Digital
March 21, 2017

Paid, Earned, Owned – Where Does Virtual Reality Fit?

Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered…
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BlogFranchise
January 26, 2017

4 Great Ways to Go Hyperlocal with Mobile

Marketers are increasingly focusing their digital efforts on effective mobile strategies to achieve the greatest impact for their marketing dollars. In…
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Strategy
November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
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Analytics
November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
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Health
October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
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DigitalHealth
October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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Strategy
September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
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DigitalOffline
August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
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Digital
July 27, 2016

What’s Your Digital Ad’s Shelf Life?

Clients are always asking us, “how long should I run my digital ads?” The answer, of course, is that it all…
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Strategy
July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
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Digital
April 28, 2016

The Rise of Video: Why TV is No Longer the Only Show in Town

The Convergence of Digital and TV At the same time we’ve experienced a shift in how and where consumers view video…
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Strategy
March 23, 2016

The Power of Persona … in Three Phases

How—and why—to construct a likeness of your audience in three phases Think of a persona as a reliable stand-in for your…
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Strategy
February 11, 2016

The Most Overlooked Element in Integrated Marketing

Internal silos. A complicated media landscape. Pressure to move the needle. It’s easy to see why so many marketers dive head-first…
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Offline
December 17, 2015

Addressable TV is Transforming TV into a Super-targeted Medium

Imagine you work with a pharmaceutical company and you’re helping it market a new drug for psoriasis. You know your target audience.…
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Offline
November 4, 2015

Your Inevitable Future with Programmatic TV

A quick look at the state of this new buying method The automated, data-driven method of buying ads within video content—Programmatic…
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Blog
October 15, 2015

Five Ways our ESOP Structure Gives Our Clients a Major Edge

You might be out to dinner. Or booking a bathroom remodel. Or shopping for a car. Sooner or later, something inspires…
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Strategy
September 11, 2015

Rule #1 in B2B Marketing: Empowering Versus Selling

B2B marketing is not about selling. Shocking, right?  After all, when you invest a significant amount of marketing dollars, you expect…
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Analytics
August 27, 2015

Two Steps Towards Understanding Data Anomalies

The use of reporting and analytics among marketers has continued to rise—and that’s a good thing. Smart companies are using data…
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Digital
August 9, 2015

How to Monitor Your Brand’s Online Buzz

What are people saying about your business on social media? It’s easy to find out. Whether they’re praising you or criticizing…
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Health
July 29, 2015

Designing Insights for Today’s Healthcare Consumer

With consumer trends driving healthcare to a more geo-targeted, patient-centric model, Kantar Media recently released the 2015 version of its annual…
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Digital
July 10, 2015

What Character is Your Social Media Channel

No matter which social media platforms you use, you’ve surely noticed that each one begins by asking you to create a…
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Health
June 10, 2015

Pharma Advertisers Benefit from Online Video

While traditional television viewing has flattened out or even slightly declined, use of digital video is very much on the rise.…
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DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
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Strategy
April 2, 2015

Winning the Competitive Intelligence Game

Nine ways to incorporate this important consideration into your media plan. Before you build your media plan, it’s smart to collect…
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Offline
February 5, 2015

Advertisers Face TV-reach struggles

In the Golden Age of Television, life was easy for advertisers. The Big Three broadcast networks dominated the landscape, so it…
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Offline
January 26, 2015

Four Key Factors in Billboard Site Selection

Putting your message in a big, outdoor context can grab attention - if you find the right spot Giant roadside messages…
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Health
December 11, 2014

Pharma Marketing and the Untapped Influencer

When pharmaceutical campaigns target healthcare professionals, their first—and often only—audience is doctors. Sure, there’s no question that they have the greatest…
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Strategy
November 29, 2014

You’ve Launched Content Marketing. Now What?

So, you've entered the realm of B2B content marketing. Congratulations! You’re probably busy building blog posts and publishing them. Or generating…
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HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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Blog
October 2, 2014

Visual Storytelling

How poignant imagery can earn ordinary companies Apple-style affection Service companies like health insurers may never inspire the passion of brands…
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Digital
July 3, 2014

What Makes Pandora a Must-buy Radio Station

Back in the day, media buyers occasionally encountered radio stations too popular to overlook. You couldn't “buy around” these local favorites,…
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Digital
April 16, 2014

Say Hello to Hulu

Hulu is an online video service that offers a whole world of shows to viewers who are rapidly shifting away from…
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