Strategy
November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
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Strategy
September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
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Strategy
July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
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Strategy
March 23, 2016

The Power of Persona … in Three Phases

How—and why—to construct a likeness of your audience in three phases Think of a persona as a reliable stand-in for your…
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Strategy
February 11, 2016

The Most Overlooked Element in Integrated Marketing

Internal silos. A complicated media landscape. Pressure to move the needle. It’s easy to see why so many marketers dive head-first…
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Strategy
September 11, 2015

Rule #1 in B2B Marketing: Empowering Versus Selling

B2B marketing is not about selling. Shocking, right?  After all, when you invest a significant amount of marketing dollars, you expect…
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Strategy
April 2, 2015

Winning the Competitive Intelligence Game

Nine ways to incorporate this important consideration into your media plan. Before you build your media plan, it’s smart to collect…
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Strategy
November 29, 2014

You’ve Launched Content Marketing. Now What?

So, you've entered the realm of B2B content marketing. Congratulations! You’re probably busy building blog posts and publishing them. Or generating…
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HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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FranchiseStrategy
September 19, 2014

Smarter Local Market Research

Uncovering hidden uniqueness of a region has everything to do with success Quick: What’s the difference between “pop” and “soda”? Nothing…
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