A top workplace that

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

SUMMARY

The Associate Programmatic Trader is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms.  Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.

This Associate Programmatic Trader will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance.  The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Planning, Strategy, and Programmatic Expertise Development

Key Responsibilities:

• Support the planning process by working closely with senior resources to provide guidance and answer questions.
• Partner with cross-functional team members to gather data and learn how to identify optimizations that improve campaign results.
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Demonstrate growing expertise by supporting senior resources in establishing materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies.

Key Outcome: Effective Campaign Management and Performance Optimization

Key Responsibilities:

• Manage and execute programmatic campaigns across display, audio, video, and digital out of home ensuring adherence to budgets and timelines.
• QA campaigns to ensure accuracy.
• Optimize campaign delivery through precise pacing, bid management, audience and placement analysis, and performance tracking.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Assist senior resources in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Key Outcome: Data-driven Insights and Reporting

Key Responsibilities:

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance.
• Accurate QA of all data including PowerBI models.
• Support internal client-facing teams by explaining campaign performance and addressing any questions.
• Ability to articulate tactical performance analysis to internal and external parties via detailed written and verbal summaries.
• Maintain accurate documentation of changes and learnings to inform future campaigns.

Other Responsibilities:

• May need to perform other responsibilities and tasks as requested

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions

PREFERRED QUALIFICATIONS

• Minimum 1-2 years of experience managing campaigns in the digital marketing ecosystem
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 – $56,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Channel Director, Social Media will lead the evolution and execution of Butler/Till’s Social Media offering, with a core focus on paid media strategy and performance. This senior-level role requires deep expertise in social media activation, AdTech, and performance marketing, paired with a strong understanding of how to translate insights into scalable, impactful solutions for clients and the agency.

The Channel Director will drive operational excellence across campaign execution, champion innovative use of platforms and technologies, and elevate the agency’s presence as a thought leader in the space. As both a strategic and hands-on leader, this individual will play a critical role in refining processes, shaping best practices, and mentoring internal teams while collaborating cross-functionally to expand the scope and sophistication of Butler/Till’s social media capabilities.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Enforce performance excellence across paid social campaigns

Key Responsibilities:

• Strategize, refine, and enforce processes that drive quality and precision in campaign execution.
• Develop, implement, and standardize optimization strategies, techniques, and workflows to maximize performance.
• Create best-in-class tactical plans for new and existing clients that align with industry best practices for paid social.

Key Outcome: Increase the scope and sophistication of the agency’s social media capabilities

Key Responsibilities:

• Identify and integrate new audience, data, and reporting partners into the existing tech stack, demonstrating measurable impact.
• Operationalize and promote advanced platform-specific strategies across major social platforms (e.g., Meta, TikTok, Reddit, Snapchat, LinkedIn, X [formerly Twitter], Pinterest, etc.).
• Establish and champion standardized processes for high-performing influencer marketing campaigns.
• Advance and refine measurement practices to enable comprehensive attribution and reporting of social campaign performance.

Key Outcome: Provide thought leadership in social media

Key Responsibilities:

• Serve as a public-facing subject matter expert by representing the agency at conferences, on panels, podcasts, in articles, and other industry-facing forums.
• Educate and consult with clients to communicate the value and strategic advantage of Butler/Till’s social media offerings.
• Lead internal knowledge sharing by regularly updating stakeholders on social media trends, platform changes, strategies, and best practices.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

QUALIFICATIONS

• REQUIRED

o   Bachelor’s degree in Advertising, Communications, Public Relations, Marketing or a related field

o   10+ years of experience in digital marketing, advertising, or media field

o   5+ years of leadership / supervisor experience

o   Agency experience

o   Significant experience with Paid Social campaign activation, including stewardship of budgets over $100k

o   Experience with strategic tactical planning

o   Experience in highly regulated industries preferred, such as Pharmaceuticals, Financial Services, Medical Insurance, Housing, Employment, Credit, or Political campaigns

o   Experience with AdTech tools such Floodlights, Campaign Manager, Brand Safety, Google Analytics, Sprinklr, etc.

o   Excellent verbal, written, and presenting skills

• PREFERRED

o   Master’s degree in business, marketing, or related field.

o   Meta BluePrint Certification (Digital Media Associate)

o   Relevant Certifications in other Social Platforms

o   Google Certifications in Campaign Manager 360, GA4

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $81,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Customer Experience Specialist Role will provide participating Digital Content agents with ease of posting and assistance with their Social Media presence.  This role is responsible for accurate and efficient posting of content, created by our internal teams, for each calendar month.  The Customer Experience Specialist must be organized, able to manage large workflows, and exhibit strong attention to detail.  This position is pivotable for ensuring quality and accuracy of timely posting.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Posting of participating Digital Content program agent content, for which you are assigned 

Key Responsibilities:  

• Monthly posting of calendar content after agent approval across all available social media platforms 
• Manage posting for assigned agents 
• Reach out to Content team when calendar is not completed for approval 
• Work with assigned Consultant to assist with agent approvals 
• One-off content postings, as requested 
• Work with assigned Consultant to assist with agent approvals 
• Posting of content edits 
• Work with assigned Consultant to assist with agent approvals 
• Quality assurance checks to ensure posting was successful 
• Verify that content posts have been scheduled 
• Verify that content posts have posted to appropriate platforms on scheduled days 
• Identify any rejected posts and repost or reach out to Content team for edits/adjustments 
• Manage and maintain agent Hootsuite connections for assigned agents 
• Reach out to agents when access is not in place or has been removed/disconnected 
• Ensure an employee on Content team has back-up connection (this includes reaching out for reasons stated above)

Key Outcome: Chat coverage 

Key Responsibilities:  

• Manage incoming chats amid content posting 
• Assist with incoming chats during peak times 

Key Outcome: Agent Communication 

Key Responsibilities:  

• Ability to articulate effectively through all communication channels 
• Responsible for reaching out to agents obtain/regain Hootsuite access 
• Assist with inbound/out agent reach outs and queue coverage during peak times 

Other Responsibilities:  

• Back-up for Agent Experience Specialists, as needed 
• Assistance during ATM Open Enrollment Sessions 
• Additional tasks assigned by management, as needed 

REQUIREMENTS
REQUIRED QUALIFICATIONS 

• Associate degree in Marketing, Business, or Consumer Relations; A Bachelor Degree a plus. 
• 1+ years of Customer Service experience required 
• Strong communication skills; both written and oral 
• Independent and self-directed, yet also team oriented 
• Proficient with Microsoft Office tools including Microsoft word, Excel, and PowerPoint 
• Experience using customer service systems and tools 
• Must be well organized and detail-oriented with the ability to multi-task  
• Ability to manage ebb and flow of work and customer service demands 
• Ability to work in a fast-paced atmosphere and meet deadlines 
• Ability to work with little supervision 

PREFERRED QUALIFICATIONS

• Experience with Google Docs and Power BI a plus 
• Experience with posting on Social Media Platforms 
• Familiarity with Social Media post creation 
• Familiarity with Hootsuite 

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease.
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $36,000- $52,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Solve complex business problems by integrating and analyzing large datasets from diverse sources, including third-party platforms and relational databases (both structured and unstructured). Utilize data mining, visualization, predictive, prescriptive, and mathematical optimization techniques to identify actionable insights. Mentor members of the Marketing Science and Campaign Analytics teams, assisting with training and complex client deliverables.  
 
KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome: Understand Business Problems and Translate into Data Requirements
Key Responsibilities: 

• Collaborate with Account Management, Channel Activation, and Integrated Planning teams to define business problems solvable by data science.
• Determine the appropriate methodology and mix of methodology, techniques and analytic tools to address business challenges.
• Develop and deliver advanced analytic products and solutions, including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning, and other techniques.
• With leadership assistance as needed, offer thought leadership for project recommendations.
• Mentor Data Scientist I and II in more complex methodologies and tools, demonstrating technical leadership for the team.

Key Outcome:  Develop Marketing Science Products and Services.
Key Responsibilities: 

• Collaborate with Data Engineering and Software Development teams to perform complex data transformations and establish automated data processing for predictive/prescriptive analytics products and services.
• Help stakeholders and clients understand the principles and methodologies behind the analytic products and services.
• Research and explore tools and techniques that continue to elevate our Marketing Science offerings in pursuit of Agency capability awareness, recognition and growth, making recommendations to Principal, Manager, and Director.
• Assist Data and Software Engineers with Marketing Science applications relying on model algorithms and putting code into production.
• Identify areas of improvement for enhancing process efficiency while maintaining a high degree of accuracy.

Key Outcome:  Construct client deliverables.
Key Responsibilities: 

• Collaborate with Account Management, Integrated Planning, and Channel Activation teams to provide actionable insights, grounded in the client business context, from our Marketing Science solutions.
• Present information using data visualization techniques.
• Collaborate with Data engineering team to implement scoring and other algorithms in production environments using SQL, Python, or other languages.  

Other Responsibilities: 

• With leadership assistance as needed, ability to define problems, collect and review and transform data, identify and evaluate data patterns and validate statistical assumptions, establish facts, draw valid conclusions, package insights, and present actionable business recommendations grounded in client business context.  

QUALIFICATIONS
REQUIRED QUALIFICATIONS 

• Requires a Bachelors Degree in Computer Science, Data Science, Mathematics, Statistics, or a related field.
• 6+ years of relevant analytics experience, specifically in machine learning and advanced techniques.
• Expert knowledge of statistical modeling and machine learning techniques such as linear and logistic regression, decision trees, neural networks, random forest, k-means cluster analysis, time series analysis and forecasting
• Expert in forecasting/predictive analytics, quantitative analytics, statistical analysis, multivariate testing, and optimization algorithms
• Deep experience working in cloud environments such as AWS, Snowflakes, and Azure; with the ability to provide requirements for environments needed to delivery Marketing Science solutions
• Extensive use of relational databases including Access, Oracle, SQL Server
• Expert technical and programming skills in SQL and Python (or R studio) and other statistical or machine learning tools
• Strong verbal and written communication skills; outgoing and comfortable relating to people
• Independent and self-directed yet also team oriented
• Possess the capability to independently conduct research and identify the most effective solutions for problem-solving. This entails a proactive approach to gathering information, analyzing data, and applying insights to address complex challenges within the business context
• Strong project management skills; must be well-organized and able to multi-task. Highly dependable and detail-oriented; excellent at setting and meeting deadlines with the ability to work well under tight time constraints.
• Ability to interact with all levels of the Agency, including Senior Leadership, demonstrating proficiency in Data Science but also the values and behaviors most dear to B/T
• Willingness to enthusiastically mentor members of the Marketing Science team

PREFERRED QUALIFICATIONS

• Master’s degree in Computer Science, Data Science, Mathematics and/or Statistics
• Experience in media data
• Relevant experience in the healthcare industry

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $99,000- $138,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

SUMMARY 
The Director, Client Success & Sales is a results driven leader who excels at developing and guiding a high-performing team while fostering exceptional client experiences and driving account growth.  This role is responsible for overseeing a group of Team Leads, providing them with the tools, training and support needed to drive success in both sales and client service.   The Director, Client Success & Sales focuses on leading the team to achieve all client growth and retention goals, while building strong client relationships ensuring a seamless experience for customers in our programs across all territories.  

As a leader, the Director, Client Success & Sales is confident, dynamic, and deeply invested in both team and customer success.  They empower their team to act as trusted advisors, using their marketing expertise and consultative sales skills to anticipate client needs and effectively position the company’s comprehensive marketing solutions.  These solutions may include branding, content creation, and paid search.  By leveraging industry knowledge, client insights, and collaborative strategies, the Director, Client Success & Sales drives the team to meet ambitious growth and engagement targets while ensuring long-term client satisfaction and growth.  

This role requires a dynamic leader who can motivate, coach, and guide a diverse team to exceed goals and drive meaningful impact.  Effectiveness in this role relies on the ability to adapt strategies to shifting market demands, ensuring execution is tailored to regional and industry-specific needs.  Beyond driving the plan forward, this individual should provide insights, recommendations, and customized solutions that optimize performance at both the individual and team levels.  

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Drive Client Engagement Through Strategic Sales Leadership and Relationship-Driven Approaches
Key Responsibilities:

• Relationship Building and Client Engagement: Champion a relationship-first approach to client interaction. Empower the team to build and nurture lasting relationships with clients and stakeholders, ensuring personalized service and deep understanding of client needs to drive loyalty and long-term business growth.
• Client Engagement Strategy Development & Execution: Develop and implement comprehensive engagement and sales strategies that align with company objectives, integrating customer-centric approaches to achieve revenue growth and market penetration across multiple regions or business units.
• Leadership: Inspire, lead and mentor team to excel in their roles. Foster collaborative and relationship-driven culture that emphasizes trust, partnership, and shared success. Provide ongoing coaching, feedback, and professional development to build a high performing team.  
• Cross-Functional Collaboration: Work closely with other departments (marketing, product, customer success, etc.) to ensure alignment and effective execution of sales strategies, ensuring a seamless experience for clients and prospects.
• Talent Development & Coaching: Identify skill gaps and development needs within the team. Provide targeted coaching, training, and mentorship to team leads and account managers ensuring continuous growth and high team effectiveness.
• Recruitment & Talent Acquisition: Support the recruitment process for new team members, ensuring that talent acquisition aligns with team and business needs.

Key Outcome: Drive Sales Excellence, Efficiency, and Productivity Across Teams
Key Responsibilities:

• Sales Process Optimization: Continuously evaluate and improve sales processes to ensure maximum efficiency and effectiveness across all teams. Identify and implement best practices that streamline operations and increase sales productivity.
• Sales Enablement & Tools: Ensure the field team has the tools, resources, and technologies needed to succeed, including CRM systems, sales training materials, and data analytics platforms. Promote the adoption of these tools to improve team performance.
• Performance Metrics & Analytics: Develop and track key performance indicators for team, including new customer acquisition, and client retention. Provide regular feedback and reports to leadership, offering insights into team performance and areas for improvement.
• Team Motivation & Engagement: Foster a positive, collaborative culture within the field team organization. Encourage team cohesion, celebrate wins, and maintain high morale to motivate team members to exceed their targets.
• Sales Training & Development: Lead ongoing training programs to enhance the team’s skills in areas such as negotiation, relationship building, and solution selling. Ensure Field Team Leads are up to date on product knowledge and market trends.
• Market Intelligence: Gather and analyze industry trends, competitor activities, and customer insights to inform sales strategies. Share relevant information with the team to ensure they are well-equipped to approach opportunities and challenges in the market.
• Sales Performance Oversight: Monitor and analyze the performance of direct reports and their respective teams. Ensure that KPIs such as revenue generation, lead conversion rates, customer engagement and customer retention are met. Provide strategic direction to optimize performance.

Key Outcome: Achieve Revenue Targets and Drive Sustainable Growth
Key Responsibilities:

• Revenue Target Management: Ensure that the team is on track to meet or exceed growth targets. Work closely with Team Leads to set realistic and achievable sales goals, while maintaining focus on long-term client growth.
• Account Penetration & Expansion: Support Team Leads in identifying and pursuing new business opportunities, including upselling and cross-selling existing clients to expand the scope of business relationships.
• Strategic Account Management: Oversee the management of strategic accounts, ensuring that Team Leads are focused on long-term relationship-building and account growth. Ensure successful contract renewals, pricing negotiations, and overall client satisfaction.
• Customer Retention Strategies: Collaborate with Field Team Leads to implement strategies that improve customer retention rates. Support the team in addressing client needs and providing exceptional service to maintain long-term business relationships.
• Forecasting & Strategic Adjustments: Lead the team in accurate forecasting and pipeline management. Make necessary strategic adjustments based on performance data and market conditions to ensure targets are consistently achieved.

Key Outcome:   Engage, retain and enable performance of talent
Key Responsibilities: 

• Develop and proactively manage a talent plan for the account talent within the portfolio.  Assess, hire, onboard, and grow role-appropriate talent to meet client needs within an optimal team structure.
• Provide effective feedback that enables employees to improve and work towards goals while seeking feedback from the team to enable inclusion and continuous improvement.
• Remove barriers to enable team outcomes.
• Provides opportunities for growth and development.  Tailor coaching with specific business outcomes in mind.
• Mentor and inspire employees to unlock their full potential.

Other Responsibilities: 

• Drive the readiness of the team for the annual enrollment period by incorporating timely training, ensuring they are equipped with necessary tools, resources, and up-to-date information to maximize enrollment success.
• Other responsibilities may be required due to business needs and scope of work.
• Some travel to marketing events hosted by BT or clients is required.

QUALIFICATIONS  

Required

• 7+ years of experience in Sales Management.
•  4+ years of experience in end-to-end sales solutions.•    
• Solution-focused sales experience with a strong understanding of consultative selling and sales strategies.
• Proven track record in account management with cross-selling expertise.
• Excellent communication and presentation skills.
• Exceptional negotiation and closing skills.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.

Preferred

• Bachelor’s degree in Sales, Marketing, or Communication preferred – A combination of education and experience will be considered.
• 5+ years’ experience with CRM software.
• Sales leadership in marketing and advertising
• Experience marketing at larger scale events such as trade shows exhibiting a plus.
• Outside sales experience a plus
• Experience with marketing products; branding and digital marketing a plus

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 
 
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
 
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
 
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $90,000- $126,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 
 
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for anyone located in Rochester, NY

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

This role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching, all while maintaining professionalism and poise.  

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  Lead Client-Focused Marketing Science Solutions

Key Responsibilities: 

• Accountable for all Marketing Science internal and external deliverables
• Research, plan, execute and present findings for strategic Marketing Science solutions to clients.
• Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.
• Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.
• Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.
• Develop project scopes, success measures, and ensure alignment with client objectives.
• Assist in completing projects when the team is at maximum capacity or to cover while team is out.

Key Outcome:  Elevate Marketing Science Products and Services

Key Responsibilities: 

• Collaborate with Data Engineering and Software Development teams, establishing the goal and leading the business requirements for data transformations supporting Marketing Science products and services.
• Set the vision for team members on best practices and continuous improvement.
• Explore and recommend new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.
• Lead the development of Marketing Science products and services based on market trends and client needs.

Key Outcome: Ensure High-Quality Client Deliverables
Key Responsibilities:

• Oversee final packaged deliverables and provide input on the best way to document appropriate and actionable recommendations.
• Establish client deliverables using standard templates and brand guidelines.
• Set the team up for success in presenting insights and recommendations to clients.
• Collaborate with stakeholders to define project scopes and develop best solutions.
• Lead/guide the project deliverables for our clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities: 

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals.
• Establish and maintain development plans for each
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

Other Responsibilities: 

• Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of our clients.

QUALIFICATIONS

REQUIRED QUALIFICATIONS 

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field.
• 10+ years of experience in marketing data integrations, data science, and data-driven analyses
• Expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniques 
• Deep experience leading a team in the Data Science or Marketing Science space.
• Experience confidently presenting to clients, including C-suite.
• Extensive knowledge of SQL, database schemas, and analytics data marts. 
• Passion for problem-solving and providing workable solutions.
• Proven strategic leadership and project management skills.
  Team player with strong verbal and written communication skills.
• Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.

PREFERRED QUALIFICATIONS

• Master’s degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.
• Experience in Healthcare, specifically Pharma.
• Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).
• Experience working in cloud environments (AWS, Snowflakes, Azure). 
• Experience with reporting/visualization tools (Power BI, Tableau, Qlik)
• Experience working with Google Analytics and/or clickstream data.

CORE COMPETENCIES  

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
    

ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). 

Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

COMPENSATION 

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $142,000 – $198,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.  

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. 

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors.

This individual will oversee multi-location SEO for high-profile client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization.

Key Responsibilities: 

• Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures
• Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations.
• Expertly identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords.
• Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success.
• Develop the SEO offerings across multiple client organizational structures within the agency

Key Outcome: Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals.

Key Responsibilities:

• Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth.
• Leads comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables.
• Assists with scopes and estimates for new projects or campaigns
• Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research
• Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations
• Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols.
• Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)

Key Outcome: Engage, retain, and enable performance of talent

Key Responsibilities:

• Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent
• Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.
• Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
• Remove barriers to enable team outcomes
• Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

• REQUIRED –

o   Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience

o   10+ years of experience managing and leading campaigns in the paid and organic search ecosystem

o   5+ years of leadership / supervisor experience

o   Commanding knowledge of SEO tools and technologies including: HTML/CSS, JavaScript, Structured data, Google – Analytics/Search Console/Tag Manager/AdWords, SEMRush, Ahrefs, SimilarWeb, Salesforce, ScreamingFrog, DeepCrawl, BrightEdge, Conductor, Jupyter, RStudio, etc

o   Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO

o   Working knowledge of search engine optimization practices

o   Experience bringing strategic plans to execution

o   Google Analytics certification required

• PREFERRED –

o   Master’s degree in business, marketing, or related field.

o   Google Ads certification preferred

o   Agency experience

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $109,000 – $138,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

As a Supervisor, Integrated Planning, you will be responsible for defining and enabling the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Once approved, you will steward the planning initiative(s) from conception through elevation, mentoring Integrated Planner(s) that support the business.

KEY OUTCOMES & RESPONSIBILITIES 
Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities: 

• Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
• Build and articulate a connective communication plan strategy based on the needs of the clients’ business, partnering with the Manager and/or Director, as needed
• Effectively evaluate and deliver cross-channel plan recommendations based on strategic objectives and plan strategies
• Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
• Actively participate in brainstorming and lead conversations that steward campaign execution or pull-through with clients and external agencies

Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities: 

• Support Senior/Planner(s) in their ability to build actionable insights and rationale for plan recommendations, clearly articulate the strategic objectives to Channel Activation team(s), and lead ongoing campaign management tasks
• Lead campaign performance discussions with Account, Client, and Partner Agency team(s)
• Consistently seek feedback across cross-functional team to measure and improve performance against client metrics and KPIs

Key Outcome: Cross-functional collaboration and strategic alignment 
Key Responsibilities:

• Represent the voice of the strategy internally, guiding cross-channel recommendations to achieve plan objectives
• Autonomously make decisions to progress projects forward in a manner that delivers on the strategic need, meets/exceeds client expectations, and delivers on Agency quality standards
• Collaborate with cross-functional team leads to remove barriers to developing strategic work that meets clients’ objectives and expectations
• Regularly assess and reflect on client-specific processes, providing recommendations to Manager and/or Director to continue to optimize towards effectiveness, supporting implementation of the solution as identified

Key Outcome: Transformational client business impact 
Key Responsibilities:

• Provide consistent, confident strategic point of view and leadership across day-to-day Planning deliverables
• Develop strategic, outcome-based insights, through a mastery of research toolkit, that lead to impactful plan optimization and innovation
• Proactively recommend innovative ideas for the campaigns managed, supporting the Integrated Planning Director and account teams with articulation of new recommendations and plan opportunities to client
• Accountable to maintaining consistent knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through

Other Responsibilities: 

• Delegation of tasks and activities to the appropriate team member(s) – within Integrated Planning and cross-functionally
• Mentor and support development of Senior/Integrated Planner(s) within the context of clients’ work
• Support onboarding of new clients and/or new campaigns within client portfolio
• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS 
REQUIRED

• Bachelors Degree in Communication, Media, Marketing, Public Relations, or a related field
• 6+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
• Demonstrated ability to understand and build actionable insights from first-party and syndicated research tools, leveraging them as key rationale for strategic communications plan recommendations
• Excellent presentation skills – verbally and written – for clients or relevant external audience
• Strong comfort level with data, analytics, and measurement solutions and recommendations
• Intermediate use of Microsoft Office products, including Word, Excel, and PowerPoint

PREFERRED 

• Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
• Experience with third-party measurement partners (such as brand lift studies, Kantar or Nielsen attitudinal studies, and industry specific partnerships, e.g., IQVIA, Crossix)

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Publisher Direct Strategist is responsible for developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.

The Publisher Direct Strategist supports enterprise-level efforts by contributing to the development of best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and collaborate with senior team members to navigate complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
Key Responsibilities:

• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods.
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations.
• Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable.
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value.
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations.
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement.
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success.

Key Outcome: Lead the successful activation and ongoing stewardship of media campaigns, ensuring seamless execution from planning to implementation

Key Responsibilities:

• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members.
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors.
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members.
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners.
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels.

Key Outcome: Manage campaign performance and reporting with informed decision-making and optimizations

Key Responsibilities:

• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards.
• Ensure partner reporting and data transfers are timely, accurate, and actionable.
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations.
• Analyze and report on campaign effectiveness to maximize results across endemic environments.
• Applyunderstanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results.
• Negotiate makegoods for under performance or mismanagement of client investments.
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement.
• Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts.

Key Outcome: Partner engagement and management maximize strategic and business impact
Key Responsibilities:

• Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities.
• Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing.
• Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities.
• Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate.
• Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments.

Key Outcome: Support of enterprise-level initiatives and thought leadership advance our endemic offering
Key Responsibilities:

• Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting.
• Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio.
• Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities).
• Participate in internal and external learning and development opportunities. Support development and sharing of educational materials.
• Actively adopting new buying methodologies and experimenting with automation, advanced targeting, and supply optimization within Total Play channels.
• Support onboarding and mentorship of junior team members, offering training and guidance on the full workflow, enterprise initiatives, and partner management.
• Proactively surface strategic refinements and solutions to campaign or process challenges, applying critical thinking, initiative, and a focus on client goals, partner capabilities, and marketplace trends.

Other Responsibilities:

• Demonstrate proficiency in media planning and buying tools throughout campaign workflows.
• Comprehension and application of basic media math and demonstrate analytical skills.
• Effectively use project management and communication tools to drive efficiency and collaboration.
• Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy.

QUALIFICATIONS

REQUIRED

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Ability to grasp new technology and product changes, and identify application to current work
• Strong written & verbal communication skills
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities

PREFERRED 

• Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
• Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000-62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

We are seeking a highly motivated Recruiter & Talent Business Partner to join our dynamic talent team. The Recruiter & Talent Business Partner will play a critical role in attracting and hiring top talent to support our agency and help drive the growth of our business. In addition to recruiting, the Recruiter & Talent Business Partner will support recruiting, onboarding, offboarding, and talent initiatives. A successful Recruiter & Talent Business Partner should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Proactively source and recruit qualified talent to fill approved open roles and meet agency performance metrics (KPIs).

Key Responsibilities:

• Conduct full cycle recruiting – sourcing, direct recruiting, and engage with partners/college for pipelining purposes.
• Conduct phone screens and in-person interviews to assess candidate fit and qualifications.
• Proactively manage the candidate’s experience throughout the hiring process, ensuring a positive and professional impression of the company.
• Collaborate with Talent Business Partners and Senior Director, Talent to understand the agency’s long-term talent needs and align recruitment strategies accordingly.
• Utilize social media, job boards, and other recruitment channels to identify and engage with potential candidates.
• Uphold and strengthen inclusion & diversity hiring practices to attract diverse internal and external candidate pipelines.
• Partner with the Talent Team to understand and accurately represent compensation practices.
• Monitor progress of requisitions from approval to close and communicate in a timely manner with stakeholders.

Key Outcome: Collaboration with internal partners to ensure seamless coordination between the talent team and various departments.

Key Responsibilities:

• Assist with new hire orientation preparation and take ownership of completing new hire paperwork, accurately entering all required employee data into the HCM system, including personal and employment information.
• Facilitating the offboarding process and takes ownership of coordination of all necessary paperwork, documentation, and accurately filing offboarding paperwork.
• Hold 45 day connects with new hires, track and analyze onboarding feedback to enhance processes and continuously improve the new hire experience.

Key Outcome: Collaborate with senior leadership to align Talent strategies with department objectives.

Key Responsibilities:

• Work closely with leaders to understand the organization’s vision and translate it into actionable Talent initiatives and engagement plans by department.
• Utilize reporting data to analyze employee relations trends and provide insights and recommendations.
• Lead and support organizational restructuring efforts to optimize efficiency and productivity assisting in communication of change initiatives, addressing employee concerns, and supporting managers in implementing change effectively.
• Collaborate with Leaders in developing talent acquisition and compensation planning strategies to attract and retain top talent.
• Share best practices with other TBP’s within the organization to ensure consistent service.
• Work cross-functionally as well as engage members of the Talent and Finance Teams to ensure the successful implementation of programs and initiatives as well as seamless work processes.
• Support the implementation of Performance Management technology (Quantum) modules to support employees and managers (e.g.: survey, feedback, Performance, 1:1s, succession planning).

Key Outcome: Foster high engagement among employees.

Key Responsibilities:

• Foster a positive work culture through effective communication of employee engagement initiatives and action planning.
• Enable onboarding for new hires (30/60/90 performance plans) and ensure the managers are providing sufficient training.
• Design, implement, and manage employee recognition programs that align with company values and contribute to a positive workplace culture.
• Implement mechanisms for gathering ad hoc employee feedback as needed (including surveys, focus groups, or regular check-ins) to gather valuable insights into employee sentiment and engagement levels using this feedback to inform Talent strategies and initiatives.

Key Outcome: Provide guidance on leadership development, recruitment needs, workforce planning, and succession.

Key Responsibilities:

• Support goal setting and performance management processes, assisting managers with goal drafting, follow-up, and continuous feedback.
• Ensure all role profiles, position openings and RFA’s are complete, approved and submitted for processing.
• Actively promote DEIB initiatives through training and support of managers and employees that foster an inclusive culture, and support recruitment efforts to attract diverse talent.
• Receive and manage resignation letters for your departments, initiating Wrike project, and conducting the exit interview. Collaborate with Talent tech and payroll for processing.

Key Outcome: Handle employee relations matters, conduct investigations, and resolve conflicts.

Key Responsibilities:

• Serve as a trusted advisor to employees and managers to address and resolve employee/manager concerns, conduct investigations when necessary and provide guidance on conflict resolution.
• Work with managers on progressive corrective action steps, disciplinary meetings, and disciplinary actions.
• Educate employees on our policies and where they can find resources for self-service.

Other Responsibilities:

• Willingness to undertake additional duties and responsibilities beyond the scope of the primary role, as assigned by the supervisor or management, to contribute to the overall success of the team and organization.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Human Resources, Business Administration, Communications, or a related field
• 6-8 years or proven track record of successfully sourcing and recruiting high-quality candidates.
• Demonstrated ability to create and drive efficient and effective candidate generation strategies.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with hiring managers and candidates both virtually and in person.
• Knowledge of basic employment law and best practices in talent acquisition.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proficiency in an applicant tracking system (ATS) and other recruiting technologies.
• Must be a self-starter, well organized, have excellent time management and meet deadlines.

PREFERRED QUALIFICATIONS

• 4+ years of experience recruiting for technical roles
• 4+ years of experience advising hiring managers on the labor market

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $70,000 – $85,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.  At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Social Media Specialist, at Butler/Till creates and executes social strategy across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Social Media Specialist should have the ability to not only create and execute social campaigns, but also feel comfortable participating in client meetings. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Activation: This position plays a critical role in the day-to-day execution of paid social media campaigns, to drive performance and value on behalf of our clients.

Key Responsibilities:

• Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals, documenting changes and learnings.
• Setup of new campaigns on various social media platforms such as Meta, TikTok, Snapchat, LinkedIn and Reddit.
• Knowledge of social media platforms, best practices, and partner offerings, including measurement capabilities, and effective applications.
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts.
• Ability to efficiently analyze and act on data from multiple campaigns, encompassing various brands, targeting strategies, marketing funnel stages, and diverse audiences, including both B2C and B2B segments.
• Drive campaign performance by recommending and implementing optimizations within the buying platform to ensure all client KPIs are met or exceeded, aligning with pre-established benchmarks.
• Responsible for QA of social campaigns for a select set of clients with keen attention to detail.

Key Outcome: Planning & Strategy: This position supports the strategic planning and daily execution of both new and ongoing campaigns, ensuring impactful results and alignment with overall business goals.

Key Responsibilities:

• Develop paid social strategies and tactical plans for new and existing clients.
• Seeks opportunities to contribute to thought leadership materials.
• Research new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities.
• Collaborate with Senior Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
• Supports the Channel Manager and Sr. Specialist in developing new partnerships and/or social strategies for new and existing clients.

Key Outcome: Communication and Collaboration: This position supports a collaborative, communicative work culture, fostering seamless coordination within the Paid Social team and across all agency functions to drive unified success.

Key Responsibilities:

• Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed.
• Plays a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.

Key Outcome: Measurement and Reporting: Channel Specialists can turn raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.

Key Responsibilities:

• Analyze, review, and report on effectiveness of campaigns to maximize results.
• Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance.
• Assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
• Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.

QUALIFICATIONS

• REQUIRED QUALIFICATIONS –

o   EDUCATION – Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience

o   EXPERIENCE – 2+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

o   Proactive and curious attitude. Strong problem-solving skills.

o   Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.

• PREFERRED QUALIFICATIONS –

o   Experience working in pharma marketing or in a highly regulated industry.

o   Experience working in an agency environment

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: Working with teams and across the organization with ease.
• OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
• PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 – $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer II is a mid-level role for engineers who have demonstrated proficiency in software development and are ready to take on more responsibility. This role involves designing and implementing solutions for moderately complex problems, taking ownership of features or components, and collaborating with cross-functional teams. The ideal candidate is capable of solving problems independently, refactoring and improving existing code, and mentoring junior engineers. The role provides opportunities to grow technical expertise while contributing to the team’s success.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  High-quality software products

Key Responsibilities: 

• Design and develop solutions for moderately complex technical problems, often with some level of autonomy.
• Write clean, maintainable, and testable code while following best practices for architecture, scalability, and security.
• Develop and integrate different components of the system, ensuring they work together seamlessly.
• Refactor existing code to improve scalability, performance, and maintainability.
• Collaborate with cross-functional teams (e.g., Product, Design, QA) to define and implement solutions.
• Participate in and lead code reviews, providing feedback to peers.
• Help onboard and mentor junior engineers, sharing knowledge on best practices and development tools.

Key Outcome:  Collaborative team environment

Key Responsibilities: 

• Actively engage in team discussions, providing ideas for improving processes, tools, and architecture.
• Work effectively with other engineers, contributing to collaborative problem-solving and technical decision-making.
• Use tools like JIRA, Confluence, and others to track development progress and document work.
• Contribute to the agile development process, including sprint planning, backlog grooming, and retrospectives.

Other Responsibilities: 

• Participate in the development of technical documentation and system artifacts.
• Assist in troubleshooting and resolving production incidents.
• Contribute to defining requirements, estimating effort, and scoping development work for new features or bug fixes.

REQUIREMENTS
REQUIRED 

• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
• 2-5 years of professional experience in software development.
• Strong experience with programming languages and frameworks such as C#, Python, JavaScript, and React.
• Solid understanding of system design, data structures, and algorithms.
• Experience with version control systems like Git and GitHub.
• Familiarity with software engineering best practices, including testing, version control, and CI/CD pipelines.
• Strong analytical and problem-solving skills, with the ability to tackle moderately complex problems independently.

PREFERRED

• Experience with cloud technologies such as AWS, Azure, or GCP.
• Knowledge of databases like MS-SQL, PostgreSQL, or Snowflake.
• Exposure to agile development methodologies and tools (e.g., JIRA, Confluence).

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $100,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This position is considered hybrid for candidates living in the Rochester, NY area

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Software Engineer III is a senior-level role responsible for leading and executing complex technical projects and solving high-impact problems. This role requires a high level of technical expertise and leadership, as well as the ability to mentor junior engineers and influence design decisions across teams. The ideal candidate thrives in leading large-scale initiatives, driving architectural decisions, and solving critical production issues. This role requires strategic thinking, advanced technical skills, and the ability to mentor and guide others in the team.

The overall tech stack includes HTML5/CSS, Node.js, React, TypeScript, C#, Python, JavaScript, Docker, AWS, and Azure Services, with databases like MS-SQL, PostgreSQL, and Snowflake.

KEY OUTCOMES & RESPONSIBILITIES 

Key Outcome:  High-quality software products

Key Responsibilities: 

• Take leadership on high-impact technical projects, from design to delivery.
• Lead the architectural and design decisions for large-scale software systems.
• Mentor junior and mid-level engineers, providing guidance on design, coding, and testing best practices.
• Drive improvements in code quality by introducing new practices and tools (e.g., automated testing, code reviews, CI/CD pipelines).
• Troubleshoot and resolve complex production issues, improving system reliability and performance.
• Provide thought leadership and innovation in the development of new technologies or features.

Key Outcome:  Collaborative team environment

Key Responsibilities: 

• Collaborate effectively with cross-functional teams (e.g., Product, Design, QA, Operations) to define requirements and deliver technical solutions.
• Participate in and sometimes lead architectural discussions, providing insights and guidance to shape the direction of the system.
• Facilitate knowledge sharing and continuous learning within the team, especially through mentoring.
• Lead or participate in code reviews to ensure the highest quality and consistency of code.

Other Responsibilities: 

• Act as a point of contact for troubleshooting complex issues in production or development environments.
• Drive the identification of technical debt and bottlenecks, proposing and implementing solutions.
• Contribute to the definition of long-term technical strategy and vision for the team or company.

REQUIREMENTS
REQUIRED 

• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent work experience.
  5-8 years of professional experience in software development.
• Expertise in programming languages and frameworks such as C#, Python, JavaScript, React, and Node.js.
• Extensive experience with system architecture, performance optimization, and scalability.
• Strong understanding of production systems, including handling incidents and ensuring reliability.
• Experience with cloud technologies such as AWS or Azure, and databases like MS-SQL, PostgreSQL, or Snowflake.
• Proven ability to mentor junior engineers and lead technical initiatives

PREFERRED

• Experience in leading large-scale technical projects or initiatives.
• Experience with advanced testing practices (e.g., test-driven development, automated testing).
• Familiarity with tools such as Docker, Kubernetes, and CI/CD pipelines.

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $86,000- $120,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

The Technical Project Manager (TPM), will oversee complex software delivery projects from inception to deployment, ensuring a seamless client experience while driving time and resource efficiencies. As a pivotal member of the Product & Technology Practice, The Technical Project Manager will guide collaboration among stakeholders to enhance project outcomes while mitigating risks. 

KEY OUTCOMES & RESPONSIBILTIES 
Key Outcome:  Manage projects, acting as Scrum Master, and ensure project and delivery metrics are being met
Key Responsibilities:

• Lead and manage all aspects of software delivery projects to ensure quality standards, timelines, and budgets are all met.
• Conduct agile ceremonies, including planning, demos and retrospectives for continuous improvement.
• Act as a liaison between development team members and stakeholders, ensuring clear communication of project status, risks, and issues.

Key Outcome:  Allocate resources, identify and mitigate risks and issues within projects 
Key Responsibilities:

• Collaborate with functional leads to allocate resources effectively and manage project scope.
• Identify and escalate risks proactively, ensuring timely resolution to keep projects on track.
• Participate in forecasting, resource planning, and scoping for projects and requests within the product portfolio.

Key Outcome:  Ensure and foster collaboration & engagement across project and functional teams 
Key Responsibilities:

• Serve as a communication hub, facilitating connections between all team members and stakeholders, both internal and external.
• Lead formal team status meetings and maintain comprehensive project documentation.
• Utilize project management tools to drive process improvement and efficiency across the portfolio.

REQUIREMENTS
REQUIRED:

• Bachelor’s degree in a relevant field or equivalent work experience.
• 5+ years of software project management experience.
• Familiarity with Agile methodologies.
• Exceptional communication and organizational skills, with a strong attention to detail.
• Proven ability to manage multiple projects effectively and deliver results on time and within scope. 

PREFERRED: 

• Certified Scrum Master (CSM) or Project Management Professional (PMP) certification.
• Client-facing project management experience.
• Familiarity with Atlassian products.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients  
• COLLABORATIVE: working with teams and across the organization with ease  
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance  
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments  
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. 
 
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you will discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
 
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
 
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $72,000- $101,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. 
 
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.