A quick look at the state of this new buying method
The automated, data-driven method of buying ads within video content—Programmatic TV or PTV—is quickly gaining traction. But the programmatic buying method still has a long way to go. Why is it such a hot topic? What’s driving the interest among advertisers? For starters, as audiences become more and more fragmented across channels, programs, and devices, the traditional method of purchasing a single program to reach many viewers is becoming more of a challenge.
This eGuide will help you get up to speed:
- Get a brief look at traditional ad buying and how audience behavior is affecting its effectiveness
- Understand what programmatic buying is, how it works, and who the players are
- See the shape of things to come, including how programmatic buying could soon make advertising easier