Careers

A top workplace that

nourishes your passion

Have you been searching for a career offering growth opportunities and flexibility—but also backed by a purpose-driven company that aligns with your values? You’ve found it.

We can proudly say we’re one of the only independent, women-owned/led, and 100% employee-owned agencies in the world.

At Butler/Till, we don’t just provide employment. We believe in investing in every aspect of our employees’ life: time, health, wealth, learning and development, and peace of mind. That’s our promise to our employee-owners.

Our benefits and people-first mentality has curated the culture we have today, complete with transparency, work-life integration, higher productivity and collaboration, less turnover, and endless opportunities for our employees to flourish.

From Our People

Employees say Butler/Till is

purpose-fueled
Our DNA
Our Benefits

With industry-leading benefits and perks, we invest in the whole employee

Flexible work solutions

We understand that flexibility matters, and that not everyone works best in the same environment. At Butler/Till, we want to see our employees thrive. We offer a variety of working options including in-office, hybrid, and remote depending on our employees’ needs.

Flexible work solutions

Professional & personal development

With a primary focus on continued learning and development—with career and personal growth alike—we work with our employees to create a personalized learning strategy. We also have dedicated Learning Managers, LinkedIn Learning subscriptions, networking opportunities, and peer-to-peer feedback and recognition programs.

Professional & personal development

Time off

We believe taking care of our employees’ mental health is a priority. So, we invest in our employees by providing flexible personal time off, vacation buy options, designated holidays, personal choice days, end-of-year office closing, summer flex hours, and more.

Time off

Diversity, equity, inclusion, & belonging

Including our employees is only part of the equation; the other part is our employees having a deep sense of belonging. As an organization, we recognize that our DEIB efforts are not a one-time initiative but rather a lifelong commitment to learning, listening, engaging, and advocating for every voice, both within our walls and out. This includes choice paid time off, focus groups, keynote speakers, trainings, open forums, diverse hiring practices, and transparent employee feedback.

Diversity, equity, inclusion, & belonging

401(k) matching

When we say, “we invest in our employees,” we mean the whole employee. That includes the long-term financial health which is why we offer a competitive 401(k) match.

401(k) matching

Health insurance

We provide generous healthcare benefits, including an option for 100% Butler/Till paid premiums, dental and vision coverage, an optional Health Savings Account, paid sick days, life insurance, and even pet insurance for our employees’ favorite furry family member.

Health insurance

Competitive pay

In addition to competitive base salaries, we offer every employee the opportunity for an annual bonus to share in the company’s growth and success.

Competitive pay

Personal well-being

As an employee-owned enterprise, our employees come first—always. At Butler/Till, we take care of the whole employee, which includes mental, physical, emotional, and financial support from various programs and offerings.

Personal well-being

100% employee-owned

As a 100% employee-owned company, we’re all personally invested in our success. Through our Employee Stock Ownership Plan, we provide annual employee ownership contributions.

100% employee-owned

Paid parental leave

To support new parents, we provide 12 weeks of full salary continuation for child bonding. This includes birthing parents, supporting parents/partners, and birth/adoption/foster care placement.

Paid parental leave

Social events

Seeing our employees happy makes us happy. That’s why we lavish our employees with food, drinks, snacks, swag, and more. We go beyond traditional team bonding and participate in sports leagues and other recreational activities too. If you have an idea for a new social event, we’d love to hear it!

Social events

Dogs in the office

We love all animals, but dogs tend to be the best office mates. Oh, and one more thing: we always have room for dogs that are proficient in Microsoft Office.

Dogs in the office

Butler/Till’s culture has had a huge impact on my work. Since we are an ESOP, everyone is so invested in ensuring that our team is reporting as efficiently and as accurately as possible. Everyone is always willing to help and excited to see you grow in your career, the collaboration within our team has absolutely helped me become a better analyst.

Lexi Holcomb, Information Analyst

What’s wonderful about Butler/Till is we are able to specialize in our areas so we get to foster great relationships with our vendors, in turn helping us deliver great results for our clients.

Kendall Knaak, Content Marketing Specialist
Open Positions

Take your next step at Butler/Till

Think we’re a fit? Explore our current opportunities below or receive notifications when new opportunities arise.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

 

SUMMARY   

Associate Director, Client Partnership helps to lead the BetterLocal vision for growth by developing Superior strategic client partnership. They serve as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. An Associate Director, Client Partnerships will forge meaningful, transparent client-Agency relationships to provide the highest value and maximum performance. They are responsible for fostering cross-functional collaboration, and a workflow process that enables a portfolio to achieve key business outcomes, client satisfaction, and organic, profitable revenue.

 

KEY OUTCOMES & RESPONSIBILITIES

 

Key Outcome: Long-term health and vitality of client and client-partner relationships.

Key Responsibilities: 

  • Serve as the main point of contact for enterprise clients, ensuring their needs are met and that we are consistently adding value.
  • Establish, maintain and grow strong, role-appropriate client relationships, including with senior executives and peripheral influencers. Determine the viability of finding our way into the larger client organization and develop strategies for achieving relationships in those areas.
  • Support the cohesion between enterprise and local client support through close collaboration and ongoing, cohesive, strategic direction.

 

Key Outcome: Growth and retention of accounts.

Key Responsibilities: 

  • Ensure the overall health and vitality of client scopes holistically across the portfolio, with an eye towards growth, effective cross-functional collaboration and support, and diversification of services.
  • Clearly identify how each client within the portfolio succeeds, establish clear priorities, and continuously reevaluate and evolve objectives and priorities to address the dynamic needs of our clients.
  • Identify and escalate opportunities, risks, and pivots to business strategy.
  • Collaborate cross-functionally with other department leaders to ensure alignment with the company’s strategic plan, helping to refine and evolve the overall business strategy.

 

Key Outcome: Transformational client business impact

Key Responsibilities: 

  • Serve as a trusted marketing consultant to clients by developing a deep understanding of their business, category, competition, and audience, including category-specific business and marketing KPIs, with a clear POV on the ones our Agency can impact. Continuously lead the team to assess the landscape to translate where the client’s business and the market is going.
  • Encourage innovative ideas that anticipate and address the changing needs of our clients and drive measurable and meaningful business outcomes.
  • Support the team’s deep understanding of the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

  • Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
  • Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
  • Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from teams to enable inclusion and continuous improvement
  • Remove barriers to enable team outcomes
  • Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

 

Other Responsibilities: 

  • Support the leadership team in fostering a culture that reflects BetterLocal’s values—ensuring a workplace that is highly engaged, performance-driven, and inclusive.

 

 

QUALIFICATIONS   

  • REQUIRED
    • 6+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
    • Demonstrated ability to successfully lead, retain, and grow accounts through successfully nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
    • Experienced manager of people.
    • Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
    • Ability to thrive and lead within a “start-up” environment and culture.
  • PREFERRED
    • Agency experience.
    • Franchise, small business and/or decentralized system account management.
    • Experience with media planning and marketing research tools a plus.
    • Preferred use of Project Management tools.

 

CORE COMPETENCIES [Core competencies remain listed for all roles] 

  • CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients 
  • COLLABORATIVE: Working with teams and across the organization with ease 
  • OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances 
  • RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments 
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

 

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

 

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $74,000 – $104,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Associate Media Operations Specialist (AMOS) plays an essential role in ensuring that all placement types, details, timeframes, budgets, and sizes are properly and accurately implemented based upon client approvals. The AMOS is responsible for the functional tasks associated with trafficking and general campaign stewardship. A successful AMOS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues. This individual should be comfortable in a continuous learning environment.   

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Efficient, accurate and optimized delivery of advertisements across various channels and platforms. 

Key Responsibilities:  

  • Following agency SOPs, manage a comprehensive set of tasks associated with creative and traffic communication and distribution. Including but not limited to: 
  • Confirming campaign creative, rotations, and distributing assets to vendor partners  
  • Generating accurate tracking parameters for all campaigns that align with agency metadata standards. 
  • Trafficking within the ad server inclusive of uploading creative assets.  
  • Generation, distribution and collection of confirmed traffic instructions for traditional vendors  
  • Learn and understand brand safety guidelines and how to implement them on campaigns.  

Key Outcome: Reliable and accurate campaign execution and data transmission across the enterprise 

Key Responsibilities:  

  • Lead QA of campaign trafficking, inclusive of correct campaign properties, event tags, defaults, placement details, creatives, etc. with the assistance of media ops, channel and analytics team members.
  • Assist with validation of creative files from agencies, ensuring HTML functionality. When scoped, assist with proofreading of creative files from agencies, ensuring accuracy in spelling, industry & vertical terminology, branding, geo, strategy, targeting and more. 
  • Maintain accurate documentation of all QA, health checks and testing responsibilities to ensure accuracy and timeliness. Obtain/review proof of performance/screenshots.  
  • Maintain a common tech platform with internal teams to communicate status of all job responsibilities, ensuring tasks are updated on a regular basis (Wrike) 
  • Work closely with internal teams for streamlined handoff of information and quality output.  
  • Communicate with partners as needed to confirm handoff of materials and rectify errors.  
  • Uphold internal processes by using mandatory naming conventions, filling out required templates, and filing and organizing documents properly for all team members to access. 

Key Outcome: Career growth in the Media Operations department 

Key Responsibilities:  

  • Bring forth ideas for process automation, optimization, and efficiency. 
  • Develop advanced skill sets in areas such as Excel, brand safety, and ad serving platforms. 
  • Begin foundational learning of site tagging and measurement. 
  • Seek opportunities to acquire additional work and learn new skills that are relevant to the work. 

Other Responsibilities:  

  • Proactively support and participate in agency improvement initiatives.  
  • Support other teams as time permits.  
  • Other duties as assigned.   

REQUIREMENTS

REQUIRED QUALIFICATIONS 

  • Bachelor’s degree in Communications, Advertising, Public Relations, Marketing, Information Technology, or 1+ years of experience in a related field. 
  • Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint) 
  • Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.  
  • Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.  
  • Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats 

PREFERRED QUALIFICATIONS 

  • Advanced Microsoft Excel skills  
  • Exposure to ad campaign management; ad trafficking, campaign setup, monitoring, and optimization 

CORE COMPETENCIES  

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Associate Specialist, Social at Butler/Till executes paid social campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Specialist, Social should have the ability to not only execute social campaigns, but also provide support to senior level staff for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: Supports senior team members in the process of building best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements.

Key Responsibilities:

  • Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
  • Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
  • Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
  • Document changes / optimizations and learnings that feed strategic insights.
  • Responsible for QA of social campaigns for a select set of clients with keen attention to detail

Key Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation.

Key Responsibilities:

  • Collaborate with Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
  • Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
  • Helps in developing partnerships, social strategies, and plans for new and existing clients.
  • Supports Senior Staff in planning exercises which may include sending Requests for Proposals / Requests for Information, leveraging planning tools within platforms to estimate future costs / performance, and coordinating with new vendors to evaluate their features and capabilities.

Key Outcome: Communication and Collaboration: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, developing problem -solving skills as issues arise.

Key Responsibilities:

  • Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Measurement & Reporting and Stewardship functions.
  • Develop a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.
  • Partner with Senior resources on thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
  • Completes assigned tasks and actively responds to updates or questions within task management software (Wrike), collaboration tools (MS Teams, MS Outlook), and maintains organized records of optimizations.

Key Outcome: Measurement and Reporting: Channel Associates can work with senior team members in turning raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

  • Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
  • Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
  • Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.
  • Verifies the accuracy of analytics dashboards by QA’ing against platform data.
  • May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
  • Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

REQUIREMENTS

REQUIRED QUALIFICATIONS

  • EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
  • EXPERIENCE – 1+ years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc..
  • Proactive and curious attitude. Strong problem-solving skills.
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS

  • 1+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
  • Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES

  • CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
  • COLLABORATIVE: Working with teams and across the organization with ease.
  • OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
  • RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
  • PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

Summary
The Biddable Media Strategist is responsible for crafting innovative, data-driven strategies across biddable platforms, including programmatic, search, and social channels. This role focuses on leveraging platform expertise, market insights, and emerging technologies to develop impactful strategies that drive client success.

The Biddable Media Strategist collaborates closely with cross-functional teams and external partners to ensure strategies align with client objectives and reflect the latest trends and advancements in the biddable media landscape. They support enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They are instrumental in mentoring junior team members and advancing the agency’s expertise in biddable media.

Key Outcomes & Responsibilities
Key Outcome: Develop Comprehensive Biddable Media Strategies
Key Responsibilities:

  • Design innovative, data-informed biddable media strategies that align with client goals and broader campaign objectives.
  • Partner with Integrated Planning and channel activation teams to develop cohesive, synergistic cross-channel media recommendations.
  • Use historical campaign performance, market trends, and competitive analysis to inform strategic decisions and identify growth opportunities.
  • Advocate for the integration of data, insights, and biddable technologies to ensure strategies remain cutting-edge.
  • Demonstrate expertise in partner capabilities, including ad tech platforms, supply, and data providers to ensure seamless integration into campaign plans.
  • Collaborate with Integrated Planning team to shape audience strategy, ensuring targeting aligns with campaign objectives and key audience segments.

Key Outcome: Lead Insights-Driven Decision-Making and Optimization Frameworks
Key Responsibilities:

  • Partner with Integrated Planning, Activation and Analytics teams to define KPIs and evaluate past performance, driving strategic improvements.
  • Translate campaign insights from analytics and market trends into actionable recommendations to enhance media strategies and campaign outcomes.
  • Maintain open communication with partners to address biddable-specific performance opportunities and challenges.
  • Share biddable media learnings with cross-functional teams to inform broader strategies and future planning efforts.
  • Contribute to development of best practices and frameworks for optimizing campaign performance and aligning biddable efforts with broader strategies.

Key Outcome: Foster Collaboration and Build Strong Partnerships
Key Responsibilities:

  • Build and maintain strategic relationships with biddable media, audience, supply, and ad tech partners, exploring opportunities for beta tests, platform innovations, and first-mover advantages.
  • Stay up to date on partner capabilities, industry trends, and consumer behavior shifts, sharing actionable insights with internal and external stakeholders.
  • Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts.
  • Collaborate across internal teams to integrate biddable strategies seamlessly into overarching campaign plans and executed effectively.
  • Act as a trusted advisor to clients, presenting strategies, insights, and trends in a clear and compelling manner.

Key Outcome: Support Enterprise-Level Initiatives and Best Practices
Key Responsibilities:

  • Contribute to agency-wide initiatives by providing insights from campaign performance and partner collaboration.
  • Document and advocate for best practices for biddable media planning, ensuring cross-functional alignment and efficiency.
  • Support the development of a curation and supply strategy that pushes the boundaries of the current media landscape, delivering innovative outcomes aligned with agency initiatives
  • Work with the Director of Strategy and Partnerships to evaluate new tools, platforms, or technologies and integrate them into tactical planning when appropriate.
  • Support knowledge-sharing efforts by contributing to internal training, case studies, or agency thought leadership initiatives.

Qualifications

REQUIRED: 

  • EDUCATION: Bachelor’s degree in marketing, Advertising, Communications, Business, or equivalent work experience
  • EXPERIENCE: 3+  years of experience in the digital marketing, advertising, and/or media field
  • Experience in biddable channel tactical planning  and applied experience of bringing plans to fruition
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
  • Grasp new technology  (DSPs, SSPs, AI, etc.) and product changes quickly, and identify application to current work
  • Growing written, verbal, and presentation skills
  • Intermediate-level skillset in Excel

PREFERRED:

  • Self-starter able to seek new opportunities or projects
  •  Experience in The Trade Desk, Google, PulsePoint, and/or Meta platforms

Core Competencies

  • CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: Working with teams and across the organization with ease  
  •  OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
  • RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
  • PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 
 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
 

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Customer Experience Specialist Role will provide participating Digital Content agents with ease of posting and assistance with their Social Media presence.  This role is responsible for accurate and efficient posting of content, created by our internal teams, for each calendar month.  The Customer Experience Specialist must be organized, able to manage large workflows, and exhibit strong attention to detail.  This position is pivotable for ensuring quality and accuracy of timely posting.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Posting of participating Digital Content program agent content, for which you are assigned 

Key Responsibilities:  

  • Monthly posting of calendar content after agent approval across all available social media platforms 
  • Manage posting for assigned agents 
  • Reach out to Content team when calendar is not completed for approval 
  • Work with assigned Consultant to assist with agent approvals 
  • One-off content postings, as requested 
  • Work with assigned Consultant to assist with agent approvals 
  • Posting of content edits 
  • Work with assigned Consultant to assist with agent approvals 
  • Quality assurance checks to ensure posting was successful 
  • Verify that content posts have been scheduled 
  • Verify that content posts have posted to appropriate platforms on scheduled days 
  • Identify any rejected posts and repost or reach out to Content team for edits/adjustments 
  • Manage and maintain agent Hootsuite connections for assigned agents 
  • Reach out to agents when access is not in place or has been removed/disconnected 
  • Ensure an employee on Content team has back-up connection (this includes reaching out for reasons stated above)

Key Outcome: Chat coverage 

Key Responsibilities:  

  • Manage incoming chats amid content posting 
  • Assist with incoming chats during peak times 

Key Outcome: Agent Communication 

Key Responsibilities:  

  • Ability to articulate effectively through all communication channels 
  • Responsible for reaching out to agents obtain/regain Hootsuite access 
  • Assist with inbound/out agent reach outs and queue coverage during peak times 

Other Responsibilities:  

  • Back-up for Agent Experience Specialists, as needed 
  • Assistance during ATM Open Enrollment Sessions 
  • Additional tasks assigned by management, as needed 

REQUIREMENTS
REQUIRED QUALIFICATIONS 

  • Associate degree in Marketing, Business, or Consumer Relations; A Bachelor Degree a plus. 
  • 1+ years of Customer Service experience required 
  • Strong communication skills; both written and oral 
  • Independent and self-directed, yet also team oriented 
  • Proficient with Microsoft Office tools including Microsoft word, Excel, and PowerPoint 
  • Experience using customer service systems and tools 
  • Must be well organized and detail-oriented with the ability to multi-task  
  • Ability to manage ebb and flow of work and customer service demands 
  • Ability to work in a fast-paced atmosphere and meet deadlines 
  • Ability to work with little supervision 

PREFERRED QUALIFICATIONS

  • Experience with Google Docs and Power BI a plus 
  • Experience with posting on Social Media Platforms 
  • Familiarity with Social Media post creation 
  • Familiarity with Hootsuite 

CORE COMPETENCIES

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
  • COLLABORATIVE: working with teams and across the organization with ease.
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000- $52,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As a Director, Integrated Planning, you have the ultimate responsibility for the quality of your team’s Planning output, provide direction and oversight to your downstream team of Associate Director(s), Manager(s) and Planner(s), to ensure clear strategic voice and industry-leading plans across your client portfolio. You will act in a leadership capacity cross-functionally to pursue innovative solutions that help achieve better business outcomes and remove barriers to consistent, high-quality deliverables. You will be autonomous in serving as a trusted marketing strategist to clients, and accountable for partnering with the Account Director in pursuit of continued business growth and impact. You will also be responsible for continuing to elevate the Integrated Planning discipline through participation in department-wide improvement initiatives and training opportunities (alongside the Group Director). 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals 

Key Responsibilities:  

  • Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team. 
  • Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables. 
  • Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally). 
  • Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s). 
  • Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head. 

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes 

Key Responsibilities:   

  • Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities. 
  • Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives. 

Key Outcome: Cross-functional collaboration and strategic alignment  

Key Responsibilities: 

  • Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results 
  • Support development of relevant client and external agency relationships, as outlined by Account Director(s) 
  • Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director 

Key Outcome: Transformational client business impact  

Key Responsibilities: 

  • Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience.  
  • Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision. 
  • Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio 
  • Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges 
  • Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.) 
  • Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs 
  • Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities 

Key Outcome: Engage, retain and enable performance of talent 

Key Responsibilities: 

  • Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent  
  • Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting 
    clear, outcome-based performance goals by title and development plans for direct reports 
  • Support in executing the action plan that helps contribute to department-wide engagement goals 
  • Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement. 
  • Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners 
  • Remove barriers to enable team outcomes. 
  • Ability to tailor 1:1 coaching with a specific business outcome in mind. 

Other Responsibilities:  

  • Lead onboarding of new clients within client portfolio 
  • Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead 
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients. 

REQUIREMENTS
REQUIRED QUALIFICATIONS

  • Degree in Communication, Media, Marketing, Public Relations, or a related field 
  • 10+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications 
  • 5+ years’ of direct managerial experience 
  • Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.) Compelling and persuasive storyteller, both in written and verbal presentations/deliverables 
  • Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.) 
  • Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams 
  • Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations. 
  • Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint 

PREFERRED QUALIFICATIONS  

  • Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)  
  • Experience with Microsoft PowerBI, project management tools, and media planning programs 
  • Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal 

CORE COMPETENCIES  

  • CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $114,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for anyone located in Rochester, NY

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

This role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching, all while maintaining professionalism and poise.  

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  Lead Client-Focused Marketing Science Solutions

Key Responsibilities: 

  • Accountable for all Marketing Science internal and external deliverables
  • Research, plan, execute and present findings for strategic Marketing Science solutions to clients.
  • Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.
  • Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.
  • Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.
  • Develop project scopes, success measures, and ensure alignment with client objectives.
  • Assist in completing projects when the team is at maximum capacity or to cover while team is out.

Key Outcome:  Elevate Marketing Science Products and Services

Key Responsibilities: 

  • Collaborate with Data Engineering and Software Development teams, establishing the goal and leading the business requirements for data transformations supporting Marketing Science products and services.
  • Set the vision for team members on best practices and continuous improvement.
  • Explore and recommend new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.
  • Lead the development of Marketing Science products and services based on market trends and client needs.

Key Outcome: Ensure High-Quality Client Deliverables
Key Responsibilities:

  • Oversee final packaged deliverables and provide input on the best way to document appropriate and actionable recommendations.
  • Establish client deliverables using standard templates and brand guidelines.
  • Set the team up for success in presenting insights and recommendations to clients.
  • Collaborate with stakeholders to define project scopes and develop best solutions.
  • Lead/guide the project deliverables for our clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities: 

  • Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
  • Manage a team; set clear, outcome-based performance goals.
  • Establish and maintain development plans for each
  • Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
  • Remove barriers to enable team outcomes
  • Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities: 

  • Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of our clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS 

  • Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field.
  • 10+ years of experience in marketing data integrations, data science, and data-driven analyses
  • Expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniques 
  • Deep experience leading a team in the Data Science or Marketing Science space.
  • Experience confidently presenting to clients, including C-suite.
  • Extensive knowledge of SQL, database schemas, and analytics data marts. 
  • Passion for problem-solving and providing workable solutions.
  • Proven strategic leadership and project management skills.
    Team player with strong verbal and written communication skills.
  • Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.

PREFERRED QUALIFICATIONS

  • Master’s degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.
  • Experience in Healthcare, specifically Pharma.
  • Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).
  • Experience working in cloud environments (AWS, Snowflakes, Azure). 
  • Experience with reporting/visualization tools (Power BI, Tableau, Qlik)
  • Experience working with Google Analytics and/or clickstream data.

CORE COMPETENCIES  

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
      

ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $142,000 – $198,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). 

SUMMARY

The Field Account Manager is a results-driven team player passionate about customer experience and overall account growth. Field Account Managers make a daily impact by providing stellar client service while generating new business for Butler/Till, increasing participation in our marketing programs. This role combines managing existing customer accounts with actively driving sales within those accounts, focusing on building strong relationships, identifying new growth opportunities, and ensuring end-to-end customer satisfaction while achieving sales and retention targets.

Successful Field Account Managers are confident, dynamic, and focused on the customer’s best interests. They use their consultative skills and marketing expertise to understand client needs and share the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions. They also use industry knowledge and customer insights to make recommendations across our diverse marketing solutions that best support each customer’s overall marketing strategy. 

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome:  Key Account Management

Key Responsibilities: 

  • Relationship Builder- Prioritize long-term client relationships by understanding their needs, proactively addressing concerns, and maintaining regular communication.
  • Account Health Focused – Oversee the overall health of assigned accounts, including contract renewals, managing customer expectations, and monitoring usage data. 
  • Customer Service-Centric – Provide excellent customer support, resolving issues promptly and ensuring a positive client experience. 
  • Proactive Cross-Seller: Identify cross-sell opportunities with customers participating in a Butler/Till program. 
  • Highly Engaged Customers: Maintain a high engagement rate with customers through active, value-add outreach efforts to support retention and new business generation. 
  • Brand Builder: Support both virtual and in-market larger-scale events through presenting, marketing, and educating our customers in both 1:1 and 1:many settings.

Key Outcome:  Consultative Advisement

Key Responsibilities: 

  • Foster strong and lasting customer relationships through the sharing of expertise, product-specific education, and consultation as their respective marketing partner, 
  • Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
  • Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including digital marketing, social media campaigns, content creation, and SEO.
  • Stay abreast of industry trends, market dynamics, and competitor activities.
  • Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
  • Provide feedback to internal stakeholders based on market insights and agent interactions.

Key Outcome: New Business Generation 

Key Responsibilities: 

  • Maintain a robust pipeline of upsell prospects to ensure consistent opportunities for sales engagement. 
  • Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
  • Drive the consultative sales process from initial contact to sale closure.
  • Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
  • Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
  • Contribute to overall sales goals by consistently generating new revenue from existing clients.

Other Responsibilities: 

  • Assist in all annual/rolling program enrollment activities as needed to support the account.
  • Other responsibilities may be required due to business needs and scope of work.
  • Some travel to marketing events hosted by BT or clients is required.

REQUIREMENTS
Required

  • 2+ years of experience in Account Management. 
  • 2+ years of experience in end-to-end sales solutions.
  • Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
  • Proven track record in account management with cross-sell expertise.
  • Excellent communication and presentation skills.
  • Exceptional negotiation and closing skills.
  • Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

  • Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered. 
  • 2+ years’ experience with CRM software.
  • Experience marketing at larger scale events such as trade shows exhibiting a plus
  • Outside sales experience a plus
  • Experience with marketing products; branding and digital marketing a plus 

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000- $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  Represent media data with domain expertise for campaign performance reporting. 

Key Responsibilities: 

  • Identify, collect, prepare, transform, and validate data.
  • Understand and maintain data models, mappings, and relationships.
  • Complete data transformations across all data sources, including 3rd party measurement data.
  • Perform data quality audits for all media platforms.
  • Act as a subject matter expert in data use for measuring and improving marketing campaigns.
  • Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it.

Key Outcome:  Measurement Planning, Visualization & Analysis.

Key Responsibilities: 

  • Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework.
  • Assist in developing solutions to achieve client measurement goals.
  • Create visualizations to effectively communicate performance.
  • Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders.
  • Documents observations resulting from Power BI dashboard reporting.
  • Responsible for timely and accurate reporting delivery.

Key Outcome:  Technical Process Maintenance & Improvement

Key Responsibilities: 

  • Assist in the development of formal processes and conduct efficiency audits.  
  • Proactively support agency improvement/innovation initiatives. 

Other Responsibilities: 

  • Continuously learn and improve processes to ensure accuracy and efficiency.
  • Organize and manage multiple priorities and projects.
  • Take full responsibility and accountability for contributions and outcome.
  • Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

REQUIREMENTS
REQUIRED QUALIFICATIONS 

  • Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field.
  • 4+ years of demonstrated experience in data modeling, measurement planning and data visualization.  
  • Proficient in SQL
  • Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
  • Experience in BI tools, preferably Power BI
    Strong written and verbal communication skills

PREFERRED QUALIFICATIONS 

  • Experience with digital media platforms and analyzing media data.
  • Experience in the Healthcare vertical.
  • Experience using project management software.

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $65,000 – $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  Represent media data with domain expertise for campaign performance reporting. 

Key Responsibilities: 

  • Identify, collect, prepare, transform, and validate data.
  • Understand and maintain data models, mappings, and relationships.
  • Complete data transformations across all data sources, including 3rd party measurement data.
  • Perform data quality audits for all media platforms.
  • Act as a subject matter expert in data use for measuring and improving marketing campaigns.
  • Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it.

Key Outcome:  Measurement Planning, Visualization & Analysis.

Key Responsibilities: 

  • Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework.
  • Assist in developing solutions to achieve client measurement goals.
  • Create visualizations to effectively communicate performance.
  • Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders.
  • Documents observations resulting from Power BI dashboard reporting.
  • Responsible for timely and accurate reporting delivery.

Key Outcome:  Technical Process Maintenance & Improvement

Key Responsibilities: 

  • Assist in the development of formal processes and conduct efficiency audits.  
  • Proactively support agency improvement/innovation initiatives. 

Other Responsibilities: 

  • Continuously learn and improve processes to ensure accuracy and efficiency.
  • Organize and manage multiple priorities and projects.
  • Take full responsibility and accountability for contributions and outcome.
  • Ability to define problems, collect and review data, establish facts, and draw valid conclusions.

REQUIREMENTS
REQUIRED QUALIFICATIONS 

  • Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field.
  • 4+ years of demonstrated experience in data modeling, measurement planning and data visualization.  
  • Proficient in SQL
  • Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
  • Experience in BI tools, preferably Power BI
    Strong written and verbal communication skills

PREFERRED QUALIFICATIONS 

  • Experience with digital media platforms and analyzing media data.
  • Experience in the Healthcare vertical.
  • Experience using project management software.

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $65,000 – $92,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).  

SUMMARY

As an Integrated Planner, you are an integral piece to supporting and stewarding the recommended strategic plan(s) for our clients, working in partnership with your Planning cohort, the Account team, and the Channel Activation teams. You will be responsible for understanding our clients’ business goals, objectives, and campaign strategy to enable pull-through of that strategy in appointed initiatives and/or tactics. Throughout the course of a campaign, you will monitor performance against metrics to fuel optimizations driving KPI performance. 

KEY OUTCOMES & RESPONSIBILITIES  

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals 

Key Responsibilities:  

  • Support briefing of channel activation team(s) on strategic objectives to guide execution 
  • Clearly document plan nuances, changes or client requests to the channel activation team(s) to guide execution 
  • Maintain consistent knowledge of landscape evolution, leveraging insight to fortify plan recommendations 
  • Participate in client calls and collaborate with your Integrated Planning team on next steps 

Key Outcome: Continued elevation of campaign insights and optimizations tied to business outcomes 

Key Responsibilities:  

  • Monitor performance of campaigns towards client metrics and KPIs, noting how each channel is tracking towards holistic goals 
  • Engage channel activation team in opportunities to improve performance against client metrics and KPIs 
  • Recommend cross-channel campaign optimizations to improve performance, partnering with the Supervisor and/or Manager as needed 

Key Outcome: Cross-functional collaboration and strategic alignment 

Key Responsibilities:  

  • Collaborate with cross-functional teams to develop strategic work that meets client objectives
  • Understand cross-functional workflow processes & coordinate with teams to progress project 

Other Responsibilities:  

  • Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – approach new projects with curiosity and proactivity 
  • Build autonomy in pulling syndicated research to tell stories about the clients’ audience, competitive landscape, and marketplace trends that will ultimately impact campaign strategy and tactical approach 

REQUIREMENTS

REQUIRED QUALIFICATIONS  

  • Degree in Communication, Media, Marketing, Public Relations, or a related field 
  • 2+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications 
  • Excellent written and verbal communication skills, with an eye for detail 
  • Demonstrated analytical and problem-solving skills 
  • Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint 

PREFERRED QUALIFICATIONS  

  • Experience working in an agency setting. 
  • Demonstrated ability to manage complex projects, working with and delegating to other teams, as required 
  • Knowledge and past experience using Microsoft PowerBI, project management software, media buying/planning software, and syndicated research tools 

CORE COMPETENCIES  

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease?  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting 

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

  

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Manager, Creative Services should have the ability to autonomously handle extremely complex issues and problems while proactively soliciting director level support for escalated issues. 

The Manager, Creative Services will be accountable to the research, develop, and delivery of creative solutions for our clients, to help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making.  They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their managerial skills to lead a team of creative specialists that develop outstanding, personalized creative. A Manager, Creative Services has mastered the scope of creative competencies at Butler/Till. 
 

KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome: Accountable for a team that develops and executes engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines. 
Key Responsibilities:  

  • Manage multiple people and projects simultaneously and in an autonomous fashion, meeting all deadlines and delivering exceptional-quality work.
  • Lead a team of Creative Specialists in the execution of creative solutions inclusive of delegation and accountable for outcomes. 
  • Lead the evolving creative solutions offering through innovation and operational excellence. 
  • Encourage their team to proactively research, and share, creative trends, and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
  • Exhibit thought leadership of industry trends and emerging creative formats to lead ways to keep Butler/Till’s Creative Service solution innovative. 

Key Outcome: Own collaboration amongst key stakeholders to create cohesive, strategic, and impactful solutions.
Key Responsibilities: 

  • Accountable for close collaboration with other Creative Services groups, Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
  • Is held accountable for efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.  
  • Represent Creative Services in various cross-functional meetings—such team leads, program status and project briefs.
  •   Function as a mentor for all team members; focus on cross departmental collaboration and research skills. 

Key Outcome: Engage, retain, and enable performance of talent.
Key Responsibilities: 

  • Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
  • Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
  • Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
  • Remove barriers to enable team outcomes.
  • Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Manager, Creative Services is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes. 

ENTERPRISE ENABLEMENT 

  • Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise. 
  • Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.  
  • Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.  
  • Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.  
  • Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

DATA & OPTIMIZATION 

  • Utilize data to inform current and future creative service optimization and innovation strategies.  
  • Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics. 
  • Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.  
  • Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.  
  • Competitive analysis of creative solution services for existing and potential clients.  
  • Strategy and execution of paid social creative campaigns.  
  • Management of refunds and cancellations of paid social creative campaigns.  
  • Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

CREATIVE SOLUTIONS 

  • Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.  
  • Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.  
  •  Align project resources and deliverables to create timely creative solutions that deliver measurable business results. 
  • Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows. 
  • Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 

PROCUREMENT & ACTIVATION 

  • Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.  
  • Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.  
  • Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives. 
  • Social media page, web page, and email content audits. 
  • Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.  

QUALIFICATIONS   

REQUIRED QUALIFICATIONS 

  • 6+ years of creative design experience.
  • Masterly level knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
  • 6+ years of design and writing with for a marketing function.
  • Expert knowledge in data-driven decision-making that positively impact marketing campaign outcomes. 
  • 2+ years of mentorship or managerial experience.
  • Exceptional portfolio demonstrating specialized skill application in a professional setting.
  • Ability to effectively provide and receive feedback to refine designs.
  • Exceptional verbal, written, and communication skills.
  • Extremely organized and detail-oriented—able to manage multiple moving pieces and retain a lot of information at once, all while striving for excellence.
  • Be creative and business-minded, a proven history of knowing how to balance both skills.  
  • Adept strategic insight and analytical skills.
  • Effective self-driven problem solver.
  • Professional demeanor.

PREFERRED QUALIFICATIONS 

  • Agency experience.
  • Ability to use social media planning, scheduling & posting software.
  • Experience using Hootsuite.

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves. 

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As a Manager, Integrated Planning, you will be responsible for defining and enabling the strategic, cross-channel communications/media plan for your client(s), providing direct oversight to the Planner(s) working on your team. You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences.  

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals 

Key Responsibilities:  

  • Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge 
  • Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Associate Director/Director of Integrated Planning, as needed 
  • Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies 
  • Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally) 
  • Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies 

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes 

Key Responsibilities:   

  • Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks 
  • Lead campaign performance discussions with Account, Client, and Partner Agency team(s) 
  • Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs 

Key Outcome: Cross-functional collaboration and strategic alignment  

Key Responsibilities: 

  • Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives 
  • Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards 
  • Collaborate with cross-functional team leads to remove barriers to developing strategic work that meets clients’ objectives and expectations 
  • Regularly assess and reflect on client-specific processes, providing recommendations to Manager and/or Director to continue to optimize towards effectiveness, supporting implementation of the solution as identified 

Key Outcome: Transformational client business impact  

Key Responsibilities: 

  • Provide consistent, confident strategic point of view and leadership across day-to-day Planning deliverables 
  • Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation 
  • Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client 
  • Accountable to maintaining consistent knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through 

Key Outcome: Engage, retain and enable performance of talent 

Key Responsibilities: 

  • Contribute to management of talent plans. Assess, hire, on-board, and grow role-appropriate talent  
  • Manage a team of Planner(s), setting clear, outcome-based performance goals for them and establishing and maintaining development plans for each  
  • Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement 
  • Remove barriers to enable team outcomes 
  • Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential 
  • Demonstrated ability to tailor 1:1 coaching with a specific business outcome in mind 

Other Responsibilities:  

  • Support onboarding of new clients and/or new campaigns within client portfolio 
  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients. 

REQUIREMENTS
REQUIRED QUALIFICATIONS  

  • Degree in Communication, Media, Marketing, Public Relations, or a related field 
  • 7+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications 
  • 3+ years’ experience mentoring team members, preferably at least one year of direct manager experience 
  • Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations 
  • Excellent presentation skills – verbally and written – for clients or relevant external audience 
  • Strong comfort level with data, analytics, and measurement solutions and recommendations 
  • Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint 

PREFERRED QUALIFICATIONS  

  • Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams 
  • Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix) 

CORE COMPETENCIES

  • CUSTOMER FOCUS: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
     

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $67,000 – $94,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area. 

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY 

The Senior Account Executive manages a high-profile client account(s), autonomously working with all Agency departments to ensure assigned client work moves in a timely and efficient manner, with a high degree of attention to detail and quality. They have an eye for strategic opportunities and approach their work with agility and the ability to adapt to an evolving agency organization and client challenges. They internalize their client’s business objectives and are responsible for gathering and disseminating client input, monitoring the internal progress of client projects, and advocating on behalf of all stakeholders to maintain the strategic integrity of the work. They effectively consider and apply client and team feedback and evaluate all marketing to evolving campaigns towards delivering best-in-class solutions and client business impact. 

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Client Retention, Revenue and Profitability 

Key Responsibilities: 

  • Serve as the primary liaison between the client’s day-to-day team, anticipating and proactively addressing their needs towards high-quality execution that meets agency standards and exceeds client expectations 
  • Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner. 
  • In collaboration with Account Supervisor, support the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing). 
  • Actively seek client feedback, and initiate the development of action plans to address opportunities or issues.  
  • Represent and leverage client and industry context within recommendations, points-of-view and reporting to strengthen trust with the client partners. 
  • Lead each phase of the Agency’s work to ensure that the client is in alignment with the way their plan or project is progressing. 
  • Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver work in a timely manner, flexing where appropriate with the support of the Account Supervisor. 
  • Be prepared to actively address difficult conversations with the day-to-day client and quickly work with internal stakeholders to find the best solution. 
  • Manage client budgets and oversee the invoicing process, working with cross-functional teams to ensure jobs are opened in accounting system, estimates and invoices are being tracked properly, budget spreadsheets are up-to- date, and client invoicing is accurate and timely. 

Key Outcome: Client Business Knowledge Leading to Organic Growth and New Business 

Key Responsibilities: 

  • Contribute to the development of a meaningful analysis on the client’s business, category, competition, and audience including relevant implications and potential opportunities. 
  • Understand the evolution of the client’s business and support in the exploration of expanded Agency solutions based on client input. 
  • Leverage relevant Agency research tools and techniques to support analyses and increase industry and client knowledge for the broader team. 
  • Understand and effectively present relevant and timely solutions and strategies to clients alongside the Account Supervisor, and/or cross- functional team members. 
  • With assistance from Account Supervisor, actively listen for opportunities and connect agency services that can solve client business problems, and then ensure Agency service offerings are extended and effectively represented to our clients. Fully understand the Agency business strategies to help identify connections to client business strategies. 
  • Contribute to accurate client forecasts, inclusive of quantifying organic growth opportunities with the support of Account Supervisor 

Key Outcome: Cross Functional Collaboration and Engagement 

Key Responsibilities: 

  • Accountable for seamless activation of all executional elements, effectively planning, hosting, and completing day to day work in partnership with cross-functional peers 
  • Clarify client objectives and parameters on all requests and projects to ensure alignment with client & internal stakeholders to ensure expectations can fully be met. 
  • Identify challenges and proactively work with cross-functional peers to overcome in the day-to-day work as they occur. 
  • Work with all teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not. 
  • Identify opportunities to improve cross-functional work and gain support in implementing improvements towards it. 
  • Lead or support the development of strategic briefs to guide the Agency’s cross-functional work, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives. 
  • Ensure the client’s business, category, competition, and audience are consistently represented from campaign activation through optimization. 
  • Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards. 
  • Delegate role-appropriate work and coach junior team members towards success. 

Other Responsibilities: 

  • Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

REQUIREMENTS
REQUIRED  

  • 4+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field. 
  • Excellent written and verbal communication skills, including presentation/public speaking skills. 
  • Independent and self-directed, yet also team-oriented. 
  • Intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint 
  • Strong project management skills; with use of project management tools a plus. 

PREFERRED  

  • Exposure to, or experience with media planning, marketing research tools, and client media budgeting a plus. 
  • Prior agency or related industry experience 

WORK ENVIRONMENT & PHYSICAL DEMANDS  

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.   

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING  

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.  

EEO DISCLAIMER  

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000- $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals

Key Responsibilities:

  • Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
  • Present recommendations across core capabilities to the client, with clear rationale
  • Lead briefing of channel specialist team(s) on strategic objectives to guide execution
  • Participate in client calls and proactively ask and/or address questions that will move campaigns forward

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes

Key Responsibilities:

  • Monitor performance of campaigns, engaging channel activation team in opportunities to improve performance against client metrics and KPIs
  • Build actionable insights & recommend cross-channel campaign optimizations, supporting decisions with clear rationale
  • Participate in campaign performance discussions with Account, Client, and Partner Agency team(s)

Key Outcome: Cross-functional collaboration and strategic alignment

Key Responsibilities:

  • Collaborate with cross-functional teams to develop strategic work that meets client objectives
  • Understand cross-functional workflow processes & coordinate with teams to progress project
  • Autonomously make decisions to progress projects forward in a manner that meets client expectations and Agency quality standards

Key Outcome: Transformational client business impact

Key Responsibilities:

  • Provide consistent, confident point of view across day-to-day Planning deliverables
  • Accountable to maintaining evergreen knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities:

  • Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – proactively translating into actionable marketing solutions
  • Identify cross-functional barriers and apply critical thinking skills to recommend solutions to Supervisor/Manager

REQUIREMENTS
REQUIRED QUALIFICATIONS

  • Degree in Communication, Media, Marketing, Public Relations, or a related field
  • 4+ years of experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
  • Demonstrated analytical thinking, and problem-solving skills
  • Knowledge and advanced beginner experience leveraging syndicated research tools (e.g., competitive intel, audience insights, etc.)
  • Excellent written and verbal communication skills, with an eye for detail
  • Strong client presentation skills
  • Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint

PREFERRED QUALIFICATIONS

  • Experience working in an agency setting
  • Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
  • Knowledge and past experience using Microsoft PowerBI, project management software, and media buying/planning software

CORE COMPETENCIES

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease?
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000 – $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).  

SUMMARY

“Programmatic isn’t just a media channel, it’s a way of buying.” 

The Senior Programmatic Specialist candidate is responsible for bringing this mantra to life by driving programmatic strategy across B/T’s portfolio of clients using a data-driven approach. Using their extensive experience in programmatic activation in DSPs, ad operations, trading, data analysis, and insight writing, the Senior Programmatic Specialist candidate will be responsible for advancing our programmatic utilization on our client portfolio to meet/exceed their business goals and objectives. 

They must be super-collaborators and act as consultants with our Integrated Planning, Account, and Analytics teams to develop a deep understanding of our client’s products, competitors, target audiences, hopes and dreams, and be perceived as their right-hand/go-to source for all strategy & activation needs. Must also contribute to enterprise-level thought leadership, establishing us as experts, crafting best practices, internal and external communications, and innovating on behalf of our overall capabilities.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Activation: This position plays a critical role in managing and maintaining digital media campaigns, to drive performance and value on behalf of our clients. 

Key Responsibilities: 

  • Expert in self-serve DSPs like The Trade Desk, DV360, PulsePoint, etc.
  • Must efficiently download, interpret, and act on multiple campaign sets, encompassing various brands, targeting strategies, marketing funnel stages, and target audiences (both B2C and B2B).
  • Recommend and/or implement changes to the settings within the DSPs to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
  • Document changes/optimizations and learnings that feed strategic insights.
  • Expert in the setup of new campaigns, including the implementation of tracking tags.
  • Supports the quality assurance efforts of campaign set-up in the DSPs.
  • Continuously analyze key performance metrics to measure the effectiveness of campaign initiatives.

Key Outcome:  Planning & Strategy: The breadth of the programmatic space is expansive, so our Senior Specialist has the valuable skill to identify effective programmatic tools to meet and exceed client objectives. 

Key Responsibilities: 

  • Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
  • Recommends client specific partners, cost and strategy that fulfill campaign objectives, this would include entering new tactical plans and edits into our internal database (tactical planning)
  • Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
  • Evaluates and recommends programmatic partners, technology and platforms

Key Outcome:  Communication and Collaboration: Effective communication and collaboration are keys to success at Butler/Till, to ensure we’re all working together to achieve success for our clients.

Key Responsibilities: 

  • Works closely with Specialist and Associate Specialist peers to ensure campaign management tasks are completed and  executional best practices are followed. May include some training to achieve the Planning, Strategy, Measurement & Reporting and Stewardship functions.
  • Supports Integrated Planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, and key learnings that can be put into actionable items
    Is a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry
  • Collaborates with Analytics, Integrated Planning, and Account Service teams to build reports, craft client communication and identify new opportunities in the programmatic space. 

Key Outcome:  Data Analysis & Insights: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities: 

  • Experts at analyzing campaign data to determine the impact of programmatic media, paired with action plans to further drive results.
  • Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
  • Acts as channel SME, and presents channel performance to clients with confidence, fields any questions, and/or provides any client follow-ups to channel-specific inquiries.
  • May be asked to assist with troubleshooting reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
  • Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies.
  • Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance. 

Key Outcome: Stewardship: This position plays a critical role setting, stewarding, and optimizing the agency’s programmatic enterprise offering, inclusive of processes, guidelines, best practices, and standards. 

Key Responsibilities: 

  • Establishes organization-wide programmatic best practices, guidelines, objectives and documented regulations. 
  • Keeps the channel team up to date on programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns.
  • Leads, measures and optimizes the agency’s programmatic supply management approach and quality/brand safety/fraud mitigation
  • Contribute to monthly forecasting, billing, and maintenance of process documentation.
  • May be asked to assist with Invoice Approval and Reconciliation, ensure all known fees / discounts / added value etc. are correctly captured per Scope documents.
  • May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.

Key Outcome:  Thought Leadership: Senior Specialists are considered industry experts in their field and contribute to the innovation and growth of agency offerings, as well as positing Butler/Till as a domain leader. 

Key Responsibilities: 

  • Stays abreast of programmatic policies, regulations, innovations, and opportunities. 
  • Creates written communications such as POV’s, case studies, white papers, blog posts, presentations, etc. for both internal and external stakeholders. 
  • Evaluates and activates with new strategic partners that provide upscaled value for our client campaigns. 
  • Engages in verbal communications such as speaking opportunities, client tactical pitches, etc. that educate or inform internal or external stakeholders about best practices or innovation opportunities.

REQUIREMENTS

REQUIRED QUALIFICATIONS 

  • EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience 
  • EXPERIENCE – Minimum of 4+ years of experience managing and leading campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
  • Proactive and curious attitude. Strong problem-solving skills.
    Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

PREFERRED QUALIFICATIONS 

  • Expert Excel user, comfortable with data management in Excel, paired with strong statistical and analytical skills
  • Demonstrated aptitude for quickly learning and leveraging new technologies, tools, and platforms to drive innovation and efficiency (high Technology Quotient)
  • Experience working in pharma marketing or in a highly regulated industry.

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: Working with teams and across the organization with ease  
  • OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances
  • RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
  • PROACTIVITY & AUTONOMY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIRONMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

COMPENSATION 

Butler/till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $60.000.00- $85,000.00 and represents the annual salary range in Rochester, NY. base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of butler/till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including esop (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).  

SUMMARY 

The Senior Video Specialist leads the development and execution of advanced media strategies for the agency’s Total Play offering. Total Play is an integrated, cross-platform advertising solution that merges video, audio, and gaming formats,  leveraging entertainment-like environments to engage audiences more effectively. With a primary focus on video channels (TV, streaming, and online video), they bring deep expertise in planning and activation. Additionally, they leverage a comprehensive understanding of audio or gaming as complementary channels, enriching cross-channel strategies to deliver more holistic and impactful campaigns. 

Demonstrating a strong aptitude for high quality and accuracy, the Senior Video Specialist drives positive business outcomes through data-driven insights, strategic partnerships, and innovative media solutions tailored to each client’s unique needs.  They effectively manage complex issues independently, seeking leadership support for escalated matters. Additionally, the Senior Video Specialist mentors and coaches junior team members, providing guidance and support to develop their skills and enhance their performance, fostering a collaborative and growth-oriented team environment.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives

Key Responsibilities: 

  • Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
  • Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
  • Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
  • Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights 
  • Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
  • Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
     

Key Outcome: Lead successful activation and ongoing stewardship of complex media campaigns (video, audio, gaming), ensuring seamless execution from planning to implementation

Key Responsibilities: 

  • Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
  • Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting  strategies
  • Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels
  • Negotiate makegoods for under performance or mismanagement of client investments
  • Support campaign trafficking process, ensuring accurate and timely implementation across channels

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations across video, audio, and gaming

Key Responsibilities:

  • Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards (e.g. regular QA of video data)
  • Monitor partner adherence to transparency & brand safety standards; implement enhancements to standards
  • Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
  • Optimize campaigns based on performance goals and cross-channel dependencies that build synergistic strategies that enhance overall campaign performance
  • Manage troubleshooting of reporting, trafficking mapping, and site tagging to assist with campaign measurement

Key Outcome: Collaboration, partner engagement, and thought leadership advance competitive Total Play offering

Key Responsibilities:

  • Build and maintain strong relationships with partners; actively sharing information with cross functional teams and identifying innovative client opportunities
  • Maintain pulse and report on industry trends and marketplace conditions impacting the video, audio, and gaming landscapes. 
  • Provide actionable insights relevant to our client portfolio
    Author thought leadership (blog posts, white papers, case studies, etc.)
  • Contribute to identification and implementation of best practices, guidelines, and objectives that support planning,  activation, stewardship, and reporting
  • Collaborate with channel peers on integrated efforts to ensure a cohesive deliverable 
  • Participate in internal and external learning and development opportunities. Support development and sharing of educational materials

Other Responsibilities:

  • Demonstrate proficiency in media planning and buying tools throughout campaign workflows 
  • Comprehension and application of complex media math and demonstrate strong analytical skills
  • Adoption & application of communication and project management tools effectively
  • Responsible for leading larger, more complex client organizations and providing support/mentorship to junior team members on small to mid-sized client organizations
  • Responsible for leading internal and external discussions related to clients and video, audio, and gaming offering; may be asked to contribute to and/or lead presentations

QUALIFICATIONS 

REQUIRED

  • EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience 
  • EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video 
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
  • Ability to quickly grasp new technology and product changes, and identify application to current work
  • Written & verbal communication skills
    Proactive and curious attitude. Strong problem-solving skills
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
  • Self-starter able to seek new opportunities or projects, and lead with support from start to finish 

PREFERRED 

  • Experience working in highly regulated industry (e.g. pharma, healthcare)
  • Experienced using syndicated research and 1st party data to inform strategy and activation
  • Presentation skills 

CORE COMPETENCIES

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000.00 – $76,000.00 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).  

SUMMARY 

The Senior Video Specialist leads the development and execution of advanced media strategies for the agency’s Total Play offering. Total Play is an integrated, cross-platform advertising solution that merges video, audio, and gaming formats,  leveraging entertainment-like environments to engage audiences more effectively. With a primary focus on video channels (TV, streaming, and online video), they bring deep expertise in planning and activation. Additionally, they leverage a comprehensive understanding of audio or gaming as complementary channels, enriching cross-channel strategies to deliver more holistic and impactful campaigns. 

Demonstrating a strong aptitude for high quality and accuracy, the Senior Video Specialist drives positive business outcomes through data-driven insights, strategic partnerships, and innovative media solutions tailored to each client’s unique needs.  They effectively manage complex issues independently, seeking leadership support for escalated matters. Additionally, the Senior Video Specialist mentors and coaches junior team members, providing guidance and support to develop their skills and enhance their performance, fostering a collaborative and growth-oriented team environment.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome: Develop comprehensive media recommendations (video, audio, gaming) aligned to client’s objectives

Key Responsibilities: 

  • Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
  • Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
  • Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
  • Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights 
  • Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
  • Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
     

Key Outcome: Lead successful activation and ongoing stewardship of complex media campaigns (video, audio, gaming), ensuring seamless execution from planning to implementation

Key Responsibilities: 

  • Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
  • Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting  strategies
  • Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels
  • Negotiate makegoods for under performance or mismanagement of client investments
  • Support campaign trafficking process, ensuring accurate and timely implementation across channels

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations across video, audio, and gaming

Key Responsibilities:

  • Collaborate with Analytics team on recommended KPIs for channel activation strategies and to ensure accurate data tracking for all channels in dashboards (e.g. regular QA of video data)
  • Monitor partner adherence to transparency & brand safety standards; implement enhancements to standards
  • Analyze and report on campaign effectiveness to maximize results across video, audio, and gaming
  • Optimize campaigns based on performance goals and cross-channel dependencies that build synergistic strategies that enhance overall campaign performance
  • Manage troubleshooting of reporting, trafficking mapping, and site tagging to assist with campaign measurement

Key Outcome: Collaboration, partner engagement, and thought leadership advance competitive Total Play offering

Key Responsibilities:

  • Build and maintain strong relationships with partners; actively sharing information with cross functional teams and identifying innovative client opportunities
  • Maintain pulse and report on industry trends and marketplace conditions impacting the video, audio, and gaming landscapes. 
  • Provide actionable insights relevant to our client portfolio
    Author thought leadership (blog posts, white papers, case studies, etc.)
  • Contribute to identification and implementation of best practices, guidelines, and objectives that support planning,  activation, stewardship, and reporting
  • Collaborate with channel peers on integrated efforts to ensure a cohesive deliverable 
  • Participate in internal and external learning and development opportunities. Support development and sharing of educational materials

Other Responsibilities:

  • Demonstrate proficiency in media planning and buying tools throughout campaign workflows 
  • Comprehension and application of complex media math and demonstrate strong analytical skills
  • Adoption & application of communication and project management tools effectively
  • Responsible for leading larger, more complex client organizations and providing support/mentorship to junior team members on small to mid-sized client organizations
  • Responsible for leading internal and external discussions related to clients and video, audio, and gaming offering; may be asked to contribute to and/or lead presentations

QUALIFICATIONS 

REQUIRED

  • EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience 
  • EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video 
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
  • Ability to quickly grasp new technology and product changes, and identify application to current work
  • Written & verbal communication skills
    Proactive and curious attitude. Strong problem-solving skills
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
  • Self-starter able to seek new opportunities or projects, and lead with support from start to finish 

PREFERRED 

  • Experience working in highly regulated industry (e.g. pharma, healthcare)
  • Experienced using syndicated research and 1st party data to inform strategy and activation
  • Presentation skills 

CORE COMPETENCIES

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
  • COLLABORATIVE: working with teams and across the organization with ease
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance 
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000.00 – $76,000.00 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer II is a mid-level role for engineers who have demonstrated proficiency in software development and are ready to take on more responsibility. This role involves designing and implementing solutions for moderately complex problems, taking ownership of features or components, and collaborating with cross-functional teams. The ideal candidate is capable of solving problems independently, refactoring and improving existing code, and mentoring junior engineers. The role provides opportunities to grow technical expertise while contributing to the team’s success.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  High-quality software products

Key Responsibilities: 

  • Design and develop solutions for moderately complex technical problems, often with some level of autonomy.
  • Write clean, maintainable, and testable code while following best practices for architecture, scalability, and security.
  • Develop and integrate different components of the system, ensuring they work together seamlessly.
  • Refactor existing code to improve scalability, performance, and maintainability.
  • Collaborate with cross-functional teams (e.g., Product, Design, QA) to define and implement solutions.
  • Participate in and lead code reviews, providing feedback to peers.
  • Help onboard and mentor junior engineers, sharing knowledge on best practices and development tools.

Key Outcome:  Collaborative team environment

Key Responsibilities: 

  • Actively engage in team discussions, providing ideas for improving processes, tools, and architecture.
  • Work effectively with other engineers, contributing to collaborative problem-solving and technical decision-making.
  • Use tools like JIRA, Confluence, and others to track development progress and document work.
  • Contribute to the agile development process, including sprint planning, backlog grooming, and retrospectives.

Other Responsibilities: 

  • Participate in the development of technical documentation and system artifacts.
  • Assist in troubleshooting and resolving production incidents.
  • Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.

REQUIREMENTS
REQUIRED 

  • Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
  • 2-5 years of professional experience in software development.
  • Strong experience with programming languages and frameworks such as C#, Python, JavaScript, and React.
  • Solid understanding of system design, data structures, and algorithms.
  • Experience with version control systems like Git and GitHub.
  • Familiarity with software engineering best practices, including testing, version control, and CI/CD pipelines.
  • Strong analytical and problem-solving skills, with the ability to tackle moderately complex problems independently.

PREFERRED

  • Experience with cloud technologies such as AWS, Azure, or GCP.
  • Knowledge of databases like MS-SQL, PostgreSQL, or Snowflake.
  • Exposure to agile development methodologies and tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $100,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer III is a senior-level role responsible for leading and executing complex technical projects and solving high-impact problems. This role requires a high level of technical expertise and leadership, as well as the ability to mentor junior engineers and influence design decisions across teams. The ideal candidate thrives in leading large-scale initiatives, driving architectural decisions, and solving critical production issues. This role requires strategic thinking, advanced technical skills, and the ability to mentor and guide others in the team.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  High-quality software products

Key Responsibilities: 

  • Take leadership on high-impact technical projects, from design to delivery.
  • Lead the architectural and design decisions for large-scale software systems.
  • Mentor junior and mid-level engineers, providing guidance on design, coding, and testing best practices.
  • Drive improvements in code quality by introducing new practices and tools (e.g., automated testing, code reviews, CI/CD pipelines).
  • Troubleshoot and resolve complex production issues, improving system reliability and performance.
  • Provide thought leadership and innovation in the development of new technologies or features.

Key Outcome:  Collaborative team environment

Key Responsibilities: 

  • Collaborate effectively with cross-functional teams (e.g., Product, Design, QA, Operations) to define requirements and deliver technical solutions.
  • Participate in and sometimes lead architectural discussions, providing insights and guidance to shape the direction of the system.
  • Facilitate knowledge sharing and continuous learning within the team, especially through mentoring.
  • Lead or participate in code reviews to ensure the highest quality and consistency of code.

Other Responsibilities: 

  • Act as a point of contact for troubleshooting complex issues in production or development environments.
  • Drive the identification of technical debt and bottlenecks, proposing and implementing solutions.
  • Contribute to the definition of long-term technical strategy and vision for the team or company.

REQUIREMENTS
REQUIRED 

  • Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
    5-8 years of professional experience in software development.
  • Expertise in programming languages and frameworks such as C#, Python, JavaScript, React, and Node.js.
  • Extensive experience with system architecture, performance optimization, and scalability.
  • Strong understanding of production systems, including handling incidents and ensuring reliability.
  • Experience with cloud technologies such as AWS or Azure, and databases like MS-SQL, PostgreSQL, or Snowflake.
  • Proven ability to mentor junior engineers and lead technical initiatives

PREFERRED

  • Experience in leading large-scale technical projects or initiatives.
  • Experience with advanced testing practices (e.g., test-driven development, automated testing).
  • Familiarity with tools such as Docker, Kubernetes, and CI/CD pipelines.

CORE COMPETENCIES 

  • CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
  • COLLABORATIVE: working with teams and across the organization with ease  
  • OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
  • RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
  • DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $86,000- $120,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Apply Today

The people powering our movement

We consider every member a co-creator of our culture. The deep accountability we have to one another and the true sense of belonging and inclusion we cultivate are what makes Butler/Till a great place to build your career.

For over 25 years, we’ve been proud of the work we create, how it’s created, and who it’s created for.

Open Roles

Butler/Till is an Equal Opportunity Employer. We do not discriminate against qualified applicants based upon any protected group status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital status, military or veteran status, sexual orientation, physical or mental disability or medical condition as defined by applicable equal opportunity laws.

Butler/Till offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.