Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned, and led status, our unwavering commitment to a purpose-driven approach, our B Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive, Growth Marketing, supports the Marketing & Communications team by working with various cross-functional Agency departments to ensure that all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. Committed to actively promoting Butler/Till and our suite of marketing solutions across all key audiences, they approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities.

They drive education, awareness, and enrollment of our programs by supporting the execution of our Marketing strategy, gathering internal and client input, monitoring the internal progress of client projects, and delivering with excellence while championing our brand guidelines and voice. They regularly evaluate the effectiveness of client marketing to deliver best-in-class results that drive both account and client business impact.
KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Elevate and Optimize our Marketing and Communications Efforts

Key Responsibilities:

• Serve as a liaison between the MarCom team and our cross-functional stakeholders and support team to execute strategic solutions that meet agency standards and exceed client expectations.
• Coordinate each phase of owned projects to ensure that both the MarCom team and Account teams are informed and aligned to project progression, timelines, and key deliverables
• Partner closely with the MarCom and Creative team members to ensure adherence to overarching strategy and alignment to brand guidelines, including current campaign messaging across all materials
• Support the development of campaign briefs to guide the Agency’s cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.
• Represent and leverage client and industry context within recommendations, points of view, and reporting to infuse materials development and strengthen trust cross-functionally and with the client.

Key Outcome: Maximize Client and Industry Knowledge to Drive Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis of the client’s business, category, competition, and audience, including relevant implications and potential opportunities.
• Understand and monitor the evolution of the marketing industry and the client’s business in support of the exploration of expanded Agency solutions to solve emerging challenges
• Fully understand the Agency business strategies to help identify connections to client business strategies.
• Monitor and report on respective KPIs, including attribution tied to marketing efforts that support overall program growth, retention, and positive customer experience.

Key Outcome:  Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure account and client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure the highest quality deliverables.
• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.
• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.
• Partner with account teams to align to the voice of the client during project development to allow all teams to refine output based on expectations
• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues
• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver high-quality work in a timely manner
• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

• REQUIRED

o   Bachelor’s degree in marketing, communications, or journalism

o   2-4 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.

o   Excellent written and verbal communication skills, including presentation/public speaking skills

o   Organized and detail-oriented

o   Intermediate level use of Microsoft Office products, including Word, Excel, and PowerPoint

• PREFERRED

o   Experience in presentation deck building and development a plus

o   Exposure to, or experience with, media planning, marketing research tools, and client media budgeting is a plus.

o   Strong project management skills; with the use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000- $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY
The AI Adoption Manager leads the full lifecycle of AI enablement across the agency — from initial rollout of enterprise AI tools to long-term optimization of advanced capabilities. This role bridges configuration, training, adoption, and governance to ensure Butler/Till extracts maximum value from its AI investments.

In addition to driving training and adoption, this role plays a critical part in configuring AI bots and models to meet the unique needs of functional teams, balancing innovation with security, compliance, and risk management. Acting as both strategist and hands-on enabler, the AI Adoption Manager ensures that AI solutions evolve in step with business requirements and deliver measurable, ethical, and scalable impact.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Implement and manage the enterprise rollout and full lifecycle management of AI tools to ensure smooth deployment, adoption, and continuous optimization across the agency.
Key Responsibilities:

• Lead the staged rollout of enterprise AI solutions (e.g., Microsoft Copilot, embedded AI in SaaS platforms).
• Manage the lifecycle from onboarding to adoption, feature expansion, and ongoing optimization.
• Partner with IT and Business Transformation to ensure seamless implementation and integration.
• Establish pilot groups across diverse functions to gather insights and refine rollout plans.
• Define, communicate, and manage the AI rollout timeline with clear milestones and deliverables.
• Track and report on pilot outcomes, using data and feedback to inform future rollouts and ongoing optimization.
• Strategically assign AI licenses to high-impact teams and priority use cases during initial rollout.
• Monitor license utilization and continuously optimize allocation to ensure maximize business value and ROI.
• Define adoption and utilization KPIs, tracking across functions.
• Quantify impact in terms of productivity gains, error reduction, and quality improvements.
• Align metrics with business outcomes, focusing on productivity, efficiency, quality, and employee experience.
• Continuously evolve AI usage to align with business and client needs.

Key Outcome: Configure and train AI bots and models to deliver accurate, role-specific, and business-aligned outputs across departments.
Key Responsibilities:

• Serve as the functional “trainer” of AI bots and models to meet specific departmental needs (e.g., Media Ops, Analytics, Creative, Finance).
• Configure AI settings, prompts, workflows, and integrations to ensure relevant, high-quality outputs.
• Maintain AI system accuracy by curating datasets, refining configurations, and managing contextual understanding.
• Partner with IT and data governance to ensure configurations meet security and compliance standards.

Key Outcome: Drive agency-wide AI Adoption through training, enablement, and continuous learning.
Key Responsibilities:

• Design and deliver role-based training programs, ensuring confidence and compliance in AI use.
• Establish “always-on” enablement resources including toolkits, office hours, and user communities.
• Build and sustain a Copilot user community to encourage peer learning and best practices.
• Identify and empower AI champions and early adopters to promote engagement and support.
• Facilitate feedback loops and document use cases to showcase success and innovation across functions.
• Implement structured feedback mechanisms (surveys, focus groups, direct channels) to inform ongoing improvements.

Key Outcome: Drive organizational readiness and engagement through effective change management and transparent communication
Key Responsibilities:

• Establish and lead an AI Council with executive sponsors and cross-functional stakeholders, to guide strategy, adoption, and governance.
• Develop and execute a comprehensive change management plan that includes proactive communication, role-based training, and clear expectation setting.
• Foster a culture of trust, transparency, and continuous learning around AI adoption.
• Build trust and transparency by addressing resistance, clarifying AI’s role, and fostering a culture of continuous learning.

Key Outcome: Strengthen data privacy, governance and hygiene to ensure secure, compliant, and ethical AI usage.
Key Responsibilities:

• Co-own the enterprise data hygiene strategy, collaborating with IT and data teams to ensure quality, accessibility, and compliance.
• Review, enforce, and continuously improve data governance policies, focusing on security, privacy, regulatory compliance, and ethical use.
• Conduct regular audits of data sources, permissions, and AI outputs for accuracy and mitigate risk.
• Balance configuration flexibility with robust data security, and brand safety requirements.
• Monitor user behavior, escalate potential risks, and enforce enterprise AI usage policies.

QUALIFICATIONS
REQUIRED

• Bachelor’s degree in IT, Business, Data Science, or related field.
• 3-5 years of experience in enterprise software enablement, product ownership, or AI configuration.
• Hands-on experience configuring or training AI tools, SaaS applications, or chatbots.
• Strong understanding of change management and enterprise adoption practices.
• Knowledge of data governance, security, and risk considerations in AI use.

PREFERRED

• Background in marketing/advertising or professional services environment.
• Expert in Microsoft Copilot, Azure AI, OpenAI, or similar platforms.
• Experience building role-specific configurations or workflows for enterprise software.
• Certifications in AI governance, change management, or enterprise architecture.

CORE COMPETENCIES 
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease
OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are

representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

This position is considered hybrid for candidates living in the Rochester, NY area

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Associate, Creative Specialist should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues.  

The Associate Creative Specialist will assist in the research, development, and delivery of creative solutions for our clients, that help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to assist in the development of outstanding, personalized creative. An Associate, Creative Specialist has the growing capability to excel in one or more creative competency, while developing the skills needed to support all. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Assist in the development and execution of engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.  

Key Responsibilities:   

• Manage projects and tasks effectively, meeting deadlines and delivering high-quality work.
• Support the evolving creative solutions offering through innovation and operational excellence.  
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.  
• Support the development of bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst their creative services peers to create cohesive, strategic, and impactful solutions. 

Key Responsibilities:  

• Maintain close collaboration with peers and senior level creative specialists, to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative Solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• Proactively assist in the support of other Creative Services groups as needed.  

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. An Associate Creative specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution. 
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
  Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies. 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

• 1+ years of creative design experience. 
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.). 
• 1+ years of design and writing with for a marketing function. 
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.  
• Portfolio demonstrating specialized skill application in a professional setting. 
• Ability to assist in the translation of conceptual ideas into tangible design solutions. 
• Willingness to receive and incorporate feedback to refine work. 
• Gather information and materials needed for design. 
• Performs work under general supervision. 
• Strong verbal, written, and communication skills.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Developing multi-tasking and decision-making skills
• Developing strategic insight and analytical skills
• Professional demeanor 

PREFERRED QUALIFICATIONS  

• Agency experience  
• Ability to use social media planning, scheduling & posting software. 
• Experience using Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.   
• COLLABORATIVE: working with teams and across the organization with ease?  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.   
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.   
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

SUMMARY

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.
• Competitive analysis of creative solution services for existing and potential clients.
• Strategy and execution of paid social creative campaigns.
• Management of refunds and cancellations of paid social creative campaigns.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
• Social media page, web page, and email content audits.
• Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• 2+ years of creative design experience.
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• 2+ years of design and writing with for a marketing function.
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
• Portfolio demonstrating specialized skill application in a professional setting.
• Ability to translate conceptual ideas into tangible design solutions.
• Willingness to receive and incorporate feedback to refine designs.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Strategic insight and analytical skills

PREFERRED QUALIFICATIONS

• Agency experience
• Ability to use social media planning, scheduling & posting software.
• Experience using Hootsuite

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team.
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables.
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities.
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives.

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
• Support development of relevant client and external agency relationships, as outlined by Account Director(s)
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision.
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting
clear, outcome-based performance goals by title and development plans for direct reports
• Support in executing the action plan that helps contribute to department-wide engagement goals
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners
• Remove barriers to enable team outcomes.
• Ability to tailor 1:1 coaching with a specific business outcome in mind.

Other Responsibilities:

• Lead onboarding of new clients within client portfolio
  • Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• 5+ years’ of direct managerial experience
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)
• Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations.
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
• Experience with Microsoft PowerBI, project management tools, and media planning programs
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal

CORE COMPETENCIES
• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY
The Director, Information Technology is a leadership role responsible for overseeing Butler/Till’s information technology operations, enterprise applications, cybersecurity, and AI strategy. This role unifies day-to-day technology operations with forward-looking innovation, ensuring the organizations infrastructure is secure and scalable, third-party enterprise platforms deliver measurable value, and AI is seamlessly embedded across workflows to drive efficiency, quality, and client impact. The Director, Information Technology will be held accountable for both operational  stability and transformational innovation, enabling the organization to scale growth without proportional increases in headcount while future-proofing the agency through the adoption of emerging technologies.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Implement and maintain seamless, and secure, and table IT operations to ensure business continuity and empower employees to work efficiently and confidently
Key Responsibilities:

• Ensure a stable, secure, and scalable IT environment that supports 400–500 employees.
• Managed Service Provider partnership, ensuring SLA adherence, performance, and strategic alignment.
• Lead cybersecurity strategy, threat detection, incident response, and compliance.
• Lead and maintain disaster recovery and business continuity planning to minimize operational risk.

Key Outcome: Enforce enterprise technology governance to maximize platform value, eliminate redundancy, and ensure fiscal and operational accountability
Key Responsibilities:

• Own and optimize the agency’s third-party enterprise software stack (outside DevOps).
• Supervise Enterprise Product Managers to drive full adoption, training, vendor accountability, and measurable ROI.
• Lead procurement protocols to eliminate redundancy and unauthorized technology purchases.
• Manage vendor contracts, SLAs, renewals, and license optimization to ensure cost efficiency and compliance
• Own IT and Enterprise Technology budget, including forecasting, spend analysis, and continuous cost optimization.

Key Outcome: Define and execute an AI Roadmap that embeds artificial intelligence into workflows to drive efficiency, quality, and scalability
Key Responsibilities:

• Develop, publish, and execute Butler/Till’s AI roadmap, aligned to business strategy and growth objectives.
• Lead evaluation, implementation, and adoption of enterprise AI tools (e.g., Microsoft Copilot).
• Integrate AI into workflows to eliminate redundancy, reduce manual tasks, and improve output quality.
• Establish governance frameworks and ethical AI policies to ensure secure, compliant, and brand-safe usage.
• Measure and report AI impact through productivity gains, error reduction, scalability, and FTE efficiency.

Key Outcome: Drive innovation and future readiness by identifying, testing, and integrating emerging technologies that enhance agility and competitive advantage
Key Responsibilities:

• Identify emerging technologies (e.g., AI, no-code/low-code, automation platforms) and run pilot programs.
• Partner with Business Transformation, Product, and Finance to align technology exploration with strategic objectives.
• Maintain and communicate a forward-looking technology roadmap that positions the agency for sustained innovation and growth.

Key Outcome: Engage, retain, and enable performance of talent
Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS
REQUIRED

• Bachelor’s degree in IT, Computer Science, or related field.
• 10+ years’ experience in IT operations, enterprise applications, or digital transformation leadership.
• 5+ years of leadership / supervisor experience
• Strong background in cybersecurity, vendor management, and enterprise software ecosystems.
• Experience with AI adoption, automation, or emerging technology enablement.
• Exceptional leadership, communication, and change management skills.

PREFERRED

• Master’s degree in IT, Computer Science, or Business.
• Experience in marketing/advertising technology environment.
• Familiarity with compliance frameworks and IT governance best practices
• Technical fluency in cloud, SaaS integrations, and enterprise architecture.

CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $132,000- $184,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director).

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
• Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team.
• Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables.
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally).
• Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s).
• Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head.

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
• Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities.
• Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives.

Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
• Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
• Support development of relevant client and external agency relationships, as outlined by Account Director(s)
• Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.
• Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision.
• Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
• Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
• Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
• Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
• Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting
clear, outcome-based performance goals by title and development plans for direct reports
• Support in executing the action plan that helps contribute to department-wide engagement goals
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners
• Remove barriers to enable team outcomes.
• Ability to tailor 1:1 coaching with a specific business outcome in mind.

Other Responsibilities:

• Lead onboarding of new clients within client portfolio
  • Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS
• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• 5+ years’ of direct managerial experience
• Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)
• Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
• Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations.
• Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED QUALIFICATIONS
• Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
• Experience with Microsoft PowerBI, project management tools, and media planning programs
• Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal

CORE COMPETENCIES
• CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).
Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $90,000 – $130,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

DESCRIPTION
This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities: 

• Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
• Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data. 
• Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience. 
• Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program. 
• Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation. 
• Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities: 

• Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner, 
• Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
• Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
• Stay abreast of industry trends, market dynamics, and competitor activities.
• Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
• Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation 

Key Responsibilities: 

• Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement. 
• Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
• Drive the consultative sales process from initial contact to sale closure.
• Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
• Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
• Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities: 

• Assist in all annual/rolling program enrollment activities as needed to support the account.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

REQUIREMENTS
Required

• 2+ years of experience in Account Management. 
• 2+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-sell expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered. 
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus 

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

SUMMARY 
The Field Team Lead is a strategic, results-driven leader who excels at developing high-performing teams while championing exceptional customer experiences and driving account growth. This role is responsible for managing and mentoring a team of Field Account Managers, equipping them with the tools, training, and support necessary to succeed in both client service and sales. The Field Team Lead is responsible for leading the team with a focus on excellence, fostering strong client relationships, identifying growth opportunities, and ensuring a smooth and efficient experience with our marketing solutions.

As a manager of people, the Field Team Lead is a confident, dynamic leader dedicated to the success of both the team and our client. They inspire their team to deliver exceptional service as trusted advisors, using their marketing expertise and consultative sales skills to understand client needs and effectively present BT’s comprehensive marketing campaigns, including branding, content creation, and paid search. By leveraging industry knowledge, customer insights, and collaborative strategies, the Field Team Lead drives the team to meet ambitious sales goals while ensuring long-term client satisfaction and growth.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Drive Team Excellence and Foster Strong Client Relationships

Key Responsibilities: 

• Team Leader and Mentor: Supervise and mentor a team of Field Account Managers, fostering a collaborative and high-performance culture that aligns with company goals. Provide coaching, feedback, and development opportunities to ensure individual and team success.
• Relationship Builder: Empower the team to create successful long-term client relationships by understanding client needs, proactively addressing concerns, and ensuring regular, meaningful communication that enhances trust and loyalty.
• Account Health Champion: Guide the team in overseeing the overall health of assigned accounts, ensuring successful contract renewals, setting, and managing client expectations.
• Client Experience Advocate: Model and instill a client-centric mindset, ensuring the team delivers exceptional support, promptly resolves issues, and consistently creates positive client experience.
• Strategic Cross-Seller: Equip and support the team to proactively identify and pursue cross-sell opportunities with customers already engaged in Butler/Till programs, driving incremental revenue growth.
• Engagement Driver: Lead efforts to maintain high engagement rates with clients by encouraging active, value-added outreach to promote retention and generate new business opportunities.

Key Outcome: Grow existing accounts by expanding product adoption and deepening client engagement.
Key Responsibilities: 

• Manage Sales Pipeline Development: Lead the identification and nurturing of a strong pipeline for upsell and new business opportunities, ensuring the team consistently prioritizes high-value prospects.
• Lead Sales Strategy Implementation: Offer guidance and oversight to the team in driving enrollments for all Butler/Till program offerings using a solution-oriented sales approach.
• Drive the Consultative Sales Process: Support and guide the team in implementing consultative sales strategies, ensuring consistent and effective performance.
• Set and Monitor Sales Targets: Define measurable sales targets for each team member and regularly review progress, including metrics such as call activity, appointments, presentations, and new enrollments.
• Evaluate and Report on Performance: Lead the strategic oversight of team outreach efforts, insights, recommendations, forecasts, and outcomes, ensuring alignment with organizational goals and providing actionable visibility into performance.
• Strategically Guide Team to Achieve Revenue Goals: Lead efforts to exceed revenue targets through targeted upselling and cross-selling within existing client accounts

Key Outcome: Drive program retention through strategic engagement
Key Responsibilities: 

• Foster Account Health: Monitor and analyze account performance metrics, proactively addressing issues to ensure customer satisfaction and long-term retention.
• Cultivate Strategic Customer Loyalty: Build deep, trusted partnerships with clients by delivering ongoing value through personalized engagement and proactive support
• Optimize Client Engagement: Implement high-touch outreach strategies to ensure customers remain actively engaged with Butler/Till programs, continuously reinforcing the value of our offerings.
• Leverage Customer Insights: Regularly collect and analyze client feedback, usage data, and engagement trends to inform strategies that strengthen retention efforts.
• Execute Renewal Strategies: Secure contract renewals by proactively identifying customer needs, creating strategic account plans, and ensuring smooth negotiation processes.
• Continuously Analyze Metrics: Regularly track and maintain detailed data on retention-focused activities, including client interactions, renewal rates, engagement scores, and outcomes.

Other Responsibilities: 

• Own and execute annual and monthly enrollment activities ensuring an exceptional client experience
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

QUALIFICATIONS 

Required

• 7+ years of experience in Sales Management.
• 4+ years of experience in end-to-end sales solutions.
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-selling expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
• 2+ years’ experience with CRM software.
• Experience marketing at larger scale events such as trade shows exhibiting a plus.
• Outside sales experience a plus.
• Experience with marketing products; branding and digital marketing a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY

The Information Analyst II plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Represent media data with domain expertise for campaign performance reporting.
Key Responsibilities:

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations.
• Perform data quality audits.
• Act as a subject matter expert in data use for measuring and improving marketing campaigns.

Key Outcome: Measurement Planning, Visualization & Analysis.
Key Responsibilities:

• Establish business objectives and define KPIs and metrics.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards for internal and external stakeholders.
• Documents observations resulting from Power BI dashboard reporting.
• Responsible for timely and accurate reporting delivery.

Key Outcome: Technical Process Maintenance & Improvement
Key Responsibilities:

• Assist in the development of formal processes and conduct efficiency audits.
• Proactively support agency improvement/innovation initiatives.

Other Responsibilities:

• Continuously learn and improve processes to ensure accuracy and efficiency.
• Organize and manage multiple priorities and projects.
• Take full responsibility and accountability for contributions and outcome.
• Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –
  • Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field
  • 2+ years of relevant experience in data management, data visualization and/or campaign measurement.
  • Developing or intermediate ability to code in SQL
  • Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
  • Experience in BI tools, preferably Power BI
  • Strong written and verbal communication skills
• PREFERRED QUALIFICATIONS –
  • Experience with digital media platforms.
  • Experience analyzing media data.
  • Experience in the Healthcare vertical.
  • Experience using project management software.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY   
This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Manager, Creative Services should have the ability to autonomously handle extremely complex issues and problems while proactively soliciting director level support for escalated issues. 

The Manager, Creative Services will be accountable to the research, develop, and delivery of creative solutions for our clients, to help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their managerial skills to lead a team of creative specialists that develop outstanding, personalized creative. A Manager, Creative Services has mastered the scope of creative competencies at Butler/Till. 
 

KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome: Accountable for a team that develops and executes engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines. 
Key Responsibilities:  

• Manage multiple people and projects simultaneously and in an autonomous fashion, meeting all deadlines and delivering exceptional-quality work.
• Lead a team of Creative Specialists in the execution of creative solutions inclusive of delegation and accountable for outcomes. 
• Lead the evolving creative solutions offering through innovation and operational excellence. 
• Encourage their team to proactively research, and share, creative trends, and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Exhibit thought leadership of industry trends and emerging creative formats to lead ways to keep Butler/Till’s Creative Service solution innovative. 

Key Outcome: Own collaboration amongst key stakeholders to create cohesive, strategic, and impactful solutions.
Key Responsibilities: 

• Accountable for close collaboration with other Creative Services groups, Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Is held accountable for efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.  
• Represent Creative Services in various cross-functional meetings—such team leads, program status and project briefs.
•   Function as a mentor for all team members; focus on cross departmental collaboration and research skills. 

Key Outcome: Engage, retain, and enable performance of talent.
Key Responsibilities: 

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Manager, Creative Services is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT 

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise. 
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION 

• Utilize data to inform current and future creative service optimization and innovation strategies.  
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics. 
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.  
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
• Competitive analysis of creative solution services for existing and potential clients.  
• Strategy and execution of paid social creative campaigns.  
• Management of refunds and cancellations of paid social creative campaigns.  
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS 

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
•  Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows. 
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

PROCUREMENT & ACTIVATION 

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.  
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
• Social media page, web page, and email content audits. 
• Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.  

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

• 6+ years of creative design experience.
• Masterly level knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• 6+ years of design and writing with for a marketing function.
• Expert knowledge in data-driven decision-making that positively impact marketing campaign outcomes. 
• 2+ years of mentorship or managerial experience.
• Exceptional portfolio demonstrating specialized skill application in a professional setting.
• Ability to effectively provide and receive feedback to refine designs.
• Exceptional verbal, written, and communication skills.
• Extremely organized and detail-oriented—able to manage multiple moving pieces and retain a lot of information at once, all while striving for excellence.
• Be creative and business-minded, a proven history of knowing how to balance both skills.  
• Adept strategic insight and analytical skills.
• Effective self-driven problem solver.
• Professional demeanor.

PREFERRED QUALIFICATIONS 

• Agency experience.
• Ability to use social media planning, scheduling & posting software.
• Experience using Hootsuite.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients. 
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves. 

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $66,000 – $93,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

The Programmatic Specialist is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms.  Experience executing various campaign types including online display, video, and audio, in an agency environment is required. 

This Programmatic Specialist will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance.  The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters and for performance monitoring and reporting. 

This Programmatic Specialist will possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem.  They are comfortable participating in client meetings and possess knowledge of trends and new partnerships.
  
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Planning, Strategy, and Programmatic Expertise Development
Key Responsibilities:  

• Kick off the planning process by working cross functionally with Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, identify new opportunities, and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.  
• Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies, providing client-relevant research, analysis and trends.

Key Outcome: Effective Campaign Management and Performance Optimization
Key Responsibilities:  

• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded.
• QA campaigns to ensure accuracy and proactively troubleshooting any errors or mismatches.
• Bring forward suggestions on campaign optimizations; addressing delivery toward campaign objectives through best practices within bid management, audience and placement analysis, and performance tracking of key KPIs.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Support in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Key Outcome: Data-driven Insights and Reporting
Key Responsibilities:  

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance to maximize results.
• Accurate QA of all data including PowerBI models.
• Ability to address questions, articulating campaign performance and trend analysis to internal and external parties via detailed written and verbal summaries.
• Monitor performance against measurement frameworks and push for higher quality delivery by evaluating delivery, audience analysis, supply path optimization, and placement performance.
• Manage multiple client campaigns, ensuring high-quality performance, and results that align with our client’s business objectives.  
• Maintain accurate documentation of changes, trends, and learnings to inform future campaign strategy and optimization.

Other Responsibilities:  

• May need to perform other responsibilities and tasks as requested

QUALIFICATIONS
REQUIRED – 

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions

PREFERRED – 

• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience in strategic planning and applied experience of bringing plans to execution.
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS 
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  
  
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING 
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 
  
EEO DISCLAIMER 
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 
  
COMPENSATION 
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000- $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  
  
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY

The Senior Account Director serves as a strategic leader and enterprise connector, shaping the direction of a portfolio of complex, high-value clients while influencing the evolution of our client experience model. Leveraging deep expertise in marketing, media, and business strategy, the Senior Account Director will act as a trusted senior advisor to executive-level clients, guiding their vision, driving transparency, and unlocking measurable business impact.

This role oversees a team, ensuring strategic alignment, profitability, and operational excellence across accounts. The Senior Account Director will foster cross-functional collaboration, champion innovative thinking, and drive growth, both in client outcomes and Agency performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enterprise growth through strategic client partnership
Key Responsibilities:
• Oversee and lead a team on the strategic direction, profitability, and growth of a complex, multi-account portfolio, serving as the senior point of escalation and strategic counsel.
• Partner with executive-level clients to influence business transformation and integrate solutions that drive measurable impact.
• Champion a consultative, insight-driven approach that anticipates client needs and positions the Agency as a strategic growth partner.
• Identify and pursue opportunities for enterprise growth through organic expansion, diversification of services, and net new business development.
• Guide the financial stewardship of accounts, ensuring accuracy in forecasting, margin health, and long-term profitability.
• Identify and escalate opportunities, risks, and pivots to business strategy.
• Establish clear success parameters, and continuously reevaluate and evolve objectives and priorities as part of the Agency’s evergreen account planning process.

Key Outcome: Elevated client and industry influence
Key Responsibilities:
• Build and nurture senior client relationships at the executive level, establishing Butler/Till as a trusted strategic advisor.
• Proactively identify and pilot innovative solutions that advance the Agency’s capabilities and client value proposition.
• Translate emerging trends into actionable opportunities that drive client and Agency differentiation.
• Represent Butler/Till externally through thought leadership, client presentations, and industry participation.
• Guide team members on managing client and client-partner reviews across the account portfolio, ensuring alignment on impact, priorities, and engagement opportunities.
• Contribute to Butler/Till’s strategic initiatives, thought leadership, and business planning processes.
• Act as a key voice in the development of Agency-wide best practices, frameworks, and client leadership standards.
• Deliver customer intimacy, using client survey and direct-client and client-partner feedback as the guide for focusing on continuous improvement in building strong relationships as a strategic business partner.

Key Outcome: Transformational client business impact
Key Responsibilities:
• Be a trusted marketing consultant by having a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact.
• Drive forward-looking planning that is supported by relevant business analysis and implications with support from the Account Supervisor and other cross-functional peers.
• Define macro-vision and strategy alongside cross-functional counterparts, ensuring measurable business outcomes from inception through implementation.
• Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
• Accountable to ensure that the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Cross-functional collaboration and Enterprise alignment
Key Responsibilities:
• Lead the cross-functional development of account vision and strategy that supports client retention, growth, and profitability, while aligning with Butler/Till’s broader Enterprise objectives and strategies.
• Enable an end to end cross-functional workflow that cultivates collaboration and removes barriers to level-up client deliverables and results. 

• Contribute to internal RACIs and model best-in-class communication and collaboration practices to support the process.

• Ensure the Agency’s cross-functional strategies align with the client’s overall vision and objectives.
• Lead the internal cross-functional team in effectively onboarding new clients, ensuring excellence in delivery, relationship health, and early success milestones.

Key Outcome: Engage, retain and enable performance of talent
Key Responsibilities:
• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities:

• This role will also include contributing to net new business opportunities for the Agency through participation in new business research, strategy, pitches and support.
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account(s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Communications, Media, Marketing, Public Relations, or a related field
• 12+ years of experience in client-facing strategic account leadership roles within marketing, advertising, media, or communications
• 8+ years-experience in healthcare and/or pharmaceutical media
• 5+ years managing a team
• Demonstrate a track record of fostering organic growth and successfully introducing new services
• Excellent written and verbal communication skills, especially tailored for executive-level communication
• Strong presentation skills
• Intermediate level use of Microsoft Office products

PREFERRED QUALIFICATIONS

• Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance
• Experience with media planning and marketing research tools
• Experience working in an agency setting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $99,000 – $139,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee owned company (ESOP).

SUMMARY
The Senior Financial Analyst partners with stakeholders across departments to develop and analyze budgets, conduct variance analyses, and forecast financial performance as the business evolves. Through both monthly and ad-hoc reporting, this role delivers strategic insights that enable data-driven decision-making and support the organization’s financial goals.

KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Support Butler/Till, Inc.’s annual financial objectives by ensuring business owners execute against budgeted plans, monitor actual performance, and gain approval for projects. Serve as a strategic partner by providing financial guidance, insights, and actionable recommendations.
Key Responsibilities:
• Lead and support the annual budgeting, forecasting, and reporting processes, including preparation of key analyses and schedules.
• Establish and maintain a regular cadence of budget review meetings, presenting information in a clear and concise manner.
• Prepare monthly variance analyses with commentary to explain results versus budget and forecast.
• Identify and communicate risks and opportunities impacting financial targets.
• Collaborate with budget owners to develop solutions and manage tradeoffs.
• Translate forecasted changes and decisions into financial statement impacts.
• Build and maintain complex financial models to inform strategic initiatives and budgeting.

Key Outcome: Provide leadership with meaningful financial analysis that highlights performance status, forecasts, risks, and opportunities. Identify key trends and deliver actionable insights to support strategic decision-making.
Key Responsibilities:
• Synthesize complex data into top-down financial models that highlight key conclusions and recommended actions, with attention to both analysis and presentation quality.
• Identify and escalate significant opportunities, risks, and trade-offs impacting performance.
• Design, implement, and maintain dashboards and KPI reporting to monitor business performance.
• Serve as a central point of contact for financial information across the organization.
• Translate financial needs and requests into clear, concise, and insightful analyses.
• Manage the financial reporting schedule to ensure timely, accurate deliverables.

Key Outcome: Enhance information flow and clarity through process improvements and technology efficiencies. Continuously challenge legacy practices, identify gaps, and recommend more effective ways of working.
Key Responsibilities:
• Identify areas where FP&A or internal stakeholders experience inefficiencies—such as outdated templates or unclear reports—and recommend improvements.
• Gather and accurately translate stakeholder requirements into process or system enhancements.
• Drive process improvement and automation initiatives that increase accuracy, consistency, and scalability.

QUALIFICATIONS
REQUIRED 

– 4-6+ years of experience in an accounting or finance role.
– Bachelor’s degree in Accounting, Finance, or a related field.
– Strong business acumen with a thorough understanding of accounting principles and financial procedures.
– Proven expertise in financial modeling, forecasting, and variance analysis.
– Advanced proficiency in Excel, including complex formulas, functions, and data analysis tools.
– Exceptional analytical skills with the ability to interpret complex financial data and translate insights into actionable recommendations.
– Excellent communication and presentation skills, with the ability to clearly convey financial information to non-financial stakeholders.

PREFERRED 
– MBA or CPA, with a mix of public and private sector experience.
– Experience designing or maintaining interactive dashboards in Power BI (or similar visualization platforms).
– Experience with Datarails, NetSuite.

CORE COMPETENCIES

– CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
– COLLABORATIVE: working with teams and across the organization with ease
– OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
– RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
– DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $64,000- $90,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Senior Paid Search Specialist at Butler/Till owns and oversees all Paid Search strategy, planning and execution across the agency enterprise. In short, they are considered the subject matter experts in Paid Search. They manage and analyze campaign performance, set strategy, perform quality assurance tasks, and make optimizations to meet client KPIs. They communicate effectively with internal teams and clients, while also guiding and mentoring other Search Specialists. Additionally, they play a critical role in stewarding media budgets and keeping a strong pulse on industry news & trends. A successful Senior Paid Search Specialist should have the ability to autonomously handle complex issues and problems while leaning on the support of managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Managing and maintaining Paid Search campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Lead  the bulk setup and ongoing management of hundreds or thousands of paid search campaigns. This requires frequent use of ad platform bulk sheets and in-house tools for campaign setup.
• Pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
• Must be able to efficiently download / interpret / and action on multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
• Conduct QA for paid search campaigns, monitoring campaign settings, data trends, budget pacing, and performance metrics while ensuring consistent documentation.
• Recommend and/or implement changes to the settings and inputs within the Search buying platform (Google Ads, Microsoft Ads, etc.) to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
• Document changes / optimizations and learnings that feed strategic insights.

Key Outcome:  Lead strategic direction through cross-functional collaboration, performance insights, and thought leadership to ensure media plans align with and advance client business goals.

Key Responsibilities:

• Kick off the planning process by working cross functionally with Integrated Planning and Account teams. Provide budget and strategy guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Leading testing opportunities quarterly through identifying opportunities, contributing to testing briefs, recommendations, and execution plans
• Prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.

Key Outcome: Effectively collaborates across teams to ensure seamless campaign execution, contribute to client communication, and drive thought leadership within the organization.

Key Responsibilities:

• Works closely with Search Specialist and Associate Specialist peers to ensure campaign management tasks are completed and executional best practices are followed. This includes mentoring and training Specialist and Associate Specialist peers to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
• Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
• Is a vocal role in defining our approach and answering internal cross-functional team questions and inquiry. Will occasionally interface with clients as well.
• Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports and craft client communication
• Authors thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Transform raw data into actionable insights, telling a clear story of campaign performance to help optimize media strategies and drive clients toward their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Acts as channel SME, and presents channel performance with confidence, fields any questions and/or provide any follow-ups to channel-specific inquiries.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
•      Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

Key Outcome: Stewarding the media budgets with a high degree of accuracy and timeliness, to ensure proper billing and reporting processes.

Key Responsibilities:

• Contribute towards monthly forecasting, billing, and maintenance of process documentation
• Maintaining “Media Buy” entry within MediaOcean / Prisma.
• May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
• May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   EXPERIENCE – Minimum of 4-6  years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

• PREFERRED QUALIFICATIONS –

o   Experience working in multi-location marketing and/or highly regulated industries.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

o   Use of advanced Search bidding platforms (SA360, Marin, etc.)

o    Advanced Microsoft Excel skills (VLOOKUP, Pivot tables/charts, etc.)

CORE COMPETENCIES [Core competencies remain listed for all roles]

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: Working with teams and across the organization with ease
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 – $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.