Impressions are good / Connections are better

We’re a media agency that knows the difference.

We make media work smarter.

It’s not how much you spend.
It’s how much you know.

Consumers have more channels, choices, and control than ever. And you have an unprecedented opportunity to engage them. With the ability to execute micro-targeted mass campaigns like never before, connecting is no longer about might. It’s about insight. That’s where we come in.

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Digital
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Offline
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Direct Response
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Smarter media starts with better information.

True connections take more than just knowing where and when to place media. You need to know why and how. Our strategy experts use every tool at their disposal to find out who your customers are—whether it’s a sophisticated suite of database tools or a trip to meet them first hand. Then they turn that information into actionable insight.

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Research + Communications Planning
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We love data. Let’s make yours work harder and smarter together.

From day one, we’ve always been about the numbers—but analytics is more than that. It’s puzzle solving. Dot-connecting. Activating information to its fullest potential. We work to bring your data to life in meaningful and easy-to-understand ways to help you make better decisions and drive results.

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Campaign Reporting
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Dashboard Development
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Creating connections between healthcare brands and all of their audiences.

Our formula combines research, insights, strategy, planning, buying, reporting, analytics and exceptional service—and it’s made a difference for some of the largest healthcare brands in the world. From pharmaceuticals to medical devices, physicians to patients, we’re exceptional at creating opportunities for your brand in this nuanced, regulated and complex media space.

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Our Experience
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Our Thinking
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Connect with Us
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Case Studies

AZEK

AZEK

Spending strategically to make a big splash with a niche audience.

Master Lock

Master Lock

Using customized digital targeting to reach key audiences.

Pharma Brand Positioning

Pharma Brand Positioning

Reinforcing brand position using data segmentation.

ESL Mobile Banking

ESL Mobile Banking

Driving thousands of app downloads through strategic digital placements.

Major Pharma Manufacturer

Major Pharma Manufacturer

Writing the playbook on pharma social media.

Leading Gastrointestinal Pharma Manufacturer

Leading Gastrointestinal Pharma Manufacturer

Launching a new formulation using smart segmentation.

Pharma Product Launch

Pharma Product Launch

Using research to establish a brand edge.

Blog

Digital
November 26, 2016

How Every Brand Can Go Hyper-Local

Hyper-local media certainly sounds brilliant. Targeting people in a narrowly defined geographic area in order to deliver highly relevant and localized…
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Strategy
November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
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Analytics
November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
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About B/T

Company

Hear our story, from how we started to how we work.

People

Get to know our team of smart, creative problem solvers.

Certifications and Awards

See what makes us stand out.

Careers

It’s different here. No, really.

Clients

Check out the leading brands we’ve had the privilege of working with.

News

News
September 27, 2016

Kimberly Jones Named to Forty Under 40 List by Rochester Business Journal

We’re proud to announce that Kimberly Jones, President of Butler/Till has been named to the Rochester Business Journal’s Forty Under 40…
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News
September 8, 2016

Butler/Till and Brand Cool Honored as Best for Workers in the Best for World Celebration & Awards Ceremony

Butler/Till and Brand Cool are excited to share that we have been recognized for creating the most positive overall community impact…
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News
August 23, 2016

Butler/Till Announces Project Management Office Opening

Butler/Till is excited to announce the addition of the Project Management Office (PMO) to Butler/Till and Brand Cool! The office is…
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See what we can do for you.

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