Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered where VR fits within the established paid, earned, owned media model—or if it may change the model altogether. In this e-guide, we’ll discuss:

  • Why virtual reality transcends traditional classifications of media
  • Emerging applications within the paid media space
  • How virtual reality can complement more traditional mediums

 

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Author
Carrie Riby
Carrie Riby

Strategic Planning Director

criby@butlertill.com
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