Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
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October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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October 2, 2014

Visual Storytelling

How poignant imagery can earn ordinary companies Apple-style affection Service companies like health insurers may never inspire the passion of brands…
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September 19, 2014

Smarter Local Market Research

Uncovering hidden uniqueness of a region has everything to do with success Quick: What’s the difference between “pop” and “soda”? Nothing…
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July 3, 2014

What Makes Pandora a Must-buy Radio Station

Back in the day, media buyers occasionally encountered radio stations too popular to overlook. You couldn't “buy around” these local favorites,…
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April 16, 2014

Say Hello to Hulu

Hulu is an online video service that offers a whole world of shows to viewers who are rapidly shifting away from…
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