While we’re calling March our Purpose-Driven month, March is also officially recognized as B Corp month! Butler/Till is proud to be one of over 8,000 Certified B Corporations from more than 90 countries and 160 industries across the globe.
Why does it matter? The B Corp Certification by B Labs is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors ranging from employee benefits and charitable giving to supply chain practices and input materials. Simply put, B Labs is using business as a force for good. Being a B Corp means a commitment to not just be focused on profit, but also people and planet. Investing in our people and community and doing things in an environmentally friendly way are all the purpose behind the certification. B Corps have been proven to have lower turnover rates, more engaged employees, and serves as proof of an overall good company to its core.
The average B Corp application takes about a year and half to complete and requires specific sub-categories proof points which is why our internal B Corp committee supports the tedious application process by designating smaller, specific groups to concentrate on what matters most to them. Let’s take a look at our subcommittees:
Community is committed to improving the communities in which we live and serve by offering local involvement opportunities, tracking and monitoring volunteer hours, and encouraging matching donations.
Customers ensures we’re improving the lives of our customers and clients through our business and collaborative partnerships. This group of employee-owners are committed to engaging our clients for a sustainable relationship in which both businesses benefit. Our clients’ success is our success.
Environment strives to challenge the standards we currently hold for ourselves and to improve upon them. This committee is focused on using business as an avenue to clean up the world around us by holding us accountable to composting, reducing energy usage, and improving our environmental footprint in operations, capabilities, services, and partnerships.
Governance works closely with our leadership and financial team to ensure transparency around our company mission, values, and purpose, all while enhancing ethical accountability from our Board of Directors. Working to stay ahead of the curve, this group also aids in identifying top new potential benefits and resources for our robust employee benefits package.
Workers thrive on the fundamental belief that our employee-owners truly come first. This committee offers educational opportunities, health and wellness breaks, and help to monitor employee engagement and satisfaction. They also work with our Employee Communications Committee (ECC) to ensure useful and inclusive communication about our Employee Stock Ownership Plan (ESOP) and B Corp efforts.
As a Certified B Corporation, we’re proud to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As we’ve learned in business “what gets you here, won’t get you there” and we’re always looking for positive ways to elevate our agency further to truly be a force for good.
To learn more, connect with our experts!
