Healthcare

With 25+ years of specialized healthcare media expertise, we understand that better outcomes start with understanding people —patients, providers, and caregivers—as individuals making informed choices about their health.


At Butler/Till Health, we specialize in connecting patients, providers, and brands across the full healthcare journey, from awareness through advocacy. We combine healthcare expertise, regulatory confidence, and audience intelligence to deliver connected experiences that move toward better outcomes. We serve Pharmaceuticals, Wellness & Aesthetics, MedTech, and Women’s Health.

We measure success by business outcomes, not media outputs. Innovation only matters when it improves your results.
What Drives Us

We bring a healthy dose of innovation to

integrated planning
Capabilities

We connect healthcare intelligence, audience strategy and media to drive measurable action across the patient and HCP journey.

  • Healthcare Audience & Journey Strategy
  • Patient & Caregiver Marketing
  • HCP & Professional Marketing
  • Omnichannel Media Planning
  • Advanced Audience & Data Strategy
  • Paid & Organic Search
  • SEO + GEO / AI Discoverability
  • Paid & Organic Social
  • Programmatic & Display
  • Connected TV + Video
  • Streaming Audio + Podcasts
  • Point-of-Care / EHR Media
  • Endemic & Professional Media
  • Digital Out-of-Home
  • Local / Provider-Level Marketing
  • Content & Channel Strategy
  • Measurement, Attribution & Optimization

Client experience

Therapeutic areas

Rare Disease
Gene Therapy
Urology
Neurology
Oncology
Gastroenterology
Ophthalmology
Immunology
Hematology
Fertility
Rare Disease
Gene Therapy
Urology
Neurology
Oncology
Gastroenterology
Ophthalmology
Immunology
Hematology
Fertility
Obstetrics
Rheumatology
Hepatology
Pulmonology
Infectious Disease
Pain
Optometry
Radiology
Medical Device
Health Systems
Obstetrics
Rheumatology
Hepatology
Pulmonology
Infectious Disease
Pain
Optometry
Radiology
Medical Device
Health Systems
From the Blog

How we think

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Butler/Till Takeaways from PulsePoint HealthNEXT Summit

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The Future of Healthcare Marketing: Why Patients Are No Longer Waiting for Permission

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Pinterest and Gen Z: A Growing Opportunity in the Healthcare Social Media Mix 

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Impact: Our 2026 Word of the Year 

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Healthcare Trends & Insights Day 2025

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Helping Healthcare Brands Thrive Through Change 

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From Insights to Impact: Key Takeaways from PulsePoint HealthNEXT Annual Summit 

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More Than Metrics: Why a Strong Measurement Framework Is Critical in Healthcare Marketing 

A few things we’re proud of

Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work • Let’s get to work •