Blog

Perspectives. Baked fresh.

New trends, technologies, and information emerge all the time in media. And as soon as they do, we’ll be here to discuss their implications.
Sign up for our newsletter, Brain Waves, below or check back often for our take on the latest media happenings.

Strategy
July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
Read Full Post →
Digital
April 28, 2016

The Rise of Video: Why TV is No Longer the Only Show in Town

The Convergence of Digital and TV At the same time we’ve experienced a shift in how and where consumers view video…
Read Full Post →
Strategy
March 23, 2016

The Power of Persona … in Three Phases

How—and why—to construct a likeness of your audience in three phases Think of a persona as a reliable stand-in for your…
Read Full Post →
Strategy
February 11, 2016

The Most Overlooked Element in Integrated Marketing

Internal silos. A complicated media landscape. Pressure to move the needle. It’s easy to see why so many marketers dive head-first…
Read Full Post →
Offline
December 17, 2015

Addressable TV is Transforming TV into a Super-targeted Medium

Imagine you work with a pharmaceutical company and you’re helping it market a new drug for psoriasis. You know your target audience.…
Read Full Post →
Offline
November 4, 2015

Your Inevitable Future with Programmatic TV

A quick look at the state of this new buying method The automated, data-driven method of buying ads within video content—Programmatic…
Read Full Post →
Blog
October 15, 2015

Five Ways our ESOP Structure Gives Our Clients a Major Edge

You might be out to dinner. Or booking a bathroom remodel. Or shopping for a car. Sooner or later, something inspires…
Read Full Post →
DigitalOffline
October 9, 2015

Growing Pains: Streaming Radio Comes Into Its Own

The landscape just got more complicated. Here’s what’s what, at a glance. There used to be a few basic options for…
Read Full Post →
Strategy
September 11, 2015

Rule #1 in B2B Marketing: Empowering Versus Selling

B2B marketing is not about selling. Shocking, right?  After all, when you invest a significant amount of marketing dollars, you expect…
Read Full Post →
Analytics
August 27, 2015

Two Steps Towards Understanding Data Anomalies

The use of reporting and analytics among marketers has continued to rise—and that’s a good thing. Smart companies are using data…
Read Full Post →
Digital
August 9, 2015

How to Monitor Your Brand’s Online Buzz

What are people saying about your business on social media? It’s easy to find out. Whether they’re praising you or criticizing…
Read Full Post →
Health
July 29, 2015

Designing Insights for Today’s Healthcare Consumer

With consumer trends driving healthcare to a more geo-targeted, patient-centric model, Kantar Media recently released the 2015 version of its annual…
Read Full Post →
Digital
July 10, 2015

What Character is Your Social Media Channel

No matter which social media platforms you use, you’ve surely noticed that each one begins by asking you to create a…
Read Full Post →
Health
June 10, 2015

Pharma Advertisers Benefit from Online Video

While traditional television viewing has flattened out or even slightly declined, use of digital video is very much on the rise.…
Read Full Post →
DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
Read Full Post →

Put our minds to work for you.

LET'S TALK