SUMMARY

This position is considered hybrid for candidates living in the Rochester, NY area

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.  

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative. An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.  

Key Responsibilities:   

• Manage projects and tasks effectively, meeting deadlines and delivering high-quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.  
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.  
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions. 

Key Responsibilities:  

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.  

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution. 
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
  Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies. 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

• 1+ years of creative design experience. 
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.). 
• 1+ years of design and writing with for a marketing function. 
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.  
• Portfolio demonstrating specialized skill application in a professional setting. 
• Ability to assist in the translation of conceptual ideas into tangible design solutions. 
• Willingness to receive and incorporate feedback to refine work. 
• Gather information and materials needed for design. 
• Performs work under general supervision. 
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Developing multi-tasking and decision-making skills
• Developing strategic insight and analytical skills
• Professional demeanor 

PREFERRED QUALIFICATIONS  

• Agency experience  
• Ability to use social media planning, scheduling & posting software. 
• Experience using Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
• COLLABORATIVE: working with teams and across the organization with ease?  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.   
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.   
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

SUMMARY

The Associate Publisher Direct Strategist is building the foundation to play a key role in the activation, trafficking, and stewardship of campaigns, learning all aspects of the workflow. Individuals in this role support the development of strategic recommendations and stewarding campaigns. This role offers hands-on experience in campaign management, vendor relations, and performance analysis while developing key skills in collaboration, problem solving, and communication. The Associate Publisher Direct Strategists operates with oversight from senior team members, gaining autonomy on key tasks over time for a variety of tactics. Prior experience in an agency environment is preferred.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Contributes to the development of tactical recommendations that align with client objectives and measurement requirements, while learning how to leverage partner offerings and data insights.

Key Responsibilities: 

• Develop understanding of key partners for the Publisher Direct team, building an understanding of their offerings and how they tie to campaign objectives.
• Supports the agency RFP process by sending RFPs, organizing responses, reviewing for completeness, and shadowing more senior team members in recommendation building.
• Become familiar with available targeting strategies, placement options, and buying means.
• Assists with gathering campaign assets and tagging requirements.

Key Outcome: Supports campaign activation across key aspects of the workflow, including order management, trafficking, and troubleshooting, ensuring campaigns launch accurately and on time

Key Responsibilities:  

• Assists in the management of all aspects of order creation and partner acceptance, aligned to Agency processes, with oversight from senior team members.
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with support from senior team members.
• Supports team in ensuring campaigns launched correctly and on time, collecting needed screenshots or other proof of performance.

Key Outcome: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, building problems solving skills as issues arise.

Key Responsibilities: 

• Assists in maintaining accurate insertion orders and partner approvals.
• Actualizes and reconciles invoices each month, in a timely manner with support from senior team members.
• Assists with monitoring spend and delivery pacing, flagging challenges with more senior team members to be addressed.

Key Outcome: Supports the management of high-performing campaigns that meet or exceed performance benchmarks, learning to identify opportunities to drive further improvement.

Key Responsibilities: 

• Learns various campaign KPIs and metrics, ranging from front end to third-party measurement partners.
• Develops understanding of campaign KPI’s and optimization levers.
  Assists with QA of dashboards and other reporting deliverables as needed.
• Building exploratory data analysis skills, showcasing an ability to navigate various datasets and sources to formulate campaign performance observations.
• May support ensuring reporting and data transfers are received in a timely fashion from partners.

Key Outcome: Supports internal and external teams in the day-to-day management of client campaigns, proactively communicating, and setting a standard for collaboration.

Key Responsibilities: 

• Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects.
• Learning to manage and cultivate strong relationships with external vendors and internal cross-functional colleagues.
• Contribute to problem-solving by bringing forward potential solutions for team discussion.
• May be called upon to support vendor meeting coordination and note taking.
• May support senior team members in the development of thought leadership materials (e.g., white papers, POVs, internal updates).

Other Responsibilities: 

• May be called upon to train new team members on select Agency processes for activation and stewardship as needed.
• May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE: Minimum of 1+ years of experience in an agency-setting.
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word.
• Self-starter able to seek new opportunities or projects, and lead from start to finish.
• Strong written and verbal skills.
• Demonstrates strong basic math skills.

PREFERRED QUALIFICATIONS

• Familiarity working in MediaOcean (Prisma) or comparable media buying software.
• Familiarity with Google Campaign Manager or comparable.
• Familiarity with DoubleVerify or comparable.
• Ability to autonomously think around problems and identify potential solutions.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Channel Manager, Paid Search at Butler/Till leads a team of specialists, driving the development and execution of paid search strategies across the agency enterprise. This role requires deep expertise in platforms such as Search Ads 360, Google Ads and Microsoft Ads. They have a strong grasp of large-scale campaign management and strategic planning. The ideal candidate is a subject matter expert in scalable paid search activation, including launching campaigns, updating campaigns, budget stewardship, optimizations, and reporting. They are experienced in guiding internal or external conversations with authority and insight, delivering measurable results that align with each client’s goals.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Manage, retain and enable performance of talent

Key Responsibilities:

• Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of specialist(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each
• Provide frequent, effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential
• Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind

Key Outcome: Demonstrate deep knowledge of paid search activation, playing a critical role in setting, stewarding, and optimizing the agency’s enterprise offering, inclusive of processes, guidelines, best practices, and standards.

Key Responsibilities:

• Oversee the specialist team leading the monthly setup and ongoing management of thousands of paid search campaigns.
• Leverage ad platforms, software, and spreadsheets for scalable bulk processes and continuous efficiency.
• Manages and enforces best practices, guidelines, objectives and documented regulations
• Develop educational resources specific to clients’ business strategy and objectives, and general training
• Keeps the channel team up to date on paid search best practices, guidelines, objectives and standards
• Authors and develop thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Drive communication and collaboration with key vendors to enhance existing offering.

Key Outcome: Expert in project management and task prioritization

Key Responsibilities:

• Able to quickly and effectively assess team members’ deliverables, prioritize the deliverables and ensure alignment and commitment of team members’ responsibilities
• Monitor the timeliness and quality of internal and external communication from team members in assigned deliverables
• Able to delegate and shift responsibilities across team based on skill set and bandwidth to meet desired business outcomes
• Leads a team who manages local campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
• As an expert in the setup of new campaigns, assists team to ensure setup is accurate
• Ensures projects and campaigns are completed on time while upholding the highest standards of quality and best practices.

Key Outcome: Effective collaboration in support of maximizing client business outcomes

Key Responsibilities:

• Collaborate with cross-functional teams to offer insights, then collaborate on recommendations and optimizations to exceed campaign benchmarks
• Has a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
• Works closely with Analytics, Product, and Software teams to ensure accurate flow of information feeding campaign setups.
• Collaborates with cross functional teams (such as Product, Software, Analytics, Integrated Planning, and Account Service teams) to develop processes, build reports, craft client communication and identify new opportunities in the paid search space
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance

Key Outcome: Recognized as a subject matter expert, driving innovation and elevating agency capabilities. They actively shape Butler/Till’s reputation as a leader in the field by contributing to cutting-edge strategies, mentoring their team, and representing the agency through thought provoking content.

Key Responsibilities:  

• Evaluates emerging paid search trends and innovations, ensuring the agency remains ahead of industry changes and opportunities.
• Leads the development of impactful written materials, including POVs, case studies, white papers, blog posts, and presentations, tailored to educate and inspire both cross functional teams and external partners.
• Identifies and leads in establishing partnerships with strategic partners and platforms.
• Delivers compelling verbal presentations, including client tactical pitches and speaking engagements, to inform and engage audiences on best practices and cutting-edge innovations in hyper-local media activation.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –  o

o   EDUCATION – bachelor’s degree in marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – 7+ years of experience managing and leading campaigns in the channel ecosystem, including team management. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments

o   Proactive and curious attitude, strong problem-solving skills

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o   Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.)

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

o   Comfortable being client-facing, as a paid search media subject matter expert

o   Travel up to 5% a year for client meetings (may need to travel more often if a remote employee, to collaborate with team members at the Rochester, NY headquarters)

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.
• Competitive analysis of creative solution services for existing and potential clients.
• Strategy and execution of paid social creative campaigns.
• Management of refunds and cancellations of paid social creative campaigns.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
• Social media page, web page, and email content audits.
• Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• 2+ years of creative design experience.
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• 2+ years of design and writing with for a marketing function.
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
• Portfolio demonstrating specialized skill application in a professional setting.
• Ability to translate conceptual ideas into tangible design solutions.
• Willingness to receive and incorporate feedback to refine designs.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Strategic insight and analytical skills

PREFERRED QUALIFICATIONS

• Agency experience
• Ability to use social media planning, scheduling & posting software.
• Experience using Hootsuite

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

Data Engineer II is a role designed for individuals with a solid understanding and some hands-on experience in data engineering. This role involves taking ownership of larger data engineering tasks, designing solutions for moderately complex problems, and ensuring high-quality data pipelines and integrations. The ideal candidate will have experience with SQL, Python, cloud technologies, and data warehousing, with a strong ability to design, implement, and optimize data solutions. The role will offer opportunities to collaborate with cross-functional teams, contribute to architecture discussions, and mentor junior engineers.

The overall tech stack includes SQL, Python, AWS, Snowflake, and Power BI.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: High-quality data solutions

Key Responsibilities:

• Independently design, develop, and maintain data pipelines and ETL processes for moderately complex data flows.
• Write complex, efficient, and maintainable code to integrate data from multiple sources, ensuring scalability and performance.
• Optimize and refactor existing code and pipelines to improve efficiency, reliability, and maintainability.
• Troubleshoot and resolve more complex technical issues with data quality, pipeline performance, or integration challenges.
• Collaborate with cross-functional teams (e.g., Analytics, Product) to understand and define business requirements for data solutions.
• Ensure data quality, integrity, and security through monitoring, validation, and the application of best practices.
• Automate and document data processes to improve efficiency and repeatability.

Key Outcome: Collaborative team environment

Key Responsibilities:

• Actively contribute to team discussions, offering solutions and feedback to improve data engineering practices.
• Assist in mentorship of junior engineers, helping them grow in their technical skills and knowledge of the team’s processes.
• Participate in and sometimes lead code reviews, ensuring adherence to best practices and high code quality.
• Contribute to the development of best practices and technical standards within the data engineering team.
• Participate in sprint planning, retrospectives, and other Agile ceremonies to ensure alignment on priorities and deliverables.
• Use tools like JIRA and Confluence for task tracking, progress reporting, and documentation.

Other Responsibilities:

• Assist with technical documentation for data pipelines, system configurations, and troubleshooting procedures.
• Lead or assist with data integration projects, including the creation of reports, data extracts, and data marts.
• Collaborate on troubleshooting and resolving complex production data issues to ensure system reliability and availability.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Computer Science, Information Technology, or a related field, or equivalent work experience.
• 2-5 of experience in data engineering or a related field.
• Proficiency in SQL and experience with relational databases.
• Experience with cloud platforms (e.g., AWS) and data warehousing technologies (e.g., Snowflake).
• Strong understanding of data integration techniques and ETL/ELT processes.
• Ability to write complex code with a focus on optimization and scalability.
• Strong attention to detail and ability to ensure data quality and integrity.
• Ability to work effectively in cross-functional teams and communicate technical concepts to non-technical stakeholders.
• Excellent problem-solving skills with a focus on troubleshooting complex data issues.

PREFERRED QUALIFICATIONS

• Experience with Python, big data technologies, and distributed data processing.
• Familiarity with data visualization tools like Power BI.
• Exposure to Agile development methodologies and tools (e.g., JIRA, Confluence).
• Experience mentoring or coaching junior engineers.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $79,000- $111,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team.
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables.
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities.
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives.

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
• Support development of relevant client and external agency relationships, as outlined by Account Director(s)
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision.
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting
clear, outcome-based performance goals by title and development plans for direct reports
• Support in executing the action plan that helps contribute to department-wide engagement goals
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners
• Remove barriers to enable team outcomes.
• Ability to tailor 1:1 coaching with a specific business outcome in mind.

Other Responsibilities:

• Lead onboarding of new clients within client portfolio
  • Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• 5+ years’ of direct managerial experience
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)
• Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations.
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
• Experience with Microsoft PowerBI, project management tools, and media planning programs
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal

CORE COMPETENCIES
• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY 
The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome:  Represent media data with domain expertise for campaign performance reporting. 
Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations
• Perform data quality audits.
•  Act as a subject matter expert in data use for measuring and improving marketing campaigns.

Key Outcome:  Measurement Planning, Visualization & Analysis.
Key Responsibilities:

• Establish business objectives and define KPIs and metrics.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome:  Technical Process Maintenance & Improvement
Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
• Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS  
REQUIRED QUALIFICATIONS –

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field
• 2+ years of relevant experience  in data management, data visualization and/or campaign measurement.
• Developing or intermediate ability to code in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills

PREFERRED QUALIFICATIONS –

• Experience with digital media platforms.
• Experience analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Supervisor, Integrated Planning, you will be responsible for defining and enabling the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Once approved, you will steward the planning initiative(s) from conception through elevation, mentoring Integrated Planner(s) that support the business.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed
• Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
• Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks
• Lead campaign performance discussions with Account, Client, and Partner Agency team(s)
• Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives
• Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards
• Collaborate with cross-functional team leads to remove barriers to developing strategic work that meets clients’ objectives and expectations
• Regularly assess and reflect on client-specific processes, providing recommendations to Manager and/or Director to continue to optimize towards effectiveness, supporting implementation of the solution as identified

Key Outcome: Transformational client business impact
Key Responsibilities:
• Provide consistent, confident strategic point of view and leadership across day-to-day Planning deliverables
• Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation
• Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client
• Accountable to maintaining consistent knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Delegation of tasks and activities to the appropriate team member(s) – within Integrated Planning and cross-functionally
  • Mentor and support development of Senior/Integrated Planner(s) within the context of clients’ work
  • Support onboarding of new clients and/or new campaigns within client portfolio
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 6+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations
• Excellent presentation skills – verbally and written – for clients or relevant external audience
• Strong comfort level with data, analytics, and measurement solutions and recommendations
• Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)

CORE COMPETENCIES

• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is 61,000 – $86,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION

This position is considered hybrid for candidates living in the Rochester, NY area.  

The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
  Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
  Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of programmatic campaigns for a select set of clients
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

REQUIREMENTS

• EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE – Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Senior Account Director serves as a strategic leader and enterprise connector, shaping the direction of a portfolio of complex, high-value clients while influencing the evolution of our client experience model. Leveraging deep expertise in marketing, media, and business strategy, the Senior Account Director will act as a trusted senior advisor to executive-level clients, guiding their vision, driving transparency, and unlocking measurable business impact.

This role oversees a team, ensuring strategic alignment, profitability, and operational excellence across accounts. The Senior Account Director will foster cross-functional collaboration, champion innovative thinking, and drive growth, both in client outcomes and Agency performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enterprise growth through strategic client partnership
Key Responsibilities:
• Oversee and lead a team on the strategic direction, profitability, and growth of a complex, multi-account portfolio, serving as the senior point of escalation and strategic counsel.
• Partner with executive-level clients to influence business transformation and integrate solutions that drive measurable impact.
• Champion a consultative, insight-driven approach that anticipates client needs and positions the Agency as a strategic growth partner.
• Identify and pursue opportunities for enterprise growth through organic expansion, diversification of services, and net new business development.
• Guide the financial stewardship of accounts, ensuring accuracy in forecasting, margin health, and long-term profitability.
• Identify and escalate opportunities, risks, and pivots to business strategy.
• Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities as part of the Agency’s evergreen account planning process.

Key Outcome: Elevated client and industry influence
Key Responsibilities:
• Build and nurture senior client relationships at the executive level, establishing Butler/Till as a trusted strategic advisor.
• Proactively identify and pilot innovative solutions that advance the Agency’s capabilities and client value proposition.
• Translate emerging trends into actionable opportunities that drive client and Agency differentiation.
• Represent Butler/Till externally through thought leadership, client presentations, and industry participation.
• Guide team members on managing client and client-partner reviews across the account portfolio, ensuring alignment on impact, priorities, and engagement opportunities.
• Contribute to Butler/Till’s strategic initiatives, thought leadership, and business planning processes.
• Act as a key voice in the development of Agency-wide best practices, frameworks, and client leadership standards.
• Deliver customer intimacy, using client survey and direct-client and client-partner feedback as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner.

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact.
• Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers.
• Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation.
• Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
• Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Cross-functional collaboration and Enterprise alignment
Key Responsibilities:
• Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with Butler/Till’s broader Enterprise objectives and strategies.
• Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. 

• Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process.

• Ensure the Agency’s cross-functional strategies align with the client’s overall vision and objectives.
• Lead the internal cross-functional team in effectively onboarding new clients, ensuring excellence in delivery, relationship health, and early success milestones.

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities:

• This role will also include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Communications, Media, Marketing, Public Relations, or a related field
• 12+ years of experience in client-facing strategic account leadership roles within marketing, advertising, media, or communications
• 8+ years-experience in healthcare and/or pharmaceutical media
• 5+ years managing a team
• Demonstrate a track record of fostering organic growth and successfully introducing new services
• Excellent written and verbal communication skills, especially tailored for executive-level communication
• Strong presentation skills
• Intermediate level use of Microsoft Office products

PREFERRED QUALIFICATIONS

• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance
• Experience with media planning and marketing research tools
• Experience working in an agency setting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $99,000 – $139,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Present recommendations across core capabilities to the client, with clear rationale
• Lead briefing of channel specialist team(s) on strategic objectives to guide execution
• Participate in client calls and proactively ask and/or address questions that will move campaigns forward

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Monitor performance of campaigns, engaging channel activation team in opportunities to improve performance against client metrics and KPIs
• Build actionable insights & recommend cross-channel campaign optimizations, supporting decisions with clear rationale
• Participate in campaign performance discussions with Account, Client, and Partner Agency team(s)

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Collaborate with cross-functional teams to develop strategic work that meets client objectives
• Understand cross-functional workflow processes & coordinate with teams to progress project
• Autonomously make decisions to progress projects forward in a manner that meets client expectations and Agency quality standards

Key Outcome: Transformational client business impact
Key Responsibilities:
• Provide consistent, confident point of view across day-to-day Planning deliverables
• Accountable to maintaining evergreen knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

• Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – proactively translating into actionable marketing solutions
  • Identify cross-functional barriers and apply critical thinking skills to recommend solutions to Supervisor/Manager

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Degree in Communication, Media, Marketing, Public Relations, or a related field
  • 4+ years of experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
  • Demonstrated analytical thinking, and problem-solving skills
  • Knowledge and advanced beginner experience leveraging syndicated research tools (e.g., competitive intel, audience insights, etc.)
  • Excellent written and verbal communication skills, with an eye for detail
  • Strong client presentation skills
  • Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED QUALIFICATIONS

• Experience working in an agency setting
  • Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
  • Knowledge and past experience using Microsoft PowerBI, project management software, and media buying/planning software

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000- $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
Senior Product Managers advocate for our users and our business, driving the development strategy for a group of products. They use data, research, and empathy to guide multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.
 
KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome:  Aligning product development with business objectives, market demands, and customer expectations.  
Key Responsibilities: 

• Define the strategy to achieve the vision for products, and set the milestones and roadmaps to achieve that strategy.
• Collect insights to understand customer pain points and needs, and translate those insights into concrete requirements.
• Relentlessly prioritize amongst competing urgencies and voices from stakeholders to ensure that engineering resources are allocated to the most important and strategic initiatives.
• Work cross-functionally with internal and external stakeholder teams and partners to ensure successful product launches.
• Monitor and report on the performance of the product and proactively iterate and improve it based on the data captured.

Key Outcome:  Build new and enhance existing products and features for commercialization.
Key Responsibilities: 

• Lead product strategy, planning, and life cycle management effort.
• Establish dynamic and transparent product roadmaps and release plans that support product strategy and achieve business outcome.
• Set expectations with business stakeholders for delivery of new capabilities, features, and functionalities.
• Clearly articulate the business case of a given initiative or feature for teams to understand and buy into the why.
• Act as internal and external brand ambassador, representing the vision, strategy, and dynamic roadmap.
• Monitor business, market, and technology trends to inform product strategy and proactively propose new solutions.
• Define, track, and communicate relevant KPIs for the product to measure performance and contribution to business goal and strategy.
• Co-manage investment decision-making and finances for the product, serving as trusted advisor to members of leadership.
• Demonstrate agility by developing and reprioritizing work when unexpected needs or opportunities arise.

Key Outcome:  Develop and nurture client stakeholder relationships and satisfaction 
Key Responsibilities:

• Develop deep understanding of business goals and processes to inform product priorities and improvement recommendations.
• Act as client’s indispensable expert, consultant and thought partner.
• Develop and present thoughtful, strategic recommendations
• Develop and deliver solutions that create business impact, leading to increased customer adoption, customer satisfaction and stakeholder net promoter scores
• Develop strong relationships and regular communication with product stakeholders and customers to shape the product strategy and surface and prioritize needs
• Continuously monitor and evaluate product performance and proactively champion product improvements

QUALIFICATIONS   
REQUIRED

• Bachelor’s Degree in Business, Marketing, Computer Science, or Information Technology or equivalent experience.
• 3+ years of relevant work experience in an Agile development environment with experience in a product analyst role preferred.
• Strong problem solving and analytical skills.
• Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
• Demonstrated facilitation and influencing skills to drive decision making among stakeholders with diverse perspectives and priorities.
• Ability to understand complex business problems and identify and interpret business needs.

PREFERRED 

• Advanced knowledge of agency service offerings and software used to support those service offerings, inclusive of workflow across multiple applications
• Product analyst certifications (e.g., Certified Scrum Product Owner, SAFe Product Owner Certification) a plus.
• Advanced knowledge of agile development methodologies.
• Knowledge of agile planning tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $120,000- $168,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Senior Programmatic Specialist is responsible for leading the channel strategy, execution, and stewardship of effective programmatic campaigns. This individual brings deep capabilities in programmatic expertise and innovation, combining hands-on experience with multiple self-serve DSPs and campaign types, including online display, video, audio, and digital out-of-home, within an agency environment. The Senior Programmatic Specialist is highly skilled in program coordination and project management, able to oversee multiple campaigns, manage deal structures, and ensure timelines, deliverables, and workflows are clear and effective. They are also proficient in activation, billing, and QA, with advanced Excel and data management skills used to monitor performance, validate reporting, and maintain campaign accuracy. Comfortable presenting in client meetings, they are considered a subject matter expert in programmatic trends, platforms, and supply chain partnerships, and able to communicate complex concepts in a way that is actionable and understandable.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Drive the development of advanced programmatic capabilities that enhance client performance, foster innovation, and position the agency as a leader in data-driven media strategy.

Key Responsibilities:

• Serve as a programmatic subject matter expert, bringing forward new ideas, approaches, and media strategies that elevate and expand our agency’s offering.

• Actively evaluate emerging platforms, data strategies, supply paths, and optimization methodologies – translating industry shifts into practical opportunities for clients and internal teams.

• Lead development of thought leadership (POVs, frameworks, case studies) that influence how we plan, activate, and measure programmatic campaigns.

• Demonstrate advanced hands-on expertise across multiple DSPs to support scalable and forward-moving programmatic capabilities.

Key Outcome: Strengthen the agency’s internal and external communication around programmatic strategy — driving alignment, understanding, and confidence across teams, clients, and partners.

Key Responsibilities:

• Clearly articulate programmatic strategy, rationale, platform considerations, and performance implications to internal teams and clients.

• Participate and present in client meetings as a programmatic subject matter expert.

• Communicate complex programmatic concepts and data in a way that is understandable and actionable, helping teams and clients make informed decisions.

• Effectively sell the importance and benefits of programmatic, building understanding and trust in our approach.

• Develop and maintain strong relationships with media and technology partners to ensure we stay ahead of capabilities, betas, and competitive opportunities.

• Collaborate with cross-functional teams to ensure strategy, activation, creative, measurement, and reporting are tightly aligned.

Key Outcome: Drive continuous performance improvement through data-driven decision-making, ensuring programmatic campaigns consistently deliver measurable business impact and inform future strategy.

Key Responsibilities:

• Proactively monitor and analyze campaign performance, identifying optimization opportunities that maximize efficiency, effectiveness, and overall business results.

• Ensure campaigns consistently achieve or exceed KPIs, leveraging data to refine targeting, creative, and bidding strategies in support of client objectives.

• Translate performance data and market trends into actionable insights, guiding decisions that strengthen outcomes and inform broader programmatic strategy.

• Apply deep expertise in bidding, audience segmentation, supply path optimization, and creative execution to enhance campaign performance and ROI.

• Capture and communicate key learnings, sharing insights and best practices to drive continuous improvement across teams and client programs.

Key Outcome: Ensure seamless coordination and execution of programmatic initiatives through strong project management, clear communication, and disciplined operational oversight that drive timely, high-quality outcomes.

Key Responsibilities:

• Lead coordination across planning, activation, and optimization workflows, ensuring clear ownership, defined timelines, and effective feedback loops between teams.

• Manage multiple simultaneous programmatic workstreams, maintaining operational efficiency, accuracy, and quality under tight deadlines.

• Oversee deal development and structure (PMP and PG), driving partner alignment, contract integrity, and performance accountability.

• Monitor deliverables from start to finish, ensuring all outputs are completed accurately, on schedule, and connected to broader strategic objectives.

Key Outcome: Deliver flawless campaign execution through expert activation, quality assurance, and financial accuracy — ensuring every programmatic initiative runs efficiently, accurately, and with full data integrity.

Key Responsibilities:

• Execute end-to-end campaign setup, launch, and QA, ensuring precise targeting, measurement, pacing, and creative implementation.

• Proactively identify and resolve discrepancies, collaborating with internal teams and external partners to maintain accuracy and minimize downtime.

• Maintain rigorous budget management and financial documentation, ensuring reporting integrity across platforms, dashboards, and data sources.

• Leverage advanced Excel and analytical tools (e.g., Pivot Tables, VLOOKUPs, Concatenates, IF statements) to validate campaign data, identify trends, and inform optimization decisions.

Other Responsibilities: 

• Mentor teammates to grow capability and confidence across programmatic platforms, emphasizing continuous learning and advancement.

• Deliver timely, actionable feedback to the manager to enhance awareness and strengthen team performance.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

• Minimum of 4+ years of experience managing and leading campaigns in the channel ecosystem.

• High level of proficiency in Excel, being able to create and utilize formulas, VLookups, concatenate and other functions

• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).

• Experience in strategic planning and applied experience of bringing plans to execution.

• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

• Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60,000 – $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.