How poignant imagery can earn ordinary companies Apple-style affection

Service companies like health insurers may never inspire the passion of brands like Nike, Starbucks, or Apple. But we can all take a page from their playbook. These days, that playbook is heavy on the imagery and light on the text.

Why? Social media is becoming more visual and less about the written word. People are sharing images and videos instantly through their smartphones. And if you have a picture that captures your audience’s imagination, you can win their attention, their business, and their loyalty.

In this Brightpaper, you’ll witness the following:

  • See startling statistics about how much more effective image-sharing is over text-based posts.
  • View specific examples of how brands are using visual storytelling to capture huge audiences.
  • Get an illuminating perspective from Rochester Institute of Technology’s Mike Johansson, a sought-after social media pro.

 

Download Brightpaper
Author
Amanda DeVito
Amanda DeVito

VP of Engagement

adevito@butlertill.com
Share
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Stay ahead of the curve

Get our FREE newsletter, Brain Waves. Fresh topics. Hot tips. Smart analysis from the brightest minds in the media biz.