Since 2015, our first full year as a 100% employee-owned agency, Butler/Till has carried the tradition of choosing a “Word of the Year,” a guiding light to aspirations for the upcoming year. Past words of the year include:
This year, we recognize that our industry is undergoing rapid changes, demanding a positive disruption across every facet of our value chain. For 2024, we are focusing on successfully challenging the norms and remaining agile to continue to grow our clients and people. As we continue to navigate advancements in technology, shifting consumer expectations, and emerging market dynamics, we’re embracing this spirit of transformation.
Our 2024 Word of the Year is: Disrupt.
The question is not whether disruptive change is imminent; it is whether we will lead this change or merely react to it. In 2024, the landscape will see the continued growth of AI, the phasing out of cookies, rapidly shifting consumer expectations, and changing budget dynamics. Our approach is centered on purpose-fueled disruption, empowering us to drive meaningful change for our clients and our employee-owners.
Together, we will climb to new heights of client growth, diversification, technology enhancements, and innovative services and products.
We have no doubt that 2024 will be a remarkable year. This disruptive spirit is our compass for the journey ahead, propelling us towards a year of positive change, innovation, and collective transformation.