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Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
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Blog
October 15, 2015

Five Ways our ESOP Structure Gives Our Clients a Major Edge

You might be out to dinner. Or booking a bathroom remodel. Or shopping for a car. Sooner or later, something inspires…
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Strategy
September 11, 2015

Rule #1 in B2B Marketing: Empowering Versus Selling

B2B marketing is not about selling. Shocking, right?  After all, when you invest a significant amount of marketing dollars, you expect…
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Analytics
August 27, 2015

Two Steps Towards Understanding Data Anomalies

The use of reporting and analytics among marketers has continued to rise—and that’s a good thing. Smart companies are using data…
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Digital
August 9, 2015

How to Monitor Your Brand’s Online Buzz

What are people saying about your business on social media? It’s easy to find out. Whether they’re praising you or criticizing…
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Health
July 29, 2015

Designing Insights for Today’s Healthcare Consumer

With consumer trends driving healthcare to a more geo-targeted, patient-centric model, Kantar Media recently released the 2015 version of its annual…
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Digital
July 10, 2015

What Character is Your Social Media Channel

No matter which social media platforms you use, you’ve surely noticed that each one begins by asking you to create a…
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Health
June 10, 2015

Pharma Advertisers Benefit from Online Video

While traditional television viewing has flattened out or even slightly declined, use of digital video is very much on the rise.…
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DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
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Strategy
April 2, 2015

Winning the Competitive Intelligence Game

Nine ways to incorporate this important consideration into your media plan. Before you build your media plan, it’s smart to collect…
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Offline
February 5, 2015

Advertisers Face TV-reach struggles

In the Golden Age of Television, life was easy for advertisers. The Big Three broadcast networks dominated the landscape, so it…
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Offline
January 26, 2015

Four Key Factors in Billboard Site Selection

Putting your message in a big, outdoor context can grab attention - if you find the right spot Giant roadside messages…
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Health
December 11, 2014

Pharma Marketing and the Untapped Influencer

When pharmaceutical campaigns target healthcare professionals, their first—and often only—audience is doctors. Sure, there’s no question that they have the greatest…
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Strategy
November 29, 2014

You’ve Launched Content Marketing. Now What?

So, you've entered the realm of B2B content marketing. Congratulations! You’re probably busy building blog posts and publishing them. Or generating…
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HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
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Blog
October 2, 2014

Visual Storytelling

How poignant imagery can earn ordinary companies Apple-style affection Service companies like health insurers may never inspire the passion of brands…
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