DigitalHealth
October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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DigitalOffline
August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
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Digital
July 27, 2016

What’s Your Digital Ad’s Shelf Life?

Clients are always asking us, “how long should I run my digital ads?” The answer, of course, is that it all…
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Digital
April 28, 2016

The Rise of Video: Why TV is No Longer the Only Show in Town

The Convergence of Digital and TV At the same time we’ve experienced a shift in how and where consumers view video…
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Digital
August 9, 2015

How to Monitor Your Brand’s Online Buzz

What are people saying about your business on social media? It’s easy to find out. Whether they’re praising you or criticizing…
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Digital
July 10, 2015

What Character is Your Social Media Channel

No matter which social media platforms you use, you’ve surely noticed that each one begins by asking you to create a…
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DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
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Digital
July 3, 2014

What Makes Pandora a Must-buy Radio Station

Back in the day, media buyers occasionally encountered radio stations too popular to overlook. You couldn't “buy around” these local favorites,…
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Digital
April 16, 2014

Say Hello to Hulu

Hulu is an online video service that offers a whole world of shows to viewers who are rapidly shifting away from…
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