Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
Sign up for our newsletter, Brain Waves, below or check back often for our take on the latest media happenings.

March 21, 2017

Paid, Earned, Owned – Where Does Virtual Reality Fit?

Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered…
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January 26, 2017

4 Great Ways to Go Hyperlocal with Mobile

Marketers are increasingly focusing their digital efforts on effective mobile strategies to achieve the greatest impact for their marketing dollars. In…
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November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
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November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
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October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
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October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
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August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
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July 27, 2016

What’s Your Digital Ad’s Shelf Life?

Clients are always asking us, “how long should I run my digital ads?” The answer, of course, is that it all…
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July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
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April 28, 2016

The Rise of Video: Why TV is No Longer the Only Show in Town

The Convergence of Digital and TV At the same time we’ve experienced a shift in how and where consumers view video…
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March 23, 2016

The Power of Persona … in Three Phases

How—and why—to construct a likeness of your audience in three phases Think of a persona as a reliable stand-in for your…
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February 11, 2016

The Most Overlooked Element in Integrated Marketing

Internal silos. A complicated media landscape. Pressure to move the needle. It’s easy to see why so many marketers dive head-first…
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