DigitalOffline
August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
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December 17, 2015

Addressable TV is Transforming TV into a Super-targeted Medium

Imagine you work with a pharmaceutical company and you’re helping it market a new drug for psoriasis. You know your target audience.…
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November 4, 2015

Your Inevitable Future with Programmatic TV

A quick look at the state of this new buying method The automated, data-driven method of buying ads within video content—Programmatic…
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DigitalOffline
October 9, 2015

Growing Pains: Streaming Radio Comes Into Its Own

The landscape just got more complicated. Here’s what’s what, at a glance. There used to be a few basic options for…
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DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
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February 5, 2015

Advertisers Face TV-reach struggles

In the Golden Age of Television, life was easy for advertisers. The Big Three broadcast networks dominated the landscape, so it…
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January 26, 2015

Four Key Factors in Billboard Site Selection

Putting your message in a big, outdoor context can grab attention - if you find the right spot Giant roadside messages…
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