How to Create a Consistent Customer Journey: For Small-Medium Businesses (SMB) 
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How to Create a Consistent Customer Journey: For Small-Medium Businesses (SMB) 

As a small business owner, finding the right channels to reach your audience means less guessing, an efficient marketing budget, and more time back, so you can focus on what you do best, running your business. Creating a full-funnel marketing strategy means you are meeting your customers at every stage of their buyer journey. Think of marketing like insurance—you need multiple forms for it to be effective, right? You would not get car insurance and not home insurance, and it is the same for marketing. With multiple forms of marketing, you can diversify your approach, find new leads, and grow your brand. 

After more than 20 years of experience marketing for Fortune 50 companies, we’re here to share what we have learned along the way while promoting businesses like yours. Let’s dive into the importance of creating a holistic customer journey and how to do it with tactics such as tagged media, social content, and paid search. 

What is a Holistic Customer Journey? 

A holistic customer journey is all about creating consistency across every marketing touchpoint. While customers are making purchasing decisions, a holistic approach provides support at every stage. This comprehensive strategy ensures your customers have a seamless experience across every encounter with your brand. 

Why is a Consistent Experience Important? 

When your SMB shows up consistently with the same voice, tone, and appearance throughout every marketing stage, you start to build trust and creditability with your audience. With every aspect of your marketing strategy working together, this holistic approach will lead to an enhanced customer experience, improved retention, increased leads, and ultimately more revenue.  

A Holistic Customer Journey with Butler/Till 

Effective marketing takes dedication and expertise. At Butler/Till, we create holistic customer journeys for small businesses like yours by offering a variety of service offerings but narrowing in on three today that work hand-in-hand, side-by-side: tagged media, social content, and paid search. 

  • Tagged media: Creates a strong foundation of awareness and branding, generating billions of impressions a year for your business. This targeted and personalized advertising includes social, streaming media, and billboards. 
  • Organic social media: Helps you build trust and cultivate connections. Capturing your personal voice helps your audience understand why they should choose you and your business. With boosted content and video, Butler/Till content helps you reach new prospects and engage more effectively. 
  • Paid Search: Captures qualified leads among active consumers, whether or not these individuals have picked a brand yet. Using a data-driven, agile keyword strategy, we help you get an average of 20% more qualified leads sent to your website or phone number.  

Why Trust Butler/Till 

Working with Butler/Till is like having another colleague sitting in your office—we are an extension of your team. We work to deeply understand your unique business goals and how we can customize our approach to make our personalized marketing offerings work harder for you. 

At Butler/Till, all your programs are streamlined under one roof. We collaborate with each other, providing you with one seamless, highly-effective partner—and giving your audience a better, consistent, and more sophisticated experience across every touchpoint. 

Learn More Today 

We’ve been making local marketing more accessible, understandable, and easier for SMBs for decades, ready to jump in? Contact us today

Contributors: Katie Palmer

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