Targeting a Hyper-Qualified Audience Through TV
Back

Targeting a Hyper-Qualified Audience Through TV

Butler/Till Health proved mass media and hyper-targeted campaigns are not mutually exclusive. Read the case study below.

Challenge

Our client treats a disease that has a 5% prevalence nationally. The company’s brand team wanted to expand into more awareness-focused mass media channels. There were concerns around impression waste and unqualified viewers.

Strategy

Leverage evidence-based data on addressable and connected/OTT inventory.

Employ a third-party partner to ensure accurate measurement of audience quality.

Results

The pilot reached a 45% qualified audience, meaning those exposed to media were 2.9 times more likely to be diagnosed with the disease than the national average.

Connect with our experts!

You might also like

TikTok’s Search Ad Revolution: How Gen Z is Redefining the Way We Search

Digital Pharma East, Here’s What We Learned

Programmatic Peaks: High-Altitude Takeaways from MediaPost’s Programmatic Insider Summit in Lake Tahoe

The Hidden Costs of Google’s Search Monopoly: Insights from the DOJ Case 

Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together  
Contact us