Life After the Third-Party Cookie
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Life After the Third-Party Cookie

  • By Butler/Till
  • March 2, 2020
  • Blog


 
Google officially announced that it intends to phase out third-party cookies on their Chrome browser within two years. This is big news in the digital media space, but what does this mean exactly? How are agencies, brands, and consumers affected? And what is Butler/Till doing to prepare for this transition? Our in-house experts give us their take!

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