Challenge: Patient requests were the primary driver of prescriptions, but our client was falling behind on their annual lead goal. Their website’s sign-up form had a high abandonment rate, limiting their ability to capture and convert high-interest patients. A fast, effective solution was critical.
Action: Butler/Till launched a Meta lead generation campaign leveraging instant forms that allow consumers to sign up for additional information directly within the Meta platform for a more seamless sign-up experience. Unlike traditional website forms, Meta’s prepopulated fields significantly improved completion rates by reducing user effort—ultimately driving more qualified leads at a lower cost.
Results:
Meta Form Completions (11/20/24-3/4/25): 5,772
Compared to
Website Form Completions (11/20/24-3/4/25): 76
Meta Cost per Form Completion = $52
Compared to
Website Cost per Form Completion = $5,000
