Uncovering hidden uniqueness of a region has everything to do with success

Quick: What’s the difference between “pop” and “soda”? Nothing or everything, depending on how relevant you want to be to a local market. Understanding the uniqueness of the market where your target lives is critical to building a complete audience profile—and a successful campaign. Getting to those deeper truths about a local market takes time and resources, but there’s a logical progression you can easily follow.

Here are some things we’ll talk about in this Brightpaper:

  • Three critical, progressive steps in deep-dive market research
  • How to “listen” to a market online before you pay a visit to the area
  • What to look for in a local market—and how to find it


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Amanda DeVito
Amanda DeVito

VP of Engagement

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