Uncovering hidden uniqueness of a region has everything to do with success
Quick: What’s the difference between “pop” and “soda”? Nothing or everything, depending on how relevant you want to be to a local market. Understanding the uniqueness of the market where your target lives is critical to building a complete audience profile—and a successful campaign. Getting to those deeper truths about a local market takes time and resources, but there’s a logical progression you can easily follow.
Here are some things we’ll talk about in this Brightpaper:
- Three critical, progressive steps in deep-dive market research
- How to “listen” to a market online before you pay a visit to the area
- What to look for in a local market—and how to find it