Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
Sign up for our newsletter, Brain Waves, below or check back often for our take on the latest media happenings.

December 20, 2017

How the FCC is Saving Broadcast Television

The Federal Communications Commission (FCC) just did something that will change the business model of every local broadcast television station in…
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October 10, 2017

Staying on Target: A Few of Our Favorite Targeting Tactics from 2017

As media strategists and planners, it’s our duty to vigilantly monitor the best platforms, trends and technologies to connect customers to…
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June 21, 2017

How Social Listening Makes You Smarter

Find out how brands are using social media platforms as a research tool to uncover deeper insights about their audiences and…
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June 16, 2017

Are You Thinking “Brand Out” or “Consumer In?”

Tap into a consumer mindset by discovering the unconscious emotional drivers that are really calling the shots in purchase decisions.
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June 12, 2017

Does Influencer Marketing Work in Healthcare?

Over the past few years, influencer marketing has proven to be an impactful way to educate consumers about products, combat negative…
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June 8, 2017

Transparency and Brand Safety

At a large national media conference earlier this year, I sat down to lunch with a media auditor to talk about…
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March 29, 2017

Why Social Media Should Matter to Pharmaceutical Marketers

Strict industry regulations have made healthcare and pharmaceutical brands reluctant to utilize social media to connect with patients. This e-guide will…
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March 21, 2017

Paid, Earned, Owned – Where Does Virtual Reality Fit?

Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered…
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March 14, 2017

4 Ways to Drive Relevance and Results With Data

Data is everywhere. As marketers, we should always look for ways to leverage it to help us reach the target audiences…
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January 26, 2017

4 Great Ways to Go Hyperlocal with Mobile

Marketers are increasingly focusing their digital efforts on effective mobile strategies to achieve the greatest impact for their marketing dollars. In…
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November 26, 2016

How Every Brand Can Go Hyperlocal

Hyperlocal media certainly sounds brilliant. Targeting people in a narrowly defined geographic area in order to deliver highly relevant and localized…
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November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
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November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
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October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
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October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
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