A campaign that celebrates the beauty and empowerment of people living with moderate to severe plaque psoriasis has been chosen as one of the most effective of 2018 by the North American Effie Awards. The SHOWING campaign from Celgene Corporation received Effie Finalist honors following a review by a jury of senior industry executives. The campaign’s agency roster includes Butler/Till Health Group, which led digital media planning and buying for the campaign as well as Evoke Health New York, Mindshare and Underscore.
“Every campaign begins with empathy for the patient and this approach was essential for a condition that affects nearly 7.5 million Americans,” said Keith Betz, vice president, Butler/Till Health Group. “Being recognized as one of the most effective marketing communications efforts is especially rewarding when it celebrates inspirational stories of people who live each day with a chronic condition.”
The SHOWING campaign received high scores in the consumer/direct-to-consumer, prescription healthcare category of the 2018 Health Effies. The award-winning team at Butler/Till Health Group includes an integrated team of account planners, digital strategists, and healthcare marketing specialists. Past recognition for Butler/Till Health Group includes a finalist honors at the 4A’s O’Toole Awards, which showcased agencies that drive media excellence through innovation, transformation, and creativity as well as being named a Top Healthcare Agency in 2017 by Medical Marketing & Media.
