How to market in a multi-screen world

Quick! What devices are on your desk right now? Chances are good you have a Smartphone and a laptop, probably even a desktop and a tablet.

As a consumer and a marketer, you already know that how you ingest info on one device is different from how you do it on another. Creating and providing a unified, multi-device message, however, is a totally different story. That’s exactly where this story begins.

Here are some of the things we’re talking about in this Brightpaper:

  • How multiple screens are changing consumer media consumption
  • How you can provide a unified media experience across multiple screens
  • How some brands have been able to execute multi-screen campaigns
  • What the next evolution of multi-screen campaigns may look like

 

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Author
Amanda DeVito
Amanda DeVito

VP of Engagement

adevito@butlertill.com
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