Blog

Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
Sign up for our newsletter, Brain Waves, below or check back often for our take on the latest media happenings.

Strategy
June 16, 2017

Are You Thinking “Brand Out” or “Consumer In?”

Tap into a consumer mindset by discovering the unconscious emotional drivers that are really calling the shots in purchase decisions.
Read Full Post →
DigitalHealth
June 12, 2017

Does Influencer Marketing Work in Healthcare?

Over the past few years, influencer marketing has proven to be an impactful way to educate consumers about products, combat negative…
Read Full Post →
DigitalHealth
March 29, 2017

Why Social Media Should Matter to Pharmaceutical Marketers

Strict industry regulations have made healthcare and pharmaceutical brands reluctant to utilize social media to connect with patients. This e-guide will…
Read Full Post →
Digital
March 21, 2017

Paid, Earned, Owned – Where Does Virtual Reality Fit?

Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered…
Read Full Post →
DigitalHealth
March 14, 2017

4 Ways to Drive Relevance and Results With Data

Data is everywhere. As marketers, we should always look for ways to leverage it to help us reach the target audiences…
Read Full Post →
Franchise
January 26, 2017

4 Great Ways to Go Hyperlocal with Mobile

Marketers are increasingly focusing their digital efforts on effective mobile strategies to achieve the greatest impact for their marketing dollars. In…
Read Full Post →
DigitalFranchise
November 26, 2016

How Every Brand Can Go Hyperlocal

Hyperlocal media certainly sounds brilliant. Targeting people in a narrowly defined geographic area in order to deliver highly relevant and localized…
Read Full Post →
Strategy
November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
Read Full Post →
Analytics
November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
Read Full Post →
Health
October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
Read Full Post →
DigitalHealth
October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
Read Full Post →
Strategy
September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
Read Full Post →
DigitalOffline
August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
Read Full Post →
Digital
July 27, 2016

What’s Your Digital Ad’s Shelf Life?

Clients are always asking us, “how long should I run my digital ads?” The answer, of course, is that it all…
Read Full Post →
Strategy
July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
Read Full Post →

Put our minds to work for you.

LET'S TALK