Nine ways to incorporate this important consideration into your media plan.
Before you build your media plan, it’s smart to collect some competitive intelligence or CI. Knowing which channels your competition is using—and when, and why—simply helps you strategize more completely. There are lots of resources out there that you can use to conduct CI. Many are as close as your web browser. But what’s out there, and how can it help you?
This eGuide will cover a range of specific tactics you can use—and why they make sense. We’ll show you the following:
- Which resources to put to work when you’re digging for competitive information
- How CI can help you plan your media budget better
- Which types of competitive details can help you build a smarter media plan