Health Group

It’s noisy out there in health care. Rise above it.

Media is any touchpoint between your brand and people—whether patients, HCPs, or influencers—and its job is to reach and connect with your audiences efficiently and effectively.
That’s where we come in.

Our Experience

Abbot | Aclaris Theraputics
Agios | Alphaeon
Bausch & Lomb | Carestream
Celgene | Colgate-Palmolive
CooperVision | Excellus
Ferring Pharmaceuticals | Grunenthal
Hologic | Ironwood
Johnson & Johnson | Ortho Clinical Diagnostics
Proctor & Gamble | Reichert Technologies
Rochester Regional Health | Salix Pharmaceuticals, Inc.
Stiefel | Univera Helthcare
Valeant Pharmaceuticals International
B/T Health Group Case Studies

Leading Medical Device Manufacturer

How one “thank you” reached multiple audiences.

See how thanking one set of customers resulted in onboarding more.

Read Full Case Study


Leading Medical Device Manufacturer

Pharma Brand Positioning

Finding out what makes customers click.

See how data segmentation led to an impressive surge of downloads of a pharma client’s content.

Read Full Case Study
Pharma Brand Positioning

Major Pharma Manufacturer

Writing the playbook for pharma social media.

See how Butler/Till Health Group helped one client gain approval for social media usage with a unique educational tool.

Read Full Case Study
Major Pharma Manufacturer

Leading Orphan Drug Manufacturer

Reaching a microscopic audience without media waste.

See how Butler/Till Health Group got smart to reach a small audience without a big spend.

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Leading Orphan Drug Manufacturer

Leading Gastrointestinal Pharma Manufacturer

Adapting media to an expanding audience.

See how Butler/Till Health Group reached new audiences when an existing product launched a new formulation.

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Leading Gastrointestinal Pharma Manufacturer

Pharma Product Launch

Giving hope to customers who had given up.

See how a newly discovered customer insight helped establish a company’s brand as the treatment of choice for toenail fungus.

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Pharma Product Launch
What our partners are saying


Butler/Till has been a trusted partner from pre-launch, through launch and beyond for our product. They’re creative, knowledgeable, nimble, and such a pleasure to work with. We rely on their expertise and strategic guidance to manage our media strategy and execution. Their team brings us fresh ideas, and is constantly maximizing our spend.



Butler/Till has been an exceptional partner. They have enabled us to unlock the potential on several of our major brands.



Butler/Till has pushed the envelope to ensure measurable success even within the heavily regulated pharma industry. The team also continuously ensures that their clients’ cross-channel campaigns leverage new technologies as they emerge, such as pre-bid brand safety controls. By availing themselves to such technology, they’ve leveled the playing field with some of the largest agencies in the world. Time and time again, they go above and beyond to ensure their clients’ goals are met while staying at the forefront of innovation.



Butler/Till has been a very solid partner with WebMD and a pleasure to work alongside. There is always direct and open communication. Butler/Till has always been willing to make time to understand our offerings, as their priority is always to execute the most efficient and strategic plans for their clients.



The Butler/Till Health Group team has helped us plan and execute a very impactful and insightful media strategy. The account team truly has our business top of mind which is reflected in their proactive recommendations and overall support.


DTC + HCP Capabilities

Research & Strategy

  • Competitive Intelligence Reports
  • Disease State/Condition Area Reports
  • Patient/HCP Audience Profiles
  • Social Media Monitoring
  • Patient/HCP/KOL Focus Groups
  • Patient/HCP Media Strategy Consulting
  • Patient/HCP Media Audits

Media Planning & Buying

  • Search
  • Display (Programmatic, Endemic)
  • Native
  • Mobile
  • Social Media
  • Online Video
  • Conferences/Trade Shows
  • Geo-Fencing/Location-Based
  • Email
  • Print (DTC and HCP/Journals)
  • Content Marketing
  • Point-Of-Care (In-Office)
  • TV (Broadcast, DR, Addressable)
  • Out-Of-Home
  • Radio

Analytics & Reporting

  • Data Discovery/Audits
  • Customized Dashboards
  • Customized Campaign Reporting
  • Measurement Models (Awareness, Script Lift, Intent)
  • Website Analytics
  • Creative Testing

Connect with Us

We’ve helped some of the largest health care brands in the world connect with the right audiences. Now we’d love to help you.

Keith Betz
Keith Betz

VP of Client Services
(585) 274-5155