Putting your message in a big, outdoor context can grab attention – if you find the right spot

Giant roadside messages have been part of modern culture for as long as there have been drivers to see them. They’re still one of the most eye-catching public displays you can buy.

If you choose the right placement.

Therein lies the challenges. How busy is the location? Who drives along the route? How visible is the billboard? How much is it competing with surrounding clutter?

Whether you’re a marketing pro or a local store manager who’s been asked to weigh in based on your location, this guide will help you do the following:

  • Explain the four key factors in billboard selection.
  • Do your homework when looking for just the right billboard.
  • Make your billboard message crisp and clear.


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Amanda DeVito
Amanda DeVito

VP of Engagement

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