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We’re not just experts in marketing, we also love to talk about it. Browse our latest case studies, fresh thinking, and agency news.

TV Measurement Is Coming Apart at the Seams. What Should We Do About It?

The Connection Between Healthcare Providers and Social Media

Highlights from Adweek’s Prescription for Growth Conference

B Corp Certified Since 2015

What to Expect From a Potential TikTok Ban

Butler/Till at SXSW

Gina Whelehan, Video Channel Director Featured at MediaPost’s TV & Video Insider Summit

Butler/Till Attends the ESOP Association’s Spring Conference

Butler/Till Announces New Appointment to its Board of Directors, Committed to Advancing Women in Leadership Roles

It’s All About Patients

Why Is Google’s Role in Ad Tech Under Scrutiny (Again)?

How to Ensure Employees Feel Connected and Cared For

Overdelivering on Goals and Shattering Social Benchmarks

Butler/Till Ranked #6 and Named an Ad Age Best Places to Work 2023

2023 Now Trending

2023 Word of the Year

Butler/Till Celebrates Its 18th Consecutive Year as a Woman-Owned Enterprise (WBE)

Meet the Moment. Create Connections. Make a Difference.

Highlights from Digital Pharma East

Highlights from AdExchanger’s Programmatic I/O

TikTok and YouTube Increasingly Competing for Connected TV Ad Dollars

A Seat at the Table With Butler/Till and Audigent During Advertising Week

Butler/Till Voted to the Rochester Chamber Top 100 for 15 Consecutive Years

D&C Highlights The Butler/Till Building

Musings From a Mountain Top

Ownership Culture Insights–Celebrating ESOP Month

Holistic Video Strategy Maximizes Exposure and Boosts Brand Awareness

Butler/Till Wins Gold Organizational Excellence Award

Suicide Prevention and Awareness with NAMI Rochester

Butler/Till Promotes Scott Ensign to Chief Strategy Officer

Recommended Reads From Our Employee-Owners

Google Further Delays Third-Party Cookie Deprecation

Soft Skills are Power Skills

Statement Day Explained

Butler/Till Named to the Best For The World List Of Top-Performing B Corps for Sixth Year

Increasing Trust and Thought Leadership Across a Large Footprint on a Limited Budget

Butler/Till Officially Becomes a Badged Meta Business Partner

Butler/Till Health Named a Top Healthcare Agency for the Sixth Consecutive Year

Mental Health Awareness Month Wrap Up

Amazon Projects 2022 Thursday Night Football to Deliver +13% Incremental Reach

Intersection of Mental Health and DEIB – Our Learnings From Dr. Jackson

Adweek Convergent TV Summit Highlights

Butler/Till Appoints Shideh Sedgh Bina to its Board, Creating Wholly Female Board of Directors

IMDb TV Rebrands as Amazon Freevee and Improves Streaming Offering

iOS 14.5’s App Tracking Transparency: The Fallout From the Rollout

The Future of the Video Landscape

Why Work With an Employee-Owned Company?

Kimberly Jones Named to the RBJ Power 100 List

Butler/Till Named a 2022 Google Premier Partner

2022 Trends Report

Trends Report: Future Predictors

Trends Report: Emerging Matters

2022 Word of the Year

Trends Report: Current Observations

Trends Report: Significant Finds

What You Need to Know About PPIDS

What 2022 Trends Are We Anticipating?

Butler/Till Announces Retirement of Melissa Palmer, Chief Financial Officer and Names Scott Chapman as Successor

Audio is the Next Video

Responsive Search Ads in Pharma

Influencer Marketing Comes Into Its Own

A New Frontier for Video

The Biggest Business Benefit of All? Ownership

Facebook Rebrands as Meta

Integrated Planning at Butler/Till

Butler/Till’s New Headquarters Adds to ‘Energy’ of Downtown

Butler/Till and The HUMAN Collective: Fighting Ad Fraud Together

Digital Hyve Announces New 100% Female Leadership Team

Introducing Transform 2022

Our Response to Facebook in Crisis

Reddit and the Future of Programmatic

The Cost of Bad Data and Prevention

Search Keyword Match Type Updates

Apple’s Latest Privacy Changes

Butler/Till Voted to the Rochester Chamber Top 100 for the 14th Year

Programmatic Creative Scanning

Digital Hyve Earns Placement on the 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies

Butler/Till Is Voted Best in Multiple Category Wins for the RBJ Reader Rankings Awards

Google Continues to Launch Significant Updates to Its Ranking Algorithm

Butler/Till Named to the Best For The World List Of Top-Performing B Corps

New Business Strategies for a New Normal

Google Delays Chrome’s Blocking of Third-Party Cookies to Late 2023

Follow the Content: The Meteoric Rise of Direct-to-Consumer Streaming and Why it Matters

Butler/Till Announces Acquisition of Digital Hyve

Is Brand Safety in Danger?

Butler/Till Health Named a Top Healthcare Agency for the Fifth Consecutive Year

Butler/Till Featured in Forbes on Purpose-Driven Business and the ESOP Revolution

5 Ways to Uplift Your Coworkers (and Yourself)

Butler/Till Wins Two Silver Telly Awards

Facebook Unveils New Streaming Audio Products and Why We Should Care

Butler/Till Recognized as the Largest Marketing Communications Firm in Rochester

A Time to Restore

Programmatic Supply Path Management

A First-Rate Guide on When to Go Third-Party

Kimberly Jones Named RBJ Women of Excellence List Honoree

LiveRamp is HIPAA Compliant

Butler/Till Voted a Top Workplace for the 8th Consecutive Year

5 Marketing Practices Ripe for Retirement

Custom Client Specific Metrics

International Women’s Day: Unfinished Progress

Kimberly Jones Selected for the Inaugural Power 100 List

Determining Which KPI’s Are Right for You

What Disappointing Super Bowl Ratings Mean for the World of Media

Tracking Traditional Media Untraditionally

Brands Must Embrace the Digital Transformation in Marketing

Butler/Till Featured in Forbes Addressing Employee-Ownership, Accountability, and DEI Improvements

Does Your Measurement Framework Measure Up?

How Facebook Advertisers Can Prepare for iOS 14 Updates

New Year, New Analytical You

Here’s Why 2021 Is the Year of Trust for Marketers

Ushering in a New Era of Continued Growth and Transformation

Reflecting Healthcare Equity Inside and Out

Healthcare Data’s Central Challenge

The Hard Work of Making Healthcare Easier

Butler/Till Featured in Forbes Addressing Employee-Ownership

Website Surveys and How to Use Them to a Client’s Advantage

Women Lead the Way to Healthcare Innovation

Medical Device’s Recommendations Surge After Webinar

Analytics and Color Theory

Butler/Till Voted to the Rochester Chamber Top 100 for the 13th Year

Breaking Down Google’s Potential Break Up

Designing Data

That Thinking Feeling

For the Best Solutions, We’re Getting Creative

Putting Scope Under the Microscope

Redefining the Way Banks Talk About Value

Are We Past Mass Media?

The Agency as Guru

Attributing Enough Importance to Attribution

Television Positively Influences Patient Conversions to Script

Butler/Till Health’s Michael Deichmiller Featured in Med Ad News

The Third-Party Cookie Crumbles

In Search of a Regulation Standard

Gen Z and Their Data

What the New Facebook CCPA Compliance Measures Mean for Advertisers

Test and Learn Strategies Optimize Media Campaign’s Focus

Data, Privacy, and Pandemic

Targeting a Hyper-Qualified Audience Through TV

Authentic Influencers Help Awareness Efforts Surpass Benchmarks

Rochester Is Bursting With Stories. We’re Proud to Add Five More.

Google’s Privacy Sandbox

2020 Social Media Playbook

New Logo. Same Commitment to Extraordinary.

Reflecting on Equality and Education on this Juneteenth

Be Smart. Be Impactful. Be Butler/Till.

Butler/Till Health Named a Top Healthcare Agency for the Fourth Year in a Row

Raising Our Voice

Butler/Till Wins 5 Telly Awards

What Is a Programmatic Guaranteed Buy?

Newsflash: Your Customers Know There’s a Pandemic Happening

A Message to the Graduating Class of 2020

Patience, Presence, and Flexibility

Impact to Seniors and Retirement Plans

Where Do We Go From Here? Examining Our New Reality

Data Partnerships in a Cookieless World

Necessity is the Mother of Agility

Brand Safety in a Time of Crisis

Everyone Wins When Employees Feel Supported

Earth Day at Home

Three Effective Ways to Stay Agile and Relevant in Trying Times

How AI and Data Are Helping to Shape Healthcare Marketing

Creativity United

Why Soft Skills Matter

We Are All in This Together

Handling the New Normal

Brand Archetypes: A Reliable Compass in Turbulent Times

Agility, Adjustment, and Answering the Call: How Brands are Finding Their Voices and Searching for Meaningful Messages

Crafting Mindful Social Content Amid Crisis

Butler/Till Voted a Top Workplace for the 7th Consecutive Year

Three Ways Media Consumption is Changing During COVID-19 Outbreak

5 Ways to Evolve from a Crisis

Winning Ways to Work Remotely

Marketing in a Pandemic – Do’s, Don’ts, and Considerations for Brands

What We Learned at RampUp 2020

International Women’s Day

Life After the Third-Party Cookie

How SEO and Paid Search Work in Tandem to Power Your Brand

2020 Word of the Year

Introducing Our 2020 Board of Directors

How to Stay Relevant and Ready in 2020

Butler/Till Wins 2020 ATHENA Organizational Award

A New Place to Call Home: New Headquarters to Open in 2021

Butler/Till Focuses on Explosive Growth to Meet Digital Marketing Demands with New CEO

The Third-Party Cookie Is Finally Going Stale – What You Need to Know

Healthcare Marketing in the Age of Voice Assistance

Foundations to Brand Success

A Five-Part Playbook–Winning Strategies for the Medicare Advantage Market

Mining Your Data for Actionable Insights

Butler/Till Voted to the Rochester Chamber Top 100 for the 12th Year

Chasing Media Impact During a Political Ad Storm

Building Opportunity for Others

Five Reflections from Advertising Week 2019

How Independent Agencies Can Help Brands Navigate Influencer Marketing

Butler/Till Named to the Best For The World List Of Top-Performing B Corps for Fourth Consecutive Year

Butler/Till Health Group Rebrands to Butler/Till Health

Butler/Till Preferred BI Platform, Microsoft Power BI, Earns “Leader” Honors in Q3 2019 Forrester Wave™

What The Office’s Departure from Netflix Means for Advertisers

Leading Marketers Double Down on Data as Regulators Dig Deeper into Digital Platforms

Butler/Till Health Group Named a Top National Healthcare Agency for the Third Consecutive Year

Butler/Till Voted Best Advertising Agency and Best Media Buying for the Reader Rankings Awards for the Second Consecutive Year

Butler/Till Health Group’s Otezla® Digital Team Named One Of The 2019 PM360 Elite 100

Butler/Till Featured in Forbes as an Impactful B Corp

TechRochester Awards Butler/Till Chief Analytics Officer “Technology Woman of the Year”

How to Safeguard Your Next Over-the-Top and Connected TV Campaign

Verdant Brand Communications Wins Silver Regional ADDY

Unproductive Meetings Cost Billions Each Hour–How to Make the Most of Your Next Meeting

Leveling the Playing Field: International Women’s Day 2019

Amazon’s IMDb and Google’s YouTube See Green from Film Studios Contending for Oscar Gold

Super Bowl LIII Ratings Fall Short, Yet TV Continues to Deliver Massive Audiences for Advertisers

2018 Digital Marketing Year in Review

Branching out Beyond Energy: Brand Cool Marketing Rebrands to Verdant Brand Communications

Butler/Till Voted to the Rochester Chamber Top 100 for the 11th Year

Butler/Till Adds Scott Ensign to Lead Digital Media Team

Agency Partner MediaMath Named Ad Tech Leader

Nicole Torcello Named Finalist for Project Manager Of The Year

Using Our Hands To Help Get People Back On Their Feet

Butler/Till Health Group Named a Top Healthcare Agency for the Second Year in a Row as Client Roster and Analytics Services Expand

Butler/Till Voted Best Advertising Agency and Best Media Buying by The Daily Record and Rochester Business Journal’s 2018 Reader Rankings Awards

Butler/Till Is Named to the 2018 Best for the World List of Top-Performing B Corps

Melissa Palmer Wins RBJ Financial Executive of the Year

Celgene’s SHOWING Campaign Earns Finalist Honors in the 2018 Health Effies

B Corp in Action — a Humanitarian Trip That Will Keep on Giving

Butler/Till Wins 2018 GRQC Silver Team Excellence Award

What Advertisers Need to Know About the Facebook Data Scandal
