Blog
SuBText
We’re not just experts in marketing, we also love to talk about it. Browse our latest case studies, fresh thinking, and agency news.
Suicide Prevention and Awareness with NAMI Rochester
Butler/Till Promotes Scott Ensign to Chief Strategy Officer
Recommended Reads From Our Employee-Owners
Google Further Delays Third-Party Cookie Deprecation
Soft Skills are Power Skills
Statement Day Explained
Butler/Till Named to the Best For The World List Of Top-Performing B Corps for Sixth Year
Increasing Trust and Thought Leadership Across a Large Footprint on a Limited Budget
Butler/Till Officially Becomes a Badged Meta Business Partner
Butler/Till Health Named a Top Healthcare Agency for the Sixth Consecutive Year
Mental Health Awareness Month Wrap Up
Amazon Projects 2022 Thursday Night Football to Deliver +13% Incremental Reach
Intersection of Mental Health and DEIB – Our Learnings From Dr. Jackson
Adweek Convergent TV Summit Highlights
Butler/Till Appoints Shideh Sedgh Bina to its Board, Creating Wholly Female Board of Directors
IMDb TV Rebrands as Amazon Freevee and Improves Streaming Offering
iOS 14.5’s App Tracking Transparency: The Fallout From the Rollout
The Future of the Video Landscape
Why Work With an Employee-Owned Company?
Kimberly Jones Named to the RBJ Power 100 List
Butler/Till Named a 2022 Google Premier Partner
Trends Report: Future Predictors
Trends Report: Emerging Matters
2022 Word of the Year
Trends Report: Current Observations
Trends Report: Significant Finds
What You Need to Know About PPIDS
What 2022 Trends Are We Anticipating?
Butler/Till Announces Retirement of Melissa Palmer, Chief Financial Officer and Names Scott Chapman as Successor
Audio is the Next Video
Responsive Search Ads in Pharma
Influencer Marketing Comes Into Its Own
A New Frontier for Video
The Biggest Business Benefit of All? Ownership
Facebook Rebrands as Meta
Integrated Planning at Butler/Till
Butler/Till’s New Headquarters Adds to ‘Energy’ of Downtown
Butler/Till and The HUMAN Collective: Fighting Ad Fraud Together
Digital Hyve Announces New 100% Female Leadership Team
Introducing Transform 2022
Our Response to Facebook in Crisis
Reddit and the Future of Programmatic
The Cost of Bad Data and Prevention
Search Keyword Match Type Updates
Apple’s Latest Privacy Changes
Butler/Till Voted to the Rochester Chamber Top 100 for the 14th Year
Programmatic Creative Scanning
Digital Hyve Earns Placement on the 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies
Butler/Till Is Voted Best in Multiple Category Wins for the RBJ Reader Rankings Awards
Google Continues to Launch Significant Updates to Its Ranking Algorithm
Butler/Till Named to the Best For The World List Of Top-Performing B Corps
New Business Strategies for a New Normal
Google Delays Chrome’s Blocking of Third-Party Cookies to Late 2023
Follow the Content: The Meteoric Rise of Direct-to-Consumer Streaming and Why it Matters
Butler/Till Announces Acquisition of Digital Hyve
Is Brand Safety in Danger?
Butler/Till Health Named a Top Healthcare Agency for the Fifth Consecutive Year
Butler/Till Featured in Forbes on Purpose-Driven Business and the ESOP Revolution
5 Ways to Uplift Your Coworkers (and Yourself)
Butler/Till Wins Two Silver Telly Awards
Facebook Unveils New Streaming Audio Products and Why We Should Care
Butler/Till Recognized as the Largest Marketing Communications Firm in Rochester
A Time to Restore
Programmatic Supply Path Management
A First-Rate Guide on When to Go Third-Party
Kimberly Jones Named RBJ Women of Excellence List Honoree
LiveRamp is HIPAA Compliant
Butler/Till Voted a Top Workplace for the 8th Consecutive Year
5 Marketing Practices Ripe for Retirement
Custom Client Specific Metrics
International Women’s Day: Unfinished Progress
Kimberly Jones Selected for the Inaugural Power 100 List
Determining Which KPI’s Are Right for You
What Disappointing Super Bowl Ratings Mean for the World of Media
Tracking Traditional Media Untraditionally
Brands Must Embrace the Digital Transformation in Marketing
Butler/Till Featured in Forbes Addressing Employee-Ownership, Accountability, and DEI Improvements
Does Your Measurement Framework Measure Up?
How Facebook Advertisers Can Prepare for iOS 14 Updates
New Year, New Analytical You
Here’s Why 2021 Is the Year of Trust for Marketers
Ushering in a New Era of Continued Growth and Transformation
Reflecting Healthcare Equity Inside and Out
Healthcare Data’s Central Challenge
The Hard Work of Making Healthcare Easier
Butler/Till Featured in Forbes Addressing Employee-Ownership
Website Surveys and How to Use Them to a Client’s Advantage
Women Lead the Way to Healthcare Innovation
Medical Device’s Recommendations Surge After Webinar
Analytics and Color Theory
Butler/Till Voted to the Rochester Chamber Top 100 for the 13th Year
Breaking Down Google’s Potential Break Up
Designing Data
That Thinking Feeling
For the Best Solutions, We’re Getting Creative
Putting Scope Under the Microscope
Redefining the Way Banks Talk About Value
Are We Past Mass Media?
The Agency as Guru
Attributing Enough Importance to Attribution
Television Positively Influences Patient Conversions to Script
Butler/Till Health’s Michael Deichmiller Featured in Med Ad News
The Third-Party Cookie Crumbles
In Search of a Regulation Standard
Gen Z and Their Data
What the New Facebook CCPA Compliance Measures Mean for Advertisers
Test and Learn Strategies Optimize Media Campaign’s Focus
Data, Privacy, and Pandemic
Targeting a Hyper-Qualified Audience Through TV
Authentic Influencers Help Awareness Efforts Surpass Benchmarks
Rochester Is Bursting With Stories. We’re Proud to Add Five More.
Google’s Privacy Sandbox
2020 Social Media Playbook
New Logo. Same Commitment to Extraordinary.
Reflecting on Equality and Education on this Juneteenth
Be Smart. Be Impactful. Be Butler/Till.
Butler/Till Health Named a Top Healthcare Agency for the Fourth Year in a Row
Raising Our Voice
Butler/Till Wins 5 Telly Awards
What Is a Programmatic Guaranteed Buy?
Newsflash: Your Customers Know There’s a Pandemic Happening
A Message to the Graduating Class of 2020
Patience, Presence, and Flexibility
Impact to Seniors and Retirement Plans
Where Do We Go From Here? Examining Our New Reality
Data Partnerships in a Cookieless World
Necessity is the Mother of Agility
Brand Safety in a Time of Crisis
Everyone Wins When Employees Feel Supported
Earth Day at Home
Three Effective Ways to Stay Agile and Relevant in Trying Times
How AI and Data Are Helping to Shape Healthcare Marketing
Creativity United
Why Soft Skills Matter
We Are All in This Together
Handling the New Normal
Brand Archetypes: A Reliable Compass in Turbulent Times
Agility, Adjustment, and Answering the Call: How Brands are Finding Their Voices and Searching for Meaningful Messages
Crafting Mindful Social Content Amid Crisis
Butler/Till Voted a Top Workplace for the 7th Consecutive Year
Three Ways Media Consumption is Changing During COVID-19 Outbreak
5 Ways to Evolve from a Crisis
Winning Ways to Work Remotely
Marketing in a Pandemic – Do’s, Don’ts, and Considerations for Brands
What We Learned at RampUp 2020
International Women’s Day
Life After the Third-Party Cookie
How SEO and Paid Search Work in Tandem to Power Your Brand
2020 Word of the Year
Introducing Our 2020 Board of Directors
How to Stay Relevant and Ready in 2020
Butler/Till Wins 2020 ATHENA Organizational Award
A New Place to Call Home: New Headquarters to Open in 2021
Butler/Till Focuses on Explosive Growth to Meet Digital Marketing Demands with New CEO
The Third-Party Cookie Is Finally Going Stale – What You Need to Know
Healthcare Marketing in the Age of Voice Assistance
Foundations to Brand Success
A Five-Part Playbook–Winning Strategies for the Medicare Advantage Market
Mining Your Data for Actionable Insights
Butler/Till Voted to the Rochester Chamber Top 100 for the 12th Year
Chasing Media Impact During a Political Ad Storm
Building Opportunity for Others
Five Reflections from Advertising Week 2019
How Independent Agencies Can Help Brands Navigate Influencer Marketing
Butler/Till Named to the Best For The World List Of Top-Performing B Corps for Fourth Consecutive Year
Butler/Till Health Group Rebrands to Butler/Till Health
Butler/Till Preferred BI Platform, Microsoft Power BI, Earns “Leader” Honors in Q3 2019 Forrester Wave™
What The Office’s Departure from Netflix Means for Advertisers
Leading Marketers Double Down on Data as Regulators Dig Deeper into Digital Platforms
Butler/Till Health Group Named a Top National Healthcare Agency for the Third Consecutive Year
Butler/Till Voted Best Advertising Agency and Best Media Buying for the Reader Rankings Awards for the Second Consecutive Year
Butler/Till Health Group’s Otezla® Digital Team Named One Of The 2019 PM360 Elite 100
Butler/Till Featured in Forbes as an Impactful B Corp
TechRochester Awards Butler/Till Chief Analytics Officer “Technology Woman of the Year”
How to Safeguard Your Next Over-the-Top and Connected TV Campaign
Verdant Brand Communications Wins Silver Regional ADDY
Unproductive Meetings Cost Billions Each Hour–How to Make the Most of Your Next Meeting
Leveling the Playing Field: International Women’s Day 2019
Amazon’s IMDb and Google’s YouTube See Green from Film Studios Contending for Oscar Gold
Super Bowl LIII Ratings Fall Short, Yet TV Continues to Deliver Massive Audiences for Advertisers
2018 Digital Marketing Year in Review
Branching out Beyond Energy: Brand Cool Marketing Rebrands to Verdant Brand Communications
Butler/Till Voted to the Rochester Chamber Top 100 for the 11th Year
Butler/Till Adds Scott Ensign to Lead Digital Media Team
Agency Partner MediaMath Named Ad Tech Leader
Nicole Torcello Named Finalist for Project Manager Of The Year
Using Our Hands To Help Get People Back On Their Feet
Butler/Till Health Group Named a Top Healthcare Agency for the Second Year in a Row as Client Roster and Analytics Services Expand
Butler/Till Voted Best Advertising Agency and Best Media Buying by The Daily Record and Rochester Business Journal’s 2018 Reader Rankings Awards
Butler/Till Is Named to the 2018 Best for the World List of Top-Performing B Corps
Melissa Palmer Wins RBJ Financial Executive of the Year
Celgene’s SHOWING Campaign Earns Finalist Honors in the 2018 Health Effies
B Corp in Action — a Humanitarian Trip That Will Keep on Giving
Butler/Till Wins 2018 GRQC Silver Team Excellence Award
What Advertisers Need to Know About the Facebook Data Scandal
