Health
October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
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DigitalHealth
October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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Health
July 29, 2015

Designing Insights for Today’s Healthcare Consumer

With consumer trends driving healthcare to a more geo-targeted, patient-centric model, Kantar Media recently released the 2015 version of its annual…
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Health
June 10, 2015

Pharma Advertisers Benefit from Online Video

While traditional television viewing has flattened out or even slightly declined, use of digital video is very much on the rise.…
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Health
December 11, 2014

Pharma Marketing and the Untapped Influencer

When pharmaceutical campaigns target healthcare professionals, their first—and often only—audience is doctors. Sure, there’s no question that they have the greatest…
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HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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