What we do

Results-driven
marketing built
differently

Award winning campaigns with transformational business impact

Through radical collaboration, we proudly partner with forward-thinking clients to create campaigns that work.

Because of our unique business model and culture, we are not bound to holding companies or Wall Street. We are more agile, accountable, and untethered to make recommendations that are in the best interest of our clients’ business.

With core competencies in media, analytics and measurement, content marketing, proprietary technology, and healthcare marketing, we create marketing campaigns that positively impact business, brands, and people.

Capabilities

What we do

Channel-agnostic, outcome obsessed

Experts at forging authentic connections, our Media team’s deep industry, audience and channel knowledge, in collaboration with strategic partners, means greater performance from day one. Always seeking innovative ways to best represent our clients to the marketplace and to provide exceptional and accessible service throughout implementation, we activate integrated media solutions to drive real business outcomes for our clients.

  • Programmatic
  • Integrated Video
  • Audio
  • Paid Search
  • Print
  • SEO
  • Paid Social
  • Sponsorships

Plus everything else and what’s yet to come!

Turning information into insight

The Campaign Analytics & Marketing Science teams exist to drive effectiveness and efficiency, identifying opportunities to improve performance at every turn. We leverage data and collaborate across every agency discipline to make recommendations for continual optimization. Through advanced statistical modeling and machine learning (ML) techniques, we connect data insights to actionable information for strategic business decisions. With early access to our clients’ challenges—thanks to our deep integration—we gain a unique understanding of their goals and the analytic needs required to exceed them.

Campaign Analytics
  • Data Mining & Visualization
  • Interactive Dashboards
  • Measurement Framework & Reporting
  • Audience Quality
  • Tag Management
  • Competitive Intelligence
  • Data & Technology Discovery
  • Data Management & Integrations
Marketing Science
  • Predictive Modeling
  • Lift/Impact Analysis & RoAS
  • Attribution
  • Clustering & Segmentation
  • Behavioral Analysis
  • Correlation Analysis
  • Scenario Planning
  • Optimization Routines

Creating content, driving results

Our capabilities extend far past paid media, we approach strategy from a holistic paid, earned, and owned perspective. Content Marketing is the way we bridge all three approaches to create a more complete audience connection.

We help our clients earn customer attention with more than a dozen secondary data platforms from industry-leading providers. We understand audiences, competitors, and industry landscape to develop custom content at scale.

By using both established and emerging channels, we create research-informed content that attracts new customers, engages existing customers, builds brand affinity, and drives business outcomes.

 

Our Capabilities
  • Organic Social Media Content
  • Paid Media Support of Organic Content
  • Content Strategy
  • Blogs & Infographics
  • Long Form Content
  • Social Optimized Video Production
  • Social Platform Audits

Speed. Scale. Science.

Leveraging world-class technology in today’s world is essential. That’s why if we can’t find the right tool within our best-in-class tech stack, we’ll create it. We’ve built technology that enables scale, shortens feedback loops, and improves audience quality all in the pursuit of better business outcomes for our clients. Oh, and we do all of this with full transparency.

  • SIM

    SIM gives us the ability to forecast dozens of media plan scenarios for our clients to find the one likely to work best before dollar one. Leveraging data science methodologies — combined with client data — ensure greater confidence in the forecasted result and gives us an optimal channel mix.

  • Edge

    Edge leverages competitive data to provide keen insights and observations so brands understand spend and position relative to their competition.

  • Element

    Our proprietary approach to planning effective campaigns uses strategic ‘element’ frameworks to incorporate competitive metrics, audience, culture, industry insights, creative considerations, a defined measurement framework, and optimization strategy to drive our clients’ marketing campaigns ahead of competitors.

  • Helix

    Helix uses statistical techniques to create personas of homogeneous groups for the purpose of targeting, creative, messaging, and behavioral analysis, including the ability to estimate the effect of media based on impression volume.

  • Conditions Marketplace

    By leveraging historical performance data, premium endemic inventory, and supplier partnerships, our Conditions Marketplace is designed to outperform traditional programmatic tactics with unmatched efficiency while focusing on key campaign objectives like audience quality, script lift, and more.

  • Forge

    Forge is our approach to media mix modeling, which uses machine learning to calibrate spend and attribution by channel at a fraction of the time and investment of traditional media mix models.

A healthy dose of innovation

In this crowded, highly regulated industry, true innovation requires leaning into constraints while driving efficiency and effectiveness. We help brands connect with patients, caregivers, and healthcare professionals in the pharmaceutical, biotechnology, medical device, hospital systems, and health insurance industries. Together, we’ve solved some of their toughest marketing challenges. Put us in a box, and we will invent a way out.

Our experience:

  • Aesthetics
  • Allergy
  • Dermatology
  • Endocrinology
  • Gastroenterology
  • Hematology
  • Immunology
  • Infectious Disease
  • Neurology
  • Obstetrics
  • Oncology
  • Ophthalmology
  • Optometry
  • Orthopedics
  • Pain
  • Pediatrics
  • Pulmonology
  • Radiology
  • Rare Disease
  • Rheumatology
  • Urology
  • Women’s Health
Brag alert

A few things we’re proud of

Having worked with Butler/Till for almost 9 years, I can say with authority that they are a one-of-a-kind media agency. Butler/Till conducts business in a way that is both honorable and ambitious. Butler/Till retains top talent and clients far above industry standards while also growing exponentially and consistently year over year. I stand by the quality of their work and would recommend them at every opportunity.

Taylor Simons, Audigent

The Butler/Till conditions marketplace curates the right data in a privacy safe way that provides best in class solutions for all condition marketplace clients has raised the bar for the category on both responsibility and efficacy.

Dave Rosner, CMO, Audigent

We, at Google, believe that technology has the power to accelerate transformation, and that this needs to be done in a way that builds belonging, expands opportunity and advances sustainability. Butler/Till, as a Certified B Corporation, shares many of these values, creating a lot of synergy in our partnership. Together, I look forward to representing Google in catalyzing sustainable business transformation and innovation, harnessing the power of technology, and fostering a culture of inclusivity and opportunity through our partnership with Butler/Till.

Erick Candelero Griscenco, Agency Development Manager, Google
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Highlights from the Brand Innovators Brand Purpose Regional Summit

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