.

Our Associate Field Account Managers are self-starters that thrive in a team environment and bring excellent communication and client-service skills to the position. Well-versed in client advocacy and problem solving, they confidently manage client needs, interpreting input and feedback, answering questions, and providing solutions to resolve general-level concerns. Key duties include appointment setting, managing and triaging a queue of inbound client support requests, and managing tasks behind the scenes in partnership with the marketing sales team that ensure strong execution on our advertising programs for each territory client. Additionally, they provide clients with clear information and education about their advertising programs, escalating to a second-level team member when more in-depth account management expertise or strategic guidance is needed. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Exceptional Client Service

Key Responsibilities: 

• Act as the proactive and professional first point of contact for all client inquiries, offering detailed information about programs.
• Show empathy and deliver outstanding client care, effectively resolving issues and addressing complaints timely.
• Build and maintain client loyalty by consistently exceeding expectations.
• Ensure prompt response to client requests, adhering to service level agreements.
• Maintain consistent follow-through to ensure client satisfaction and resolution.

Key Outcome:  Effective Communication

Key Responsibilities: 

• Clearly convey information, both verbally and in writing.
• Engage with clients effectively across multiple communication channels, including phone, email, web forms, chat, and text.
• Handle challenging conversations and escalated situations with professionalism.
• Explain various digital media types, their functionality, and different campaign strategies (e.g., branding, paid search, content creation).

Key Outcome:   Sales Support

Key Responsibilities: 

• Provide administrative and organizational assistance to the marketing sales team within the assigned territory.
• Assist with appointment setting and calendar management.
• Collaborate across teams to directly support client needs by gathering information, offering feedback, and providing recommendations to resolve support requests or issues.
• Work across teams to directly support the sales team in meeting customer needs.

Key Outcome:   Accuracy and Precision

Key Responsibilities: 

• Apply strong time-management skills to consistently meet deadlines while delivering high-quality, accurate work.
• Demonstrate excellent organizational abilities to effectively manage multiple tasks and priorities, ensuring smooth and efficient operations.
• Adapt quickly to changing priorities and manage multiple tasks simultaneously while upholding accuracy in all areas of responsibility.
• Regularly review and validate work to ensure consistency, correctness, and alignment with established guidelines and standards. 

Other Responsibilities: 

Other duties may be assigned as needed based on business requirements and the scope of the role. 

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

• Associate Degree in Marketing or Business; Bachelor’s degree is a plus
• 3+ years of Customer Service Experience
• Digital and Traditional Marketing knowledge
• Ability to work under pressure and meet deadlines
• Flexible work hours, as needed, to account for peak times and time zone requirements across the county if necessary
• Proficient with Microsoft Office tools including Microsoft Word, Excel, and PowerPoint
• Independent and self-directed yet also team oriented
• Must be well-organized and detail-oriented with ability to multi-task, capture, and articulate information clearly and accurately

PREFERRED QUALIFICATIONS 

• Experience with Microsoft suite of products with Power BI a plus
• Experience using a customer relationship management system
• Applied Digital and Traditional Marketing knowledge
• Working knowledge of different Marketing strategies (branding, Paid Search, Content Creation)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENTINTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients 
• COLLABORATIVE: working with teams and across the organization with ease 
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments 
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $57,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

The Associate Publisher Direct Strategist is building the foundation to play a key role in the activation, trafficking, and stewardship of campaigns, learning all aspects of the workflow. Individuals in this role support the development of strategic recommendations and stewarding campaigns. This role offers hands-on experience in campaign management, vendor relations, and performance analysis while developing key skills in collaboration, problem solving, and communication. The Associate Publisher Direct Strategists operates with oversight from senior team members, gaining autonomy on key tasks over time for a variety of tactics. Prior experience in an agency environment is preferred.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Contributes to the development of tactical recommendations that align with client objectives and measurement requirements, while learning how to leverage partner offerings and data insights.

Key Responsibilities: 

• Develop understanding of key partners for the Publisher Direct team, building an understanding of their offerings and how they tie to campaign objectives.
• Supports the agency RFP process by sending RFPs, organizing responses, reviewing for completeness, and shadowing more senior team members in recommendation building.
• Become familiar with available targeting strategies, placement options, and buying means.
• Assists with gathering campaign assets and tagging requirements.

Key Outcome: Supports campaign activation across key aspects of the workflow, including order management, trafficking, and troubleshooting, ensuring campaigns launch accurately and on time

Key Responsibilities:  

• Assists in the management of all aspects of order creation and partner acceptance, aligned to Agency processes, with oversight from senior team members.
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with support from senior team members.
• Supports team in ensuring campaigns launched correctly and on time, collecting needed screenshots or other proof of performance.

Key Outcome: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, building problems solving skills as issues arise.

Key Responsibilities: 

• Assists in maintaining accurate insertion orders and partner approvals.
• Actualizes and reconciles invoices each month, in a timely manner with support from senior team members.
• Assists with monitoring spend and delivery pacing, flagging challenges with more senior team members to be addressed.

Key Outcome: Supports the management of high-performing campaigns that meet or exceed performance benchmarks, learning to identify opportunities to drive further improvement.

Key Responsibilities: 

• Learns various campaign KPIs and metrics, ranging from front end to third-party measurement partners.
• Develops understanding of campaign KPI’s and optimization levers.
  Assists with QA of dashboards and other reporting deliverables as needed.
• Building exploratory data analysis skills, showcasing an ability to navigate various datasets and sources to formulate campaign performance observations.
• May support ensuring reporting and data transfers are received in a timely fashion from partners.

Key Outcome: Supports internal and external teams in the day-to-day management of client campaigns, proactively communicating, and setting a standard for collaboration.

Key Responsibilities: 

• Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects.
• Learning to manage and cultivate strong relationships with external vendors and internal cross-functional colleagues.
• Contribute to problem-solving by bringing forward potential solutions for team discussion.
• May be called upon to support vendor meeting coordination and note taking.
• May support senior team members in the development of thought leadership materials (e.g., white papers, POVs, internal updates).

Other Responsibilities: 

• May be called upon to train new team members on select Agency processes for activation and stewardship as needed.
• May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE: Minimum of 1+ years of experience in an agency-setting.
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word.
• Self-starter able to seek new opportunities or projects, and lead from start to finish.
• Strong written and verbal skills.
• Demonstrates strong basic math skills.

PREFERRED QUALIFICATIONS

• Familiarity working in MediaOcean (Prisma) or comparable media buying software.
• Familiarity with Google Campaign Manager or comparable.
• Familiarity with DoubleVerify or comparable.
• Ability to autonomously think around problems and identify potential solutions.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Manage, retain and enable performance of talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
• Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content.

Key Responsibilities:  

• Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
• Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
• Identifies and leads in establishing partnerships with strategic partners and platforms.
• Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –  o

o   EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

o   Proactive and curious attitude, strong problem-solving skills

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

o   Comfortable being client-facing, as a paid search media subject matter expert

o   Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.
• Competitive analysis of creative solution services for existing and potential clients.
• Strategy and execution of paid social creative campaigns.
• Management of refunds and cancellations of paid social creative campaigns.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
• Social media page, web page, and email content audits.
• Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• 2+ years of creative design experience.
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• 2+ years of design and writing with for a marketing function.
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
• Portfolio demonstrating specialized skill application in a professional setting.
• Ability to translate conceptual ideas into tangible design solutions.
• Willingness to receive and incorporate feedback to refine designs.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Strategic insight and analytical skills

PREFERRED QUALIFICATIONS

• Agency experience
• Ability to use social media planning, scheduling & posting software.
• Experience using Hootsuite

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
The Data Operations Analyst is responsible for interfacing with various departments, including Account Service, Channel Activation, Product, Operations, and Creative/Production, to develop and manage all data deliverables necessary to execute client campaigns. This role ensures data accuracy, manages account databases, creates and maintains documents, and oversees the routing of information across the agency. This role also involves translating client and agency needs into clear directives for software development. The Data Operations Analyst is a proactive problem solver with strong communication skills, thriving in a fast-paced, deadline-driven environment, and contributing significantly to client-facing deliverables.  
 
KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Ensure Accurate and Timely Data Management
Key Responsibilities: 

• Maintain and manage account databases, ensuring the accuracy and availability of data for various stakeholders.
• Develop and distribute documents and templates to facilitate media buying, creative ordering, traffic, billing, and campaign pacing.
• Manage document versioning and maintain a history of updates for agency working documents.
• Identify risks and dependencies across deliverables to anticipate and mitigate potential issues. 

Key Outcome:  Optimize Workflow and Project Management
Key Responsibilities: 

• Work with stakeholder groups to define project scopes, reporting metrics, and data sources, providing solutions and recommendations.
• Serve as the subject matter expert on marketing programs, agency software, reporting tools, and workflow processes.
• Develop formal processes and maintain accurate documentation, championing continuous improvement efforts. Partner with cross-functional teams, gathering requirements and enhancing workflows through automation.
• Manage multiple projects simultaneously, ensuring deadlines are met in a fast-paced environment. 

Key Outcome:  Facilitate Cross-Departmental Communication and Collaboration
Key Responsibilities: 

• Act as a liaison between centralized and decentralized groups, promoting the use of data across departments.  
• Collaborate with Product team to translate client and agency needs into clear, actionable directions for software and website development.
• Demonstrate subject matter expertise of the internal data ecosystem to effectively transform and repurpose data for various agency functions, including media buying, creative ordering, billing, and reporting. 

QUALIFICATIONS

• REQUIRED
  o    Bachelor’s degree in Business Administration, Marketing, Computer Science, Information Technology, Statistics, Mathematics, or a related field.
  o    2+ years of experience managing large projects with a focus on data management.
  o    Extensive use of Microsoft Excel, including pivot tables and Power Pivot.
  o    Experience with project management software, such as Wrike.
  o    Intermediate project management skills, detail-oriented, and capable of multitasking in a fast-paced environment.
  o    Excellent communication skills, with the ability to present to clients and internal stakeholders.
• PREFERRED:
  o    Experience in marketing, digital marketing, and/or customer data management.
  o    Experience writing Excel macros and/or Power Automate
  o    Agency and/or media experience.
  o    A combination of education and relevant experience will be considered

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $47,000- $66,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  
  
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

SUMMARY

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team.
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables.
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities.
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives.

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
• Support development of relevant client and external agency relationships, as outlined by Account Director(s)
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision.
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting
clear, outcome-based performance goals by title and development plans for direct reports
• Support in executing the action plan that helps contribute to department-wide engagement goals
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners
• Remove barriers to enable team outcomes.
• Ability to tailor 1:1 coaching with a specific business outcome in mind.

Other Responsibilities:

• Lead onboarding of new clients within client portfolio
  • Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• 5+ years’ of direct managerial experience
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)
• Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations.
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
• Experience with Microsoft PowerBI, project management tools, and media planning programs
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal

CORE COMPETENCIES
• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY
The Director, Information Technology is a leadership role responsible for overseeing Butler/Till’s information technology operations, enterprise applications, cybersecurity, and AI strategy. This role unifies day-to-day technology operations with forward-looking innovation, ensuring the organizations infrastructure is secure and scalable, third-party enterprise platforms deliver measurable value, and AI is seamlessly embedded across workflows to drive efficiency, quality, and client impact. The Director, Information Technology will be held accountable for both operational  stability and transformational innovation, enabling the organization to scale growth without proportional increases in headcount while future-proofing the agency through the adoption of emerging technologies.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Implement and maintain seamless, and secure, and table IT operations to ensure business continuity and empower employees to work efficiently and confidently
Key Responsibilities:

• Ensure a stable, secure, and scalable IT environment that supports 400–500 employees.
• Managed Service Provider partnership, ensuring SLA adherence, performance, and strategic alignment.
• Lead cybersecurity strategy, threat detection, incident response, and compliance.
• Lead and maintain disaster recovery and business continuity planning to minimize operational risk.

Key Outcome: Enforce enterprise technology governance to maximize platform value, eliminate redundancy, and ensure fiscal and operational accountability
Key Responsibilities:

• Own and optimize the agency’s third-party enterprise software stack (outside DevOps).
• Supervise Enterprise Product Managers to drive full adoption, training, vendor accountability, and measurable ROI.
• Lead procurement protocols to eliminate redundancy and unauthorized technology purchases.
• Manage vendor contracts, SLAs, renewals, and license optimization to ensure cost efficiency and compliance
• Own IT and Enterprise Technology budget, including forecasting, spend analysis, and continuous cost optimization.

Key Outcome: Define and execute an AI Roadmap that embeds artificial intelligence into workflows to drive efficiency, quality, and scalability
Key Responsibilities:

• Develop, publish, and execute Butler/Till’s AI roadmap, aligned to business strategy and growth objectives.
• Lead evaluation, implementation, and adoption of enterprise AI tools (e.g., Microsoft Copilot).
• Integrate AI into workflows to eliminate redundancy, reduce manual tasks, and improve output quality.
• Establish governance frameworks and ethical AI policies to ensure secure, compliant, and brand-safe usage.
• Measure and report AI impact through productivity gains, error reduction, scalability, and FTE efficiency.

Key Outcome: Drive innovation and future readiness by identifying, testing, and integrating emerging technologies that enhance agility and competitive advantage
Key Responsibilities:

• Identify emerging technologies (e.g., AI, no-code/low-code, automation platforms) and run pilot programs.
• Partner with Business Transformation, Product, and Finance to align technology exploration with strategic objectives.
• Maintain and communicate a forward-looking technology roadmap that positions the agency for sustained innovation and growth.

Key Outcome: Engage, retain, and enable performance of talent
Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS
REQUIRED

• Bachelor’s degree in IT, Computer Science, or related field.
• 10+ years’ experience in IT operations, enterprise applications, or digital transformation leadership.
• 5+ years of leadership / supervisor experience
• Strong background in cybersecurity, vendor management, and enterprise software ecosystems.
• Experience with AI adoption, automation, or emerging technology enablement.
• Exceptional leadership, communication, and change management skills.

PREFERRED

• Master’s degree in IT, Computer Science, or Business.
• Experience in marketing/advertising technology environment.
• Familiarity with compliance frameworks and IT governance best practices
• Technical fluency in cloud, SaaS integrations, and enterprise architecture.

CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $132,000- $184,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY 
The Field Team Lead is a strategic, results-driven leader who excels at developing high-performing teams while championing exceptional customer experiences and driving account growth. This role is responsible for managing and mentoring a team of Field Account Managers, equipping them with the tools, training, and support necessary to succeed in both client service and sales. The Field Team Lead is responsible for leading the team with a focus on excellence, fostering strong client relationships, identifying growth opportunities, and ensuring a smooth and efficient experience with our marketing solutions.

As a manager of people, the Field Team Lead is a confident, dynamic leader dedicated to the success of both the team and our client. They inspire their team to deliver exceptional service as trusted advisors, using their marketing expertise and consultative sales skills to understand client needs and effectively present BT’s comprehensive marketing campaigns, including branding, content creation, and paid search. By leveraging industry knowledge, customer insights, and collaborative strategies, the Field Team Lead drives the team to meet ambitious sales goals while ensuring long-term client satisfaction and growth.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Drive Team Excellence and Foster Strong Client Relationships

Key Responsibilities: 

• Team Leader and Mentor: Supervise and mentor a team of Field Account Managers, fostering a collaborative and high-performance culture that aligns with company goals. Provide coaching, feedback, and development opportunities to ensure individual and team success.
• Relationship Builder: Empower the team to create successful long-term client relationships by understanding client needs, proactively addressing concerns, and ensuring regular, meaningful communication that enhances trust and loyalty.
• Account Health Champion: Guide the team in overseeing the overall health of assigned accounts, ensuring successful contract renewals, setting, and managing client expectations.
• Client Experience Advocate: Model and instill a client-centric mindset, ensuring the team delivers exceptional support, promptly resolves issues, and consistently creates positive client experience.
• Strategic Cross-Seller: Equip and support the team to proactively identify and pursue cross-sell opportunities with customers already engaged in Butler/Till programs, driving incremental revenue growth.
• Engagement Driver: Lead efforts to maintain high engagement rates with clients by encouraging active, value-added outreach to promote retention and generate new business opportunities.

Key Outcome: Grow existing accounts by expanding product adoption and deepening client engagement.
Key Responsibilities: 

• Manage Sales Pipeline Development: Lead the identification and nurturing of a strong pipeline for upsell and new business opportunities, ensuring the team consistently prioritizes high-value prospects.
• Lead Sales Strategy Implementation: Offer guidance and oversight to the team in driving enrollments for all Butler/Till program offerings using a solution-oriented sales approach.
• Drive the Consultative Sales Process: Support and guide the team in implementing consultative sales strategies, ensuring consistent and effective performance.
• Set and Monitor Sales Targets: Define measurable sales targets for each team member and regularly review progress, including metrics such as call activity, appointments, presentations, and new enrollments.
• Evaluate and Report on Performance: Lead the strategic oversight of team outreach efforts, insights, recommendations, forecasts, and outcomes, ensuring alignment with organizational goals and providing actionable visibility into performance.
• Strategically Guide Team to Achieve Revenue Goals: Lead efforts to exceed revenue targets through targeted upselling and cross-selling within existing client accounts

Key Outcome: Drive program retention through strategic engagement
Key Responsibilities: 

• Foster Account Health: Monitor and analyze account performance metrics, proactively addressing issues to ensure customer satisfaction and long-term retention.
• Cultivate Strategic Customer Loyalty: Build deep, trusted partnerships with clients by delivering ongoing value through personalized engagement and proactive support
• Optimize Client Engagement: Implement high-touch outreach strategies to ensure customers remain actively engaged with Butler/Till programs, continuously reinforcing the value of our offerings.
• Leverage Customer Insights: Regularly collect and analyze client feedback, usage data, and engagement trends to inform strategies that strengthen retention efforts.
• Execute Renewal Strategies: Secure contract renewals by proactively identifying customer needs, creating strategic account plans, and ensuring smooth negotiation processes.
• Continuously Analyze Metrics: Regularly track and maintain detailed data on retention-focused activities, including client interactions, renewal rates, engagement scores, and outcomes.

Other Responsibilities: 

• Own and execute annual and monthly enrollment activities ensuring an exceptional client experience
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

QUALIFICATIONS 

Required

• 7+ years of experience in Sales Management.
• 4+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-selling expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus.
• Outside sales experience a plus.
• Experience with marketing products; branding and digital marketing a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Supervisor, Integrated Planning, you will be responsible for defining and enabling the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Once approved, you will steward the planning initiative(s) from conception through elevation, mentoring Integrated Planner(s) that support the business.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed
• Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
• Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks
• Lead campaign performance discussions with Account, Client, and Partner Agency team(s)
• Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives
• Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards
• Collaborate with cross-functional team leads to remove barriers to developing strategic work that meets clients’ objectives and expectations
• Regularly assess and reflect on client-specific processes, providing recommendations to Manager and/or Director to continue to optimize towards effectiveness, supporting implementation of the solution as identified

Key Outcome: Transformational client business impact
Key Responsibilities:
• Provide consistent, confident strategic point of view and leadership across day-to-day Planning deliverables
• Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation
• Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client
• Accountable to maintaining consistent knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Delegation of tasks and activities to the appropriate team member(s) – within Integrated Planning and cross-functionally
  • Mentor and support development of Senior/Integrated Planner(s) within the context of clients’ work
  • Support onboarding of new clients and/or new campaigns within client portfolio
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 6+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations
• Excellent presentation skills – verbally and written – for clients or relevant external audience
• Strong comfort level with data, analytics, and measurement solutions and recommendations
• Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)

CORE COMPETENCIES

• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is 61,000 – $86,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION

This position is considered hybrid for candidates living in the Rochester, NY area.  

The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
  Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
  Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of programmatic campaigns for a select set of clients
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

REQUIREMENTS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Senior Account Director serves as a strategic leader and enterprise connector, shaping the direction of a portfolio of complex, high-value clients while influencing the evolution of our client experience model. Leveraging deep expertise in marketing, media, and business strategy, the Senior Account Director will act as a trusted senior advisor to executive-level clients, guiding their vision, driving transparency, and unlocking measurable business impact.

This role oversees a team, ensuring strategic alignment, profitability, and operational excellence across accounts. The Senior Account Director will foster cross-functional collaboration, champion innovative thinking, and drive growth, both in client outcomes and Agency performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enterprise growth through strategic client partnership
Key Responsibilities:
• Oversee and lead a team on the strategic direction, profitability, and growth of a complex, multi-account portfolio, serving as the senior point of escalation and strategic counsel.
• Partner with executive-level clients to influence business transformation and integrate solutions that drive measurable impact.
• Champion a consultative, insight-driven approach that anticipates client needs and positions the Agency as a strategic growth partner.
• Identify and pursue opportunities for enterprise growth through organic expansion, diversification of services, and net new business development.
• Guide the financial stewardship of accounts, ensuring accuracy in forecasting, margin health, and long-term profitability.
• Identify and escalate opportunities, risks, and pivots to business strategy.
• Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities as part of the Agency’s evergreen account planning process.

Key Outcome: Elevated client and industry influence
Key Responsibilities:
• Build and nurture senior client relationships at the executive level, establishing Butler/Till as a trusted strategic advisor.
• Proactively identify and pilot innovative solutions that advance the Agency’s capabilities and client value proposition.
• Translate emerging trends into actionable opportunities that drive client and Agency differentiation.
• Represent Butler/Till externally through thought leadership, client presentations, and industry participation.
• Guide team members on managing client and client-partner reviews across the account portfolio, ensuring alignment on impact, priorities, and engagement opportunities.
• Contribute to Butler/Till’s strategic initiatives, thought leadership, and business planning processes.
• Act as a key voice in the development of Agency-wide best practices, frameworks, and client leadership standards.
• Deliver customer intimacy, using client survey and direct-client and client-partner feedback as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner.

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact.
• Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers.
• Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation.
• Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
• Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Cross-functional collaboration and Enterprise alignment
Key Responsibilities:
• Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with Butler/Till’s broader Enterprise objectives and strategies.
• Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. 

• Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process.

• Ensure the Agency’s cross-functional strategies align with the client’s overall vision and objectives.
• Lead the internal cross-functional team in effectively onboarding new clients, ensuring excellence in delivery, relationship health, and early success milestones.

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities:

• This role will also include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Communications, Media, Marketing, Public Relations, or a related field
• 12+ years of experience in client-facing strategic account leadership roles within marketing, advertising, media, or communications
• 8+ years-experience in healthcare and/or pharmaceutical media
• 5+ years managing a team
• Demonstrate a track record of fostering organic growth and successfully introducing new services
• Excellent written and verbal communication skills, especially tailored for executive-level communication
• Strong presentation skills
• Intermediate level use of Microsoft Office products

PREFERRED QUALIFICATIONS

• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance
• Experience with media planning and marketing research tools
• Experience working in an agency setting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $99,000 – $139,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY
A highly experienced and client-centric Senior Field Account Manager leads strategic relationships with key accounts in the digital media space. The Senior Filed Account Manager provides a tailored client experience, ensuring every client interaction is personalized, proactive, and results-driven. This position serves as the primary point of contact for high-value clients, driving digital media strategy, campaign performance, and long-term growth. This role will demonstrate confidence, energy, professionalism and influence with all client interactions.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Account Management & Account Health – Deliver measurable improvements in client satisfaction, retention, and growth by managing a portfolio of strategic accounts with precision and care.
Key Responsibilities:
Serve as the trusted advisor for a portfolio of strategic clients, strategize on and provide exceptional service and support.
Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data.
Lead regular virtual and occasional in-person meetings to review performance, align goals, and identify growth opportunities.
Provide excellent customer support, resolving issues promptly and ensuring a positive client experience.
Autonomously identify cross-selling opportunities with customers participating in a Butler/Till program.
Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation.
Ensure a seamless onboarding and ongoing experience that reflects a standard of exception, detail oriented customer care
Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1, small group and large group settings.

Key Outcome: Consultative Advisement – Drive strategic marketing impact by serving as a consultative partner to clients, translating insights into actionable plans and measurable results.
Key Responsibilities:
Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner
Conduct gap analysis with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
Translate client objectives into actionable media plans and performance metrics.
Monitor campaign performance and provide strategic recommendations for optimization on various marketing platforms, including social media.
Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
Stay abreast of industry trends, market dynamics, and competitor activities.
Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation – Accelerate revenue growth and client portfolio expansion through strategic engagement, opportunity identification, and data-driven outreach.
Key Responsibilities:
Identify upsell and cross-sell opportunities aligned with client goals.
Maintain high client retention through proactive engagement and value delivery.
Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.

Other Responsibilities:
Assist in all annual/rolling program enrollment activities as needed to support the account.
Occasional travel is required to attend marketing events hosted by Butler/Till or its clients.
Support training, guidance and skill development of other team members.

REQUIREMENTS

Required:
4-6+ years of experience in Account Management.
4-6+ years of experience in end-to-end sales solutions.
4-6+ years’ experience with CRM software.
Deep understanding of digital media platforms, performance metrics, and campaign strategy.
Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
Demonstrated success in integrating social media strategies with broader marketing and sales initiatives.
Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
Strong understanding of content creation, storytelling, and brand voice for social platforms.
Ability to identify emerging trends and leverage them to enhance engagement and conversion.
Proven track record in account management with cross-sell expertise. Excellent communication and presentation skills.
Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred: 
Experience marketing at larger scale events such as trade shows exhibiting.
Outside sales experience.
Experience with marketing products; branding and digital marketing.

CORE COMPETENCIES:
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
COLLABORATIVE: working with teams and across the organization with ease
OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000 – $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY
The Senior Financial Analyst partners with stakeholders across departments to develop and analyze budgets, conduct variance analyses, and forecast financial performance as the business evolves. Through both monthly and ad-hoc reporting, this role delivers strategic insights that enable data-driven decision-making and support the organization’s financial goals.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Support Butler/Till, Inc.’s annual financial objectives by ensuring business owners execute against budgeted plans, monitor actual performance, and gain approval for projects. Serve as a strategic partner by providing financial guidance, insights, and actionable recommendations.
Key Responsibilities:
• Lead and support the annual budgeting, forecasting, and reporting processes, including preparation of key analyses and schedules.
• Establish and maintain a regular cadence of budget review meetings, presenting information in a clear and concise manner.
• Prepare monthly variance analyses with commentary to explain results versus budget and forecast.
• Identify and communicate risks and opportunities impacting financial targets.
• Collaborate with budget owners to develop solutions and manage tradeoffs.
• Translate forecasted changes and decisions into financial statement impacts.
• Build and maintain complex financial models to inform strategic initiatives and budgeting.

Key Outcome: Provide leadership with meaningful financial analysis that highlights performance status, forecasts, risks, and opportunities. Identify key trends and deliver actionable insights to support strategic decision-making.
Key Responsibilities:
• Synthesize complex data into top-down financial models that highlight key conclusions and recommended actions, with attention to both analysis and presentation quality.
• Identify and escalate significant opportunities, risks, and trade-offs impacting performance.
• Design, implement, and maintain dashboards and KPI reporting to monitor business performance.
• Serve as a central point of contact for financial information across the organization.
• Translate financial needs and requests into clear, concise, and insightful analyses.
• Manage the financial reporting schedule to ensure timely, accurate deliverables.

Key Outcome: Enhance information flow and clarity through process improvements and technology efficiencies. Continuously challenge legacy practices, identify gaps, and recommend more effective ways of working.
Key Responsibilities:
• Identify areas where FP&A or internal stakeholders experience inefficiencies—such as outdated templates or unclear reports—and recommend improvements.
• Gather and accurately translate stakeholder requirements into process or system enhancements.
• Drive process improvement and automation initiatives that increase accuracy, consistency, and scalability.

QUALIFICATIONS
REQUIRED 

– 4-6+ years of experience in an accounting or finance role.
– Bachelor’s degree in Accounting, Finance, or a related field.
– Strong business acumen with a thorough understanding of accounting principles and financial procedures.
– Proven expertise in financial modeling, forecasting, and variance analysis.
– Advanced proficiency in Excel, including complex formulas, functions, and data analysis tools.
– Exceptional analytical skills with the ability to interpret complex financial data and translate insights into actionable recommendations.
– Excellent communication and presentation skills, with the ability to clearly convey financial information to non-financial stakeholders.

PREFERRED 
– MBA or CPA, with a mix of public and private sector experience.
– Experience designing or maintaining interactive dashboards in Power BI (or similar visualization platforms).
– Experience with Datarails, NetSuite.

CORE COMPETENCIES

– CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
– COLLABORATIVE: working with teams and across the organization with ease
– OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
– RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
– DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $64,000- $90,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Present recommendations across core capabilities to the client, with clear rationale
• Lead briefing of channel specialist team(s) on strategic objectives to guide execution
• Participate in client calls and proactively ask and/or address questions that will move campaigns forward

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Monitor performance of campaigns, engaging channel activation team in opportunities to improve performance against client metrics and KPIs
• Build actionable insights & recommend cross-channel campaign optimizations, supporting decisions with clear rationale
• Participate in campaign performance discussions with Account, Client, and Partner Agency team(s)

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Collaborate with cross-functional teams to develop strategic work that meets client objectives
• Understand cross-functional workflow processes & coordinate with teams to progress project
• Autonomously make decisions to progress projects forward in a manner that meets client expectations and Agency quality standards

Key Outcome: Transformational client business impact
Key Responsibilities:
• Provide consistent, confident point of view across day-to-day Planning deliverables
• Accountable to maintaining evergreen knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – proactively translating into actionable marketing solutions
  • Identify cross-functional barriers and apply critical thinking skills to recommend solutions to Supervisor/Manager

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Degree in Communication, Media, Marketing, Public Relations, or a related field
  • 4+ years of experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
  • Demonstrated analytical thinking, and problem-solving skills
  • Knowledge and advanced beginner experience leveraging syndicated research tools (e.g., competitive intel, audience insights, etc.)
  • Excellent written and verbal communication skills, with an eye for detail
  • Strong client presentation skills
  • Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED QUALIFICATIONS

• Experience working in an agency setting
  • Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
  • Knowledge and past experience using Microsoft PowerBI, project management software, and media buying/planning software

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000- $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Senior Programmatic Specialist is responsible for leading the channel strategy, execution, and stewardship of effective programmatic campaigns. This individual brings deep capabilities in programmatic expertise and innovation, combining hands-on experience with multiple self-serve DSPs and campaign types, including online display, video, audio, and digital out-of-home, within an agency environment. The Senior Programmatic Specialist is highly skilled in program coordination and project management, able to oversee multiple campaigns, manage deal structures, and ensure timelines, deliverables, and workflows are clear and effective. They are also proficient in activation, billing, and QA, with advanced Excel and data management skills used to monitor performance, validate reporting, and maintain campaign accuracy. Comfortable presenting in client meetings, they are considered a subject matter expert in programmatic trends, platforms, and supply chain partnerships, and able to communicate complex concepts in a way that is actionable and understandable.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Drive the development of advanced programmatic capabilities that enhance client performance, foster innovation, and position the agency as a leader in data-driven media strategy.

Key Responsibilities:

• Serve as a programmatic subject matter expert, bringing forward new ideas, approaches, and media strategies that elevate and expand our agency’s offering.

• Actively evaluate emerging platforms, data strategies, supply paths, and optimization methodologies – translating industry shifts into practical opportunities for clients and internal teams.

• Lead development of thought leadership (POVs, frameworks, case studies) that influence how we plan, activate, and measure programmatic campaigns.

• Demonstrate advanced hands-on expertise across multiple DSPs to support scalable and forward-moving programmatic capabilities.

Key Outcome: Strengthen the agency’s internal and external communication around programmatic strategy — driving alignment, understanding, and confidence across teams, clients, and partners.

Key Responsibilities:

• Clearly articulate programmatic strategy, rationale, platform considerations, and performance implications to internal teams and clients.

• Participate and present in client meetings as a programmatic subject matter expert.

• Communicate complex programmatic concepts and data in a way that is understandable and actionable, helping teams and clients make informed decisions.

• Effectively sell the importance and benefits of programmatic, building understanding and trust in our approach.

• Develop and maintain strong relationships with media and technology partners to ensure we stay ahead of capabilities, betas, and competitive opportunities.

• Collaborate with cross-functional teams to ensure strategy, activation, creative, measurement, and reporting are tightly aligned.

Key Outcome: Drive continuous performance improvement through data-driven decision-making, ensuring programmatic campaigns consistently deliver measurable business impact and inform future strategy.

Key Responsibilities:

• Proactively monitor and analyze campaign performance, identifying optimization opportunities that maximize efficiency, effectiveness, and overall business results.

• Ensure campaigns consistently achieve or exceed KPIs, leveraging data to refine targeting, creative, and bidding strategies in support of client objectives.

• Translate performance data and market trends into actionable insights, guiding decisions that strengthen outcomes and inform broader programmatic strategy.

• Apply deep expertise in bidding, audience segmentation, supply path optimization, and creative execution to enhance campaign performance and ROI.

• Capture and communicate key learnings, sharing insights and best practices to drive continuous improvement across teams and client programs.

Key Outcome: Ensure seamless coordination and execution of programmatic initiatives through strong project management, clear communication, and disciplined operational oversight that drive timely, high-quality outcomes.

Key Responsibilities:

• Lead coordination across planning, activation, and optimization workflows, ensuring clear ownership, defined timelines, and effective feedback loops between teams.

• Manage multiple simultaneous programmatic workstreams, maintaining operational efficiency, accuracy, and quality under tight deadlines.

• Oversee deal development and structure (PMP and PG), driving partner alignment, contract integrity, and performance accountability.

• Monitor deliverables from start to finish, ensuring all outputs are completed accurately, on schedule, and connected to broader strategic objectives.

Key Outcome: Deliver flawless campaign execution through expert activation, quality assurance, and financial accuracy — ensuring every programmatic initiative runs efficiently, accurately, and with full data integrity.

Key Responsibilities:

• Execute end-to-end campaign setup, launch, and QA, ensuring precise targeting, measurement, pacing, and creative implementation.

• Proactively identify and resolve discrepancies, collaborating with internal teams and external partners to maintain accuracy and minimize downtime.

• Maintain rigorous budget management and financial documentation, ensuring reporting integrity across platforms, dashboards, and data sources.

• Leverage advanced Excel and analytical tools (e.g., Pivot Tables, VLOOKUPs, Concatenates, IF statements) to validate campaign data, identify trends, and inform optimization decisions.

Other Responsibilities: 

• Mentor teammates to grow capability and confidence across programmatic platforms, emphasizing continuous learning and advancement.

• Deliver timely, actionable feedback to the manager to enhance awareness and strengthen team performance.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

• Minimum of 4+ years of experience managing and leading campaigns in the channel ecosystem.

• High level of proficiency in Excel, being able to create and utilize formulas, VLookups, concatenate and other functions

• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).

• Experience in strategic planning and applied experience of bringing plans to execution.

• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

• Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000 – $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.