We’re thrilled that Butler/Till Health’s Group Account Director, Michael Deichmiller, has been published in this month’s “Med Ad News.” His piece, “Are Virtual Conferences Just As Effective?” is based on BTH’s recent survey of more than 200 U.S.-based healthcare providers on how they’re adjusting their tactics during our new pandemic “reality.” Specifically, he highlights how unexpected limitations can often spur new avenues of innovation.
“While this crisis has had devastating impacts and will continue to challenge the way we communicate, it additionally has sparked innovation and presented us with new opportunities,” Deichmiller writes. “Healthcare marketers can rise to the challenge, meeting physicians where they are at to engage in meaningful conversations that provide true value.”
Read the full article now at Med Ad News.
