Healthcare division
Butler/Till Health
A healthy dose of innovation
Making a difference in healthcare marketing means doing things differently, so we have a greater impact on audience awareness and health. Sure, healthcare media targeting can be daunting, but it’s always doable. And while Industry challenges are universal–solutions rarely are.
- 2020, 2019, 2018, 2017 MM&M Top 100 Healthcare Agencies
- 2019 PM360 Elite 100 Marketing Team
- 2018 Health Effie Finalist
Marketing healthcare holistically
At Butler/Till, we bring an integrated approach to every campaign, but it’s especially integral in the healthcare space. In this crowded, uniquely-regulated arena, true innovation requires tackling challenges from every POV, with a team of experts working in tandem to diagnose solutions both effective and efficient.
Research & Strategy
Our deep toolbox of health-focused diagnostic abilities ensures every decision is based upon the most complete competitive and audience knowledge.
Media
Our team of healthcare media specialists mobilizes to deliver your message to the right people at precisely the right time.
Analytics
Data must not only be comprehensive but also accessible, especially in a landscape as volatile as the healthcare space.
Creative
Engage with our in-house creative healthcare experts in content creation, animation, and editorial to bring your media mix to life.
Recognize these challenges?
We thought so. But we see every one of them as an opportunity to challenge expectations and find new ways to tell authentic and impactful stories.
Challenge
Promoting healthy brand growth despite cumbersome industry regulations
Heavy regulations make our communication challenges harder—but not impossible. We work smarter to help our clients achieve critical victories.
Challenge
Connecting business results to advertising investment
Chances are, you often get asked the same question we do: “How do we know it worked?” With a combination of deep analytics, exhaustive research, and a willingness to tweak the plan along the way, we can give you answers you’ll be happy to share.
Challenge
Converting brand mistrust into earned trust
The healthcare industry has a unique set of challenges, starting with a highly skeptical audience. We’re experts at getting people to trust your brand—even when they may not entirely trust the industry.
Challenge
Creating connections with today’s savvier patients
Knowledge is power, and today’s patients are their own best advocates. Our job as healthcare marketing strategists is to respect what they know, then tell them something they don’t—and above all else, make it matter.
How we’ve solved them
Smart iteration in the healthcare space stems from deep experience. Explore how our team of specialists have risen to countless challenges by diving into our latest case studies.
Increasing Trust and Thought Leadership Across a Large Footprint on a Limited Budget
Medical Device’s Recommendations Surge After Webinar
Television Positively Influences Patient Conversions to Script
Test and Learn Strategies Optimize Media Campaign’s Focus
Targeting a Hyper-Qualified Audience Through TV
Authentic Influencers Help Awareness Efforts Surpass Benchmarks
Our experience
We help brands connect with patients and healthcare professionals in the pharmaceutical, biotechnology, medical device, health and hospital systems, and health insurance industries. Together, we’ve solved some of their toughest marketing challenges.
Conditions we serve:
- Aesthetics
- Allergy
- Dermatology
- Endocrinology
- Gastroenterology
- Hematology
- Immunology
- Infectious Disease
- Neurology
- Obstetrics
- Oncology
- Ophthalmology
- Optometry
- Orthopedics
- Pain
- Pediatrics
- Pulmonology
- Radiology
- Rare Disease
- Rheumatology
- Urology
- Women’s Health