Targeting a Hyper-Qualified Audience Through TV
Back

Targeting a Hyper-Qualified Audience Through TV

Butler/Till Health proved mass media and hyper-targeted campaigns are not mutually exclusive. Read the case study below.

Challenge

Our client treats a disease that has a 5% prevalence nationally. The company’s brand team wanted to expand into more awareness-focused mass media channels. There were concerns around impression waste and unqualified viewers.

Strategy

Leverage evidence-based data on addressable and connected/OTT inventory.

Employ a third-party partner to ensure accurate measurement of audience quality.

Results

The pilot reached a 45% qualified audience, meaning those exposed to media were 2.9 times more likely to be diagnosed with the disease than the national average.

Connect with our experts!

You might also like

Navigating the Future: Key Takeaways from the Healthcare Marketers Trend Survey 

From Track to Trending: Why Advertisers Shouldn’t Sleep on Horse Racing’s Cultural Surge 

​More Than a Certification: What Being a WBE Means to Butler/Till 

From 76 to 5,772: How Meta Instant Forms Supercharged Patient Lead Capture

Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together  
Contact us