How to market in a multi-screen world
Quick! What devices are on your desk right now? Chances are good you have a Smartphone and a laptop, probably even a desktop and a tablet.
As a consumer and a marketer, you already know that how you ingest info on one device is different from how you do it on another. Creating and providing a unified, multi-device message, however, is a totally different story. That’s exactly where this story begins.
Here are some of the things we’re talking about in this Brightpaper:
- How multiple screens are changing consumer media consumption
- How you can provide a unified media experience across multiple screens
- How some brands have been able to execute multi-screen campaigns
- What the next evolution of multi-screen campaigns may look like