April 27, 2022

Butler/Till Appoints Shideh Sedgh Bina to its Board, Creating Wholly Female Board of Directors

Award-Winning Management and Consulting Veteran Brings Innovative, Transformative Thinking, and Expertise to Butler/Till Board of Directors.

Rochester, NY –  April 27, 2022Butler/Till, a women-owned, employee-owned, results-driven marketing agency and one of the fastest growing private companies in the United States, today announced the appointment of Shideh Sedgh Bina to its Board of Directors. The now 100 percent female Board of Directors will help the employee-owned agency continue its rapid pace of growth as it redefines marketing to help companies tackle the complex challenges inherent to business today.

Bina will replace Steven Robins, who served as Vice Chairman of Butler/Till’s Board of Directors since 2015. Robins has been an integral part of the agency’s growth and success. Under his guidance, Butler/Till has continuously evolved and created an innovative portfolio of products and services, while maintaining a top workplace.

“We are grateful for Steven’s long-standing dedication to our people and our business. As Vice Chairman of our board, he has helped us navigate tumultuous times, especially the last few years though the pandemic, and his guidance has helped us become the innovative, creative agency that we are today. As he moves on to share his talents with others, I am thrilled to welcome Shideh to our board and confident that her perspective and deep experience will help ensure our continued success.”– Kimberly Jones, President & CEO


Shideh Sedgh Bina, Board Member, Butler/Till Board of Directors

Bina brings more than thirty years of management and consulting experience to Butler/Till’s Board of Directors. She serves as a founding partner of Insigniam, a management consulting firm dedicated to organization breakthrough, innovation, and transformation. Insigniam helped pioneer the field of organization transformation and breakthrough performance. Bina is also the Editor-in-Chief of IQ Insigniam Quarterly®, a magazine featuring thought leadership by executives for executives. During her career, she has executed enterprise-wide transformation in numerous industries, including healthcare delivery, life-sciences, retail, media, and consumer goods.

Bina is also the Chair for the Global Board of Directors for the Healthcare Businesswomen’s Association, an organization dedicated to advancing women in healthcare and achieving gender parity in leadership. PharmaVOICE named her one of the 100 Most Inspiring People in Life-Sciences in 2016 and 2021, and in 2014 the Healthcare Businesswomen’s Association named her Woman of the Year.

Bina is a Trustee of the Committee for Economic Development, a non-profit, non-partisan, business-led, public policy organization, and a member of the National Association of Corporate Directors. She has been a speaker at numerous executive conferences for Fortune 500 companies and she has been an adjunct faculty member at St. Joseph’s University’s Haub School of Business.

“I am honored to join Butler/Till’s Board of Directors and look forward to leveraging my experience to help the agency move into the next stage of its journey. I am confident that they will continue to meet the needs of companies across industries by delivering transformative solutions to solve their most complex business challenges.”– Shideh Bina, Board Member

We’re thrilled to have Shideh join us and look forward to limitless opportunities ahead. Welcome Shideh!

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