Capabilities
Competencies to meet today’s challenges
We offer proven capabilities in Media, Integrated Planning, Analytics, and Creative. The capabilities we use are driven by your needs. We apply decades of learning, advanced tools, purposeful partnerships, and a deeply collaborative approach to plan, develop, and deploy marketing communications that ignite performance and deliver measurable results.
Media
With consumer behavior and technologies changing almost daily, the tried and true media planning and buying strategies of old just aren’t working anymore. These days, it’s less about thinking in channels and tactics, and more about how media can support and augment your broader business initiatives.
Using an unprecedented set of tools to weave paid touchpoints into the larger consumer experience, we deliver more meaningful, effective, and efficient communications built for the modern consumer.
We know:
- Programmatic
- Video
- Audio
- Native
- Paid Search
- SEO
- Social
Integrated Planning
The more complex and fragmented the marketing landscape becomes, the more important it is to see the big picture. That’s why Integrated Planning enables the more complete and powerful expression of our marketing capabilities. From strategy development to holistic communications planning, our Integrated Planning specialists work in close concert with Media, Analytics, and Creative teams to identify, manage, and capitalize on available consumer touchpoints. This enable us to envision holistic marketing solutions that ignite performance.
We know:
- Customer/Market Insights
- Trendspotting
- Primary Research
- Journey Architecture
- Content Strategy
- Campaign Measurement and Optimization
Analytics
“Relevant” can be a relative term, especially when it comes to your data. Rather than provide simple observations and reports, our analytics professionals extract true insights that speak to and influence your strategic objectives.
Using the leading techniques in measurement, attribution, and reporting with powerful tools and a select set of specialized partners, we offer a full array of analytics options that paint a complete—and relevant—picture of effectiveness.
We know:
- Attribution
- Data & Technology Discovery
- Data Management & Integrations
- Data Mining & Visualization
- Interactive Dashboards
- Lift Analysis
- Measurement Framework
- Scenario Planning & ROI Calculations
Creative
We know enough about consumers, categories, and our clients’ specific business challenges to create sharp, inspiring creative briefs. We also know a smart strategy is nothing until it’s translated into an authentic, emotional expression, then fully integrated with the media to maximize performance and results.
Our creative team continually crafts award-winning, highly effective campaigns, even in low-engagement and regulated industries.
We know:
- Content Studio
- Content Marketing
- Branding
- Dynamic Creative
- Social Creative
- Video Production
- Website
- Graphic, Motion, Event, & Package Design