Targeting a Hyper-Qualified Audience Through TV
Back

Targeting a Hyper-Qualified Audience Through TV

Butler/Till Health proved mass media and hyper-targeted campaigns are not mutually exclusive. Read the case study below.

Challenge

Our client treats a disease that has a 5% prevalence nationally. The company’s brand team wanted to expand into more awareness-focused mass media channels. There were concerns around impression waste and unqualified viewers.

Strategy

Leverage evidence-based data on addressable and connected/OTT inventory.

Employ a third-party partner to ensure accurate measurement of audience quality.

Results

The pilot reached a 45% qualified audience, meaning those exposed to media were 2.9 times more likely to be diagnosed with the disease than the national average.

Connect with our experts!

You might also like

Hockey’s Big Win: How the 4 Nations Face-Off Is Setting a New Standard for Fan Engagement and Advertising 

Pharma & Health Summit: Shaping the Future of Healthcare 

Navigating the Future of Programmatic in Healthcare: Insights from The Trade Desk’s FWD25 

Pharma Marketing 2025: Key Takeaways from Our Webinar with Epocrates 

Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together Let’s build what the future needs, together  
Contact us