Congratulations, Butler/Till Health Group, on being named one of the 2019 PM360 ELITE 100 in the Marketing Teams category. Now in its fifth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represents today’s most influential people in the healthcare industry.
Tasked with the digital media responsibilities for Otezla, Butler/Till teamed up with a third-party measurement partner and effectively assess the quality of their targeting, placements, and audience at a super-granular level across individual publishing partners—ensuring media efforts were being optimized throughout the year.
Team members who contributed to this successful effort were: Kendree Thieringer, Lindsay Mueller, Andrea Fabbio, Rhiann Korth, Shayna Honorat, Laura Cromwell, Abby Killorin, Morgan van der Horst, and Nicole Fischer. You can read the full writeup on PM360’s site.
The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact to the healthcare industry throughout their careers. More than 500 submissions were received, and nominees were evaluated and selected based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 17 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.
The winners were profiled in PM360’s May 2019 issue. You can read the profiles here.
“I couldn’t be more proud to be part of the BTHG Otezla Digital Team! Our work for the brand combines our media expertise and passion for positive patient outcomes. A big thank you to PM360 for acknowledging the team’s great work.”– Kendree Thieringer, Account Supervisor