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Karen Hobbs

Senior VP, Operations

Karen is our VP of Operations, reporting to the COO and CIO, and responsible for implementing cross-media execution to ensure seamless delivery of Butler/Till’s gold standard best practices. In her current role, Karen is the behind-the-scenes driving force for media planning and buying across the company’s portfolio, including retail, consumer, B2B, national, and hyper-localized campaigns utilizing traditional offline media and business operations.

Karen has been with Butler/Till since 2003 and has held multiple roles, including Group Director, Operations, Group Media Director, Media Director, Media Supervisor, Assistant Media Supervisor, Senior Media Manager, and Media Buyer/Media Manager. Her client experience includes Excellus/Univera, Healthfirst, CenturyLink, State Farm, Rochester Regional Health, and Kodak.

Karen has a bachelor’s degree in Business Administration with a concentration in Marketing from Nazareth University and has been a guest lecturer at Nazareth University and The College at Brockport. Karen’s volunteer activities include Hillside Family of Agencies, the Center for Youth, and Lollypop Farm.

Leadership team

Meet the rest of our team

Sheila Herbert

VP, Product

Mark Martorana

VP, Program Strategy

Kimberly Jones

President & CEO

Scott Chapman

Chief Financial Officer

Amanda DeVito

Chief Marketing Officer

Scott Ensign

Chief Strategy Officer

Wendy Emerson

Senior VP, Marketing Science

Michael Deichmiller

VP, Client Engagement & Planning

Andria DiFelice

VP, Client Services

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