Media

Target. Track. Tweak as you go.

Whether your strategy is based on first party, third party, contextual, or behavioral data, our digital plans give you the power of sophisticated targeting across every tactic. Once your ad is in market, we test, optimize, and repeat. So your impact only goes one way: up.

Digital Media Case Studies

Pharma Brand Positioning

Finding out what makes customers click.

See how data segmentation led to an impressive surge of downloads of a pharma client’s content.

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Major Pharma Manufacturer

Writing the playbook for pharma social media.

See how Butler/Till Health Group helped one client gain approval for social media usage with a unique educational tool.

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Leading Orphan Drug Manufacturer

Reaching a microscopic audience without media waste.

See how Butler/Till Health Group got smart to reach a small audience without a big spend.

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ESL Mobile Banking

Meeting mobile bankers where they already were—their phones.

Find out how a geo-targeted mobile media plan generated a massive wave of downloads of ESL’s mobile banking app.

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ESL Free Checking

It pays to adjust.
Just ask ESL.

See how an innovative digital media plan helped boost wave-two engagements in ESL’s free checking campaign.

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Behavior Analysis

Finding out what makes customers click.

See how data segmentation led to an impressive surge of downloads of a pharma client’s content.

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Master Lock

Customers hate getting locked out.
Which was our way in.

Learn how a mix of insight-specific and broad digital targeting strategies made MasterLock’s first e-commerce product launch a huge success.

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Kodak Alaris

B2B tends to stay endemic.
But we saw a better way.

Find out how a diversified mix of endemic and programmatic buys boosted awareness and response rates for Kodak Alaris.

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CenturyLink Oscars

Turning Oscars buzz into CenturyLink buys.

Find out how strategically placing media throughout the 88th Academy Awards helped CenturyLink generate awareness of their TV offering, PrismTV.

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Take a modern-day approach to traditional media.

The days of “spray and pray” are long gone. These days, planning your offline media requires a deeper, more targeted strategy. That’s where we come in. Combining demographic, psychographic, and behavioral data with feet-in-the-street research, we get to the bottom of how your audience truly consumes media, then seamlessly integrate appropriate offline tactics into your overall media plan.

Offline Media Case Studies

Excellus BlueCross BlueShield

Old creative. New approach.
One big boost in response.

See how an inventive, pulsing media strategy boosted response rates for Excellus BlueCross BlueShield’s DRTV campaign–while using year-old creative.

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Our direct response campaigns all have one thing in common: effectiveness.

Driving action is part science, part art. Sometimes it’s a mix of proprietary media databases, compelling creative, and relentless testing and optimization. Other times, it’s just a gut feeling about where to place an ad. In either case, our direct response campaigns are trackable, measureable, compelling, targeted, specific—and a hard-working extension of your sales team.

Direct Response Media Case Studies

Excellus BlueCross BlueShield

Old creative. New approach.
One big boost in response.

See how an inventive, pulsing media strategy boosted response rates for Excellus BlueCross BlueShield’s DRTV campaign–while using year-old creative.

Read Full Case Study

See what we can do for you.

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