Amanda DeVito, VP of Engagement at Butler/Till, and client, Kim Smithers, Senior Manager of Sales and Marketing at Bi-Lo Holidings, Inc., will be presenting at the 2015 AMA Analytics with Purpose: Insights, Inspiration & Action conference on March 3rd in San Diego, California. DeVito and Smithers will present learnings from the recent Winn-Dixie store grand openings.
The session, entitled “New Kid on the Block: Using Behavioral Insights to Make Fast Friends in a New Neighborhood” will explore the power of hyper-local media and how to reach customers with the ultimate level of relevance and personalization. You will learn how one super-market utilized market-level customization to lead to greater savings, reduced waste, and street-level intelligence, all while making fast friends in a new neighborhood.
For a sneak-peak, click here to read our New Kid on the Block case study.
Click here for the full conference schedule.
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