Butler/Till and Brand Cool Honored as Best for Workers in the Best for World Celebration & Awards Ceremony

By Seriously, post this.September 8, 2016 No Comments

Butler/Till and Brand Cool are excited to share that we have been recognized for creating the most positive overall community impact by B the Change Media based on an independent, comprehensive assessment administered by the independent nonprofit B Lab. Honorees are featured in the upcoming fall issue of B Magazine and on B the Change’s digital platform, They were also honored at the first-annual Best for the World Celebration & Awards Ceremony at the University of California, Berkeley’s Haas Business School on September 8th, 2016.

Butler/Till and Brand Cool are honored in the Best for Workers list, which includes businesses that earned a Workers score in the top 10 percent of more than 1,800 Certified B Corporations on the B Impact Assessment. The full assessment measures a company’s impact on its workers, community, customers, and the environment. The 124 winning companies in the Workers category come from 14 industries and 15 countries.

The Workers portion of the B Impact Assessment assesses the company’s relationship with its workforce. It measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. The category focuses on the overall work environment within the company through management/worker communication, job flexibility, corporate culture, and worker health and safety practices. Honorees scoring in the top 10 percent set a gold standard for the high impact that business as a force for good can make on employees around the world.

The 124 Best for Workers companies come from 14 different industries such as manufacturing, financial services, and engineering. B the Change Media simultaneously released separate lists recognizing B Corporations as Best for the World (overall impact), Best for the Environment, Best for Customers, and Best for Community, which can be found at

Butler/Till and wholly-owned subsidiary Brand Cool are 100% employee-owned agencies headquartered in Rochester, New York. The two firms provide an enriching work environment in which employees are empowered to take accountability in their work, and more importantly, the company’s future through benefits including an open-door policy with management, employee-led initiatives, and a collaborative workspace. As employee-owners, the firms offer opportunities for employees to create and join employee-led committees ranging from health to tech trends. Employees can teach each other in the companies’ internal university, BTU. BTU currently offers 190 classes ranging from Negotiation 101 to The Language of Account Service. When interviewing new hires, the company places equal emphasis on skill set and cultural fit. Each candidate goes through an interview with the companies’ “Culture Crew” in which employees interview the candidate to ensure they align with company values. The companies experience a staggering low 7% turnover rate, compared to the advertising industry average of 30%.

Kimberly Jones, president, says the companies’ fast growth has made scaling the culture its biggest challenge. “We are committed to finding people who not only can do the job, but also fit into the amazing culture that we have built organically over the last 18 years,” she says.

Additional 2016 Best for Workers honorees include the following: King Arthur Flour, Namaste Solar, and Dansko.

“The companies we are honoring as the best for the world represent the cutting edge of a global movement using business as a force for good. We are inspired by them and feel deeply honored to join them in this historic and ground-breaking celebration,” said Bryan Welch, CEO of B the Change Media, the multiplatform media company that publishes the quarterly B Magazine and host of the Best for the World event at the University of California, Berkeley on September 8, 2016.

A total of 515 Certified B Corporations were named 2016 Best For the World Honorees, including The Honest Company, Cooperative Home Care Associates, and Traditional Medicinals. Thirty-five countries are represented, including Afghanistan, Kenya, Vietnam, and Turkey. The selection criteria for Best for the World honorees are available at

The 2016 Best for the World Honorees represent nearly one-third of all B Corps, displaying a wide range of excellence throughout the community. Today there are over 1,800 Certified B Corporations across over 120 industries and 42 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental performance at

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