You’re ready to take your product to the masses through a wide-reaching TV spot. Then you find out that there are more options than you realized. Now what? The following flow chart can give you an idea of the types of questions you should be asking to hone in on the right broadcast strategy. Or, if you’d rather talk to a pro about your project, contact Jill Currie at, or call 585-274-5177.


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Contact Jill Currie at or call 585-274-5177 to find out which buy is best for your TV campaign.

Jill Currie
Jill Currie

Associate Media Director, DR
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