Make your media as hyperlocal as your markets.

Pinpoint is our media planning and buying product that uses a simple online platform to customize hyperlocal media campaigns to fit your individual franchisees’ needs.

Data
Pinpoint your audience

First, we establish program parameters, creating a variety of customized packages tailored to the franchisees’ local market.

Tactics
Pinpoint your tactics

Next, franchisees select and purchase media tactics through a custom-built, user-friendly dashboard — complete with custom reporting and analytics.

Audience
Pinpoint your data

Throughout the lifespan of all campaigns, our team will continually optimize media campaigns and provide ongoing education and analytics for franchisees.

A unique mix of tactics. Fit to every franchise.

Facebook

Video pre-roll

Internet display ads

Radio

Hulu

Billboards

Gas station TV

Mobile advertising

A user-friendly platform that customizes media in clicks.

Franchisees simply enter a zip code to establish their campaign’s geographic footprint, select from a variety of customized media packages, and purchase available tactical add-ons if desired, and submit.

A user-friendly platform that customizes media in clicks.

Franchisees simply enter a zip code to establish their campaign’s geographic footprint, select from a variety of customized media packages, and purchase available tactical add-ons if desired, and submit.

Hyperlocal case study in action

Local Media Buying for a National Insurance Provider

Empowering individual agents. Unifying a brand.

See how Butler/Till allowed 18,000 local sales agents to create their own media plans while maintaining a cohesive brand presence nationwide.

Read Full Case Study
Local Media Buying for a National Insurance Provider

Let’s talk about your franchise media needs.

Amanda DeVito
Amanda DeVito

VP of Engagement
(585) 274-5160

adevito@butlertill.com