Impressions are good / Connections are better

We’re a media agency that knows the difference.

The 2017 B/T Prep Advertising Internship
Deadline to apply for our summer program is March 3rd, 2017.

We make media work smarter.

It’s not how much you spend.
It’s how much you know.

Consumers have more channels, choices, and control than ever. And you have an unprecedented opportunity to engage them. With the ability to execute micro-targeted mass campaigns like never before, connecting is no longer about might. It’s about insight. That’s where we come in.

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Digital
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Offline
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Direct Response
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Smarter media starts with better information.

True connections take more than just knowing where and when to place media. You need to know why and how. Our strategy experts use every tool at their disposal to find out who your customers are—whether it’s a sophisticated suite of database tools or a trip to meet them first hand. Then they turn that information into actionable insight.

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Research + Communications Planning
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We love data. Let’s make yours work harder and smarter together.

From day one, we’ve always been about the numbers—but analytics is more than that. It’s puzzle solving. Dot-connecting. Activating information to its fullest potential. We work to bring your data to life in meaningful and easy-to-understand ways to help you make better decisions and drive results.

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Campaign Reporting
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Dashboard Development
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Creating connections between healthcare brands and all of their audiences.

Our formula combines research, insights, strategy, planning, buying, reporting, analytics and exceptional service—and it’s made a difference for some of the largest healthcare brands in the world. From pharmaceuticals to medical devices, physicians to patients, we’re exceptional at creating opportunities for your brand in this nuanced, regulated and complex media space.

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Our Experience
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Our Thinking
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Connect with Us
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Every franchise is its own market. Give them each their own campaigns.

When it comes to franchise marketing, one size does not fit all. Which is why we created Pinpoint, a marketing and media platform that customizes hyperlocal campaigns to individual franchise markets – all from the desktop of the franchisee.

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Pinpoint - hyperlocal media and marketing

Case Studies

Winn-Dixie

Winn-Dixie

Helping a supermarket make new friends fast.

AZEK

AZEK

Spending strategically to make a big splash with a niche audience.

Master Lock

Master Lock

Using customized digital targeting to reach key audiences.

Pharma Brand Positioning

Pharma Brand Positioning

Reinforcing brand position using data segmentation.

ESL Mobile Banking

ESL Mobile Banking

Driving thousands of app downloads through strategic digital placements.

Major Pharma Manufacturer

Major Pharma Manufacturer

Writing the playbook on pharma social media.

Leading Gastrointestinal Pharma Manufacturer

Leading Gastrointestinal Pharma Manufacturer

Launching a new formulation using smart segmentation.

Blog

Strategy
June 16, 2017

Are You Thinking “Brand Out” or “Consumer In?”

Tap into a consumer mindset by discovering the unconscious emotional drivers that are really calling the shots in purchase decisions.
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DigitalHealth
June 12, 2017

Does Influencer Marketing Work in Healthcare?

Over the past few years, influencer marketing has proven to be an impactful way to educate consumers about products, combat negative…
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About B/T

Company

Hear our story, from how we started to how we work.

People

Get to know our team of smart, creative problem solvers.

Certifications and Awards

See what makes us stand out.

Careers

It’s different here. No, really.

Clients

Check out the leading brands we’ve had the privilege of working with.

News

News
June 21, 2017

Market Update: Coalition for Better Ads Releases “Initial Better Ads Standards”

The Market Update series discusses the latest trends and research in marketing and media and their implications for advertisers, buyers, and…
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News
June 21, 2017

MediaMath named leader in Demand Side Platforms

Earlier this summer, our demand side platform (DSP) partner, MediaMath, was recognized by Forrester, an independent research and advisory firm, as…
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News
April 10, 2017

The Rochester Democrat Chronicle Names Butler/Till A Winner Of The Rochester Metro Area 2017 Top Workplaces Award

Butler/Till has been awarded a 2017 Top Workplaces honor by The Rochester Democrat and Chronicle. The Top Workplaces lists are based…
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See what we can do for you.

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