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Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
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Strategy
April 2, 2015

Winning the Competitive Intelligence Game

Nine ways to incorporate this important consideration into your media plan. Before you build your media plan, it’s smart to collect…
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Offline
February 5, 2015

Advertisers Face TV-reach struggles

In the Golden Age of Television, life was easy for advertisers. The Big Three broadcast networks dominated the landscape, so it…
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Offline
January 26, 2015

Four Key Factors in Billboard Site Selection

Putting your message in a big, outdoor context can grab attention - if you find the right spot Giant roadside messages…
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Health
December 11, 2014

Pharma Marketing and the Untapped Influencer

When pharmaceutical campaigns target healthcare professionals, their first—and often only—audience is doctors. Sure, there’s no question that they have the greatest…
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Strategy
November 29, 2014

You’ve Launched Content Marketing. Now What?

So, you've entered the realm of B2B content marketing. Congratulations! You’re probably busy building blog posts and publishing them. Or generating…
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HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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Blog
October 2, 2014

Visual Storytelling

How poignant imagery can earn ordinary companies Apple-style affection Service companies like health insurers may never inspire the passion of brands…
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FranchiseStrategy
September 19, 2014

Smarter Local Market Research

Uncovering hidden uniqueness of a region has everything to do with success Quick: What’s the difference between “pop” and “soda”? Nothing…
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Digital
July 3, 2014

What Makes Pandora a Must-buy Radio Station

Back in the day, media buyers occasionally encountered radio stations too popular to overlook. You couldn't “buy around” these local favorites,…
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Digital
April 16, 2014

Say Hello to Hulu

Hulu is an online video service that offers a whole world of shows to viewers who are rapidly shifting away from…
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