DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive works with various cross-functional Agency departments to ensure all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. They approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities. They are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of internal stakeholders to maintain the strategic integrity of client initiatives while also taking the client’s feedback into consideration. They regularly evaluate the effectiveness of client marketing for the purpose of delivering best-in-class solutions and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Retention, Revenue and Profitability

Key Responsibilities:

• Serve as the primary liaison between the client and Agency’s day-to-day team and execute strategic solutions that meets agency standards and exceeds client expectations.
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.
• Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partner.
• Coordinate each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing.
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner.
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues.
• Manage client budgets and assist in the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely.

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor

Key Outcome: Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Serve as the voice of the client during project development to allow all teams to refine output based on expectations
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIREMENTS
REQUIRED

• 2+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
• Excellent written and verbal communication skills, including presentation/public speaking skills.
• Organized and detail-oriented
• Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED

• Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus.
• Strong project management skills; with use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position is considered hybrid for candidates living in the Rochester, NY area

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.  

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative. An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.  

Key Responsibilities:   

• Manage projects and tasks effectively, meeting deadlines and delivering high-quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.  
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.  
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions. 

Key Responsibilities:  

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.  

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution. 
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
  Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies. 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

• 1+ years of creative design experience. 
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.). 
• 1+ years of design and writing with for a marketing function. 
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.  
• Portfolio demonstrating specialized skill application in a professional setting. 
• Ability to assist in the translation of conceptual ideas into tangible design solutions. 
• Willingness to receive and incorporate feedback to refine work. 
• Gather information and materials needed for design. 
• Performs work under general supervision. 
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Developing multi-tasking and decision-making skills
• Developing strategic insight and analytical skills
• Professional demeanor 

PREFERRED QUALIFICATIONS  

• Agency experience  
• Ability to use social media planning, scheduling & posting software. 
• Experience using Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
• COLLABORATIVE: working with teams and across the organization with ease?  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.   
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.   
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

DESCRIPTION

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Specialist, Social at Butler/Till executes paid social campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Specialist, Social should have the ability to not only execute social campaigns, but also provide support to senior level staff for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: Supports senior team members in the process of building best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements.

Key Responsibilities:

• Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.
• Responsible for QA of social campaigns for a select set of clients with keen attention to detail

Key Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation.

Key Responsibilities:

• Collaborate with Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Helps in developing partnerships, social strategies, and plans for new and existing clients.
• Supports Senior Staff in planning exercises which may include sending Requests for Proposals / Requests for Information, leveraging planning tools within platforms to estimate future costs / performance, and coordinating with new vendors to evaluate their features and capabilities.

Key Outcome: Communication and Collaboration: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, developing problem -solving skills as issues arise.

Key Responsibilities:

• Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Measurement & Reporting and Stewardship functions.
• Develop a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.
• Partner with Senior resources on thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
• Completes assigned tasks and actively responds to updates or questions within task management software (Wrike), collaboration tools (MS Teams, MS Outlook), and maintains organized records of optimizations.

Key Outcome: Measurement and Reporting: Channel Associates can work with senior team members in turning raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
• Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.
• Verifies the accuracy of analytics dashboards by QA’ing against platform data.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

REQUIREMENTS

REQUIRED QUALIFICATIONS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – 1+ years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc..
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS

• 1+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
• Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Video Creative Specialist role is a hands-on, creative support position ideal for someone looking to grow their video editing and producing skills in a fast-paced, collaborative environment. This role will focus primarily on editing a high volume of video content for a range of clients and industries, helping bring stories to life through clean, compelling edits that align with brand standards and creative direction.

As part of Butler/Till’s growing creative services team, this specialist will work under the guidance of senior video staff and other creative leads to ensure timely, high-quality output. Candidates should have a strong foundation in video editing software, a good eye for visual storytelling, and the ability to manage multiple projects on deadlines. This is a great opportunity to gain experience in a production-focused role while contributing to impactful, data-informed marketing campaigns.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Assist in the development and execution of engaging video solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome:  Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with peers and video creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
•   Maintain efficiency through cross creative group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.

Key Outcome:  Focus areas represent concentrations within the Creative Services team. An Associate Video Creative Specialist is responsible for contributing to the objectives of the Creative Solutions department at a level that is in alignment with the expectations of their key outcomes.

Key Responsibilities:

• ·         Edits video content based on guidance and priorities set by management and senior video team members.
• ·         Meets regular production benchmarks to maintain a high volume of deliverables.
• ·         Supports video capture sessions, including setup, coordination, and note-taking as needed.
• ·         Organizes and archives video assets, including raw footage and project files, to ensure easy access and proper storage.
• ·         Assists with performance tracking and reporting of video content when required.
• ·         Repurposes existing footage into short-form videos optimized for various platforms using tools like Adobe Premiere or Canva.
• ·         Creates long-form content by re-editing and combining past video materials for new uses.
• ·         Handles simple revisions or low-priority video updates to maintain client satisfaction.
• ·         Produces basic motion graphics for ongoing projects under the direction of senior team members.

QUALIFICATIONS

REQUIRED

• ·          0-1+  year of video creative experience.
• ·         Developing knowledge in multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• ·         1+ years of design and writing with for a marketing function.
• ·         Developing knowledge in data-driven decision-making that positively impacts marketing campaign outcomes.
• ·         Portfolio demonstrating specialized skill application in a professional setting.
• ·         Ability to translate conceptual ideas into tangible design solutions.
• ·         Willingness to receive and incorporate feedback to refine designs.
• ·         Gather information and materials needed for design.
• ·         Performs work under general supervision.
• ·         Strong verbal, written, and communication skills.
• ·         Strong grammatical knowledge; experience proofing and editing content.
• ·         Proven track-record of attention-to-detail
• ·         Strategic insight and analytical skills
• ·         Effective problem solver
• ·         Professional demeanor

PREFERRED –

• ·         Agency experience
• ·         Documented experience with project management and file organization
• ·         Proficient in Adobe Suite programs or other equivalent video editing program such as Final Cut Pro or Avid..

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY   

The Associate Field Account Manager plays a crucial, foundational role within the client experience team, working both on the front lines and behind the scenes to ensure smooth operations, manage logistics, and provide stellar client experience with each interaction. Essential to the team’s success, they are a primary point of contact for our clients across their territory who excel at engaging with clients and maintaining positive relationships while providing administrative and logistical support to the sales team, collectively driving growth and retention.

Our Associate Field Account Managers are self-starters that thrive in a team environment and bring excellent communication and client-service skills to the position. Well-versed in client advocacy and problem solving, they confidently manage client needs, interpreting input and feedback, answering questions, and providing solutions to resolve general-level concerns. Key duties include appointment setting, managing and triaging a queue of inbound client support requests, and managing tasks behind the scenes in partnership with the marketing sales team that ensure strong execution on our advertising programs for each territory client. Additionally, they provide clients with clear information and education about their advertising programs, escalating to a second-level team member when more in-depth account management expertise or strategic guidance is needed. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Exceptional Client Service

Key Responsibilities: 

• Act as the proactive and professional first point of contact for all client inquiries, offering detailed information about programs.
• Show empathy and deliver outstanding client care, effectively resolving issues and addressing complaints timely.
• Build and maintain client loyalty by consistently exceeding expectations.
• Ensure prompt response to client requests, adhering to service level agreements.
• Maintain consistent follow-through to ensure client satisfaction and resolution.

Key Outcome:  Effective Communication

Key Responsibilities: 

• Clearly convey information, both verbally and in writing.
• Engage with clients effectively across multiple communication channels, including phone, email, web forms, chat, and text.
• Handle challenging conversations and escalated situations with professionalism.
• Explain various digital media types, their functionality, and different campaign strategies (e.g., branding, paid search, content creation).

Key Outcome:   Sales Support

Key Responsibilities: 

• Provide administrative and organizational assistance to the marketing sales team within the assigned territory.
• Assist with appointment setting and calendar management.
• Collaborate across teams to directly support client needs by gathering information, offering feedback, and providing recommendations to resolve support requests or issues.
• Work across teams to directly support the sales team in meeting customer needs.

Key Outcome:   Accuracy and Precision

Key Responsibilities: 

• Apply strong time-management skills to consistently meet deadlines while delivering high-quality, accurate work.
• Demonstrate excellent organizational abilities to effectively manage multiple tasks and priorities, ensuring smooth and efficient operations.
• Adapt quickly to changing priorities and manage multiple tasks simultaneously while upholding accuracy in all areas of responsibility.
• Regularly review and validate work to ensure consistency, correctness, and alignment with established guidelines and standards. 

Other Responsibilities: 

Other duties may be assigned as needed based on business requirements and the scope of the role. 

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

• Associate Degree in Marketing or Business; Bachelor’s degree is a plus
• 3+ years of Customer Service Experience
• Digital and Traditional Marketing knowledge
• Ability to work under pressure and meet deadlines
• Flexible work hours, as needed, to account for peak times and time zone requirements across the county if necessary
• Proficient with Microsoft Office tools including Microsoft Word, Excel, and PowerPoint
• Independent and self-directed yet also team oriented
• Must be well-organized and detail-oriented with ability to multi-task, capture, and articulate information clearly and accurately

PREFERRED QUALIFICATIONS 

• Experience with Microsoft suite of products with Power BI a plus
• Experience using a customer relationship management system
• Applied Digital and Traditional Marketing knowledge
• Working knowledge of different Marketing strategies (branding, Paid Search, Content Creation)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENTINTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients 
• COLLABORATIVE: working with teams and across the organization with ease 
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments 
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $57,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Associate Media Operations Specialist (AMOS) plays an essential role in ensuring that all placement types, details, timeframes, budgets, and sizes are properly and accurately implemented based upon client approvals. The AMOS is responsible for the functional tasks associated with trafficking and general campaign stewardship. A successful AMOS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues. This individual should be comfortable in a continuous learning environment.   

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Efficient, accurate and optimized delivery of advertisements across various channels and platforms. 

Key Responsibilities:  

• Following agency SOPs, manage a comprehensive set of tasks associated with creative and traffic communication and distribution. Including but not limited to: 
• Confirming campaign creative, rotations, and distributing assets to vendor partners  
• Generating accurate tracking parameters for all campaigns that align with agency metadata standards. 
• Trafficking within the ad server inclusive of uploading creative assets.  
• Generation, distribution and collection of confirmed traffic instructions for traditional vendors  
• Learn and understand brand safety guidelines and how to implement them on campaigns.  

Key Outcome: Reliable and accurate campaign execution and data transmission across the enterprise 

Key Responsibilities:  

• Lead QA of campaign trafficking, inclusive of correct campaign properties, event tags, defaults, placement details, creatives, etc. with the assistance of media ops, channel and analytics team members.
• Assist with validation of creative files from agencies, ensuring HTML functionality. When scoped, assist with proofreading of creative files from agencies, ensuring accuracy in spelling, industry & vertical terminology, branding, geo, strategy, targeting and more. 
• Maintain accurate documentation of all QA, health checks and testing responsibilities to ensure accuracy and timeliness. Obtain/review proof of performance/screenshots.  
• Maintain a common tech platform with internal teams to communicate status of all job responsibilities, ensuring tasks are updated on a regular basis (Wrike) 
• Work closely with internal teams for streamlined handoff of information and quality output.  
• Communicate with partners as needed to confirm handoff of materials and rectify errors.  
• Uphold internal processes by using mandatory naming conventions, filling out required templates, and filing and organizing documents properly for all team members to access. 

Key Outcome: Career growth in the Media Operations department 

Key Responsibilities:  

• Bring forth ideas for process automation, optimization, and efficiency. 
• Develop advanced skill sets in areas such as Excel, brand safety, and ad serving platforms. 
• Begin foundational learning of site tagging and measurement. 
• Seek opportunities to acquire additional work and learn new skills that are relevant to the work. 

Other Responsibilities:  

• Proactively support and participate in agency improvement initiatives.  
• Support other teams as time permits.  
• Other duties as assigned.   

REQUIREMENTS

REQUIRED QUALIFICATIONS 

• Bachelor’s degree in Communications, Advertising, Public Relations, Marketing, Information Technology, or 1+ years of experience in a related field. 
• Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint) 
• Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.  
• Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.  
• Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats 

PREFERRED QUALIFICATIONS 

• Advanced Microsoft Excel skills  
• Exposure to ad campaign management; ad trafficking, campaign setup, monitoring, and optimization 

CORE COMPETENCIES  

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $50,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Paid Search Specialist at Butler/Till executes paid search campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of paid search campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Paid Search Specialist should have the ability to not only execute paid search campaigns but also provide support to senior-level staff for escalating issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Assists specialists and senior specialists in the bulk setup and ongoing management of hundreds or thousands of paid search campaigns
• Pacing: This role will pull and compile results of in-market campaigns, ensuring that they are spending and performing as expected.
• Oversee the day-to-day management of assigned paid search campaigns with guidance from senior team members, implementing daily optimizations based on performance goals and measurement frameworks.
• Assist in QA for paid search campaigns, monitoring data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Conduct keyword analysis and craft compelling, high-quality ad copy
• Optimizations: This role will recommend changes to the settings and inputs within the Search buying platform based on pre-established benchmarks and defined approaches.
• Continuously develop expertise in paid search best practices, bid management systems, keyword tools, and industry trends.
• Maintain and update internal documentation to ensure consistency and accuracy in processes.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with the Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.

Key Outcome:  Collaborates closely with team members to help campaigns run smoothly, support client communication, and share ideas to promote thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items.
• Supports defining our approach and answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication.
• Assists in rolling out new testing opportunities quarterly through conducting research, analyzing performance data, planning execution, and forecasting for input into testing briefs.
• Collaborates to author thought leadership material (POVs, blog posts, white papers, etc.).

Key Outcome:  Review campaign data to help find trends, assist with reporting, and suggest ways to improve results based on team guidance.

Key Responsibilities:

• Assists in analyzing, reviewing, and reporting the effectiveness of campaigns.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• May be asked to assist with troubleshooting reporting to assist with campaign measurement.
• Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute toward monthly forecasting, billing, and maintenance of process documentation.
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assists with Invoice Approval and Reconciliation, ensures all known fees / discounts / added value etc. are correctly accounted for.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience.

o   EXPERIENCE – 0-1 years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,00 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Manage, retain and enable performance of talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
• Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content.

Key Responsibilities:  

• Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
• Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
• Identifies and leads in establishing partnerships with strategic partners and platforms.
• Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –  o

o   EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

o   Proactive and curious attitude, strong problem-solving skills

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

o   Comfortable being client-facing, as a paid search media subject matter expert

o   Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors.

This individual will oversee multi-location SEO for client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization.

Key Responsibilities: 

• Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures
• Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations.
• Expertly identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords.
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success.
• Develop the SEO offerings across multiple client organizational structures within the agency

Key Outcome: Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals.

Key Responsibilities:

• Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth.
• Leads comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables.
• Assists with scopes and estimates for new projects or campaigns
• Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research
• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols.
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

• REQUIRED –

o   Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   10+ years of experience managing and leading campaigns in the paid and organic search ecosystem

o   5+ years of leadership / supervisor experience

o   Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google – Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, etc

o   Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO

o   Working knowledge of search engine optimization practices

o   Experience bringing strategic plans to execution

o   Google Analytics certification required

• PREFERRED –

o   Master’s degree in business, marketing, or related field.

o   Google Ads certification preferred

o   Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $89,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities: 

• Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
• Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data. 
• Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience. 
• Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program. 
• Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation. 
• Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities: 

• Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner, 
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation 

Key Responsibilities: 

• Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement. 
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
• Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities: 

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

REQUIREMENTS
Required

• 2+ years of experience in Account Management. 
• 2+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-sell expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered. 
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus 

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Summary:

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Represent media data with domain expertise for campaign performance reporting.
Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations across all data sources, including 3rd party measurement data.
• Perform data quality audits for all media platforms.
• Act as a subject matter expert in data use for measuring and improving marketing campaigns.
• Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it.

Key Outcome: Measurement Planning, Visualization & Analysis.
Key Responsibilities:

• Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome: Technical Process Maintenance & Improvement
Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
• Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS
REQUIRED 

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field.
• 4+ years of demonstrated experience in data modeling, measurement planning and data visualization.
• Proficient in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS –

• Experience with digital media platforms and analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office
equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $65,000- $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of
participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Paid Search Specialist at Butler/Till executes paid search campaigns and assists on paid search strategy, planning and execution across the agency enterprise. In short, they are considered subject matter experts in paid search. They manage and analyze campaign performance, perform quality assurance tasks, assist on strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and occasionally clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Paid Search Specialist should have the ability to handle complex issues and problems while leaning on the support of senior specialists and managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Creating and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Support  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Assist in the process to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed preestablished benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Contribute to strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Senior Specialist, Channel Manager, Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support in identifying testing opportunities quarterly, contributing to testing briefs, recommendations, and execution plans
• Work with Senior Specialists to prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Senior Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a supporting vocal role in defining our approach by answering internal cross-functional team questions and inquiry. May occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Collaborates to author thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome:  Interpret campaign data to uncover insights, support performance reporting, and recommend optimizations that contribute to achieving client goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Manage media budgets with precision and efficiency, ensuring accurate billing and timely reporting.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• Assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 2-4  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION

This position is considered hybrid for candidates living in the Rochester, NY area.  

The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
  Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
  Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of programmatic campaigns for a select set of clients
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

REQUIREMENTS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
Senior Product Managers advocate for our users and our business, driving the development strategy for a group of products. They use data, research, and empathy to guide multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.
 
KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome:  Aligning product development with business objectives, market demands, and customer expectations.  
Key Responsibilities: 

• Define the strategy to achieve the vision for products, and set the milestones and roadmaps to achieve that strategy.
• Collect insights to understand customer pain points and needs, and translate those insights into concrete requirements.
• Relentlessly prioritize amongst competing urgencies and voices from stakeholders to ensure that engineering resources are allocated to the most important and strategic initiatives.
• Work cross-functionally with internal and external stakeholder teams and partners to ensure successful product launches.
• Monitor and report on the performance of the product and proactively iterate and improve it based on the data captured.

Key Outcome:  Build new and enhance existing products and features for commercialization.
Key Responsibilities: 

• Lead product strategy, planning, and life cycle management effort.
• Establish dynamic and transparent product roadmaps and release plans that support product strategy and achieve business outcome.
• Set expectations with business stakeholders for delivery of new capabilities, features, and functionalities.
• Clearly articulate the business case of a given initiative or feature for teams to understand and buy into the why.
• Act as internal and external brand ambassador, representing the vision, strategy, and dynamic roadmap.
• Monitor business, market, and technology trends to inform product strategy and proactively propose new solutions.
• Define, track, and communicate relevant KPIs for the product to measure performance and contribution to business goal and strategy.
• Co-manage investment decision-making and finances for the product, serving as trusted advisor to members of leadership.
• Demonstrate agility by developing and reprioritizing work when unexpected needs or opportunities arise.

Key Outcome:  Develop and nurture client stakeholder relationships and satisfaction 
Key Responsibilities:

• Develop deep understanding of business goals and processes to inform product priorities and improvement recommendations.
• Act as client’s indispensable expert, consultant and thought partner.
• Develop and present thoughtful, strategic recommendations
• Develop and deliver solutions that create business impact, leading to increased customer adoption, customer satisfaction and stakeholder net promoter scores
• Develop strong relationships and regular communication with product stakeholders and customers to shape the product strategy and surface and prioritize needs
• Continuously monitor and evaluate product performance and proactively champion product improvements

QUALIFICATIONS   
REQUIRED

• Bachelor’s Degree in Business, Marketing, Computer Science, or Information Technology or equivalent experience.
• 3+ years of relevant work experience in an Agile development environment with experience in a product analyst role preferred.
• Strong problem solving and analytical skills.
• Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
• Demonstrated facilitation and influencing skills to drive decision making among stakeholders with diverse perspectives and priorities.
• Ability to understand complex business problems and identify and interpret business needs.

PREFERRED 

• Advanced knowledge of agency service offerings and software used to support those service offerings, inclusive of workflow across multiple applications
• Product analyst certifications (e.g., Certified Scrum Product Owner, SAFe Product Owner Certification) a plus.
• Advanced knowledge of agile development methodologies.
• Knowledge of agile planning tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $120,000- $168,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
The SEO Specialist is responsible for leading the creation and execution of effective SEO strategies across the agency’s client base. This individual will have in-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines, including ranking factors and search engine algorithms. Qualified candidates will have experience with content strategy, technical SEO elements, website UX, link building and keyword strategy to increase rankings on all major search networks. This individual has experience with SEO performance monitoring and recommending KPIs for client reporting. This individual has experience executing SEO strategy and leading client meetings–preferably in an agency environment–and is comfortable in a continuous learning environment, as SEO is a dynamic landscape.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome:  Account Management

• Responsible for the day-to day management of existing, complex SEO campaigns, including keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, strategy evaluation, and more
• Identifies areas for improvement and site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success
• May be asked to assist with QA

Key Outcome:  Account Strategy

• Collaborates with other SEO Specialists, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals, and known barriers
• Evaluates and recommends SEO partners, technology and platforms
• Develops and implements link building strategies
• Invests in keeping current with SEO best practices, algorithm changes, keyword development tools and industry research

Key Outcome:  Interdepartmental Collaboration

• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborates with client and partner development teams to ensure SEO best practices are followed when implementing recommendations
• Collaborates with Content Team to drive SEO in content creation, including optimizing content for keywords, readability, and user experience
• May be asked to assist with the maintenance of process documentation
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)

QUALIFICATIONS
Required

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 2 years’ experience managing campaigns in the organic search ecosystem
• Experience executing search engine optimization practices
• Experience bringing strategic plans to execution
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
• Google Analytics certification

Preferred

• Google Adwords certification
• Agency experience

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.