Hybrid
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SUMMARY
The Manager, Campaign Analytics, is responsible for leading a team of Information Analysts to deliver campaign performance reporting to share outcomes and for use in the optimization of marketing campaigns. This role requires a deep understanding of marketing analytics, data analysis, data management, and the ability to communicate complex concepts effectively. This individual works directly with cross-functional leaders in Account Management, Integrated Planning, and Channel Activation teams to research, plan, scope, execute, and deliver measurement solutions on behalf of our clients. He/she may act as the primary contact for clients, analytics partners/vendors, and third-party data providers, helping to facilitate and manage the execution of all data and insights from identifying the client’s business objective to ROI measurement. The Manager, of Campaign Analytics is responsible for supporting the measurement deliverables across departments, understanding workflow and dependencies, providing detailed instructions/specifications/business requirements, and managing deadlines.
He/she works well within a fast-paced, deadline-driven, team environment, maintaining grace under fire, and conducts self with professionalism, positivity, and respect always. This individual’s work will have a high level of exposure to members of the senior management team. The ideal candidate will have strong supervisory skills and a basic understanding of the Human Resources discipline and find joy in “teaching”.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Drive measurable business impact by optimizing campaign analytics deliverables, ensuring superior accuracy, efficiency, and timeliness.
Key Responsibilities:
- Lead a team of analysts to deliver data-driven insights and recommendations to optimize marketing campaigns.
- Foster close collaboration with cross-functional teams to ensure data accuracy and consistency across all campaigns.
- Develop and maintain dashboards and reports to accurately track campaign performance, offering actionable insights to stakeholders.
- Establish standard dashboard practices across all clients, tailoring as applicable by industry.
- Articulate complex concepts and present actionable insights in a structured, clear format easily understood by stakeholders across the organization.
- Continuously monitor industry trends and developments to ensure the team is using the most up-to-date and effective analytical techniques.
Key Outcome: Demonstrates Campaign Analytics expertise as the subject matter expertise in performance measurement, representing this capability for the enterprise.
Key Responsibilities:
- Has a firm grasp of test architecture and incrementality methodology.
- Represents all Measurement engagements to the client as a key partner to the Account Management team.
- Understands and can represent the various 3rd Party Measurement partners available to support our client campaign measurement.
- Aids in the scoping and pricing negotiation of Measurement Partner contracts owned by Butler/Till on behalf of our clients.
Key Outcome: Engage, retain, and enable performance of talent, ensuring the appropriate level of support, performance management and development for the Information Analysts.
Key Responsibilities:
- Contribute to and proactively manage talent plans, encompassing assessment, hiring, onboarding, and nurturing of role-appropriate talent.
- Effectively manage the team, setting clear, outcome-based performance goals and maintaining individual development plans.
- Provide constructive feedback that empowers employees to improve and work toward their goals, while fostering a culture of inclusion and continuous improvement.
- Eliminate barriers hindering team outcomes and offer growth opportunities while mentoring and inspiring employees to unlock their full potential.