Cookieless Measurement POV
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Cookieless Measurement POV

  • By Butler/Till
  • April 25, 2024
  • Blog

The cookie crumbles: Google recently announced another delay in the deprecation of third-party cookies. Faced with extinction, brands are on the hunt for new measurement strategies. Check out the below blog to stay ahead of the curve with Butler/Till as we explore the impacts of cookie deprecation and emerging strategies and solutions.

BT_CookielessMeasurement_POV

Want to learn more on this topic? Contact our experts at Butler/Till about your specific needs or explore the capabilities of our advanced Marketing Science solutions. 

Contributors: Ryan Lammela, Pat Cronin, Brent Lawless, Serena Hardy

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