At this year’s 41st annual Telly Awards, Butler/Till was awarded five Tellys, recognizing video work done on behalf of several clients. Integrated campaigns for Hologic and Focus on Energy each won two awards, and a spot completed for Northwest Bank won another.
“Creative and video production is a relatively new capability for the agency,” said Kimberly Jones, President & CEO of Butler/Till. “It means a great deal to all our employee-owners to see the team’s hard work recognized at an international level.”
The Telly Awards competition showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Hologic — Public Cervix Announcement
Silver Telly Winner
It’s not easy to create public communications about a very personal topic, but our client Hologic challenged us to help them promote women’s cervical health. The “Public Cervix Announcement” campaign presented a bold vision of female empowerment and body positivity with a tone unlike anything else in the space. As intended, it got women thinking, speaking, and most importantly, acting differently concerning their cervical health.
Focus on Energy — Wisconsin Is In
Silver & Bronze Telly Winner
The only thing Wisconsinites appreciate more than self-reliance is a community that works together. When it comes to energy efficiency, we realized that blending personal gains with statewide benefits would be a compelling message. Our “Wisconsin Is In” work highlighted significant cost savings through the lens of personal and community pride to create a powerful campaign.
Northwest Bank — Redefining Value
Bronze Telly Winner
While the banking and financial industries automated more of their services, Northwest Bank refused to concede a human touch for technological exclusivity. That left us with the challenge of informing consumers that it was possible to have the convenience of technology while still maintaining the connection of a personal relationship. Our work showcased how Northwest combines everything to increase the value of their customers.