Competition among healthcare marketers to win over Medicare-eligible seniors is heating up, while annual rates of enrollment for this group are going down. Last year alone, health insurers offered a dizzying array of more than 2,700 plan varieties to eligible seniors! The combination of increased consumer choice and competition has forced healthcare marketers to work vigorously and choose wisely when crafting their go-to-market strategies.
Today’s healthcare marketing playbooks must include offerings designed to gain competitive advantage, build consumer trust, eliminate consumer pain points, and utilize improved measurement frameworks. Learn about these and other marketing strategies that can help health plans entice Medicare-eligible consumers.