Results-driven
marketing built
differently
Award winning campaigns with transformational business impact
Through radical collaboration, we proudly partner with forward-thinking clients to create campaigns that work.
Because of our unique business model and culture, we are not bound to holding companies or Wall Street. We are more agile, accountable, and untethered to make recommendations that are in the best interest of our clients’ business.
With core competencies in media, analytics and measurement, content marketing, proprietary technology, and healthcare marketing, we create marketing campaigns that positively impact business, brands, and people.
What we do
01 Media
Channel-agnostic, outcome obsessed
Experts at forging authentic connections, our Media team’s deep industry, audience and channel knowledge, in collaboration with strategic partners, means greater performance from day one. Always seeking innovative ways to best represent our clients to the marketplace and to provide exceptional and accessible service throughout implementation, we activate integrated media solutions to drive real business outcomes for our clients.
- Programmatic
- Integrated Video
- Audio
- Paid Search
- SEO
- Paid Social
- Sponsorships
Plus everything else and what’s yet to come!
02Campaign Analytics & Marketing Science
Turning information into insight
The Campaign Analytics & Marketing Science teams exist to drive effectiveness and efficiency, identifying opportunities to improve performance at every turn. We leverage data and collaborate across every agency discipline to make recommendations for continual optimization. Through advanced statistical modeling and machine learning (ML) techniques, we connect data insights to actionable information for strategic business decisions. With early access to our clients’ challenges—thanks to our deep integration—we gain a unique understanding of their goals and the analytic needs required to exceed them.
Campaign Analytics
- Data Mining & Visualization
- Interactive Dashboards
- Measurement Framework & Reporting
- Audience Quality
- Tag Management
- Competitive Intelligence
- Data & Technology Discovery
- Data Management & Integrations
Marketing Science
- Predictive Modeling
- Lift/Impact Analysis & RoAS
- Attribution
- Clustering & Segmentation
- Behavioral Analysis
- Correlation Analysis
- Scenario Planning
- Optimization Routines
03Creative Services
Crafting stories, driving results
Our capabilities extend far past paid media, we approach strategy from a holistic paid, earned, and owned perspective. Creative Services is the way we bridge all three approaches to create genuine connections with audiences.
We help our clients earn customer attention with more than a dozen secondary data platforms from industry-leading providers. We understand audiences, competitors, and industry landscape to develop custom creative at scale.
By using both established and emerging channels, we create research-informed creative that attracts new customers, engages existing customers, builds brand affinity, and drives business outcomes.
Our Capabilities
- Branding
- Campaign Creative
- Dynamic Creative
- Social Creative
- Video Production
- Graphic Design
- Motion Design
- Package Design
- Copywriting
- Content Marketing
- Content Strategy
- Organic Social Media Content
- Long-Form and Short-Form Content
- Blogs and Infogaphics
- Social Platform Audits
04Proprietary Tech
Speed. Scale. Science.
Leveraging world-class technology in today’s world is essential. That’s why if we can’t find the right tool within our best-in-class tech stack, we’ll create it. We’ve built technology that enables scale, shortens feedback loops, and improves audience quality all in the pursuit of better business outcomes for our clients. Oh, and we do all of this with full transparency.
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SIM
SIM gives us the ability to forecast dozens of media plan scenarios for our clients to find the one likely to work best before dollar one. Leveraging data science methodologies — combined with client data — ensure greater confidence in the forecasted result and gives us an optimal channel mix.
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Edge
Edge leverages competitive data to provide keen insights and observations so brands understand spend and position relative to their competition.
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Element
Our proprietary approach to planning effective campaigns uses strategic ‘element’ frameworks to incorporate competitive metrics, audience, culture, industry insights, creative considerations, a defined measurement framework, and optimization strategy to drive our clients’ marketing campaigns ahead of competitors.
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Helix
Helix uses statistical techniques to create personas of homogeneous groups for the purpose of targeting, creative, messaging, and behavioral analysis, including the ability to estimate the effect of media based on impression volume.
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Conditions Marketplace
By leveraging historical performance data, premium endemic inventory, and supplier partnerships, our Conditions Marketplace is designed to outperform traditional programmatic tactics with unmatched efficiency while focusing on key campaign objectives like audience quality, script lift, and more.
05 Healthcare Marketing
A healthy dose of innovation
In this crowded, highly regulated industry, true innovation requires leaning into constraints while driving efficiency and effectiveness. We help brands connect with patients, caregivers, and healthcare professionals in the pharmaceutical, biotechnology, medical device, hospital systems, and health insurance industries. Together, we’ve solved some of their toughest marketing challenges. Put us in a box, and we will invent a way out.
Our experience:
- Aesthetics
- Allergy
- Dermatology
- Endocrinology
- Gastroenterology
- Hematology
- Immunology
- Infectious Disease
- Neurology
- Obstetrics
- Oncology
- Ophthalmology
- Optometry
- Orthopedics
- Pain
- Pediatrics
- Pulmonology
- Radiology
- Rare Disease
- Rheumatology
- Urology
- Women’s Health
06Insurance Marketing
For 25+ years, Butler/Till has been deeply rooted in the insurance industry, helping insurance companies and their agents break through the noise. Through highly tailored media strategies and data-driven marketing solutions, we help create connections and build relationships with local customers as they progress through the buyer journey from aware to quote requested. With customized strategies and innovative tactics, we localize, personalize and impact their bottom line, all while keeping marketing easy, as a true extension of their team.
A few things we’re proud of
