When people think of social media, they often picture organic posts: a brand sharing content, engaging with followers, and building community. But in the world of healthcare and pharma marketing, paid social activation is a very different game. It is not just about posting. It is about precision, accountability, and performance at scale. And that is where our team comes in.
Why Paid Social is Different
Organic social builds brand voice and relationships, while paid social ensures your message reaches the right audience at the right time with measurable impact. It requires deep platform expertise, rigorous financial stewardship, and continuous optimization. In other words, it cannot be done by one person wearing too many hats. It takes a team built on specialization.
Campaigns That Inspire
The real reward comes when all of this structure and expertise come together in a campaign that makes an impact. From creative healthcare storytelling to highly targeted audience activations, our team is constantly turning strategy into measurable outcomes.
Take this campaign for example:
Challenge: A healthcare client relied on patient requests to drive prescriptions but was falling behind on lead goals. High abandonment on the website sign-up form limited their ability to capture and convert high-interest patients.
Action: Butler/Till launched a Meta lead generation campaign using instant forms, creating a seamless sign-up experience with prepopulated fields. This simplified the process, reduced friction, and boosted completions while lowering costs.
Results:
- Meta Form Completions: 5,772 vs. Website Form Completions: 76
- Cost per Form Completion: $52 vs. $5,000 through the website
Or this influencer campaign:
Challenge: A healthcare brand needed to raise awareness of their product among a highly specific target audience.
Action: In November 2024, Butler/Till partnered with a select group of influencers to deliver authentic content and spark engagement, helping to drive awareness and credibility for the brand within their audience.
Results:
- 3.48% TikTok CTR
- 816 Engagements
- 367,142 Views
Looking Ahead
As platforms evolve and client needs grow more complex, the importance of specialized paid social activation will only continue to rise. At Butler/Till, we are investing in the people and processes that make this work successful. Because in today’s landscape, the difference between organic and paid is not just budget. It is the team behind the campaigns.
