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Specialist or Generalist? Building Smarter HCP Targeting Strategies  

Women Shaping Tech’s Tomorrow: A Conversation with OpenX and Butler/Till 

From Insights to Impact: Key Takeaways from PulsePoint HealthNEXT Annual Summit 

Digiday Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels 

More Than Metrics: Why a Strong Measurement Framework Is Critical in Healthcare Marketing 

Breaking Away from the Bundle: ESPN’s Direct-to-Consumer Leap

From Silos to Synergy: Reimagining the Patient Experience in Pharma Marketing 

Access Redefined: Why the Future of Pharma DTC Hinges on the Patient Experience

Cannes 2025 Top Takeaways 

Maximizing Impact: Making the Most of Google Search Partners in Your Paid Search Strategy 

Paid Search – Google AI Overview & Its Impact 

Meet the Fediverse, The Next Frontier in Social Media

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