Strategy

Insight is the key to impact.

We stop at nothing to find it. Whether it’s conducting primary or secondary research, listening in on consumer conversations, or investing in competitive analysis, our strategies start by finding out what’s true about your product, audience, and market. Then we segment your most valuable targets, map their consumer journey, and zero in on the smartest points of connection.

Strategy Case Studies

Winn Dixie

Hitting the streets to target smarter.

See how Butler/Till gained insights on a complex local market to make Winn Dixie’s Grand Opening more impactful.

Read Full Case Study
Winn Dixie

Leading Gastrointestinal Pharma Manufacturer

Adapting media to an expanding audience.

See how Butler/Till Health Group reached new audiences when an existing product launched a new formulation.

Read Full Case Study
Leading Gastrointestinal Pharma Manufacturer

Pharma Product Launch

Giving hope to customers who had given up.

See how a newly discovered customer insight helped establish a company’s brand as the treatment of choice for toenail fungus.

Read Full Case Study
Pharma Product Launch

AZEK

AZEK’s not a national brand.
But we made it look like one.

Spending strategically to make a big splash with a niche audience.

Read Full Case Study
AZEK

CenturyLink Oscars

Turning Oscars buzz into CenturyLink buys.

Find out how strategically placing media throughout the 88th Academy Awards helped CenturyLink generate awareness of their TV offering, PrismTV.

Read Full Case Study
CenturyLink Oscars

See what we can do for you.

LET'S TALK