What are people saying about your business on social media? It’s easy to find out.
Whether they’re praising you or criticizing you, the public is talking about your brand out there. And these days, they’re using channels like Facebook and Twitter to share their opinions and experiences. So it’s crucial that you bend your ear toward the conversations. Social listening—the process of monitoring social media for mentions of your brand—is an integral component of public relations and competitive research efforts. It can help you manage your reputation, and it can give you an edge in the marketplace.
But do you know where to start? We can help.
This eGuide will offer the following:
- Touch on the advantages of social media monitoring
- Describe three vital ways you can apply social listening
- Provide links to some of the most useful tools available for listening to today’s hottest channels